Prompt Library

Stop Staring at a Blank Screen - Let ChatGPT Write Your Social Media Content

35 copy-paste prompts

35 copy-paste prompts that generate scroll-stopping posts, captions, hashtags, and full content calendars in minutes instead of hours.

Post Ideas

Generate a Week of Post Ideas by Platform

I manage social media for [brand/business name] in the [industry] space. Our target audience is [audience description]. Generate 7 unique post ideas for [platform: Instagram/LinkedIn/Twitter/TikTok], one for each day of the week. For each idea, include the post format (carousel, single image, video, text-only, poll), a one-sentence content hook, and the goal of the post (awareness, engagement, conversion). Vary the formats across the week.

Instantly fills your content pipeline with platform-specific ideas tailored to your audience and business goals.

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Pro tip: Run this prompt once per platform to build a multi-channel week in under 10 minutes.

Turn a Blog Post into Multiple Social Posts

Here is a blog post: [paste blog post or URL summary]. Break this into 5 standalone social media posts for [platform]. Each post should highlight a different key takeaway, use a different hook style (question, bold statement, statistic, story, contrarian take), and be written in a [tone: conversational/professional/witty] voice. Include a call-to-action that drives traffic back to the blog.

Maximizes the ROI of every blog post by repurposing it into a full week of social content.

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Pro tip: Paste the actual blog text rather than just a title - ChatGPT produces much sharper outputs with real content to work from.

Create Trending Topic Tie-In Posts

I run a [type of business] targeting [audience]. A current trending topic in our industry is [trending topic or news]. Write 3 social media posts that tie this trend back to our brand in a way that feels natural, not forced. For each post, use a different angle: one educational, one opinion-based, and one that invites audience discussion. Keep each under [character limit] characters.

Helps you ride trending waves without looking like you are forcing relevance.

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Pro tip: Pair this with Google Trends or Twitter/X trending topics for real-time relevance.

Build a Series of Myth-Busting Posts

List 6 common myths or misconceptions about [industry/topic] that my audience of [target audience] likely believes. For each myth, write a short social media post that busts the myth with a surprising fact or counterpoint. Use a "Most people think X. Here is what actually happens:" format. Keep each post under 200 words and end with a question to spark comments.

Myth-busting content consistently drives high engagement because it challenges assumptions.

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Pro tip: Turn the best-performing myth post into a carousel or short video for even more reach.

Generate Behind-the-Scenes Content Ideas

I want to show the human side of [brand/company name]. We are a [brief description of business and team size]. Generate 6 behind-the-scenes post ideas that would resonate on [platform]. Include ideas about our process, team culture, failures we have learned from, and daily routines. For each idea, suggest the best format (photo, video, story, carousel) and write a short caption draft.

Behind-the-scenes content builds trust and humanizes your brand without feeling salesy.

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Pro tip: Combine the best ideas into a recurring weekly series like "Workshop Wednesday" or "Founder Friday."

Create Before-and-After Transformation Posts

Write 4 before-and-after style social media posts for [brand/product/service]. Each post should show a specific transformation a customer experiences - the "before" pain point and the "after" result. Use this structure: hook line, before scenario (2 sentences), after scenario (2 sentences), one-line CTA. Target audience is [audience]. Tone should be [aspirational/relatable/professional].

Transformation posts are among the highest-converting formats because they let prospects see themselves in the story.

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Pro tip: Add real customer quotes or data to the before/after framework for maximum credibility.

Captions

Write a Storytelling Caption

Write an Instagram caption for [brand/personal brand] about [topic or experience]. Structure it as a micro-story: open with a hook sentence that stops the scroll, build tension or curiosity in the middle (3-4 sentences), deliver a lesson or insight, and close with a CTA that asks the reader to [desired action: comment, save, share, click link]. Keep it under 300 words. Tone: [conversational/vulnerable/inspiring].

Story-driven captions consistently outperform generic ones because they create emotional investment before the ask.

