Prompt Library

Stop Guessing at SEO - Use These 35 ChatGPT Prompts to Rank Faster

35 copy-paste prompts

Copy-paste prompts for keyword research, on-page optimization, technical audits, link building, and analytics. Built by SEO professionals who actually rank pages.

Keyword Research

Seed Keyword Expansion

I run a [type of business] targeting [audience]. My seed keyword is "[seed keyword]". Generate 30 long-tail keyword variations grouped by search intent (informational, commercial, transactional, navigational). For each keyword, estimate relative search volume as high, medium, or low and note the keyword difficulty as easy, moderate, or hard.

Rapidly expand a single seed keyword into a structured list of long-tail opportunities sorted by intent and difficulty.

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Pro tip: Feed the output into your favorite keyword tool to validate volume estimates before building content around them.

Competitor Keyword Gap Analysis

I compete with [competitor 1], [competitor 2], and [competitor 3] in the [industry] space. My domain is [your domain]. Based on common SEO patterns for these types of businesses, identify 20 keyword themes my competitors likely rank for that a site like mine might be missing. Group them by topic cluster and suggest a content format (blog post, landing page, comparison page, glossary) for each.

Uncover keyword gaps by analyzing what competitor sites in your niche are likely targeting that you have not addressed yet.

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Pro tip: Pair this with an Ahrefs or Semrush content gap report to cross-reference the suggestions with real ranking data.

Question-Based Keyword Mining

Generate 25 question-based keywords that people search on Google about "[topic]". Organize them by funnel stage: awareness (what/why questions), consideration (how/comparison questions), and decision (best/review questions). Format each as the exact query a user would type into Google.

Find the exact questions your audience asks at each buying stage so you can create content that captures featured snippets.

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Pro tip: Cross-check these against the "People Also Ask" boxes in Google for your main keyword to prioritize the highest-opportunity questions.

Keyword Clustering for Content Hubs

I have the following list of keywords: [paste 20-40 keywords]. Cluster these keywords into topical groups where each group could be covered by a single comprehensive page. Name each cluster, identify a primary keyword for each, and suggest a hub-and-spoke content architecture showing how pillar pages and supporting articles should interlink.

Transform a messy keyword list into an organized content hub structure with clear pillar pages and supporting content.

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Pro tip: Aim for 3-7 supporting articles per pillar page and make sure every spoke links back to the hub.

Local SEO Keyword Research

I own a [type of business] located in [city, state]. Generate 20 local SEO keywords I should target, including "[service] in [city]" variations, "near me" keywords, neighborhood-specific terms, and locally relevant long-tail phrases. For each, suggest whether it should be targeted with my homepage, a dedicated service page, or a blog post.

Build a location-specific keyword strategy that captures local search intent across services, neighborhoods, and nearby areas.

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Pro tip: Create a separate Google Business Profile post for each high-intent local keyword to boost your map pack visibility.

Search Intent Classifier

Classify the following keywords by their dominant search intent. For each keyword, state whether it is informational, commercial investigation, transactional, or navigational. Then explain in one sentence what the searcher most likely wants to see on the page and recommend the ideal content format (how-to guide, product page, comparison table, landing page, etc.). Keywords: [paste your keyword list].

Eliminate guesswork by mapping every keyword to its true search intent so you build the right type of page from the start.

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Pro tip: Always verify intent by actually searching the keyword in Google - look at what type of content ranks in the top 5 results.

On-Page SEO

Title Tag and Meta Description Generator

Write 5 SEO title tag and meta description variations for a page targeting the primary keyword "[primary keyword]" and secondary keywords "[secondary keyword 1]" and "[secondary keyword 2]". Each title must be under 60 characters, include the primary keyword near the front, and use a power word or number. Each meta description must be 150-155 characters, include a call to action, and naturally incorporate the primary keyword.

Generate multiple optimized title and meta description options that balance keyword placement with click-through appeal.

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Pro tip: Test your top two title variants using Google Search Console performance data after 30 days and keep the winner.

