Prompt Library

35 ChatGPT Prompts That Help You Sell More Online

35 copy-paste prompts

Product descriptions that convert, emails that drive repeat purchases, ad copy that stops the scroll, and pricing strategies that protect your margins — ready to paste into ChatGPT today.

Product Descriptions

Write a High-Converting Product Description

Write a product description for [product name] sold on [platform e.g. Shopify, Amazon, Etsy]. Target customer: [describe ideal buyer]. Key features: [list 3-5 features]. Price point: [price]. The description should lead with the main benefit, include sensory or emotional language, address the top objection ([objection]), and end with a clear reason to buy now. Keep it under 200 words. Format with a compelling headline, short paragraphs, and bullet points for scanability.

Generates product copy that leads with benefits, handles objections, and creates urgency — structured for how people actually read online.

💡

Pro tip: Add your product photos and ask ChatGPT to reference specific visual details. Descriptions that match what customers see in photos convert significantly better.

Create Product Bullet Points for Marketplace Listings

Write 5 product bullet points for [product name] on [Amazon/Walmart/etc.]. Each bullet should: start with a CAPITALIZED benefit phrase, follow with a supporting detail, and be under 200 characters. Target keywords to naturally include: [keyword 1], [keyword 2], [keyword 3]. Target customer: [describe buyer]. Main competitors charge [price range] — our differentiator is [differentiator].

Creates marketplace-optimized bullet points that balance keyword inclusion with persuasive copy — the format that drives most purchase decisions on Amazon.

💡

Pro tip: Check your top 3 competitor listings first. Note which benefits they emphasize, then differentiate. If everyone says "premium quality," say something specific like "double-stitched seams that survive 200+ washes."

Write SEO Product Category Page Copy

Write introductory copy for my [category name] collection page on my [type of store] e-commerce site. Target keyword: [primary keyword]. Include: a compelling H1 heading, 150-200 words of intro copy that naturally includes [keyword] and related terms, a brief buying guide section (what to consider when choosing), and a 2-sentence wrap-up that encourages browsing. Tone: [brand tone]. Avoid keyword stuffing — write for humans first.

Creates category page copy that serves both SEO and customer guidance — the overlooked pages that often rank well for commercial intent keywords.

💡

Pro tip: Category pages often rank for higher-volume keywords than individual products. Invest time here — a well-written category page can drive more organic traffic than dozens of product pages combined.

Rewrite Product Descriptions for a Different Platform

I'm expanding from [current platform] to [new platform]. Here's my current product description for [product name]: [paste current description] Rewrite this for [new platform], adjusting for: character limits (if any), platform-specific formatting conventions, the typical buyer mindset on [new platform] (e.g., Amazon buyers scan for specs, Etsy buyers want story and craftsmanship), and any platform-specific best practices. Keep the core selling points but adapt the presentation.

Adapts your existing copy for a new marketplace — because what converts on Shopify reads differently than what converts on Amazon or Etsy.

💡

Pro tip: Each platform has a different buyer psychology. Etsy shoppers want the story behind the product. Amazon shoppers want fast specs and social proof. DTC shoppers want brand identity and lifestyle framing.

Create Product Comparison Copy

Write comparison copy for my [product name] versus [competitor/alternative 1] and [competitor/alternative 2]. My product: [key features and price]. Competitor 1: [key features and price]. Competitor 2: [key features and price]. Create a fair comparison that highlights my product's genuine advantages without trashing competitors. Format as: a brief intro explaining why the comparison matters, a comparison table (feature | my product | comp 1 | comp 2), and a 3-sentence summary of who each product is best for. Be honest about trade-offs.

Creates comparison content that captures high-intent "vs" search traffic while positioning your product favorably through honest analysis.

💡

Pro tip: Comparison pages convert extremely well because visitors have already decided to buy — they're just choosing which product. Honesty about trade-offs actually increases trust and conversion rates.

Generate Product FAQ Copy

Write 8 FAQ entries for [product name] on my e-commerce site. The product is [brief description] priced at [price]. Common customer questions include: [list any known questions]. For each FAQ: write a natural question (how real customers would phrase it), give a concise answer (2-4 sentences), and naturally address a potential objection or concern. Include questions about: shipping, sizing/fit (if applicable), care/maintenance, return policy, and at least one question that handles the "is it worth the price?" objection.

