35 ChatGPT Prompts That Help Real Estate Agents Close More Deals

Write a listing description for this property: Address/area: [location] Price: [price] Property type: [single family/condo/townhouse/etc.] Bed/bath: [number] Square footage: [size] Key features: [list standout features: renovated kitchen, pool, view, location perks] Target buyer: [first-time buyers/families/investors/downsizers/luxury buyers] Neighborhood highlights: [schools, parks, restaurants, commute] Write a description that: opens with the most compelling feature (not the address), paints a lifestyle picture (not just a feature list), uses sensory language sparingly (what it feels like to live there), highlights the 3 features that justify the price, addresses the target buyer's priorities, flows naturally from exterior to interior to lifestyle, and ends with urgency without being pushy. Keep it under 250 words. Write 2 versions: MLS formal and social media casual.

Create a week of social media content to promote this listing: Property: [brief description with key features] Price: [price] Photos available: [describe what you have: exterior, kitchen, master, backyard, etc.] Target audience: [who you want to attract] Platforms: [Instagram/Facebook/LinkedIn/TikTok] Create 7 posts: Day 1: "Just Listed" announcement (create excitement), Day 2: Feature spotlight (one standout feature with story), Day 3: Neighborhood guide (why this location), Day 4: Video walkthrough script (30-60 seconds), Day 5: Lifestyle post (who would love this home), Day 6: Open house promotion, Day 7: Price/value comparison (why this is a great deal). For each: caption text, hashtag suggestions, best time to post, and photo/video guidance. Include a story/reel concept for each post.

Write copy for a property brochure/flyer for: [Include all property details: address, price, bed/bath, sqft, features, lot size, year built, HOA, taxes] The brochure needs: a headline that stops people from flipping past, a compelling opening paragraph (lifestyle-focused), feature highlights organized by room/area, neighborhood and location benefits, financial highlights (taxes, HOA, potential rental income if applicable), and a clear call-to-action with contact info. Write for print format: scannable, visual-friendly, concise. Include section headers that work as standalone selling points. Keep total copy under 400 words — brochures are visual, not novels.

Write a virtual tour/video walkthrough script for this property: [Property details with features by room] Target buyer: [who] Video length: [2-3 minutes] Tone: [professional/warm/energetic/luxury] Create a script that: opens with curb appeal and first impression, flows naturally room to room (logical walking path), highlights features a camera can show (not just stats), includes transitional phrases between spaces, calls out lifestyle moments ("imagine hosting dinner here"), addresses objections naturally ("the third bedroom works perfectly as a home office"), and ends with a compelling close and CTA. Include: camera direction notes (wide shot, detail shot, pan), where to pause for emphasis, and what NOT to say on camera (listing price, exact address for safety).

I need listing description frameworks for different price tiers in my market: Market: [city/region] Price tiers: starter homes ($[X]-$[Y]), mid-range ($[X]-$[Y]), luxury ($[X]+) For each tier: create a description template with fill-in-the-blank sections, identify which features matter most to that buyer segment, provide tone and vocabulary guidance (luxury buyers expect different language), list words/phrases to use and avoid for each tier, and include 3 example opening lines. Also explain: how description length varies by price point, what information to emphasize vs downplay, and platform-specific adjustments (MLS vs Zillow vs social media).

Write a neighborhood guide for [neighborhood name] that positions me as the local expert. Neighborhood: [name and city] Characteristics: [describe — family-friendly, urban, up-and-coming, established, etc.] Target audience: [who's moving here] Create a guide covering: neighborhood overview and vibe (what it FEELS like to live here), housing stock (typical homes, price range, architectural styles), schools with ratings and reputation, dining and entertainment highlights, parks, recreation, and outdoor activities, commute information (to major employment centers), recent developments and what's coming, and the "insider secret" that only locals know. Write it as a blog post/guide (800-1000 words) I can publish on my website. Include SEO-optimized title and meta description. This should be useful enough that someone would save and share it.