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Pro tip: Start your hook with a surprising statement or a moment of conflict - never start with "I am so excited to announce."

Write a LinkedIn Thought Leadership Caption

Write a LinkedIn post about [topic/lesson/insight] from the perspective of a [your role] with [X years] of experience in [industry]. Start with a bold, slightly contrarian first line that earns the "see more" click. Use short paragraphs (1-2 sentences each). Include one specific example or data point from real experience. End with a question that invites thoughtful comments, not just agreement. Keep it between 150 and 250 words.

Structures your expertise into the format LinkedIn's algorithm rewards: strong hook, short paragraphs, engagement-driving close.

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Pro tip: The first line is everything on LinkedIn. Test different hooks and track which ones get the most "see more" clicks.

Write Captions for a Product Launch

I am launching [product/service name], which helps [target audience] solve [problem] by [key benefit]. Write 4 captions for a launch sequence on [platform]: 1) A teaser post (build anticipation without revealing the product), 2) An announcement post (reveal with excitement and key details), 3) A social proof post (structured around a testimonial or result: "[paste testimonial or result]"), 4) A last-chance/urgency post. Each caption should have a clear CTA and match a [tone] voice.

Gives you a complete four-post launch sequence that builds momentum from tease to urgency.

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Pro tip: Schedule these across 5-7 days and add story content between each post to maintain launch energy.

Write Engagement-Bait-Free Educational Captions

Write a [platform] caption that teaches my audience of [target audience] how to [specific skill or concept]. Structure it as a numbered list of [3-5] actionable steps. Each step should be one sentence of instruction followed by one sentence explaining why it matters. Open with a hook that names the problem this solves. Close with "Save this for later" and a question asking which step they will try first. Avoid clickbait or vague promises.

Educational content that provides genuine value earns saves and shares, which are the engagement signals algorithms prioritize most.

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Pro tip: Posts that get saved signal high value to the algorithm - always include "save this" as a CTA on educational content.

Write Carousel Slide Captions

I am creating a [number]-slide carousel for [platform] about [topic]. Write the text for each slide. Slide 1: a bold headline that makes someone stop scrolling (max 8 words). Slides 2 through [N-1]: one key point per slide with a short explanation (max 30 words per slide). Final slide: a summary takeaway and CTA to [follow/save/visit link]. Also write the feed caption that accompanies the carousel (under 150 words). Target audience: [audience]. Tone: [tone].

Carousels get 3x the reach of single images on Instagram - this prompt structures every slide for maximum swipe-through.

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Pro tip: Design each slide so it makes sense on its own - many people will screenshot or share individual slides.

Rewrite a Caption in Multiple Tones

Here is a social media caption I wrote: "[paste your caption]." Rewrite this caption in 4 different tones: 1) Professional and authoritative, 2) Casual and conversational like talking to a friend, 3) Witty with subtle humor, 4) Bold and provocative. Keep the core message identical across all versions. Maintain roughly the same length. Highlight which tone works best for [platform] and why.

Lets you A/B test tone without rewriting from scratch, and teaches you which voice resonates with your audience.

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Pro tip: Post the different versions on different platforms or on different days and compare engagement to find your winning tone.

Hashtags

Build a Platform-Specific Hashtag Strategy

I post about [topic/niche] on [platform] targeting [audience description]. My account has approximately [follower count] followers. Generate 30 hashtags organized into 3 tiers: 10 high-volume hashtags (500K+ posts) for discoverability, 10 medium-volume hashtags (50K-500K posts) for competitive reach, and 10 low-volume niche hashtags (under 50K posts) where I can rank. Explain the strategy behind this tiered approach in 2 sentences.

A tiered hashtag strategy ensures you compete where you can win while still tapping into larger conversations.

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Pro tip: Rotate your hashtag sets every 2 weeks to avoid being flagged as repetitive by the algorithm.