Creates FAQ content that answers real questions and secretly handles purchase objections — pulling double duty as customer service and conversion optimization.

💡

Pro tip: Mine your actual customer service emails and reviews for real questions. AI-generated FAQs based on real customer language convert better than generic ones.

Email Marketing

Write an Abandoned Cart Email Sequence

Write a 3-email abandoned cart sequence for my [type of store] selling [product category] at [average order value]. Email 1 (sent 1 hour after abandonment): gentle reminder, no discount. Email 2 (sent 24 hours): address the most common purchase hesitation for this product type, include social proof. Email 3 (sent 48 hours): create urgency (stock, time-limited offer, or [specific incentive]). For each email include: subject line (under 50 characters), preview text, body copy (under 150 words), and CTA button text. Tone: [brand tone]. The customer's name is available as {{first_name}}.

Creates a proven 3-step recovery sequence that escalates from reminder to reassurance to urgency — the flow that recovers the most revenue.

💡

Pro tip: Email 1 (no discount) typically recovers 30-40% of carts on its own. Don't lead with discounts — you're training customers to abandon carts for coupons.

Create a Post-Purchase Email Sequence

Write a 4-email post-purchase sequence for customers who bought [product/category] from my [type of store]. Email 1 (day 0, order confirmation): warm thank you + what to expect next. Email 2 (day 3, anticipation): tips for getting the most out of their purchase + care instructions. Email 3 (day 14, check-in): ask how they're enjoying it + invite to leave a review with [review platform link]. Email 4 (day 30, cross-sell): recommend complementary products based on their purchase. For each: subject line, preview text, body copy (under 120 words), CTA. Tone: [brand tone].

Builds the post-purchase experience that drives reviews, repeat purchases, and customer lifetime value — the most profitable email sequence most stores skip.

💡

Pro tip: Time Email 3 for when customers have actually used the product. For clothing: 7-10 days. For supplements: 21-30 days. For electronics: 14 days. Happy customers at peak satisfaction leave the best reviews.

Write a Product Launch Email

Write a product launch email for [new product name] in my [type of store]. Product details: [features, price, what makes it special]. Target audience: [who this is for]. Launch offer: [any special launch pricing or bonus]. The email should build excitement without being over-the-top, clearly communicate what's new and why it matters, include a specific reason to buy now (not just "it's new"), and drive clicks to the product page. Subject line, preview text, body (under 200 words), CTA button text, and a P.S. line.

Creates launch emails that generate excitement and first-day sales through clear value communication rather than hype.

💡

Pro tip: Send a "coming soon" teaser 3-5 days before the launch email. Teased launches outperform surprise launches because anticipation primes the purchase decision.

Write a Win-Back Email for Lapsed Customers

Write a win-back email for customers of my [type of store] who haven't purchased in [timeframe e.g. 90 days]. Average customer buys [product category] every [typical repurchase cycle]. The email should: acknowledge the gap without guilt-tripping, remind them why they bought from us (our differentiators: [list 2-3]), share what's new since their last purchase, and include an incentive to return ([discount/free shipping/gift with purchase]). Subject line, preview text, body (under 150 words), CTA. Tone: warm and genuine, not desperate.

Re-engages dormant customers with a message that feels personal and genuine rather than the typical "we miss you" template that everyone ignores.

💡

Pro tip: Segment by how much they spent previously. High-value lapsed customers deserve a more generous offer. A $20 incentive to win back a customer who spent $500 is a great ROI.

Create a Seasonal Sale Email

Write a [seasonal event e.g. Black Friday, Summer Sale, Back to School] email for my [type of store]. Sale details: [discount percentage/type], [start and end dates], [any exclusions]. What I want to emphasize: [specific products, categories, or deals to highlight]. The email should: create urgency without being sleazy, clearly communicate the offer in the first 2 lines, highlight 3 specific deals as "picks" to make the sale feel curated rather than generic, and include a single strong CTA. Subject line (include the offer), preview text, body (under 180 words), CTA.

