Insights are a lifeline for marketers. Without insights, you’re blind. There is no way to figure out how your product is performing or how your marketing message is being received by the masses without those valuable insights. Then there are sentiments. How can you fine-tune your product or change your marketing campaigns without figuring out the sentiment of the masses? Sentiments are emotional attachments to the product. How many people love your product, and how many of them absolutely hate it? Without this kind of data, you are just an otter building your castle in the dark!
In this fantastic, yet realistic tutorial, we’ll show how to gather insights from Reddit. If you don’t know about Reddit, you are living under a rock. Reddit is an underrated goldmine for discovering customer pain points and their unfiltered feedback about the products. Seasoned marketers use Reddit to validate ideas, spot opportunities, and figure out market sentiment in different markets.
By the end of this tutorial, you'll be able to:
- Access Gumloop
- Specify the subreddit in the Reddit generator
- Run the workflow
- Analyze the outputs and iterate on the results
Let’s dive in!
