Copywriting Frameworks That Actually Convert
20 ChatGPT prompts using proven frameworks (AIDA, PAS, FAB, StoryBrand) for headlines, landing pages, ads, emails, and sales pages that sell without sounding like ads.
In short: This page contains 20 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Headlines & Hooks
5 promptsHeadline Generator (10 Formulas)
1/20✨ What it does
Generates 10 headline variations using proven copywriting formulas, ranked by predicted click-through.
Write 10 headline variations for [describe product/offer/page]. Target audience: [describe]. Main benefit: [describe]. Use these 10 proven formulas — one headline per formula: (1) How to [achieve desire] without [pain], (2) The [number] secrets to [outcome], (3) [Achievement] in [timeframe] — even if [objection], (4) Why [common belief] is wrong, (5) Do you make these [number] mistakes in [topic]?, (6) Warning: don't [action] until you read this, (7) [Benefit] or your money back, (8) [Identity]: here's how to [outcome], (9) What nobody tells you about [topic], (10) [Surprising stat] + what it means for you. Rank by predicted CTR.
Pro tip: Copywriters don't guess — they use tested formulas. Write 20 headlines, pick 3 finalists, test them. The difference between a 1% and 3% click-through rate is usually just the headline.
Hook Generator for Any Format
2/20✨ What it does
Generates 15 diverse hook formulas optimized by format with ranked performance predictions.
Write 15 hooks for [topic + format — ad, email, landing page, social post, video]. Audience: [describe]. Goal: stop the scroll / earn the open / read the next line. Mix hook categories: (1) shocking stat, (2) contrarian claim, (3) curiosity gap, (4) promise + payoff timeline, (5) callout to specific person/group, (6) pattern interrupt, (7) story opener, (8) question, (9) before/after, (10) mistake reveal. Rank by format fit and predicted performance.
Pro tip: The hook does 50% of the work in ads, 80% in emails, 90% in social. Write 10 and pick 1 — don't settle. The hook is the highest-leverage sentence in any piece of copy.
Power Phrase Generator
3/20✨ What it does
Generates 30 fresh power phrases by emotional category — avoiding cliches — usable across all copy.
Generate 30 power phrases for [topic/niche]. Audience: [describe]. Emotional trigger: [desire, fear, curiosity, urgency, exclusivity]. Categories to include: (1) emotional trigger phrases, (2) benefit-loaded verbs, (3) specific sensory language, (4) urgency/scarcity phrases, (5) authority/social proof phrases, (6) visual/physical metaphors. Avoid cliches ("game-changing," "unlock your potential"). Give me fresh, specific language that's still persuasive.
Pro tip: The difference between generic and gripping copy is often 5-10 power phrases swapped in. Keep a swipe file of phrases that make YOU stop scrolling — then use them in your own work.
Subject Line Generator
4/20✨ What it does
Generates 15 email subject line variants across 5 categories with preview text and open-rate predictions.
Write 15 email subject lines for [email purpose]. Audience: [describe]. Email goal: open and click. Categories (3 each): (1) curiosity-gap, (2) benefit-promise, (3) personal/relatable, (4) urgency, (5) contrarian/controversial. For each: (a) the subject (under 50 chars), (b) the preview text, (c) the predicted open rate category (low/mid/high). Flag any that could trigger spam filters. Avoid all caps, excessive punctuation, and spam trigger words.
Pro tip: Subject lines and preview text work together. A great subject with generic preview text ("You're receiving this because...") wastes the hook. Write both together — they're one piece of copy, not two.
Hero Section Copy
5/20✨ What it does
Writes 3 hero section variations with different angles — problem-first, outcome-first, identity-first.
Write hero section copy for [landing page purpose]. Audience: [describe]. Offer: [describe]. Structure: (1) a headline that promises a specific outcome, (2) a subhead that clarifies who it's for and adds a secondary benefit, (3) a call-to-action button label (3-5 words max), (4) a trust line (social proof stat or credibility marker), (5) an optional microcopy under the CTA ("No credit card required" etc.). Three variations — each with a different angle: problem-first, outcome-first, identity-first.