Creates seasonal sale emails that stand out in the inbox flood by leading with specific curated picks rather than generic "everything on sale" messaging.

💡

Pro tip: The subject line determines whether your sale email gets opened. Include the discount in the subject, but make the email body about specific products. "30% off everything" gets opens; "these 3 items at 30% off" gets clicks.

Write a VIP/Loyalty Customer Email

Write an exclusive email for my top [percentage e.g. 10%] customers (by lifetime spend) at my [type of store]. I want to make them feel genuinely valued and give them [exclusive offer: early access / extra discount / free gift / loyalty reward]. Customer segment details: they've spent an average of [amount] and purchased [frequency]. The email should: feel personal and exclusive (not mass-marketed), acknowledge their loyalty specifically, present the offer as a thank-you (not a sales push), and make them feel like insiders. Subject line, preview text, body (under 150 words), CTA.

Creates VIP emails that make top customers feel like insiders — driving the loyalty and repeat purchases that produce most of your revenue.

💡

Pro tip: Your top 10% of customers typically generate 40-60% of revenue. A dedicated VIP email once a quarter costs almost nothing and protects your most valuable relationships.

Ad Copy & Social

Write Facebook/Instagram Ad Copy Variations

Write 4 Facebook/Instagram ad copy variations for [product name] at [price] from my [type of store]. Target audience: [demographics, interests, pain points]. The product solves: [core problem]. Create 4 different angles: (1) Problem-agitate-solve: lead with the pain point. (2) Social proof: lead with customer results or reviews. (3) Direct offer: lead with the deal/value. (4) Storytelling: lead with a relatable scenario. For each: primary text (under 125 characters for the visible portion, under 300 total), headline (under 40 characters), description (under 30 characters), and CTA button recommendation.

Creates four distinct ad angles to test — because you never know which message will resonate until you test it, and most winning ads come from unexpected angles.

💡

Pro tip: Test all four angles with $10-20 each before scaling the winner. The "obvious" angle (usually the direct offer) wins only about 30% of the time. Problem-focused and story-based ads often outperform.

Write Google Shopping Ad Titles & Descriptions

Write optimized Google Shopping titles and descriptions for these [number] products: [List products with: name, brand, key specs, color/size, price] For each product, write: (1) An optimized product title (under 150 characters) following the format: Brand + Product Type + Key Attribute + Size/Color/Variant. (2) A product description (under 5000 characters) that naturally includes high-intent keywords. Target keywords: [list primary keywords]. Follow Google Merchant Center best practices: no promotional text in titles, no excessive capitalization, include relevant attributes.

Creates Google Shopping titles and descriptions optimized for search matching and click-through — where the right format directly impacts ad visibility.

💡

Pro tip: Google Shopping titles should front-load the most important attributes. "Nike Air Max 90 Men's Running Shoe White Size 10" beats "Amazing Comfortable Running Shoe by Nike in White." Specificity drives both impressions and clicks.

Create Retargeting Ad Copy

Write retargeting ad copy for [product/category] visitors who didn't purchase on my [type of store]. Average product price: [price]. Main purchase objection: [objection e.g. price, trust, need to see in person]. Create 3 retargeting variations: (1) Objection handler: directly address why they didn't buy. (2) Social proof: show what other buyers experienced. (3) Incentive: offer [discount/free shipping/bonus] to close the deal. For each: primary text, headline, and CTA. Keep copy short — these people already know the product, they just need the final push.

Creates retargeting ads that address the specific reason visitors didn't buy — much more effective than generic "come back" retargeting that ignores the real objection.

💡

Pro tip: Retargeting works best when segmented by behavior. Someone who viewed 5 products needs a different message than someone who added to cart. If your platform allows it, create separate retargeting for each behavior.

Write Product-Focused Social Media Posts

Write 5 social media posts for [product name] across my [platform] account. Brand voice: [describe tone]. Posts should not all be "buy this." Create a mix: (1) Educational: teach something related to the product category. (2) Behind-the-scenes: show how it's made, sourced, or designed. (3) User-generated content prompt: encourage customers to share photos/experiences. (4) Problem/solution: highlight a pain point the product solves. (5) Soft sell: lifestyle image caption that features the product naturally. Include hashtag suggestions for each.