Create Branded Hashtag Options

My brand is [brand name] in the [industry] space. Our values are [list 2-3 brand values]. Our audience is [target audience]. Generate 10 branded hashtag options that are: memorable, easy to spell, not already widely used, and encourage user-generated content. For each hashtag, explain in one sentence how it could be used in a campaign. Then recommend your top 3 picks and explain why they would drive the most UGC.

A strong branded hashtag turns your customers into content creators and makes your brand discoverable through their posts.

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Pro tip: Before committing to a branded hashtag, search it on every platform to make sure it is not already in use or associated with something negative.

Generate Hashtags for a Specific Post

Here is my social media post: "[paste your caption or describe the post content]." I am posting this on [platform] and my account focuses on [niche/industry]. Generate 3 hashtag sets of 10 hashtags each: Set A optimized for reach (broader audience), Set B optimized for engagement (community-oriented), Set C optimized for a specific campaign goal of [goal: lead gen, brand awareness, event promotion]. Indicate which set you recommend for this particular post and why.

Tailors hashtags to a specific post rather than using the same generic set every time.

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Pro tip: Use Set A for your best content, Set B for community posts, and Set C for promotional content to keep your strategy dynamic.

Research Competitor Hashtag Gaps

I compete with [list 2-3 competitor names or account handles] in the [industry/niche] space. Based on typical hashtag strategies in this industry, identify 15 hashtag categories that are commonly used. Then suggest 5 underused or emerging hashtag opportunities in our niche that competitors are likely not targeting yet. For each gap hashtag, explain the opportunity and suggest a post type that would perform well under it.

Finds the hashtag spaces your competitors are ignoring so you can own them before they catch on.

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Pro tip: Combine gap hashtags with trending audio or formats for maximum first-mover advantage.

Build Hashtag Sets for Recurring Content Themes

I post about these recurring themes on [platform]: [list 3-5 content pillars, e.g., "product tips, industry news, behind-the-scenes, customer stories, team culture"]. For each content pillar, create a dedicated hashtag set of 10 hashtags that I can reuse consistently. Make sure there is minimal overlap between sets. Include a mix of niche, mid-range, and broad hashtags in each set. Format as a reference table I can save and use weekly.

Eliminates the daily hashtag research grind by creating reusable sets matched to your content pillars.

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Pro tip: Save each set as a text shortcut on your phone so you can paste them in seconds when posting.

Optimize Hashtags for Local or Regional Reach

My business is located in [city/region] and serves customers in [geographic area]. We are a [type of business] targeting [local audience description]. Generate 20 hashtags split into: 5 hyper-local hashtags (neighborhood or city-specific), 5 regional hashtags, 5 industry-specific local hashtags (e.g., #DenverFoodie, #LondonStartups), and 5 community hashtags that local influencers and media use. Also suggest 3 local hashtags to follow and engage with proactively.

Local businesses need location-specific hashtags to reach nearby customers, not global audiences who will never buy.

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Pro tip: Engage with posts under your local hashtags before and after you post - this signals community participation to the algorithm.

Engagement

Write Responses to Common Comments

I manage social media for [brand] in the [industry] niche. Here are 5 types of comments we frequently receive: [list comment types, e.g., "price complaints, product questions, compliments, competitor comparisons, negative reviews"]. For each comment type, write 3 response templates that are helpful, on-brand, and encourage further conversation. Tone should be [friendly/professional/witty]. Never be defensive. Always end with a question or next step.

Pre-written response templates cut your community management time in half while keeping replies thoughtful and on-brand.

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Pro tip: Customize each template slightly before posting - audiences can spot copy-paste replies and they feel impersonal.

Create a Poll or Quiz Series

Design a series of 5 polls or quizzes for [platform] about [topic/industry]. Each one should be genuinely interesting to [target audience], not just engagement bait. For each poll, provide: the question, the answer options (2-4 options), a follow-up caption that reveals insights or starts a discussion after results come in, and an explanation of what audience data this poll gives us as marketers. Mix formats: some "this or that," some multiple choice, some opinion-based.

Polls generate guaranteed engagement and give you audience intelligence you can use to shape future content.

