Create tailored outreach on a large scale

Welcome to the third tutorial of the Boosting sales with AI course.

Cold outreach is a way to email ideal prospects without any prior communication.

However, executing cold outreach while maintaining personalization at scale can be complex. Many CRM and email services (free or paid) impose restrictions on sending emails without prior consent, making the process even more challenging. However, dedicated cold outreach tools such as Reply.io provide an effective alternative.

This tutorial will demonstrate how to set up and launch a personalized cold email campaign using the enriched lead data Clay prepared in the previous tutorial.

By the end of this tutorial, you’ll be able to:

• Integrate Clay with Reply.io
• Set custom fields for personalized content
• Build and customize cold reach email sequences
• Launch and monitor your personalized campaign
  

Tools you’ll need:

• Reply.io account (14-day free trial available)
• Clay.com account with enriched leads
• Your business email domain
  

Let’s get right into it!