Header Structure Optimization

I am writing a page targeting "[primary keyword]". The page is a [content type: guide / landing page / product page / listicle]. Suggest an optimized header structure (H1, H2s, and H3s) that covers the topic comprehensively, includes semantic keyword variations in subheadings, and follows a logical information hierarchy. The H1 should be compelling and contain the primary keyword. Include 6-10 H2s and relevant H3s under each.

Create a semantically rich header hierarchy that signals topical authority to search engines while keeping content scannable for readers.

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Pro tip: Match your H2s to the sections that appear in featured snippets and "People Also Ask" for your target keyword.

Internal Linking Recommendations

I have a page about "[page topic]" on my [industry] website. Here is the list of other pages on my site: [paste list of URLs or page titles]. Recommend 8-12 internal links I should add to the page, specifying the exact anchor text to use for each link and where in the content each link should naturally appear. Prioritize links that pass topical relevance and guide users deeper into the conversion funnel.

Build a strategic internal linking plan that distributes page authority and creates clear topical pathways across your site.

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Pro tip: Use descriptive anchor text that includes the target keyword of the destination page rather than generic "click here" text.

Image Alt Text and File Name Optimization

I have [number] images on a page targeting "[primary keyword]". The images show: [describe each image briefly]. Write an optimized alt text for each image that is descriptive, accessible, and naturally incorporates relevant keywords without stuffing. Also suggest an SEO-friendly file name for each image using lowercase words separated by hyphens.

Optimize every image on your page for both accessibility and image search rankings with descriptive, keyword-aware alt text.

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Pro tip: Keep alt text under 125 characters and describe what the image actually shows - screen readers rely on this for visually impaired users.

Content Gap Filler for Existing Pages

Here is the current content of my page targeting "[primary keyword]": [paste your content or outline]. Analyze what subtopics, questions, or sections are missing compared to what a comprehensive, top-ranking page on this topic would cover. List each missing section with a brief description of what it should include and explain why it matters for ranking.

Identify exactly what your existing page is missing so you can fill content gaps and compete with the top-ranking results.

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Pro tip: After adding the missing sections, resubmit the URL in Google Search Console for re-indexing to accelerate ranking improvements.

Schema Markup Generator

Generate JSON-LD structured data markup for a [content type: FAQ page / how-to guide / product page / article / local business / recipe] about "[topic]". The page is published at [URL] by [author name] on [date]. Include all required and recommended properties per Google's structured data guidelines. Output valid JSON-LD that I can paste directly into my page's <head> section.

Create valid structured data markup that helps search engines understand your content and can unlock rich results in SERPs.

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Pro tip: Test the output in Google's Rich Results Test tool before deploying to make sure there are no errors or warnings.

Content Briefs

Full Content Brief Generator

Create a comprehensive content brief for an article targeting the keyword "[primary keyword]". Include: target word count, search intent analysis, suggested title (under 60 chars), meta description (150-155 chars), a complete H2/H3 outline with notes on what each section should cover, 5 semantically related keywords to include, 3 internal linking opportunities to [describe your site's existing content], 2-3 external authority sources to reference, and a unique angle or hook that differentiates this from competing articles.

Produce a complete content brief that any writer can follow to create an SEO-optimized article without further research.

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Pro tip: Share this brief with your writer alongside the top 3 ranking URLs for the target keyword so they can match quality and depth.

Comparison Article Brief

Write a content brief for a "[product/tool A] vs [product/tool B]" comparison article targeting people in the [decision stage / research stage] of buying. Include: SEO title and meta description, an outline that covers features, pricing, pros and cons, use cases, and a verdict. Specify which comparison criteria matter most to [target audience]. Add a comparison table structure and suggest 5 long-tail keywords this article should also rank for.

Structure a high-converting comparison article that captures commercial intent traffic from people deciding between two options.

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Pro tip: Include a clear recommendation at the top of the article as a TL;DR - this section often gets pulled into featured snippets.

Listicle Content Brief

Create a brief for a "[number] Best [items] for [audience/use case] in [year]" listicle targeting "[primary keyword]". Include: the SEO title, meta description, an introduction outline that hooks the reader, criteria for how items were selected, a template for each list entry (what to include per item), 3 semantically related keywords, and a conclusion with a clear CTA. The target word count should be [number] words.

