Close More Deals with ChatGPT Prompts Built for Sales Teams
35 battle-tested prompts that help you prospect smarter, write sharper outreach, and handle objections like a top performer - ready to copy, paste, and close.
Prospecting
Ideal Customer Profile Builder
I sell [PRODUCT/SERVICE] to [TARGET MARKET]. Analyze our best-fit customers based on these traits: [INDUSTRY, COMPANY SIZE, PAIN POINTS]. Build a detailed ideal customer profile including firmographic criteria, buying triggers, and the top 5 signals that indicate a company is ready to buy.
Generates a structured ICP so you stop wasting time on accounts that will never close.
Pro tip: Feed in data from your last 10 closed-won deals for the most accurate output.
Account Research Brief
Research [COMPANY NAME] in the [INDUSTRY] sector. Summarize their business model, recent news or funding rounds, likely pain points related to [YOUR SOLUTION AREA], key decision-makers by title, and three personalized angles I could use to start a sales conversation. Format as a one-page account brief.
Creates a pre-call research brief so you walk into every conversation informed.
Pro tip: Pair this with LinkedIn Sales Navigator data for richer personalization.
Lead Qualification Scorecard
I sell [PRODUCT/SERVICE] with an average deal size of [AMOUNT] and a sales cycle of [LENGTH]. Create a lead qualification scorecard with 10 weighted criteria based on BANT and MEDDIC frameworks. Include a scoring rubric (1-5 scale) and thresholds for hot, warm, and cold leads.
Builds a repeatable scoring system so your pipeline reflects reality, not hope.
Pro tip: Calibrate the weights after running 20 leads through it and comparing against actual outcomes.
Trigger Event Identifier
I target [BUYER PERSONA] at [COMPANY TYPE] companies. List 15 specific trigger events - such as leadership changes, funding rounds, product launches, regulatory shifts, or hiring patterns - that signal a company may need [YOUR SOLUTION]. For each trigger, write a one-sentence outreach hook I could use.
Maps the buying signals that turn cold accounts into warm conversations.
Pro tip: Set up Google Alerts or Feedly feeds for each trigger event to automate monitoring.
Competitor Displacement Strategy
My prospect [COMPANY NAME] currently uses [COMPETITOR PRODUCT]. Our key differentiators are [LIST 3-4 DIFFERENTIATORS]. Write a competitive displacement strategy including: the likely pain points they experience with [COMPETITOR], questions to surface dissatisfaction without badmouthing, and a positioning statement that reframes their current solution as a limitation.
Gives you a tactical playbook for winning deals away from entrenched competitors.
Pro tip: Never lead with competitor bashing - let the questions do the work.
Territory Prioritization Plan
I own a sales territory covering [REGION/VERTICAL/ACCOUNT LIST] with [NUMBER] accounts. My quota is [AMOUNT] and my average deal size is [AMOUNT]. Help me prioritize my territory into three tiers based on revenue potential, likelihood to close this quarter, and strategic value. Recommend how to split my weekly time across tiers.
Turns an overwhelming territory into a focused execution plan.
Pro tip: Re-run this prompt quarterly as your pipeline and account data evolve.
Cold Outreach
Personalized Cold Email Sequence
Write a 3-email cold outreach sequence for [BUYER PERSONA] at [COMPANY TYPE]. I sell [PRODUCT/SERVICE] that helps with [KEY BENEFIT]. The prospect recently [TRIGGER EVENT]. Email 1 should lead with their specific pain, Email 2 should share a relevant proof point, and Email 3 should be a polite breakup. Keep each email under 100 words.
Creates a tight three-touch sequence that feels personal, not templated.
Pro tip: Send Email 2 three business days after Email 1, and Email 3 five days after Email 2.
LinkedIn Connection Request
Write 5 LinkedIn connection request messages (under 300 characters each) for reaching out to [BUYER PERSONA] at [INDUSTRY] companies. I want to start a conversation about [PAIN POINT/TOPIC] without pitching my product. Each message should reference a different hook: mutual connection, shared content interest, industry trend, their recent post, or company news.