Creates a balanced content mix that builds brand affinity alongside sales — because accounts that only post "buy this" get unfollowed.

💡

Pro tip: The 80/20 rule works well for e-commerce social: 80% value/entertainment/education, 20% direct selling. Your sales posts perform better when they're surrounded by content people actually want to see.

Write TikTok/Reels Script for Product Showcase

Write a 30-second TikTok/Reels script for [product name] from my [type of store]. Target audience: [age group and interests]. The hook (first 3 seconds) must stop the scroll — use one of these formats: surprising statement, bold claim, or "POV" setup. Structure: Hook (0-3s): [attention grabber]. Problem (3-8s): relatable pain point. Solution (8-18s): show the product solving it. Proof (18-25s): result or social proof. CTA (25-30s): where to buy. Include: on-screen text suggestions, any trending audio format to use, and a caption with hashtags.

Creates short-form video scripts with the scroll-stopping hook structure that drives e-commerce discovery — where first 3 seconds determine everything.

💡

Pro tip: Film 3 versions with different hooks and post them all. The algorithm will push the one that retains viewers best. Don't overthink production quality — authenticity outperforms polish on TikTok.

Pricing & Conversion

Analyze and Optimize Pricing Strategy

Help me analyze and optimize pricing for my [type of store]. Current product line: [List 5-10 products with: name, cost, current price, monthly units sold] Competitor pricing: [list competitor prices for similar products]. My brand positioning: [budget/mid-range/premium]. Current overall margin: [percentage]. Help me: (1) Identify which products are underpriced or overpriced relative to competitors and positioning. (2) Suggest a pricing structure that makes sense as a collection (good/better/best tiers if applicable). (3) Recommend any price anchoring opportunities. (4) Flag any prices that might be leaving money on the table.

Gets an objective analysis of your pricing relative to competition and positioning — often revealing products you're undercharging for out of fear.

💡

Pro tip: Most small e-commerce stores underprice. If you're getting zero price complaints, you're probably too cheap. A healthy rate is 5-10% of customers mentioning price — that means you're capturing the value you create.

Create Product Bundle Strategies

Suggest product bundle strategies for my [type of store]. Here are my top-selling products: [List top 10 products with: name, price, category, how often bought together] Help me create: (1) 3 logical product bundles based on use-case or customer need (not just random groupings). (2) Bundle pricing that feels like a deal — what discount makes the bundle compelling without killing margins? (3) A "starter kit" bundle for new customers. (4) A "complete solution" premium bundle. For each bundle: name, included products, individual total, bundle price, savings percentage, and a one-line pitch for why these products belong together.

Creates strategic bundles based on genuine customer use-cases — increasing average order value while giving customers a better experience.

💡

Pro tip: The best bundles solve a complete problem. "Everything you need to start [activity]" bundles convert better than "buy 3, save 15%" bundles because they reduce decision fatigue.

Write Urgency and Scarcity Copy

Write urgency and scarcity copy elements for my [type of store] that feel genuine, not manipulative. I need: (1) 3 product page urgency messages for [scenario e.g. limited stock, seasonal item, trending product]. (2) 3 checkout urgency messages to reduce cart hesitation. (3) 2 email subject lines that create time-sensitivity. (4) 2 banner messages for sitewide sales with end dates. Rules: no fake countdown timers, no "only 2 left" if there are actually 200, no "someone just bought this" if it's fabricated. Make urgency real — based on actual stock levels, genuine deadlines, or seasonal relevance.

Creates honest urgency copy that motivates action without the fake scarcity tactics that erode trust and trigger refund requests.

💡

Pro tip: Genuine urgency converts better long-term than fake urgency. "This seasonal flavor ships through March" is more believable and effective than "ONLY 3 LEFT!!!" on a product you restock weekly.