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Pro tip: Share the results 24 hours later in a story or follow-up post - this doubles the engagement from one poll idea.

Write DM Templates for Outreach

I want to reach out to [type of person: potential collaborators, micro-influencers, potential customers, podcast hosts] on [platform] about [purpose: collaboration, partnership, feedback, invitation]. Write 5 DM templates that feel personal, not spammy. Each message should: reference something specific about their content (leave a [specific detail] placeholder), clearly state the value for them (not just for me), be under 75 words, and end with a low-commitment question. Include one follow-up message template for non-responses.

Cold DMs that lead with value and end with easy questions get 3-5x the response rate of generic outreach.

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Pro tip: Actually fill in the [specific detail] placeholder with real observations about their content - this is what separates a reply from a delete.

Generate Conversation-Starting Questions

Generate 10 conversation-starting questions I can post on [platform] to engage my audience of [target audience description] in the [industry] space. Each question should: be specific enough to invite detailed answers (not just yes/no), relate to a real challenge or decision my audience faces, feel like something they would genuinely want to discuss with peers. Avoid generic questions like "what do you think about X?" - make them specific and thought-provoking. Categorize them: 3 opinion questions, 3 experience-sharing questions, 2 advice-seeking questions, 2 prediction/future-focused questions.

Specific questions outperform generic ones because they make people feel their particular experience is valued.

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Pro tip: Post questions on Tuesday through Thursday between 9-11 AM in your audience's time zone for maximum comment velocity.

Create a User-Generated Content Campaign

I want to launch a UGC campaign for [brand/product] on [platform]. Our audience is [target audience] and our brand personality is [personality traits]. Design a complete UGC campaign including: a campaign name and branded hashtag, the specific content prompt or challenge for participants, 3 example posts showing what ideal submissions look like (write the captions), an incentive structure (prizes, features, recognition), a 2-week launch plan with daily actions, and guidelines for reposting UGC (including credit format).

A structured UGC campaign turns your customers into your content team and generates authentic social proof at scale.

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Pro tip: Feature the first 5-10 submissions prominently to show participants what good entries look like and motivate others to join.

Write Replies That Grow Comment Threads

Here is a social media post I published: "[paste your post]." I received these comments: [paste 5-8 real comments]. For each comment, write a reply that: acknowledges what they said specifically, adds new value or a related insight, and asks a follow-up question to keep the thread going. The goal is to turn each comment into a 3+ reply thread, which signals to the algorithm that this post is generating meaningful conversation. Keep replies under 50 words each. Tone: [tone].

Comment threads are the strongest engagement signal on most platforms - each reply you write multiplies the post's reach.

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Pro tip: Reply within the first 30 minutes of posting when the algorithm is deciding how widely to distribute your content.

Content Calendar

Build a 14-Day Content Calendar

Create a 14-day social media content calendar for [brand/business] on [platform(s)]. Our content pillars are: [list 3-5 pillars, e.g., "educational tips, product highlights, customer stories, industry news, team culture"]. Our goal this month is [goal: grow followers, drive website traffic, generate leads, launch a product]. For each day, specify: the content pillar, post format (carousel, reel, story, text post, poll), a headline or hook, the CTA, and the best posting time. Include 2 "flex days" for trending topics or real-time content.

A structured calendar eliminates daily decision fatigue and ensures you hit every content pillar consistently.

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Pro tip: Block 2-3 hours on one day to batch-create all 14 posts - this is 5x faster than creating one post per day.

Plan a Monthly Content Mix by Goal

I need a monthly content plan for [platform] that balances multiple business goals. My goals and their priority: [list goals with priority, e.g., "brand awareness (high), lead generation (medium), community building (high), sales (low)"]. I post [number] times per week. Allocate the right percentage of posts to each goal and create a content mix ratio. Then generate a 4-week overview with specific post themes for each week that follow this ratio. Include which metrics to track for each goal category.

Prevents the common trap of posting only one type of content by forcing strategic balance across business objectives.

