ChatGPT Prompts for Influencer Marketing

<context> Brand: [BRAND] Niche: [NICHE] Quarterly budget: [BUDGET] Business goal: [GOAL — e.g. awareness, signups, sales] Primary audience: [AUDIENCE] </context> <task> 1. Define 3 measurable objectives tied to the business goal, each with a target metric and timeframe. 2. Recommend the creator-tier mix (nano, micro, mid, macro) with a rationale and rough budget split that fits [BUDGET]. 3. Pick the 2 best platforms for [AUDIENCE] and explain why. 4. Map objectives to funnel stages (awareness, consideration, conversion). 5. List 5 leading and lagging KPIs to track. 6. Flag the top 3 risks and a mitigation for each. Return as a one-page strategy brief with headers. </task>

<context> Brand: [BRAND] Niche: [NICHE] Total budget: [BUDGET] Goal: [GOAL] Campaign length: [WEEKS] weeks </context> <task> 1. Propose three budget-allocation scenarios across creator tiers: reach-led, conversion-led, and balanced. 2. For each scenario give the number of creators per tier, estimated total reach, and expected outcome. 3. State the assumptions behind each estimate (avg engagement rate, CPM, fee per tier). 4. Recommend one scenario for [GOAL] and justify it in 3 sentences. 5. Add a 10 percent contingency line and explain when to deploy it. Return as a comparison table plus a recommendation. </task>

<context> Brand: [BRAND] Niche: [NICHE] Target audience: [AUDIENCE] Product: [PRODUCT] </context> <task> 1. Build a profile of [AUDIENCE]: demographics, interests, platforms, content they trust. 2. Identify 5 creator archetypes whose followers overlap with this audience. 3. For each archetype describe content style, typical follower count, and why the fit works. 4. List 3 audience signals to verify on a creator's profile before partnering. 5. Note 2 archetypes to avoid and why. Return as an archetype map with a fit rationale per row. </task>

<context> Brand: [BRAND] Niche: [NICHE] Budget: [BUDGET] Key moments: [LAUNCHES/SEASONS] </context> <task> 1. Recommend a split between always-on creator partnerships and burst campaigns for [BRAND]. 2. Build a 12-month cadence calendar marking each burst against [LAUNCHES/SEASONS]. 3. For each quarter, state the primary objective and the creator tier focus. 4. Explain how always-on partners feed content into burst moments. 5. List the operational cost of running always-on (management, content review, reporting). Return as a 12-month calendar plus notes. </task>

<context> Brand: [BRAND] Niche: [NICHE] Competitors: [COMPETITOR 1], [COMPETITOR 2] </context> <task> 1. Infer the likely influencer strategy each competitor is running based on the creator types they typically use. 2. Identify content angles competitors over-use and gaps they leave open. 3. Recommend 3 differentiated positioning angles [BRAND] can own with creators. 4. List 5 creator types competitors ignore that [BRAND] could partner with first. 5. Flag any reputational pitfalls visible in competitor partnerships. Return as a teardown with a differentiation playbook. </task>

<context> Brand: [BRAND] Niche: [NICHE] Campaign goal: [GOAL] Platform: [PLATFORM] </context> <task> 1. Define hard filters (must-have): niche relevance, minimum engagement rate, audience geography, content safety. 2. Define soft filters (nice-to-have): aesthetic match, posting cadence, prior brand work. 3. Translate these into specific search queries and hashtags to use on [PLATFORM]. 4. Set a minimum and maximum follower range for [GOAL] and justify it. 5. Provide a 10-point shortlist scorecard with weights. Return the criteria plus a ready-to-use scorecard. </task>

<context> Creator: [CREATOR HANDLE] Reported followers: [FOLLOWERS] Reported engagement rate: [ER] Niche: [NICHE] </context> <task> 1. List the red flags of fake engagement: sudden follower spikes, generic comments, comment-to-like ratio anomalies, mismatched audience geography. 2. Give the formula to calculate a realistic engagement rate from likes plus comments over followers. 3. State the healthy ER range for [NICHE] at this follower size. 4. Provide 6 questions to ask the creator to confirm audience quality. 5. Recommend free and paid ways to verify the numbers independently. Return a vetting checklist with pass/fail thresholds. </task>