Generates non-salesy connection requests that actually get accepted.
Pro tip: Engage with their content for a week before sending the request to warm the touchpoint.
Cold Call Opening Script
Write a cold call opening script for reaching [BUYER PERSONA] at [COMPANY TYPE]. The call should last no more than 30 seconds before asking a permission-based question. Include: a pattern-interrupt opener, a one-sentence reason for calling tied to [SPECIFIC PAIN POINT], and a transition question that earns the right to continue. Also write responses for the two most common brush-offs.
Gives you a confident, structured opening that buys you the next 60 seconds.
Pro tip: Practice the opener out loud 10 times before dialing - delivery matters more than words.
Referral Request Email
Write a referral request email to [EXISTING CUSTOMER NAME] at [COMPANY]. They achieved [SPECIFIC RESULT] using our [PRODUCT/SERVICE]. Ask them to introduce me to similar leaders in their network. Include a forwardable blurb they can copy-paste to make the introduction effortless. Keep the ask specific: I am looking for [BUYER PERSONA] at [COMPANY TYPE].
Makes it dead simple for happy customers to send you warm introductions.
Pro tip: Time this request right after a positive outcome, QBR, or renewal.
Video Prospecting Script
Write a 45-second video prospecting script for [BUYER PERSONA] at [COMPANY NAME]. Open by referencing something specific about their company - [RECENT NEWS, INITIATIVE, OR CHALLENGE]. Explain in one sentence how [YOUR PRODUCT] helped a similar company achieve [RESULT]. End with a clear, low-commitment CTA. The tone should be conversational, not scripted.
Structures a short video message that earns clicks and replies.
Pro tip: Record with their LinkedIn profile or website visible on your screen for instant personalization.
Multi-Channel Outreach Cadence
Design a 14-day multi-channel outreach cadence targeting [BUYER PERSONA] at [INDUSTRY] companies. Use a mix of email, LinkedIn, phone, and video touches. I sell [PRODUCT/SERVICE] solving [PAIN POINT]. For each touchpoint, specify the channel, day, goal of the touch, and a brief message or talk track. Total touches should be 8-10.
Plans a full cadence across channels so no prospect falls through the cracks.
Pro tip: A/B test the sequence order - some personas respond better to LinkedIn-first than email-first.
Discovery Calls
Discovery Question Framework
I am preparing for a discovery call with [BUYER PERSONA] at [COMPANY NAME] in [INDUSTRY]. They have expressed interest in [TOPIC/PAIN AREA]. Generate 12 open-ended discovery questions organized by: current state (how they operate today), pain and impact (what is costing them), desired future state (what success looks like), and decision process (how they buy). Avoid yes/no questions.
Builds a complete question map so you uncover real pain, not surface-level symptoms.
Pro tip: Ask no more than 6-8 questions per call - pick the ones most relevant to this specific prospect.
Pre-Call Research Summary
I have a discovery call in 30 minutes with [CONTACT NAME], [TITLE] at [COMPANY NAME]. They signed up after [LEAD SOURCE/TRIGGER]. Based on their role and company profile in [INDUSTRY], predict their top 3 likely pain points, 2 potential objections, and the business metrics they probably care about. Then write a brief call agenda I can share at the start.
Gets you mentally prepared and structured in minutes, not hours.
Pro tip: Share the agenda in the first 60 seconds to set expectations and build trust.
Pain Quantification Calculator
My prospect [COMPANY NAME] told me they struggle with [PAIN POINT]. Help me quantify the business impact. Ask me 5 clarifying questions about their situation, then calculate the estimated annual cost of this problem in terms of lost revenue, wasted time, and missed opportunities. Format the output as a simple ROI table I can share on a follow-up call.
Translates vague pain into hard numbers that justify budget and urgency.