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Pro tip: Review your content mix ratio monthly - if one goal is underperforming, shift 10-15% of posts toward it the following month.

Create a Content Calendar Around a Product Launch

I am launching [product/service] on [launch date]. The product solves [problem] for [target audience]. Key selling points: [list 3-4 features/benefits]. Create a 3-phase content calendar: Phase 1 - Pre-launch (7 days before): 5 posts that build anticipation and tease the product. Phase 2 - Launch week (7 days): 7 posts including announcement, features breakdown, social proof, FAQ, and urgency. Phase 3 - Post-launch (7 days): 5 posts for ongoing promotion, results sharing, and objection handling. For each post, include: date relative to launch, platform, format, caption summary, and CTA.

A phased launch calendar builds anticipation, maximizes launch day impact, and sustains momentum afterward.

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Pro tip: Start capturing behind-the-scenes content 2-3 weeks before the launch to have authentic material ready for Phase 1.

Build a Repurposing Calendar from One Pillar Piece

I have one pillar content piece: [describe it - a blog post, podcast episode, webinar, YouTube video, etc. about topic]. Map out how to repurpose this single piece into 10 social media posts across 2 weeks on [platform(s)]. For each post: specify which section or insight from the pillar piece it draws from, the format (quote graphic, carousel, short video, thread, story), the caption (write it in full), and which day to post it. Ensure the 10 posts tell a coherent story arc and do not feel repetitive.

One strong pillar piece should fuel 2 or more weeks of social content - this prompt extracts maximum value from your best work.

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Pro tip: Space out the highest-value posts across both weeks instead of front-loading them all in week one.

Plan Seasonal or Event-Based Content

List all relevant seasonal events, holidays, industry events, and cultural moments for [industry/niche] in [month or quarter]. For each event, assess whether it is relevant to our brand [brand/business description] and audience [target audience] - discard any that feel forced. For the top 8 most relevant moments, create a content plan with: the event/date, a post idea that ties the event to our brand naturally, the format, a draft hook line, and the CTA. Also suggest 2 original "micro-holidays" we could create for our brand community.

Seasonal content performs well when the tie-in feels natural - this prompt filters out forced connections and keeps only the relevant ones.

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Pro tip: Create your seasonal content at least 2 weeks in advance so you are not rushing to post something generic on the day.

Analytics

Analyze Post Performance Data

Here is the performance data from my last 10 social media posts on [platform]: [paste data - include for each post: topic, format, posting time, impressions, reach, likes, comments, shares, saves, link clicks if available]. Analyze this data and tell me: which post performed best and why (be specific), which format drives the most engagement, whether posting time correlates with performance, which topics resonate most with my audience, and 3 specific recommendations for my next 5 posts based on these patterns.

Turns raw analytics into actionable next steps instead of letting performance data sit in a dashboard untouched.

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Pro tip: Run this analysis every 2 weeks with fresh data to catch trends before they become obvious.

Create a Weekly Analytics Report Template

Build a weekly social media analytics report template for [platform(s)] that I can fill in every Friday. Include these sections: key metrics overview (list the 5 most important metrics for [goal: growth/engagement/conversions] and provide benchmark ranges for my industry [industry] and account size [follower count]), top 3 performing posts of the week with analysis fields, content pillar performance comparison, audience growth tracking, one "big takeaway" field, and 3 action items for next week. Format it as a structured template with clear labels I can copy into a spreadsheet or Notion.

Consistent weekly tracking builds pattern recognition that monthly or quarterly reports miss entirely.

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Pro tip: Spend 15 minutes every Friday filling this in - the compounding insights over a quarter are worth more than any single analytics deep-dive.

Diagnose Why Engagement Dropped

My engagement on [platform] has dropped by approximately [percentage] over the past [time period]. Here is what I know: my posting frequency has been [same/increased/decreased], my recent content topics have been [list topics], I changed [anything you changed: posting times, formats, hashtags, tone], my follower count has [grown/stayed flat/declined]. Analyze the possible causes of this drop. For each possible cause, suggest a specific test I can run over the next 7 days to confirm or rule it out. Prioritize the most likely causes first.