Optimize Product Page Layout Copy

Review and optimize the copy elements on my product page for [product name, price]. Current page elements: - Headline: [current headline] - Subheadline: [current subheadline] - Bullet points: [current bullets] - Description: [current description] - Social proof: [current reviews/testimonials shown] - CTA: [current button text] - Trust badges: [what's currently shown] Conversion rate: [current rate]. Traffic source: mostly [organic/paid/social]. Optimize every text element for conversion. For each change, explain why. Also suggest any missing elements that high-converting product pages typically include.

Gets a conversion-focused audit of every text element on your product page — because small copy changes often produce measurable revenue lifts.

💡

Pro tip: Test one change at a time. The highest-impact elements to test (in order): headline, CTA button text, first bullet point, and social proof placement. Even a 0.5% conversion rate improvement compounds significantly at scale.

Create Cross-Sell and Upsell Copy

Write cross-sell and upsell copy for my [type of store]. Scenario: a customer is buying [product name, price]. Create: (1) Upsell option: suggest a premium version or upgrade — what it is, price difference, and a one-line pitch that justifies the upgrade. (2) Cross-sell #1: a complementary product that enhances their purchase — product, price, and a line explaining why they go together. (3) Cross-sell #2: a different complementary product. (4) Cart page "frequently bought together" section copy. (5) Post-purchase "you might also like" email copy. For each: keep it to 1-2 sentences max. The pitch should feel helpful, not pushy.

Creates upsell and cross-sell copy that increases average order value by feeling like helpful recommendations rather than aggressive sales pushes.

💡

Pro tip: The best upsells feel like advice, not sales. "Most customers add [product] because [genuine reason]" outperforms "You might also like [random product]." Relevance is everything.

Write Shipping and Returns Copy

Write clear, conversion-friendly shipping and returns copy for my [type of store]. Shipping details: [list shipping options, costs, timeframes]. Return policy: [your actual policy]. Create: (1) A concise shipping info block for the product page (under 50 words). (2) A "Why buy from us" trust section with 3-4 short guarantees. (3) A full shipping policy page (clear, scannable, no legal jargon). (4) A full returns policy page (same approach). (5) 3 trust badge text options for near the Add to Cart button. Write everything in plain language — if a 12-year-old can't understand the return policy, rewrite it.

Creates shipping and returns copy that builds purchase confidence — because unclear policies are the #2 reason for cart abandonment after unexpected costs.

💡

Pro tip: Put a one-line shipping summary directly next to your Add to Cart button. "Free shipping over $50 | Easy 30-day returns" near the CTA can lift conversion rates by 5-15%.

Write Exit-Intent Popup Copy

Write 3 exit-intent popup variations for my [type of store] with an average order value of [amount]. Each popup should: have a headline that stops them mid-exit (under 8 words), a 1-2 sentence body, a clear offer, a CTA button, and a dismiss link. Variations: (1) Discount offer: [specific discount] for first purchase. (2) Value-add: free [guide/shipping/gift] instead of a discount. (3) Social proof: leverage customer reviews or popularity. Rules: no aggressive "Are you sure?!" language, no guilt-tripping dismiss text like "No, I hate saving money." Keep it respectful — if they want to leave, let them leave with a good impression.

Creates respectful exit popups that capture leaving visitors without the manipulative dark patterns that damage brand perception.

💡

Pro tip: Test showing the popup only to new visitors from paid traffic — they have the highest intent and lowest brand familiarity. Returning visitors who already know you find exit popups annoying.

Customer Service

Create Customer Service Response Templates

Write 6 customer service email templates for my [type of store]. Templates needed: (1) Order delay/shipping issue — empathetic, with concrete next steps. (2) Product arrived damaged — apologetic, with clear resolution options. (3) Return/refund request — easy process explanation. (4) Product question from potential buyer — helpful without being salesy. (5) Negative review response — professional, solution-focused. (6) Out-of-stock inquiry — helpful, with alternatives. For each: write the template with [BRACKETS] for personalization fields. Tone: [brand tone]. Each template should be under 120 words, scannable, and end with a clear next step for the customer.

Creates response templates that sound human and solve problems fast — turning service issues into loyalty-building moments.