Pro tip: Use their own words and data points when presenting back - it lands harder than industry averages.
Stakeholder Map Generator
I am selling [PRODUCT/SERVICE] to [COMPANY NAME]. My main contact is [NAME, TITLE]. Based on a typical [INDUSTRY] company of [SIZE] employees, map out the likely buying committee: the economic buyer, technical evaluator, end users, champion, and potential blocker. For each stakeholder, describe their likely priorities and what message would resonate with them.
Reveals the full buying committee so you stop single-threading deals.
Pro tip: Ask your champion directly: "Who else will weigh in on this decision?" to validate the map.
Call Summary and Next Steps
Here are my raw notes from a discovery call: [PASTE NOTES]. Clean these up into a structured summary with: key pain points identified, business impact discussed, decision-making process, timeline, budget indication, and competitive landscape. Then write a follow-up email to the prospect summarizing what we discussed and proposing clear next steps.
Turns messy call notes into a polished summary and a professional follow-up in seconds.
Pro tip: Send the follow-up within one hour of the call while the conversation is still fresh.
Needs-Gap Analysis
My prospect [COMPANY NAME] described their current process for [WORKFLOW/FUNCTION] as follows: [DESCRIBE CURRENT STATE]. Our solution [PRODUCT NAME] offers [KEY CAPABILITIES]. Create a needs-gap analysis that maps their current pain points to our specific features, identifies gaps where we partially or fully solve the problem, and highlights areas where we should set honest expectations. Format as a table.
Creates a clear visual link between their problems and your solution - without overselling.
Pro tip: Being transparent about gaps builds more trust than pretending you solve everything.
Proposals
Executive Summary Writer
Write an executive summary for a sales proposal to [COMPANY NAME]. They need to solve [PRIMARY PAIN POINT] which is costing them approximately [ESTIMATED COST/IMPACT]. Our solution is [PRODUCT/SERVICE] at [PRICE POINT]. The summary should be 200 words max, structured as: the challenge, the proposed solution, expected outcomes with specific metrics, and a clear call to action with timeline.
Creates the single most-read section of your proposal - make it count.
Pro tip: Mirror the exact language your prospect used during discovery for maximum resonance.
ROI Business Case
Build a 12-month ROI business case for [COMPANY NAME] purchasing [PRODUCT/SERVICE] at [ANNUAL COST]. Based on our discovery, the expected benefits are: [LIST 3-4 BENEFITS WITH METRICS, e.g., "30% reduction in lead response time"]. Calculate the projected ROI including hard savings, soft savings, and revenue impact. Present it as a one-page business case their champion can forward to the CFO.
Arms your champion with the financial justification they need to get internal approval.
Pro tip: Use conservative estimates - an understated business case is more credible than an inflated one.
Mutual Action Plan
Create a mutual action plan for closing a deal with [COMPANY NAME] by [TARGET CLOSE DATE]. The remaining steps include: [LIST REMAINING STEPS, e.g., "technical evaluation, security review, legal redline, executive sign-off"]. For each step, assign an owner (us or them), set a deadline, and identify potential blockers. Format as a shared timeline table.
Gives both sides a shared roadmap that eliminates ambiguity and keeps deals on track.
Pro tip: Review and update this plan on every call - it becomes the heartbeat of the deal.
Pricing Justification Email
Write an email to [PROSPECT NAME] justifying our pricing of [AMOUNT] for [PRODUCT/SERVICE]. They expressed concern that it is higher than [COMPETITOR OR EXPECTATION]. Frame the response around value, not cost: reference the [SPECIFIC PAIN POINT] costing them [ESTIMATED AMOUNT], the unique capabilities we provide that alternatives lack, and the risk of choosing a cheaper option that does not fully solve the problem.
Reframes the pricing conversation from cost to cost-of-inaction.
Pro tip: Never apologize for pricing - confidence in your value is contagious.
