Find the perfect marketing mix with AI

This Claude tutorial will guide you through optimizing your marketing strategy by leveraging AI to allocate your budget efficiently across various channels.

The goal is to maximize reach, conversions, and revenue by focusing on the right metrics and data-driven insights.

Key Objectives:

• Learn how to prepare and analyze marketing data using AI.
• Visualize performance insights through charts and graphs.
• Compare ROI and CAC to determine channel effectiveness.
• Create tailored budget allocation scenarios.
• Develop an optimal marketing mix based on AI recommendations.

Prerequisites:

• Basic understanding of marketing concepts like ROI and CAC.
• Access to marketing performance data in CSV format.
• An AI tool capable of analyzing datasets (e.g., Claude, ChatGPT).