Write follow-up emails for these buyer situations: 1. After a showing where they seemed interested 2. After a showing where they seemed lukewarm 3. After they went silent for 2 weeks 4. After sending listings with no response 5. After they lost a bidding war 6. After their offer was accepted For each: write the subject line, email body (under 150 words), clear next step/CTA, and the tone (enthusiastic, empathetic, professional, reassuring). The emails should feel personal, not templated. Include [PERSONALIZATION] markers where I should add specific details from our interaction. Don't be pushy — build the relationship.

Help me prepare for a listing presentation with a seller. Property: [brief description] Seller situation: [why they're selling: upgrading, relocating, downsizing, divorce, estate] Competition: [other agents they're interviewing, if known] My differentiator: [what I offer that others don't] Create a presentation script covering: opening (build rapport, show you've done homework on their home), market analysis presentation (how to present comps without overwhelming), my marketing plan (specific to their property), pricing strategy conversation (how to discuss price sensitively), my value proposition (why me over other agents), objection handling for: "we want to price it higher," "your commission is too much," "we might try FSBO first," "another agent said they could sell it faster," and a closing that asks for the business confidently. Include transition phrases between sections.

Write a monthly market update email for my real estate database. Market: [city/area] Current conditions: [seller's market/buyer's market/balanced] Key stats: [median price, DOM, inventory, YoY change, interest rates] Notable trends: [anything interesting happening] My audience: [mix of past clients, prospects, sphere of influence] Write an email that: opens with one surprising or relevant data point, explains what the numbers mean for buyers AND sellers, avoids jargon (no "months of inventory" without explanation), includes a local insight that shows I'm paying attention, provides actionable takeaway ("if you're thinking about selling, here's what this means for you"), and ends with a soft CTA (not "call me to buy/sell" — something helpful). Keep it under 300 words. Subject line options: 3 choices that get opened.

Help me prepare for this difficult client conversation: Situation: [describe — price reduction needed, deal falling through, inspection issues, unrealistic expectations, lowball offer received, appraisal came in low, etc.] Client emotion: [how they're likely feeling] My recommendation: [what I think they should do] Their likely resistance: [what they'll push back on] Create a conversation script that: opens with empathy (acknowledge their feelings before presenting facts), delivers the information clearly and honestly, presents data that supports my recommendation, offers options (not just "you have to do this"), handles their likely objections with patience, and maintains the relationship regardless of their decision. Include: phrases to avoid (dismissive, condescending, or that create liability), phrases that build trust, and a follow-up plan after the conversation.

Write testimonial request messages for clients I've recently helped. Scenarios: 1. Seller whose home sold quickly and at/above asking 2. Buyer who found their dream home in a competitive market 3. First-time buyer who needed a lot of guidance 4. Client who had a complicated transaction (short sale, relocation, etc.) For each: write a text/email requesting a review, include specific prompts that help them write a useful testimonial (not just "she was great"), suggest where to post (Google, Zillow, Realtor.com, Facebook), and provide a follow-up message if they don't respond within a week. Make the request feel natural, not transactional. Include timing guidance — when is the best moment to ask after closing?

Create a communication plan for a seller from listing to closing. Property type: [residential] Expected timeline: [listing to close, typically 60-90 days] Design a touchpoint schedule: pre-listing (what to communicate and when), first week on market (showing feedback, interest level), weekly updates during active listing (what to include), offer received (how to present and discuss), under contract milestones (inspection, appraisal, financing), and closing preparation and day-of communication. For each touchpoint: recommended channel (call, text, email), key information to share, how to handle "no news" (still communicate!), and template messages. Include: how to manage expectations for a slow market, and how to escalate communication if the property isn't getting showings.

Help me write the narrative section of a CMA for: Subject property: [address, bed/bath, sqft, condition, features] Comparable sales: [list 3-5 comps with: address, sale price, bed/bath, sqft, condition, days on market, date sold] Active listings: [current competition] Market conditions: [buyer's/seller's/balanced] Write a narrative that: explains why each comp was selected, adjusts for differences between comps and subject property, accounts for market trends (prices rising/falling), addresses active competition and how it affects pricing, recommends a listing price with clear reasoning, provides a price range (aggressive, recommended, conservative) with the trade-offs of each, and includes a timeline projection (expected days on market at each price point). Write for a seller audience — clear, jargon-free, confident.

