ClaudeYou know that feeling when you ask AI to write something, and it spits back the most soulless, corporate-speak nonsense you've ever read?
"In today's rapidly evolving digital landscape, it's crucial to leverage synergies..."
Yeah. That's slop.
And if you've been copy-pasting that into your LinkedIn posts, your audience can smell it from three scrolls away. People don't engage with content that sounds like it was written by a committee of middle managers. They engage with you, your weird analogies, your hot takes, your specific way of saying things.
So here's the move: instead of fighting Claude's output every single time, you teach it to sound like you before it writes a single word.
We call it building a Brand Twin.
Think of it like this. Right now, every time you open Claude and ask it to write a LinkedIn post, you're basically handing your homework to a stranger. They're smart, sure, but they have zero clue how you talk, what you care about, or why your audience follows you in the first place.
A Brand Twin flips that. You create a custom Style in Claude, a saved set of writing rules that it applies every time you write with it. Suddenly, it stops writing for you and starts writing as you.
The difference is night and day.
In this tutorial, we will show how to quickly create a brand twin in Claude that writes in your style. We will show you how to collect your best stuff, reverse-engineer your patterns, and create a custom style in Claude.
By the end of this tutorial, you’ll be able to:
Gather your best documents in your style
Reverse-engineer your patterns
Create a custom style in Claude
Review and generate a sample LinkedIn post
Let’s get started!