Plan a listicle that ranks for competitive "best of" keywords by covering each item with consistent depth and real evaluation criteria.

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Pro tip: Number your list items with H2 headers containing the item name - this structure significantly increases your chances of appearing in featured snippets.

Content Refresh Brief

I have an existing article published on [date] targeting "[primary keyword]" that has dropped from position [old position] to position [current position]. Here is the current content: [paste content or URL]. Create a refresh brief that identifies: outdated statistics or claims to update, new subtopics to add based on current SERP features, sections to rewrite or expand, internal links to add, and a revised title/meta description if the current ones underperform. Prioritize changes by expected ranking impact.

Revive a declining article with a targeted refresh plan that addresses exactly why it lost rankings.

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Pro tip: After refreshing, update the published date and resubmit to Google Search Console - most refreshed articles recover rankings within 2-4 weeks.

Pillar Page Content Brief

Design a pillar page brief for the topic "[broad topic]" targeting "[primary keyword]". This page should serve as the definitive hub that links out to [number] supporting articles. Include: a 2,500-4,000 word outline with H2/H3 structure, a table of contents, sections that provide enough depth to stand alone while linking to deeper supporting content, a list of the supporting article topics with their target keywords, and the internal linking strategy connecting hub to spokes.

Architect a pillar page that establishes topical authority and serves as the central hub for an entire content cluster.

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Pro tip: Keep each pillar page section at 200-400 words - deep enough to be useful but shallow enough to drive clicks to the full supporting articles.

Content Brief from SERP Analysis

Analyze the search intent and SERP landscape for "[target keyword]" and create a content brief based on what is likely ranking. Consider: what content format dominates (guides, lists, tools, videos), what common sections appear across top results, what word count range is typical, what questions are answered, and what unique angle is underserved. Then produce a brief with title, meta description, outline, word count target, and a differentiation strategy that gives my content a reason to rank above incumbents.

Reverse-engineer the current SERP to create a brief that matches proven ranking patterns while finding an angle competitors missed.

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Pro tip: Actually search the keyword in an incognito window before using this prompt and describe what you see in the results to get more accurate output.

Technical SEO

Robots.txt Audit and Generator

I run a [type of website: e-commerce / SaaS / blog / marketplace] built on [platform: WordPress / Shopify / Next.js / custom]. Here is my current robots.txt: [paste robots.txt]. Audit it for issues: are important pages accidentally blocked? Are crawl budget wasters (faceted navigation, internal search, admin pages) properly disallowed? Then generate an optimized robots.txt with comments explaining each directive.

Audit and rewrite your robots.txt to ensure search engines crawl your important pages while ignoring low-value URLs.

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Pro tip: After updating robots.txt, monitor the Coverage report in Google Search Console for 2 weeks to catch any unintended blocking.

XML Sitemap Strategy

My [type of website] has approximately [number] pages across these sections: [list sections like /blog, /products, /categories, etc.]. Some sections have [describe dynamic content or pagination]. Design an XML sitemap strategy that includes: which pages to include and exclude, whether to split into multiple sitemaps and how, recommended changefreq and priority values for each section, and how to handle paginated or dynamically generated URLs. Provide the sitemap index XML structure.

Design a sitemap architecture that helps search engines discover and prioritize your most important pages efficiently.

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Pro tip: Submit each sub-sitemap separately in Google Search Console so you can track indexation rates per content type.

Page Speed Optimization Checklist

My page at [URL] has a [Lighthouse/PageSpeed score] on mobile. The main issues flagged are: [list issues like large images, render-blocking resources, unused JavaScript, etc.]. My tech stack is [framework/CMS]. Create a prioritized action plan with specific implementation steps for each issue. For each fix, estimate the potential score improvement and implementation difficulty (easy/medium/hard). Focus only on fixes that will meaningfully impact Core Web Vitals (LCP, FID/INP, CLS).

Turn a vague PageSpeed report into a concrete, prioritized action plan with specific technical fixes for your stack.

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Pro tip: Tackle LCP first - it is the Core Web Vital that most directly correlates with ranking improvements according to Google.