💡

Pro tip: The best customer service templates have a blank line where the agent adds one personal sentence. "I can see you ordered the blue one for what looks like a birthday — let me make sure the replacement arrives in time" transforms a template into a personal experience.

Write Live Chat Scripts

Write live chat scripts for common scenarios on my [type of store]. Create conversation flows for: (1) Greeting a new visitor (without being intrusive). (2) Helping with size/fit questions for [product category]. (3) Handling "is this product worth it?" hesitation. (4) Processing a return or exchange request. (5) Upselling during a chat conversation (naturally, not pushy). For each scenario: opening message, 2-3 follow-up branches based on customer response, and a closing message. Keep messages under 2 sentences each — chat should feel conversational, not like reading an email.

Creates live chat flows that feel like talking to a helpful person, not reading a script — the difference between chat that converts and chat that annoys.

💡

Pro tip: The best live chat agents ask one question at a time. "What are you looking for today?" followed by a pause beats a wall of text with multiple questions. Match the pace of natural conversation.

Write Review Request Messages

Write review request messages for my [type of store] across 3 channels: (1) Post-purchase email (sent [X] days after delivery): ask for a review of [product]. Include a direct link to the review form. Make it easy — suggest what to mention (fit, quality, how they use it). (2) SMS review request (under 160 characters): friendly, direct, with link. (3) Package insert card copy: a short printed card included in the box that asks for a review. For each: the ask should feel like a genuine request, not an obligation. Offer a small incentive if applicable: [incentive e.g. 10% off next order, entry into monthly drawing]. Include a suggestion to post photos — photo reviews convert 3x better.

Creates review requests across multiple touchpoints — because most happy customers don't leave reviews unless you make it easy and ask at the right moment.

💡

Pro tip: Time your review request for when customers have had enough time to actually use the product. Too early = generic "looks good" reviews. Right timing = detailed, helpful reviews that sell your product for you.

Create FAQ Page for Common Customer Questions

Write a comprehensive FAQ page for my [type of store] selling [product category]. Organize into sections: (1) Orders & Shipping (5 questions). (2) Returns & Exchanges (4 questions). (3) Products (4 questions). (4) Account & Payment (3 questions). For each question: write it in natural customer language (not corporate speak), keep answers under 3 sentences, include a link or next step where relevant (e.g., "Contact us at [email]" or "Start a return here"). Add an intro paragraph and a "Still have questions?" section at the bottom.

Creates a FAQ page that actually reduces support tickets — organized by customer intent rather than internal department structure.

💡

Pro tip: Track which FAQs get the most clicks (use accordion tracking). The most-clicked questions should move to the top, and their answers should be expanded to include more detail. Your FAQ page is a living document.

Write Order Confirmation & Shipping Notification Copy

Write transactional email copy for my [type of store]. Create: (1) Order confirmation email: thank them, summarize order, set shipping expectations, include a "what happens next" section, and suggest one complementary product (soft cross-sell). (2) Shipping confirmation email: celebrate the shipment, include tracking info, set delivery expectations, and share a product care/usage tip. (3) Delivery confirmation email: confirm delivery, ask if everything arrived okay, provide a direct link to contact support if there's an issue, and gently ask for a review. For each: subject line, body copy (under 120 words), and CTA. Brand tone: [tone].

Transforms boring transactional emails into brand-building touchpoints — the emails with the highest open rates that most stores waste on generic templates.

💡

Pro tip: Transactional emails have 4-5x higher open rates than marketing emails. A small cross-sell in your order confirmation can drive significant revenue because almost everyone opens it.

Store Strategy & Growth

Analyze Store Performance and Identify Growth Opportunities

Help me analyze my e-commerce store performance and identify growth opportunities. Store details: - Platform: [Shopify/WooCommerce/etc.] - Monthly revenue: [amount] - Monthly visitors: [number] - Conversion rate: [percentage] - Average order value: [amount] - Customer acquisition cost: [amount] - Top traffic sources: [list] - Top 5 products by revenue: [list with revenue] - Return rate: [percentage] Analyze: (1) Where am I leaving money on the table? (2) Which metric, if improved by 10%, would have the biggest revenue impact? (3) What are 3 quick wins I can implement this week? (4) What's the biggest structural issue holding back growth? Be specific and prioritize by impact.

