Creating personas based on your target market is excellent. However, using them to generate leads is what personas were all about in the first place. Prospect personas can be generated, and emails can be written, but the process is arduous. This tutorial is not about creating personas. It’s about saving time creating prospect personas and using them to generate a lead campaign.
This tutorial shows you how to identify buyer personas. Once the personas are in place (preferably in a central location), we will generate outreach emails for each of them and find targeted leads using AI. Once everything is in place, we can create a smart lead campaign.
Tools Required For This Tutorial
- ChatGPT - This tool will create buyer personas and generate emails for each of them.
- Notion - This is where we will store all the personas and the targeted outreach emails for each of the personas
- Clay - we will use this fantastic AI tool to find targeted leads.
- SmartLead (Optional) - This tool allows us to create smart lead campaigns.