Redirect Map for Site Migration

I am migrating my website from [old URL structure] to [new URL structure]. Here are my current URLs: [paste list of URLs or describe URL patterns]. Generate a complete 301 redirect map in CSV format (old_url, new_url, redirect_type) that preserves SEO equity. Flag any URLs that have no obvious mapping and suggest how to handle them. Also list the critical steps I need to take before, during, and after the migration to minimize ranking loss.

Create a comprehensive redirect map and migration checklist that protects your search rankings during a site restructure.

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Pro tip: Keep old redirects in place for at least 12 months and monitor 404 errors weekly in Search Console for the first 3 months post-migration.

Hreflang Tag Generator for International SEO

My website is available in these language/region versions: [list each version with its URL pattern, e.g., example.com/en/, example.com/fr/, example.com/de/]. Generate the correct hreflang link elements for a page that exists at [example page path] across all versions. Include the x-default tag. Also check for common hreflang mistakes: missing return links, incorrect language codes, and conflicting signals with canonical tags. Output both the HTML link elements and the XML sitemap hreflang format.

Generate error-free hreflang markup for international pages so search engines serve the right language version to each user.

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Pro tip: Use the ISO 639-1 format for language and ISO 3166-1 Alpha 2 for region - getting these codes wrong is the most common hreflang error.

Canonical Tag Audit

My website has the following URL variations that create potential duplicate content: [describe the issue, e.g., www vs non-www, HTTP vs HTTPS, trailing slashes, parameter-based duplicates, paginated pages, filtered category pages]. For each scenario, specify the correct canonical tag implementation, explain whether to use self-referencing canonicals, and identify where conflicting signals (like canonical pointing to a redirected URL or a noindexed page) could cause problems. Provide the exact HTML for each canonical tag.

Fix duplicate content issues by implementing the correct canonical tags for every type of URL variation on your site.

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Pro tip: Self-referencing canonicals on every page are a best practice - they prevent issues before they start and cost nothing to implement.

Analytics & Reporting

SEO Monthly Report Template

Create a comprehensive monthly SEO report template for a [type of business] website. Include these sections with specific KPIs and how to interpret each: organic traffic overview (with month-over-month and year-over-year comparisons), keyword ranking movements (top movers up and down), top landing pages by organic sessions, technical health metrics (crawl errors, Core Web Vitals, index coverage), backlink profile changes, content performance (new vs. updated content), and conversion metrics from organic traffic. For each section, explain what "good" looks like and what action to take if metrics decline.

Build a structured monthly SEO report that tracks the metrics that actually matter and provides clear action items for each.

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Pro tip: Automate data collection with Looker Studio connected to Search Console and GA4 so you spend time on analysis instead of data gathering.

Traffic Drop Diagnosis Framework

My website [domain] experienced a [percentage]% drop in organic traffic starting on [date]. Here is what I know: [describe any recent changes - site updates, algorithm updates, server issues, etc.]. Walk me through a systematic diagnosis framework. Check each possible cause in order of likelihood: Google algorithm update, technical issues (indexing, crawling, server errors), manual actions, content quality issues, lost backlinks, SERP feature changes, seasonal trends, and tracking code problems. For each cause, tell me exactly what to check, which tool to use, and what the fix would be if that is the culprit.

Systematically diagnose why your organic traffic dropped with a prioritized investigation checklist and specific remediation steps.

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Pro tip: Always check if the drop correlates with a known Google algorithm update first - use the Semrush Sensor or Moz algorithm history tracker to compare dates.

Content ROI Analysis Framework

I have published [number] articles over the past [time period] on my [type of business] blog. I want to evaluate which content is delivering real SEO ROI. Create a scoring framework that evaluates each article across: organic traffic generated, keyword rankings achieved (number and positions), backlinks earned, conversion rate from organic visitors, time on page and engagement metrics, and topical authority contribution. Weight each metric by importance and create a formula I can apply in a spreadsheet. Also define thresholds for "keep," "refresh," "consolidate," and "prune" decisions.

Build a data-driven framework for evaluating which content to keep, update, merge, or remove from your site.

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Pro tip: Articles that rank positions 5-15 with decent impressions but low clicks are your best refresh candidates - they are closest to generating real traffic.

