ClayThis tutorial continues the Excelling at sales prospecting with Apollo and AI tutorial and is the second in our Boosting sales with AI course.
In the last tutorial, we focused on extracting targeted leads using Apollo. Now, the next vital step in creating an AI-powered sales funnel is enhancing that data. This process will enable you to personalize your outreach and significantly increase your chances of grabbing your leads’ attention.
With Clay, you can seamlessly pull raw data from various sources—think contact lists, LinkedIn profiles, or email databases—and transform it into something truly actionable. The platform doesn’t just stop at collecting data; it enhances it by adding valuable insights, such as job titles, company details, social media profiles, and even relevant industry information. This means your leads become much more than just names and numbers—they’re enriched with context that can help you tailor your outreach and close deals faster.
This tutorial shows you how to:
- Import and prepare company data in Clay
- Find and enhance contact information
- Add valuable context through multiple data enrichment layers
- Export enriched data to your CRM for outreach
Tools you’ll need for this tutorial are:
- A Clay account
- Apollo CSV file for the previous tutorial (or any other document that has company data)
- HubSpot account (or another CRM tool)
Let’s get right into it!