Pro tip: The hero must answer 3 questions in 3 seconds: what is this, who is it for, why should I care. If visitors can't answer those in 3 seconds, they're gone. Test hero copy with friends — if they're confused, fix it.
Long-Form Sales Copy
5 promptsLong-Form Sales Page (PAS)
6/20✨ What it does
Writes a long-form sales page using PAS framework with structured sections, benefits, proof, and final CTA.
Write a long-form sales page using the PAS framework. Product: [describe]. Price: [describe]. Audience: [describe]. Structure: (1) hook headline + subhead, (2) Problem — dig into the customer's pain with specificity, (3) Agitate — show the cost of not solving it, (4) Solution — introduce product as the inevitable answer, (5) Benefits (not features) in bullets, (6) Social proof (testimonial block), (7) How it works (simple steps), (8) Pricing + guarantee, (9) FAQ, (10) Final CTA with urgency. 1,500-2,500 words. Persuasive but not sleazy.
Pro tip: Long-form sales pages convert when they feel like a one-on-one conversation, not a pitch. Read your draft out loud — if it sounds like a marketer, rewrite until it sounds like a friend.
VSL Script
7/20✨ What it does
Writes a VSL script with hook, story, trust, solution, offer stack, price anchor, and CTA tailored for spoken delivery.
Write a video sales letter script for [product]. Target length: [5-20 minutes]. Audience: [describe]. Price: [describe]. Structure: (1) hook — bold claim in the first 15 seconds, (2) agitate the problem with story, (3) introduce yourself and earn trust, (4) present the solution + how you discovered it, (5) explain how it works in 3 steps, (6) address top 3 objections, (7) stack of benefits, (8) offer reveal with value breakdown, (9) price anchor + real price, (10) guarantee + urgency + CTA. Conversational tone for spoken delivery.
Pro tip: VSLs live or die on the first 30 seconds. If viewers don't keep watching past 30s, none of the offer work matters. Open with a specific, unusual, bold claim — not a generic intro.
Landing Page (AIDA)
8/20✨ What it does
Writes a landing page using AIDA framework tailored to traffic temperature with mobile-first layout.
Write a landing page using the AIDA framework for [offer]. Audience: [describe]. Traffic source: [cold ad / warm email / organic]. Sections: (1) Attention — hero headline that stops the scroll, (2) Interest — explain what this is and why it's interesting, (3) Desire — paint the transformation, use benefits, show proof, (4) Action — clear CTA with objection-handling microcopy. Total length: [medium 800 words / long 1,500 words]. Mobile-first. Match copy intensity to traffic temperature.
Pro tip: AIDA works but isn't the only framework. For cold traffic, start with Problem not Attention. For warm traffic, skip straight to Desire. Match the framework to the reader's starting state, not a rigid structure.
Sales Page Opening Stories
9/20✨ What it does
Writes 3 story-based sales page openers — origin, transformation, discovery — each with a specific dramatic hook.
Write 3 story-based openings for a sales page. Product: [describe]. Audience: [describe]. Angle 1: origin story — why I created this. Angle 2: customer transformation — someone whose life changed. Angle 3: discovery story — the moment I realized X. Each opening: (1) dramatic first line, (2) 150-250 words of story, (3) natural transition to the sales logic. Specific details, no cliches. Must make the reader want to keep reading for the payoff.
Pro tip: Stories sell because humans are wired for narrative. But stories only work when they're specific. "I hit rock bottom" is forgettable. "I was eating cold ravioli from a can at 2am in my car" is unforgettable.
Benefit-Feature-Proof Stack
10/20✨ What it does
Translates features into benefit-feature-proof stacks with identity hooks for stronger sales page content.
Create a benefit-feature-proof stack for [product]. Audience: [describe]. List [number] key features. For each: (1) translate the feature into 1-2 specific benefits for the customer, (2) add proof (stat, testimonial, demonstration), (3) connect to the customer's identity or goal. Example: Feature: "Cold brew in 8 hours" → Benefit: "Wake up to perfect iced coffee without lifting a finger" → Proof: "Tested by 2,000 home baristas, 94% said it's better than their local cafe." 3-line format.