GA4 Custom Exploration Builder

I want to create a custom exploration in GA4 to analyze [specific analysis goal, e.g., organic landing page performance / user journeys from blog to conversion / content engagement by topic category]. My website is a [type of site] and my primary conversions are [list conversion events]. Walk me through step by step: which exploration type to choose (free form, funnel, path, etc.), which dimensions and metrics to add, how to set up segments for organic traffic only, what filters to apply, and how to interpret the resulting data. Include screenshots descriptions of what each configuration screen should look like.

Get step-by-step instructions for building advanced GA4 explorations that reveal how organic visitors actually behave on your site.

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Pro tip: Save your most useful explorations as templates in GA4 so you can rerun them monthly without rebuilding the configuration each time.

Search Console Data Analysis

Export the following data from my Google Search Console for the page [URL or site] over the past [time period]: [describe what data you have, e.g., queries, clicks, impressions, CTR, position]. Here is the raw data: [paste data or describe trends]. Analyze this data and tell me: which keywords are underperforming relative to their impressions (high impressions, low CTR), which keywords are on the verge of page 1 (positions 11-20) and worth targeting with content improvements, which pages are cannibalizing each other for the same queries, and specific actions I should take ordered by potential traffic impact.

Turn raw Search Console data into prioritized SEO actions by identifying your highest-opportunity keywords and cannibalization issues.

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Pro tip: Focus on queries with 1,000+ impressions and CTR below 3% - improving titles and meta descriptions for these can unlock significant traffic with minimal effort.

Competitor Traffic Estimation and Benchmarking

I want to benchmark my site [your domain] against these competitors: [competitor 1], [competitor 2], [competitor 3] in the [industry] space. Create a competitive benchmarking framework that compares: estimated organic traffic share, number of ranking keywords by position tier (1-3, 4-10, 11-20), content output volume and frequency, domain authority / domain rating, top-performing content topics, and SERP feature ownership (featured snippets, PAA, etc.). For each metric, suggest which free or paid tool to pull the data from and what the benchmark tells me about my competitive position. Then recommend 3 strategic priorities based on where I have the biggest gaps.

Build a competitive intelligence framework that shows exactly where you stand versus competitors and where to focus your SEO efforts.

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Pro tip: Run this benchmarking analysis quarterly - your competitors' strategies shift constantly and what was true 6 months ago may no longer be accurate.

Frequently Asked Questions

No. ChatGPT cannot crawl the web in real time, access live search volume data, or monitor your rankings. It excels at generating content briefs, writing optimized copy, brainstorming keyword ideas, and structuring technical fixes - tasks that require language and reasoning. Use ChatGPT alongside your SEO tools: pull real data from Ahrefs or Semrush, then feed that data into ChatGPT prompts for analysis, prioritization, and content creation.
ChatGPT keyword suggestions are directionally useful but not data-backed. It generates keyword ideas based on language patterns, not actual search data. Always validate any keyword suggestions by checking real search volume and competition in a keyword research tool. Think of ChatGPT as a brainstorming partner that expands your keyword list - then use real data to decide which keywords are worth targeting.
Google has stated that it does not penalize AI-generated content. What Google does penalize is low-quality, unhelpful content regardless of how it was produced. The key is to use ChatGPT as a drafting and optimization tool, then add your expertise, original insights, and fact-checked data. Content that genuinely helps the reader will rank well whether a human or AI wrote the first draft.
GPT-4o is the best choice for most SEO work because it handles complex multi-step prompts more accurately, produces better structured output, and follows detailed instructions more reliably. GPT-4o mini works fine for simpler tasks like generating meta descriptions or alt text at scale. If you are doing data analysis with Search Console exports, use the Advanced Data Analysis feature to process spreadsheets directly.
Three principles dramatically improve output quality. First, provide context: tell ChatGPT your industry, audience, current rankings, and goals before asking for help. Second, feed it real data: paste your actual Search Console data, competitor URLs, or existing content rather than asking it to guess. Third, be specific about format: request exact character counts for titles, specify H2/H3 structure for outlines, and ask for CSV format when you need spreadsheet-ready output. The prompts on this page follow all three principles.

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