<context> Creator: [CREATOR HANDLE] Brand: [BRAND] Brand values: [VALUES] </context> <task> 1. List the categories to audit: past controversies, off-brand language, competing partnerships, political or sensitive content. 2. Provide a search and review process to surface a creator's history across platforms. 3. Map findings against [VALUES] and flag any conflict. 4. Give a 3-tier risk rating (low, medium, high) with criteria for each. 5. Recommend contract clauses that protect [BRAND] from reputational fallout. Return an audit framework plus a risk-rating rubric. </task>

<context> Brand: [BRAND] Niche: [NICHE] Budget per creator: [BUDGET] Candidates: [CREATOR 1], [CREATOR 2], [CREATOR 3] </context> <task> 1. Build a comparison matrix scoring each candidate on relevance, engagement, audience fit, content quality, and price-to-reach. 2. Use a 1-5 scale per criterion with defined weights. 3. Compute a weighted total and rank the candidates. 4. Note one standout strength and one risk per creator. 5. Recommend which to contact first and which to hold as backups. Return the matrix and a ranked recommendation. </task>

<context> Brand: [BRAND] Niche: [NICHE] Product: [PRODUCT] Budget: [BUDGET] </context> <task> 1. Identify 6 sub-communities within [NICHE] where micro-creators have high trust. 2. For each, list the hashtags, keywords, and adjacent topics to search. 3. Describe the ideal micro-creator profile for [PRODUCT] in each sub-community. 4. Suggest a discovery workflow: where to look, what to capture, how to log candidates. 5. Estimate how many creators [BUDGET] could activate at micro tier. Return a discovery playbook with searchable terms. </task>

<context> Brand: [BRAND] Niche: [NICHE] Creator: [CREATOR HANDLE] Why them: [SPECIFIC REASON] Campaign: [CAMPAIGN] </context> <task> 1. Write an opening DM under 60 words that references [SPECIFIC REASON] and feels personal, not templated. 2. Write a follow-up email expanding on the offer with deliverables and a clear ask. 3. Write a polite second follow-up for non-responders, sent 5 days later. 4. Keep tone warm, confident, and concise; no buzzwords. 5. Add a one-line subject line for the email. Return the three messages clearly labeled. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Quoted rate: [QUOTE] Our budget: [BUDGET] Deliverables: [DELIVERABLES] </context> <task> 1. Assess whether [QUOTE] is fair given the deliverables and typical rates for the tier. 2. Provide 4 negotiation levers beyond price: usage rights, exclusivity, deliverable count, timeline, bundled posts. 3. Draft a counter-offer message that anchors respectfully and trades value, not just discount. 4. Give two fallback positions if the counter is rejected. 5. State the walk-away point relative to [BUDGET]. Return the assessment, levers, and ready-to-send counter. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Creator: [CREATOR HANDLE] Budget: [BUDGET] Goal: [GOAL] </context> <task> 1. Design a partnership offer combining cash, product, affiliate commission, and long-term upside. 2. Tailor the mix to what a creator at this tier likely values. 3. Explain the win for the creator in their own terms (audience value, content, income). 4. Write the proposal as a short, scannable message. 5. Include one creative perk that costs little but signals respect. Return the structured offer plus the outreach copy. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Common objections: rate too low, brand fit unclear, too busy, exclusivity concerns </context> <task> 1. For each objection write a respectful, specific response that moves the conversation forward. 2. Keep every response under 70 words and free of pushy sales language. 3. Add a reframe that turns each objection into a reason to collaborate. 4. Provide one graceful exit line for when the deal genuinely will not work. 5. Flag which objections signal a poor long-term fit. Return an objection-response script. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Creator list fields: name, niche, recent post topic, follower size </context> <task> 1. Write a master outreach template with clearly marked personalization tokens. 2. Define rules for filling each token so messages stay specific, not generic. 3. Provide 5 worked examples using different sample creator data. 4. Explain how to keep send volume from looking automated. 5. Add a quality checklist before any message goes out. Return the template, rules, and examples. </task>