Gather and analyze your competitors' Google reviews using AI

Getting to know your competitor’s marketing strategies and sales is something every online business owner should prioritize, as it helps identify gaps, refine the approach, and create more compelling offers that set your business apart.

Google reviews are one of the easiest and most effective ways to analyze your competitor’s success, especially the marketing strategies. Some businesses hire dedicated teams to snoop on their competitors.

While this tutorial doesn’t claim to replace dedicated professionals, it does a fantastic job of examining your competitor’s online success by analyzing Google reviews. Now, you know that Google reviews can be a telltale sign of how the business is faring.

Instead of time trawling through them manually, you can use AI to quickly create automated summaries of the Google reviews they got for their offerings.

After completing this tutorial, you will be able to:

• Develop a workflow using Airtable and Zapier to streamline the management process. 
• Utilize SerpApi to search Google Maps locations and gather their reviews.
• Utilize OpenAI to generate concise summaries of these reviews and integrate them into Airtable.

You’ll need the following tools:

• Airtable account
• Paid Zapier account (you can use their free trial first)
• SerpAPI account
• An OpenAI platform account with $10 worth of credits. This is separate from the ChatGPT subscription.

Let’s get going. Shall we?