Custom Demo Talking Points
I am giving a product demo of [PRODUCT/SERVICE] to [COMPANY NAME]. Their priorities from discovery are: [LIST 3-4 PRIORITIES]. Write a demo script outline that: opens with a recap of their pain, shows only the features that map to their priorities (not a feature dump), includes a customer story similar to their situation, and ends with a trial or next-step CTA. Keep the demo flow under 25 minutes.
Structures a demo around their problems instead of your feature list.
Pro tip: Ask questions during the demo - "Does this match how your team would use it?" - to keep it interactive.
Proposal Email Cover Letter
Write a cover email to send with a formal proposal to [PROSPECT NAME] at [COMPANY NAME]. Reference our conversations on [DATES], the key challenges they shared ([LIST 1-2 PAIN POINTS]), and why we are confident our solution is the right fit. Include a brief overview of what is in the attached proposal, suggest a 30-minute review call on [PROPOSED DATE], and mention that pricing is valid until [EXPIRATION DATE].
Sets the right context before they open your proposal so it lands with impact.
Pro tip: Add a P.S. line referencing a personal detail from your conversations - it humanizes the deal.
Objection Handling
Price Objection Response
My prospect [PROSPECT NAME] at [COMPANY NAME] said: "[EXACT OBJECTION, e.g., Your solution is 40% more expensive than what we are currently paying]." Our product is [PRODUCT/SERVICE] priced at [AMOUNT]. Write three different responses using these frameworks: (1) isolate the objection and quantify the cost of their current pain, (2) break the price down to a per-user or per-day cost, and (3) offer a phased approach that reduces upfront commitment.
Gives you three angles to handle the most common objection in sales.
Pro tip: Ask "Is price the only thing holding us back?" before responding - often there is a hidden objection underneath.
Timing Objection Reframe
My prospect said: "[EXACT TIMING OBJECTION, e.g., This looks great but we want to revisit next quarter]." We sell [PRODUCT/SERVICE] and the deal is worth [AMOUNT]. Write a response that: acknowledges their timeline respectfully, quantifies what waiting will cost them over [TIMEFRAME], offers a low-friction way to start now (pilot, limited rollout, or planning phase), and creates a concrete follow-up commitment if they truly cannot move forward.
Turns "not now" into either "let us start small" or a locked-in future date.
Pro tip: The cost-of-delay calculation is your most powerful weapon against timing objections.
Competitor Comparison Handler
My prospect is comparing us to [COMPETITOR NAME]. They said: "[EXACT OBJECTION, e.g., Your competitor offers a similar product at a lower price with more integrations]." Our key advantages are [LIST 3 DIFFERENTIATORS]. Write a response that: validates their due diligence, reframes the comparison around the criteria that matter most for their use case, asks questions that expose the competitor weakness without being negative, and positions our unique value.
Steers the competitive conversation toward the ground where you win.
Pro tip: Ask what evaluation criteria matter most to them - then show how you win on those specific points.
Authority Objection Navigator
My prospect [NAME, TITLE] said: "[EXACT OBJECTION, e.g., I love this but I need to run it by my VP and our procurement team]." Help me navigate this. Write: (1) a response that offers to help them build the internal case, (2) a one-page internal champion brief they can forward to the decision-maker summarizing the problem, solution, ROI, and risk of inaction, and (3) a suggested email they can send to introduce me to the VP.
Equips your champion with the tools to sell internally on your behalf.
Pro tip: Ask "What would make your VP say yes in the first 30 seconds?" to tailor the champion brief.
Status Quo Objection Breaker
My prospect said: "[EXACT OBJECTION, e.g., What we have works fine, I do not see why we need to change]." They currently handle [FUNCTION] using [CURRENT SOLUTION/PROCESS]. Our product [PRODUCT/SERVICE] would improve [SPECIFIC AREA]. Write a response using the "cost of inaction" framework: acknowledge that their current approach works, then surface the hidden costs (time, missed opportunities, risk) of staying the course, and paint a picture of what "great" looks like versus "fine."
