Today's sales teams deal with several significant challenges that can slow their progress. One of the most significant issues is the time spent on manual research. Sales reps often spend around four hours daily just gathering information on prospects, meaning they only end up with 8-10 well-researched leads. This time-consuming process limits how much they can grow their pipeline. On top of that, creating personalized outreach takes even longer. Reps need a deep understanding of each prospect’s business and challenges and need to tailor messages effectively. For a list of 100 prospects, this could take weeks of effort.
Another major problem is managing outdated data. Contact details and company information can become irrelevant in a matter of weeks. Instead of focusing on reaching out to prospects, teams waste valuable time updating and verifying their records. On top of all this, sales teams often face a tough choice: send a few high-quality personalized messages or blast out generic ones to a larger audience. Neither option strikes the right balance between quality and quantity.
AI is changing the way sales teams handle these challenges. With automated research, AI can analyze company data, track growth indicators, and flag relevant updates in minutes instead of hours. This translates into sales reps spending less time researching and more time connecting. AI also enables scalable personalization by generating customized talking points and messages based on detailed prospect data. This allows teams to reach far more prospects without sacrificing quality.
This tutorial shows you how to build an AI-powered sales funnel in a few hours rather than days! Finding potential customers takes time and effort. You must invest time and resources in finding people who need your product or service.
It will combine AI with Apollo, a sales insights and engagement tool, to filter and identify customers who perfectly match our ideal profile.
You'll learn how to:
- Build detailed ideal customer profiles (ICPs) in ChatGPT
- Create ICPs and convert them into exact search filters to use in Apollo
- Use Apollo to search for and export prospect data.
Tools you’ll need:
- An Apollo account (Free plan for testing. Basic plan for full exports)
- A ChatGPT account (Plus is better)
Let’s get right into it!