Analyze this property as an investment: Purchase price: [price] Property type: [SFR/multi-family/condo] Rental market: [area and typical rents for similar properties] Estimated rent: [monthly] HOA: [if applicable] Property taxes: [annual] Insurance estimate: [annual] Maintenance reserve: [typically 1% of value per year] Financing: [down payment %, interest rate, loan term] Calculate: monthly cash flow (income minus all expenses including mortgage), cap rate, cash-on-cash return, gross rent multiplier, break-even occupancy rate, and 5-year projection (with [X]% annual appreciation and [X]% rent increase). Also analyze: the biggest risks for this investment, what could go wrong (vacancy, repairs, rate increases), and comparison to alternative investments (is this a good use of capital?). Present in a format suitable for sharing with an investor client.

I need to recommend a price reduction to my seller. Original list price: [price] Days on market: [DOM] Showings: [number] Feedback from agents/buyers: [common themes] Comparable recent sales: [comps that support the reduction] Current competition: [active listings in the area] Recommended new price: [target] Write a price reduction recommendation that: acknowledges the seller's situation empathetically, presents the market data objectively, explains what the data is telling us (not just showing numbers), frames the reduction as a strategic decision (not a failure), shows the cost of waiting vs reducing now (additional carrying costs, stigma of high DOM), presents the recommended price with reasoning, and includes what I'll do differently with the new price (refreshed marketing, new photos, etc.). Write as an email I can send as a follow-up to a phone conversation.

Create a market report for [neighborhood/zip code] covering the last [3/6/12] months. Data points to include: [List available data: median price, sales volume, DOM, inventory, price per sqft, list-to-sale ratio] Write a report that: presents the key statistics in a readable format (not a data dump), explains what each metric means for buyers and sellers, identifies trends (getting hotter, cooling, stable), compares to the broader city/metro market, highlights notable sales (highest, fastest, most over-asking), and provides a forward-looking outlook (what I expect for the next 3-6 months). Include: 3 key takeaways for sellers and 3 for buyers. Format for: email newsletter distribution AND social media snippets.

A seller wants to list their property at [seller's desired price], but the market data supports [your recommended price]. The gap is [amount]. Seller's reasoning: [why they think their price is justified — Zillow estimate, renovation costs, emotional attachment, neighbor sold for X] Market data: [comps and data that support your price] Help me prepare a response that: acknowledges their perspective without agreeing with the inflated price, addresses their specific reasoning point by point, explains why [Zillow estimates / renovation costs / neighbor's sale] don't directly translate to their price, presents the risk of overpricing (fewer showings, stale listing, eventual reduction below market value), offers a compromise strategy if appropriate (list high with agreed-upon reduction timeline), and preserves the relationship whether they agree or not.

Create a 6-email lead nurture sequence for [lead type: website inquiries, open house visitors, referrals, expired listings, FSBOs]. My market: [area] My niche/specialty: [if any] The sequence should: progressively build trust and demonstrate expertise, provide genuine value in every email (not just "checking in"), space emails appropriately (don't spam), move from general value to specific CTA, include a mix of market info, helpful content, and personal connection, and have natural "reply triggers" (questions that invite conversation). For each email: subject line, body (under 200 words), timing (days after previous email), goal of this email, and what a positive response looks like. Include: when to switch from email to phone, and when to stop the sequence (they're not interested).

Write phone scripts for calling expired listing homeowners. My market: [area] My value proposition: [what I do differently] Common reasons listings expire in my area: [overpricing, poor marketing, wrong agent, market conditions] Create 3 script versions: opening script (first 30 seconds — how to not get hung up on), conversation framework (questions to ask, how to listen, when to present), and closing for an appointment. Include: the exact opening line (warm, not salesy), responses to common objections ("we're taking it off the market," "we're going with another agent," "we're trying FSBO," "we got burned by the last agent"), how to handle anger or frustration, and transition phrases from objection to value proposition. The scripts should feel conversational, not robotic. Include a follow-up plan for those who don't convert on the first call.