Disrupts complacency by making the status quo feel more expensive than change.
Pro tip: Use a customer story of someone who also thought their current process was fine - until they switched.
Follow-ups
Post-Demo Follow-Up
Write a follow-up email after a product demo with [PROSPECT NAME] at [COMPANY NAME]. During the demo, they were most interested in [FEATURE/CAPABILITY] and asked about [SPECIFIC QUESTION]. Their main concern was [CONCERN]. The email should: thank them for their time, recap the three key takeaways, address their concern with a specific answer or resource, and propose the next step of [NEXT STEP] by [DATE].
Locks in momentum after the demo while your solution is still top of mind.
Pro tip: Attach a short recording or screenshot of the feature they cared about most.
Ghost Revival Email
My prospect [PROSPECT NAME] at [COMPANY NAME] has gone silent after [LAST INTERACTION, e.g., "receiving our proposal two weeks ago"]. The deal is worth [AMOUNT] and their original pain point was [PAIN POINT]. Write 3 different re-engagement emails: (1) a value-add approach sharing a relevant insight or resource, (2) a direct approach asking if priorities have changed, and (3) a final breakup email that gives them an easy way to say no or re-engage.
Gives you three escalating approaches to revive a deal that has gone dark.
Pro tip: Try a different channel - if email is not working, a LinkedIn message or phone call often breaks through.
Quarterly Business Review Prep
Prepare a quarterly business review outline for my customer [COMPANY NAME] who has been using [PRODUCT/SERVICE] for [DURATION]. Key metrics since last review: [LIST METRICS]. Their original goals were [ORIGINAL GOALS]. Structure the QBR as: wins and progress, areas for improvement, product adoption insights, upcoming features relevant to them, and expansion opportunities. Keep the tone collaborative, not salesy.
Turns routine check-ins into strategic conversations that drive retention and expansion.
Pro tip: Share the QBR agenda 48 hours in advance and ask them to add their own topics.
Contract Renewal Nudge
Write a renewal outreach email to [CUSTOMER NAME] at [COMPANY NAME]. Their contract for [PRODUCT/SERVICE] expires on [DATE]. Over the past [PERIOD], they have achieved [KEY RESULTS]. Include a brief summary of value delivered, mention any new features or improvements since they signed, and propose a renewal call to discuss [INCENTIVE, e.g., "multi-year pricing" or "expanded tier benefits"]. Keep it warm and consultative.
Starts the renewal conversation around value delivered, not just dates and dollars.
Pro tip: Begin renewal outreach 90 days before expiration - starting late puts you in a reactive position.
Lost Deal Re-Engagement
Six months ago, [PROSPECT NAME] at [COMPANY NAME] chose [COMPETITOR/ALTERNATIVE] over our [PRODUCT/SERVICE]. The main reasons were [REASONS]. Since then, we have improved [NEW FEATURES/CHANGES]. Write a re-engagement email that: acknowledges their decision respectfully, shares what has changed on our end, references a relevant industry trend or challenge they might be facing now, and offers a low-pressure way to reconnect.
Reopens closed doors at the right moment with a relevant, non-desperate message.
Pro tip: Set calendar reminders for 6 and 12 months after every lost deal to check back in.
Warm Introduction Follow-Up
I was just introduced to [PROSPECT NAME] at [COMPANY NAME] by [REFERRER NAME]. The introduction was made because [CONTEXT, e.g., "they are scaling their sales team and struggling with pipeline visibility"]. Write a follow-up email that: thanks [REFERRER NAME], references the specific context of the introduction, establishes credibility with a brief relevant proof point, and suggests a specific time for a 20-minute call. Keep it under 120 words.
Converts a warm introduction into a booked meeting with a concise, confident message.
Pro tip: Reply-all to the introduction email within 2 hours - speed signals professionalism.
Frequently Asked Questions
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