Pro tip: Customers don't buy features — they buy the story of themselves using your product. "Cold brew in 8 hours" doesn't sell. "You, waking up to perfect coffee, never thinking about the cafe line again" sells.
Ads & Short-Form
5 promptsFacebook/Meta Ad Copy (3 Angles)
11/20✨ What it does
Writes 3 angle-diverse Meta ads — pain, outcome, identity — optimized for conversion with image direction.
Write 3 Meta ad copy variants for [product]. Audience: [describe]. Objective: conversions. Each variant uses a different angle: (1) Pain-focused — open with the problem, (2) Outcome-focused — open with the desired result, (3) Identity-focused — open with "people like you" framing. For each ad: primary text (3-5 short paragraphs), headline (single line), description (1 line), image direction (what the creative should show). Within Meta policy. Test-ready.
Pro tip: The biggest mistake in ad copy is testing small variations (word swaps). Big wins come from testing completely different angles. Always test pain vs outcome vs identity hooks — they attract different buyers.
Google Ad Copy (RSA)
12/20✨ What it does
Writes Google RSA ad copy with 15 headlines, 4 descriptions, extensions, and pinned headline strategy.
Write a Google responsive search ad for [keyword/offer]. Target keyword(s): [list]. Landing page promise: [describe]. Create: (1) 15 headline variations (30 chars max each — mix of CTR-optimized and keyword-stuffed), (2) 4 description variations (90 chars each), (3) 2-4 extension copy (callouts, sitelinks, structured snippets), (4) recommended pinned headlines (if any), (5) URL path fields. Stay within Google's policies. Optimize for Quality Score.
Pro tip: Google Ads favors RSAs with high-variety headlines. Include your brand name, core keyword, benefits, CTAs, urgency, and social proof as different headlines. Google tests combinations — give it more creative to work with.
TikTok/Reels Ad Script
13/20✨ What it does
Writes native TikTok/Reels ad scripts with scroll-stopping hook, visual storytelling, and platform-native tone.
Write a 15-30 second TikTok/Reels ad script for [product]. Audience: [describe]. Format: [UGC-style / polished / meme]. Structure: (1) 0-3s: scroll-stopping hook, (2) 3-15s: relate to the problem / show the product in use, (3) 15-25s: quick benefits or transformation, (4) 25-30s: CTA with urgency. Include both spoken script AND text overlay copy. Native to the platform — avoid "ad voice."
Pro tip: TikTok/Reels ads that feel like ads get skipped. Ads that feel like UGC get watched. Write the script as if you're a customer who loves the product, not a brand pushing it. Lose the "ad voice."
Banner/Display Ad Copy
14/20✨ What it does
Writes concise banner ad copy optimized for standard IAB sizes with size-specific constraints and design notes.
Write banner ad copy for [offer]. Sizes: 728x90 (leaderboard), 300x250 (medium rectangle), 320x50 (mobile). Each size: (1) headline (3-6 words), (2) subhead or benefit (5-10 words), (3) CTA (2-3 words). Constraints: readable at small size, clear hierarchy, single core message per ad. Test variants — 3 per size with different angles. Strip the fluff. Design brief notes for each.
Pro tip: Banner ads have 1 second of attention at best. If you can't communicate the offer in 6 words, redesign. Specificity wins: "$99 flights to LA" beats "Fly cheap." Numbers stop scrolls.
Retargeting Ad Variants
15/20✨ What it does
Writes 3 retargeting ad variants — reminder, objection-handler, incentive — tailored to prior action temperature.
Write retargeting ad copy for someone who [action — visited page, abandoned cart, watched video, downloaded lead magnet]. Product: [describe]. Time since action: [hours/days]. Write 3 variants: (1) reminder — "you were looking at this," (2) objection-handler — address why they didn't convert (price, uncertainty, trust), (3) incentive — discount or bonus to close. Each: specific reference to the prior action, clear CTA, urgency. Don't sound creepy.