I hosted an open house at [property description] and collected [number] sign-ins. Help me follow up effectively. Property: [brief description, status] Attendees: [general profile — mostly neighbors, serious buyers, browsers] Sign-in info collected: [name, email, phone, buying timeline] Create a follow-up system: Day 0 (same day): text message template, Day 1: email with property details and next steps, Day 3: follow-up based on their interest level, Day 7: value-add email (not about this listing), and Day 14: final check-in. Create separate tracks for: serious buyers (ready now), early-stage buyers (just looking), sellers researching agents, and neighbors (future referral sources). Each message should reference the open house specifically — not a generic template.

Create a 30-day social media content calendar for a real estate agent. My market: [area] Specialty: [buyer agent/listing agent/luxury/first-time buyers/investors] Platforms: [Instagram/Facebook/LinkedIn/TikTok] Current following: [approximate] Create a content calendar with themes: Monday: market Monday (stats, trends), Tuesday: tips and education, Wednesday: listing spotlight or neighborhood feature, Thursday: behind the scenes / day in the life, Friday: fun/personal (humanize the brand), Saturday: open house / weekend activity, Sunday: home inspiration or lifestyle. For each post: content idea, caption template, hashtag suggestions, and the engagement goal (comments, saves, shares, DMs). Include: 4 reel/video concepts per month, 2 carousel/infographic concepts, and 1 "controversial opinion" post that sparks engagement.

Help me create a geographic farming strategy for [target neighborhood/area]. Area details: [number of homes, turnover rate, average price, demographics] Competition: [who currently dominates this area] My budget: [monthly] My current presence: [none/some/established] Create a farming plan with: direct mail strategy (frequency, content, design direction), door-knocking script and approach, digital marketing targeting this area, community involvement opportunities, local business partnerships, neighborhood event ideas, and timeline with milestones. Include: a 12-month content plan for farm mailings, how to track ROI, realistic timeline for results (farming is a long game), and the "minimum effective dose" (smallest investment that produces results). Calculate: cost per touch, expected response rate, and projected listings from the farm.

Help me prepare a negotiation strategy for this deal: Situation: [buyer/seller side] List price: [price] Offer/counter: [current numbers] Days on market: [DOM] Competition: [multiple offers? no other interest?] Seller motivation: [why they're selling, timeline] Buyer motivation: [why they want this home, alternatives] Deal breakers: [for your client] Flexibility: [where your client can give] Create a strategy that: assesses the leverage each side holds, recommends an offer/counter strategy with specific numbers, identifies negotiation points beyond price (closing date, repairs, contingencies, inclusions), prepares responses for likely counteroffers, includes an escalation plan if initial approach doesn't work, defines a walk-away point, and scripts the key conversations. Also: anticipate the other agent's likely strategy and prepare accordingly.

Write a buyer's offer letter to accompany our offer on [property]. Buyer: [brief description — family, first-time buyer, relocating, etc.] Property: [what they love about it] Offer details: [price, terms, any special considerations] Seller situation: [what we know about why they're selling] Write a letter that: connects emotionally without being manipulative, specifically references features of the home they love, subtly addresses any concerns the seller might have about our offer (financing, timeline), and is warm but professional. Keep it under 250 words. Note: be aware that in some markets, personal letters raise fair housing concerns — include a disclaimer about checking local regulations.

The home inspection came back with issues. Help me negotiate repairs/credits. I represent the: [buyer/seller] Inspection findings: [List major issues with estimated repair costs] Property: [price, age, condition as-sold] Deal context: [how competitive was the offer? multiple offers? buyer really wants it?] Create a negotiation strategy: categorize issues (safety/structural vs cosmetic vs maintenance), determine which items to negotiate on (safety issues are reasonable; cosmetic issues in an as-is market are not), recommend a specific ask (repair credits, seller repairs, or price reduction), script the conversation with the other agent, prepare for pushback ("the home was priced accordingly," "we had other offers"), and define the walk-away threshold for my client. Include: how to present the findings to my client with proper context (not everything is a deal-breaker).

I have multiple offers on my listing. Help me manage this professionally. Listing: [property and price] Offers received: [number] Offer details: [For each: price, financing type, contingencies, closing timeline, escalation clauses, buyer agent info] Seller priorities: [highest price? quickest close? fewest contingencies? specific close date?] Create a multiple-offer management plan: analysis matrix comparing all offers on key terms, recommendation for seller with reasoning, counter-offer strategy (counter one, counter all, or best-and-final?), scripts for communicating with buyer agents, ethical and legal guidelines (treat all offers fairly), and documentation checklist. If recommending "best and final": write the communication to all buyer agents. If recommending counter to one: prepare the seller for the risk of losing other offers.