Gets a strategic analysis of where to focus your limited time and budget — because most stores chase the wrong metrics while ignoring the highest-impact opportunities.

💡

Pro tip: The three levers of e-commerce growth: traffic x conversion rate x average order value. Most stores obsess over traffic while ignoring that a 1% conversion rate improvement often creates more revenue than doubling ad spend.

Plan a Product Launch Strategy

Help me plan a product launch for [new product name] in my [type of store]. Product details: [description, price, target audience, what makes it different]. Budget: [launch marketing budget]. Timeline: launching in [timeframe]. Existing audience: [email list size, social following, monthly site visitors]. Create a launch plan with: (1) Pre-launch phase (build anticipation): specific actions by week. (2) Launch day: hour-by-hour plan. (3) Post-launch week: follow-up actions. (4) Channel strategy: which channels to use and what to post/send on each. (5) Success metrics: what numbers to track and what "good" looks like. Be realistic about what's achievable with my budget and audience size.

Creates a realistic launch plan calibrated to your actual audience size and budget — not the "go viral" fantasy plans that set you up for disappointment.

💡

Pro tip: Your email list is your most powerful launch asset. A launch to 1,000 engaged email subscribers typically outperforms a launch to 10,000 social followers because email drives 3-5x higher conversion.

Create a Seasonal Marketing Calendar

Create a 12-month marketing calendar for my [type of store] selling [product category]. Include: (1) Major retail holidays and sales events relevant to my niche. (2) Niche-specific dates or awareness months I should leverage. (3) Recommended promotion type for each event (sale, bundle, new launch, content campaign). (4) Email/social content themes for each month. (5) Preparation deadlines (when to start planning each campaign). My peak season is [months]. My slowest months are [months]. Budget is highest in [months]. Format as a month-by-month table with columns for: date/event, campaign type, channels, and prep deadline.

Creates a year-at-a-glance marketing plan so you're never scrambling for last-minute holiday campaigns — the planning that separates stores that grow from stores that plateau.

💡

Pro tip: Work backwards from each event. Black Friday planning starts in September. Holiday shipping deadlines determine your last promotion date. The prep deadline column is the most important column in your calendar.

Develop a Customer Retention Strategy

Help me develop a customer retention strategy for my [type of store]. Current metrics: - Repeat purchase rate: [percentage] - Average time between purchases: [timeframe] - Customer lifetime value: [amount] - Top reasons for returns/complaints: [list] - Current retention efforts: [what you're doing now] Create: (1) A customer segmentation strategy (how to group customers for different messaging). (2) A lifecycle email plan: what to send and when for each segment. (3) Loyalty program recommendation: structure, rewards, and whether it's worth the complexity for my size. (4) 5 specific tactics to increase repeat purchase rate. (5) Metrics to track monthly. Focus on tactics appropriate for a [business size: solo operator/small team/growing team].

Creates a retention strategy sized for your actual team — because the #1 growth lever for established stores is getting existing customers to buy again.

💡

Pro tip: Increasing retention rate by 5% can increase profits by 25-95%. Start with the simplest tactic: a post-purchase email sequence. You can build complexity later, but most of the value comes from not disappearing after the first sale.

Audit My Store for Conversion Leaks

Help me audit my [type of store] for conversion leaks. I'll describe my customer journey and you identify where I'm likely losing sales: - Homepage: [describe layout, hero, CTAs] - Collection/category pages: [describe layout, filtering, sorting] - Product pages: [describe layout, images, copy, reviews, CTAs] - Cart page: [describe layout, upsells, trust signals] - Checkout: [number of steps, payment options, guest checkout?] - Mobile experience: [describe any known mobile issues] - Site speed: [current page load time] - Trust elements: [reviews, badges, guarantees, social proof] For each stage: rate it 1-5, identify the biggest leak, and give one specific fix. Prioritize fixes by expected impact. Be honest — I'd rather hear what's broken than what's working.

