Identifying your competitors is a crucial first step in formulating a winning business strategy. Through market research, you can create a comprehensive list of direct and indirect competitors and gain valuable insights into the landscape you’re operating in—who else is targeting your audience, what differentiates their offerings, and where potential opportunities or threats may lie. This process informs your positioning and pricing and helps you anticipate trends, benchmark performance, and stay one step ahead in a competitive market.
So, where does Manus fit in this scenario? Manus AI is a groundbreaking technology that has left many established AI chatbots in the dust. We decided to use Manus to create a list of competitors through market research because of its unique ability to conduct research with minimal user intervention. Instead of waiting for follow-up prompts, Manus asks all the important questions before starting its AI engines to research and compose a credible answer. It works in the background, taking its time (some tasks take up to 30 minutes) and writing a comprehensive answer.
Let’s not bore you with details. This tutorial will teach you how to prepare Manus AI before asking it to list all competitors for your upcoming startup. We will show you how to determine your market segment, perform digital footprint analysis, conduct layered competitor identification, and validate and prioritize the competitor list. These steps are crucial in identifying your competitors and formulating a strategy to grab a piece of the market share.
By the end of this fantastic tutorial, you’ll be able to:
- Determine your market segment
- Perform digital footprint analysis
- Conduct layered competitor identification
- Validate and prioritize the competitor list
Let’s dive in right away!