Engagement drops happen to everyone - this prompt helps you systematically diagnose the cause instead of panicking and changing everything at once.

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Pro tip: Change only one variable at a time when testing - if you change your posting time and your content format simultaneously, you will not know which one mattered.

Benchmark Your Metrics Against Industry Standards

I am a [type of business/creator] in the [industry] space on [platform] with [follower count] followers. My current monthly metrics are: average reach per post [number], engagement rate [percentage], follower growth rate [percentage], average comments per post [number], average shares per post [number], stories/reels views [number if applicable]. Compare these to typical benchmarks for accounts of my size and industry. Tell me where I am above average, at average, and below average. For each below-average metric, suggest one specific tactic to improve it within 30 days.

Knowing where you stand relative to benchmarks tells you where to focus your improvement efforts for maximum impact.

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Pro tip: Benchmarks vary significantly by account size - a 3% engagement rate is excellent at 100K followers but average at 1K followers.

Identify Your Best Posting Times

Here is my posting and performance data from the last 30 days on [platform]: [paste data with posting day, time, and key metrics like reach, engagement, clicks for each post]. Analyze this data to find: the top 3 days of the week for engagement, the top 3 time slots for reach, whether weekday vs. weekend performance differs significantly, any patterns between posting time and specific engagement types (likes vs. comments vs. shares). Create an optimized weekly posting schedule based on this analysis, specifying exact days and times for [number] posts per week.

Posting time optimization based on your actual data outperforms generic "best time to post" advice every time.

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Pro tip: Your best posting times will shift as your audience grows and changes - re-run this analysis quarterly.

Calculate Content ROI and Set KPIs

I spend approximately [hours per week] hours per week on social media for [brand/business]. My monthly costs include: [list costs - tools, ads, freelancers, etc.]. My social media generates approximately: [list results - website visits, leads, sales, partnership inquiries, etc.]. Calculate my approximate content ROI. Then set 5 specific, measurable KPIs for the next quarter that would represent meaningful improvement. For each KPI, suggest the content strategy change most likely to move that metric, and define what "on track" looks like at the 30-day checkpoint.

Connecting social media effort to business outcomes justifies your time investment and keeps your strategy accountable.

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Pro tip: Track your hours alongside your metrics - sometimes the highest-ROI move is spending less time on a platform that is underperforming.

Frequently Asked Questions

Yes, but you need to give it context. Include your brand voice description, tone preferences, audience details, and examples of past posts you like. The more specific your prompt, the closer the output matches your voice. Always edit the final output to add personal touches - ChatGPT provides the structure, you add the authenticity.
ChatGPT works well for text-heavy platforms like LinkedIn, Twitter/X, and Facebook. For Instagram and TikTok, it excels at writing captions, scripts, and content plans but cannot generate visuals or video. Pair ChatGPT with design tools like Canva for Instagram carousels, or use its scripts as a starting point for short-form video content.
Three tactics make a real difference: First, always add specific personal experiences, data points, or opinions that only you would know. Second, use the prompts to generate structure and ideas, then rewrite key sentences in your own words. Third, include placeholders in your prompts for real details - names, numbers, stories - and fill them with authentic content before posting.
Use ChatGPT for ideation, first drafts, and content calendar planning - tasks where speed matters more than personality. Reserve manual writing for high-stakes posts like product launches, crisis responses, and deeply personal stories. A good ratio is 60-70% AI-assisted drafts that you edit, and 30-40% fully original posts for your most important content.
ChatGPT is surprisingly effective at analyzing social media data when you paste your metrics directly into the prompt. It can identify patterns in post performance, suggest optimal posting times based on your data, calculate engagement rates, and recommend content strategy adjustments. It cannot access your accounts directly, so you need to export or copy your data into the prompt.

Want to go deeper?

These prompts are just the beginning. Learn the full workflow with step-by-step video courses on our academy.