ChatGPT Prompts for Facebook Ads

<context> Product: [PRODUCT] Audience: [AUDIENCE] Core offer: [OFFER] I advertise on Facebook and Instagram and need a sharp avatar to anchor targeting and messaging. </context> <task> 1. Build a single primary customer avatar: demographics, job/role, income band, and life stage. 2. List their top 3 pains, top 3 desires, and the trigger event that makes them buy now. 3. Capture their internal monologue: the exact words they use to describe the problem (5 verbatim phrases). 4. Identify 5 interests, pages, brands, and creators they follow that map to Meta detailed-targeting options. 5. Note 3 objections that would stop them clicking, and the proof needed to overcome each. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Offer: [OFFER] Meta has narrowed detailed targeting, so I want layered interests plus behaviors that survive. </context> <task> 1. Propose 4 distinct interest/behavior clusters I can test as separate ad sets. 2. For each cluster, list the specific Meta detailed-targeting terms (interests, behaviors, demographics) to enter. 3. Suggest where to use AND (narrowing) vs. OR (broadening) logic and why. 4. Recommend a starting audience size band for a [OFFER] price point and budget. 5. Flag any clusters likely to be removed or too broad, with a fallback. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Data sources I have: purchasers, email list, site visitors (pixel), video viewers, engagers. </context> <task> 1. Recommend the priority order for seed audiences to build lookalikes from, highest-intent first. 2. For each seed, suggest lookalike percentages (1%, 1-3%, 3-5%) and when to use each. 3. Design a retargeting ladder from cold to warm to hot with the custom audience behind each rung. 4. Suggest exclusions to prevent overlap and wasted spend. 5. Note the minimum data thresholds Meta needs for each audience to populate. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Offer: [OFFER] I want to match messaging to where the prospect sits on the awareness spectrum. </context> <task> 1. Map my audience across the 5 awareness stages (unaware, problem, solution, product, most aware). 2. Estimate what share of cold Meta traffic falls into each stage. 3. For each stage, state the message the ad must lead with to move them one step. 4. Recommend which stages to target with cold prospecting vs. retargeting. 5. Give one example ad angle per stage tailored to [PRODUCT]. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] I want raw, emotional language to feed into hooks and primary text. </context> <task> 1. Generate 10 pains my audience feels, written in first person as they would say them. 2. Generate 10 desired outcomes, also in first person, emotionally specific not generic. 3. Pair the 5 strongest pain/desire combos as before-and-after tensions. 4. Flag which combos are most likely to stop the scroll and why. 5. Suggest the single most underused angle competitors ignore. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Offer: [OFFER] Most of my ads fail because they all sell the same way. I want genuinely different angles. </context> <task> 1. Generate 10 distinct marketing angles for [PRODUCT] (e.g. problem-agitate, status, time-saving, social proof, contrarian, identity, fear-of-missing-out, transformation, novelty, anti-competitor). 2. For each angle, write one sentence on the core promise and who it resonates with. 3. Rank the 10 by likely cold-traffic performance for [AUDIENCE]. 4. Pick the top 3 and explain why they beat the rest. 5. Note any angle that risks Meta policy issues. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Angle to use: [chosen angle] The first line and first 3 seconds decide everything on Meta. </context> <task> 1. Write 15 opening hooks for this angle: a mix of question, bold claim, callout, pattern interrupt, and curiosity gap. 2. Keep each hook under 12 words and front-load the most arresting word. 3. Label each hook with the psychological lever it pulls. 4. Rank the top 5 for thumb-stopping power on a fast mobile feed. 5. Flag any that overpromise or could trigger a policy review. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] My ads blend into the feed. I need openers that break the scroll. </context> <task> 1. Generate 12 pattern-interrupt openers: visual cues, unexpected statements, callouts, and mid-action starts. 2. For each, describe the matching opening shot or image so creative and copy align. 3. Explain in one line why each interrupts the scroll. 4. Sort them into native-feeling (UGC) vs. polished (brand) buckets. 5. Recommend the 3 best for a cold prospecting campaign. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Hook I am using: [hook] Great hooks die if the second line breaks the promise. </context> <task> 1. Write 5 second-line bridges that keep the curiosity or tension the hook opened. 2. Ensure each smoothly hands off to a benefit or proof point about [PRODUCT]. 3. Avoid restating the hook or going generic in the bridge. 4. Show the full hook + bridge as a 2-line unit for each option. 5. Mark which bridge sustains momentum best and why. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Proposed angle and hook: [paste angle + hook] I want a skeptical review before I spend money. </context> <task> 1. Critique the angle as a skeptical first-time viewer would: where does belief break? 2. Identify the single weakest claim and the proof needed to support it. 3. Check for clarity: would a stranger know what the product does in 3 seconds? 4. Suggest 3 sharper rewrites of the hook keeping the same angle. 5. Predict the most likely reason this ad underperforms and how to pre-empt it. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Offer: [OFFER] Write Meta primary text using Problem-Agitate-Solution. </context> <task> 1. Open with a hook line that names the problem in the buyer's words. 2. Agitate: 2-3 lines on the cost of leaving it unsolved, concrete not abstract. 3. Solution: introduce [PRODUCT] and the core mechanism that makes it work. 4. Add one proof element (result, stat, or social proof) and the [OFFER]. 5. Close with a single clear CTA and keep total length tight for mobile (under 125 words before the See More cut). </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Offer: [OFFER] The 40-character headline under the image needs to earn the click. </context> <task> 1. Write 12 headline options under 40 characters each. 2. Cover distinct styles: benefit, offer, curiosity, social proof, urgency, and outcome. 3. Keep them punchy and skimmable; no truncation on mobile. 4. Label each with its style and rank the top 4. 5. Suggest the best pairing of headline + CTA button (Shop Now, Learn More, etc.). </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Features: [paste 5-8 features] Prospects do not buy features. Translate them. </context> <task> 1. Convert each feature into the concrete benefit it delivers to [AUDIENCE]. 2. Convert each benefit into the emotional outcome behind it. 3. Write primary text that leads with the strongest emotional outcome, not the feature. 4. Weave in 2-3 supporting benefits without listing them robotically. 5. End with [OFFER] and a CTA. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Proof I have: [paste reviews, numbers, testimonials, logos] </context> <task> 1. Pick the single most credible, specific proof point to lead with. 2. Write primary text framed around the proof (e.g. "12,000 [AUDIENCE] switched because..."). 3. Quote or paraphrase a testimonial naturally inside the copy. 4. Add a second proof layer (quantity, authority, or recency) without bragging. 5. Close with [OFFER] and a low-friction CTA. </task>

<context> Product: [PRODUCT] Audience: [AUDIENCE] Winning ad copy to refresh: [paste current copy] The ad is fatiguing and I need fresh variants that keep the winning DNA. </context> <task> 1. Identify what is doing the heavy lifting in the original (hook, proof, offer, or angle). 2. Write 5 variations that keep that core element but change the framing and opening. 3. Vary length: 2 short punchy, 2 medium, 1 long-form storytelling. 4. Keep the same offer and CTA intent across all. 5. Note which variant to test first against the control. </task>