Create template transaction updates for key milestones: 1. Offer accepted (to buyer, seller, and cooperating agent) 2. Inspection scheduled 3. Inspection complete (results summary for client) 4. Appraisal ordered 5. Appraisal complete (for both over and under-value scenarios) 6. Loan approval received 7. Clear to close 8. Closing day confirmation For each milestone: email template for the relevant parties, key information to include, next steps and timeline, potential issues to flag, and a call vs email recommendation. Make the templates professional but warm — this is an exciting process for clients. Include: how to communicate delays or issues at each stage without causing panic.

Write my real estate agent bio for [website/MLS/social media]. About me: [years in business, transactions closed, areas served] Specialty: [niche — luxury, first-time buyers, investment, etc.] Background: [previous career, education, community involvement] Personal: [family, hobbies, why you live where you live] Unique approach: [what you do differently] Awards/designations: [if any] Write 3 versions: full bio (250-300 words for website), short bio (100 words for MLS/profiles), and social media bio (160 characters). The bio should: lead with value to the client (not "I've been in real estate for 20 years"), show personality (not just credentials), and make it clear why someone should choose me. Write in first person and third person versions. Avoid clichés: "passionate about real estate," "goes above and beyond," "dedicated to clients."

Help me build a systematic referral program to generate more business from past clients and sphere of influence. Current database: [size, mix of past clients/sphere/leads] Current referral rate: [percentage of business from referrals] Goal: [target percentage or number of referrals] Budget: [what you can invest] Create a referral strategy with: a touchpoint calendar (how often to contact each segment and with what), referral request scripts for different situations (after closing, annual check-in, pop-by), a referral reward/thank you system, content that keeps you top of mind (monthly, quarterly), an event strategy (client appreciation, educational workshops), and partnership opportunities (lenders, inspectors, contractors — mutual referrals). Include: how to ask for referrals without being awkward, the best timing to ask, and how to track and measure referral sources.

Write a monthly newsletter for my real estate database. This month's theme: [seasonal/topical theme] Market conditions: [brief summary] My recent activity: [new listings, closings, awards] Local event: [something happening in the community] Create a newsletter with: an engaging subject line (not "Monthly Newsletter from [Name]"), a personal opening (1-2 sentences connecting to the season or current events), a market update section (3-4 key stats with plain-English explanation), a featured listing or sold property, a helpful homeowner tip (maintenance, decor, tax, etc.), a local spotlight (restaurant, business, event), and a soft CTA that invites engagement. Keep total length under 500 words. Write in a friendly, non-salesy voice. Include a P.S. line (most-read part of any email).

Help me optimize my Google Business Profile (formerly Google My Business) for real estate. Current state: [claimed? reviews? posts? photos?] Service area: [neighborhoods/cities] Specialty: [niche] Current reviews: [number and average rating] Create an optimization plan: profile completion checklist (every field that should be filled), keyword-optimized business description, category selection strategy, photo strategy (what types to upload, how often), Google Posts plan (weekly content ideas), review generation system (how to consistently get reviews), Q&A section optimization (add your own FAQs), and local SEO tips specific to real estate agents. Include: 12 weeks of Google Posts topics and how to respond to both positive and negative reviews.

Help me create my annual real estate business plan. Last year: [transactions, volume, GCI, lead sources] This year's goal: [transactions, volume, GCI] Team: [solo/team, admin support] Budget: [marketing and business development] Market outlook: [your assessment of the year ahead] Biggest challenge: [what's holding you back] Create a business plan with: income goal broken into monthly and quarterly targets, transactions needed (at average commission), leads needed (based on conversion rates), marketing budget allocation by channel, lead generation plan by source (referrals, online, prospecting, farming), listing vs buyer side goal split, skills or systems to develop this year, and quarterly review checkpoints. Include a "one-page business plan" summary I can post on my wall. Be realistic about the effort required to hit these numbers.