Gets a brutally honest conversion audit that identifies exactly where customers drop off — the diagnostic that turns traffic into revenue.

💡

Pro tip: The highest-impact fixes are almost always boring: faster page speed, clearer product photos, simpler checkout, and visible shipping costs. Fancy features rarely matter until the basics are solid.

Write Competitor Analysis

Help me analyze [number] competitors in my [product category] niche. Competitors: [List competitors with their URLs] For each competitor, analyze: (1) Positioning: who are they targeting and what's their main value prop? (2) Pricing: how do they price relative to me and each other? (3) Product range: broader or narrower than mine? (4) Marketing: which channels do they seem most active on? (5) Strengths: what are they doing well that I should learn from? (6) Weaknesses: where are they vulnerable? Then synthesize: (A) Where is there a gap in the market I can own? (B) What's one thing I should steal (ethically) from each competitor? (C) What's my clearest competitive advantage to double down on?

Creates a strategic competitor analysis that identifies where to compete and where to differentiate — turning competitor research into actionable strategy.

💡

Pro tip: Don't just analyze what competitors do — look at their reviews. Their negative reviews reveal unmet customer needs that you can solve. Their positive reviews reveal what customers actually value (which is often different from what the competitor's marketing emphasizes).

Plan International Expansion

Help me evaluate and plan international expansion for my [type of store] currently selling in [current markets]. Monthly revenue: [amount]. Products: [category]. I'm considering expanding to [target markets]. For each target market, help me evaluate: (1) Market size and demand signals for my product category. (2) Key operational challenges (shipping, customs, returns, currency, taxes). (3) Localization requirements (language, payment methods, sizing, cultural considerations). (4) Competitive landscape — who already serves this market? (5) Estimated setup cost and timeline. (6) Recommended entry strategy (marketplace first vs. own site, test market approach). Rank the markets by attractiveness and give me a phased expansion plan.

Creates a realistic international expansion assessment — helping you pick the right market to enter first and avoid the common mistakes that turn expansion into an expensive lesson.

💡

Pro tip: Start with one market, prove the economics work, then expand. Selling in 5 countries poorly is worse than selling in 2 countries well. Canada and UK are the easiest English-language expansion markets for US-based stores.

Frequently Asked Questions

Yes, but with an important caveat: ChatGPT writes excellent first drafts that you then refine with your product knowledge. The best approach is giving ChatGPT detailed information about your product, target customer, and competitors, then editing the output to add your brand voice and specific details that only you know. Pure AI-generated descriptions without editing tend to sound generic. AI + your expertise produces copy that's both well-structured and authentic.
Start with your highest-traffic platform and create your "master" copy there. Then use the platform adaptation prompt to rewrite for each additional marketplace. Each platform has different buyer psychology, formatting rules, and character limits. Amazon buyers scan for specs. Etsy buyers want the story. Shopify buyers want brand experience. The core selling points stay the same — the presentation adapts to each platform.
Google doesn't penalize AI-generated content — it penalizes unhelpful content regardless of how it was created. AI-written product descriptions that are specific, accurate, and helpful rank fine. The risk is using AI to mass-produce thin, generic content across hundreds of product pages. Edit AI output to add unique details, customer language, and specific use-cases. The goal is helpful content for buyers, which is also what Google rewards.
For a complete product page, you'd typically use 3-4 prompts: one for the main description, one for bullet points, one for the FAQ section, and optionally one for the SEO meta description. Don't use a prompt for every tiny element — that leads to over-polished copy that sounds robotic. Use prompts for the heavy lifting (descriptions, emails, ads) and write short elements (button text, navigation labels) yourself.
For most small to mid-size e-commerce stores, AI-assisted email copy is the practical choice. Hiring a dedicated e-commerce copywriter costs $2,000-5,000/month. These prompts get you 80% of the way there for the email types that drive most revenue: abandoned cart, post-purchase, and promotional campaigns. If you're doing over $500K/year in revenue, consider hiring a copywriter for your highest-impact touch points (product pages, key email flows) while using AI for everything else.

Want to go deeper?

These prompts are just the beginning. Learn the full workflow with step-by-step video courses on our academy.