Pro tip: Retargeting ads that just show the same ad twice waste budget. Segment by action (visited, abandoned, watched) and write copy that speaks to why they DIDN'T convert the first time. That's where retargeting actually pays off.
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Email & Direct Response
5 promptsCold Email Template
16/20✨ What it does
Writes a cold email with personalized opener, pain point, soft offer, and low-stakes CTA — under 120 words.
Write a cold email to [describe prospect]. My offer: [describe]. Value prop: [describe]. Structure: (1) subject line that earns the open (specific, not generic), (2) personalized opener referencing something specific about them, (3) one-line relevant pain point, (4) the offer framed as a soft help, (5) low-stakes CTA (not "jump on a 30 min call"), (6) professional sign-off with zero pushy vibes. Max 120 words. Feel human.
Pro tip: Cold emails that convert feel like they were written by a human who did 5 minutes of research. Cold emails that fail feel like templates. The opener is the tell — spend time on that, automate the rest.
Newsletter Email Template
17/20✨ What it does
Writes a newsletter email with personal intro, high-value main content, reply-driving question, and memorable P.S.
Write a weekly newsletter email for [topic/audience]. Tone: [conversational / authoritative / witty]. Structure: (1) subject line + preview text, (2) personal intro (1-2 sentences that feel like a friend writing), (3) main content (1 insight, 1 story, 1 tool, 1 link — flexible), (4) a question to spark replies, (5) sign-off + P.S. that's always worth reading. 300-600 words. Make it feel like the best part of my subscriber's inbox.
Pro tip: The P.S. in a newsletter is often read more than the main content. Treat it as a mini-placement — for a question, a joke, a link to your best stuff. Never waste the P.S. on "unsubscribe here."
Sales Email Sequence (5 emails)
18/20✨ What it does
Writes a 5-email sales sequence with cohesive story arc from value to urgency close.
Write a 5-email sales sequence for [offer]. Send timing: day 1, 2, 4, 6, 7. Audience: [describe — lead magnet subscribers, waitlist, prospects]. Each email's purpose: (1) value-first story that hints at the problem, (2) deeper problem agitation with case study, (3) solution reveal — here's what I built and why, (4) social proof + FAQ, (5) urgency close. For each: subject, preview, body (300-500 words), CTA. Cohesive narrative across all 5.
Pro tip: Sales sequences should feel like a narrative, not 5 separate pitches. Each email builds on the last. Readers who stick through all 5 buy at 3-5× higher rates than single-email pitches.
Promotional Email Copy
19/20✨ What it does
Writes a promotional email with urgency-driving structure, clear CTAs, and mobile-first formatting.
Write a promotional email for [sale/launch/offer]. Audience: [describe segment]. Send goal: drive immediate clicks. Include: (1) subject line + preview that promises specific value, (2) 2-3 sentence intro with the hook, (3) benefit-focused body (under 300 words), (4) clear deadline/urgency, (5) 2 CTAs (primary + text-link secondary), (6) P.S. reinforcing the urgency. Mobile-first structure — no huge blocks of text.
Pro tip: Promotional emails fail when urgency feels manufactured ("LAST CHANCE" when it's a 7-day sale). Real urgency works (limited stock, deadline, ending bonus). Fake urgency trains subscribers to ignore you.
Cart Abandonment Sequence
20/20✨ What it does
Writes a 3-email cart abandonment sequence escalating from reminder to objection-handling to final incentive.
Write a 3-email cart abandonment recovery sequence. Store: [describe]. Product category: [describe]. Timing: 1 hour, 24 hours, 72 hours. Email 1: friendly reminder (no discount). Email 2: objection-handling (trust signals, reviews, shipping info). Email 3: final incentive (discount or free shipping). For each: subject, preview, body, CTA, dynamic elements (product image, price, checkout link). Don't sound desperate.
Pro tip: Test your email 1 subject line variations hard — it has the highest open rate of any ecommerce email (40-60%). Winning variants can lift recovery revenue 30-50% without changing anything else in the sequence.
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