ChatGPT Prompts for Influencer Marketing

<context> Brand: [BRAND] Niche: [NICHE] Campaign goal: [GOAL] Platform: [PLATFORM] </context> <task> 1. Define hard filters (must-have): niche relevance, minimum engagement rate, audience geography, content safety. 2. Define soft filters (nice-to-have): aesthetic match, posting cadence, prior brand work. 3. Translate these into specific search queries and hashtags to use on [PLATFORM]. 4. Set a minimum and maximum follower range for [GOAL] and justify it. 5. Provide a 10-point shortlist scorecard with weights. Return the criteria plus a ready-to-use scorecard. </task>

<context> Creator: [CREATOR HANDLE] Reported followers: [FOLLOWERS] Reported engagement rate: [ER] Niche: [NICHE] </context> <task> 1. List the red flags of fake engagement: sudden follower spikes, generic comments, comment-to-like ratio anomalies, mismatched audience geography. 2. Give the formula to calculate a realistic engagement rate from likes plus comments over followers. 3. State the healthy ER range for [NICHE] at this follower size. 4. Provide 6 questions to ask the creator to confirm audience quality. 5. Recommend free and paid ways to verify the numbers independently. Return a vetting checklist with pass/fail thresholds. </task>

<context> Creator: [CREATOR HANDLE] Brand: [BRAND] Brand values: [VALUES] </context> <task> 1. List the categories to audit: past controversies, off-brand language, competing partnerships, political or sensitive content. 2. Provide a search and review process to surface a creator's history across platforms. 3. Map findings against [VALUES] and flag any conflict. 4. Give a 3-tier risk rating (low, medium, high) with criteria for each. 5. Recommend contract clauses that protect [BRAND] from reputational fallout. Return an audit framework plus a risk-rating rubric. </task>

<context> Brand: [BRAND] Niche: [NICHE] Budget per creator: [BUDGET] Candidates: [CREATOR 1], [CREATOR 2], [CREATOR 3] </context> <task> 1. Build a comparison matrix scoring each candidate on relevance, engagement, audience fit, content quality, and price-to-reach. 2. Use a 1-5 scale per criterion with defined weights. 3. Compute a weighted total and rank the candidates. 4. Note one standout strength and one risk per creator. 5. Recommend which to contact first and which to hold as backups. Return the matrix and a ranked recommendation. </task>

<context> Brand: [BRAND] Niche: [NICHE] Product: [PRODUCT] Budget: [BUDGET] </context> <task> 1. Identify 6 sub-communities within [NICHE] where micro-creators have high trust. 2. For each, list the hashtags, keywords, and adjacent topics to search. 3. Describe the ideal micro-creator profile for [PRODUCT] in each sub-community. 4. Suggest a discovery workflow: where to look, what to capture, how to log candidates. 5. Estimate how many creators [BUDGET] could activate at micro tier. Return a discovery playbook with searchable terms. </task>

<context> Brand: [BRAND] Niche: [NICHE] Creator: [CREATOR HANDLE] Why them: [SPECIFIC REASON] Campaign: [CAMPAIGN] </context> <task> 1. Write an opening DM under 60 words that references [SPECIFIC REASON] and feels personal, not templated. 2. Write a follow-up email expanding on the offer with deliverables and a clear ask. 3. Write a polite second follow-up for non-responders, sent 5 days later. 4. Keep tone warm, confident, and concise; no buzzwords. 5. Add a one-line subject line for the email. Return the three messages clearly labeled. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Quoted rate: [QUOTE] Our budget: [BUDGET] Deliverables: [DELIVERABLES] </context> <task> 1. Assess whether [QUOTE] is fair given the deliverables and typical rates for the tier. 2. Provide 4 negotiation levers beyond price: usage rights, exclusivity, deliverable count, timeline, bundled posts. 3. Draft a counter-offer message that anchors respectfully and trades value, not just discount. 4. Give two fallback positions if the counter is rejected. 5. State the walk-away point relative to [BUDGET]. Return the assessment, levers, and ready-to-send counter. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Creator: [CREATOR HANDLE] Budget: [BUDGET] Goal: [GOAL] </context> <task> 1. Design a partnership offer combining cash, product, affiliate commission, and long-term upside. 2. Tailor the mix to what a creator at this tier likely values. 3. Explain the win for the creator in their own terms (audience value, content, income). 4. Write the proposal as a short, scannable message. 5. Include one creative perk that costs little but signals respect. Return the structured offer plus the outreach copy. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Common objections: rate too low, brand fit unclear, too busy, exclusivity concerns </context> <task> 1. For each objection write a respectful, specific response that moves the conversation forward. 2. Keep every response under 70 words and free of pushy sales language. 3. Add a reframe that turns each objection into a reason to collaborate. 4. Provide one graceful exit line for when the deal genuinely will not work. 5. Flag which objections signal a poor long-term fit. Return an objection-response script. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Creator list fields: name, niche, recent post topic, follower size </context> <task> 1. Write a master outreach template with clearly marked personalization tokens. 2. Define rules for filling each token so messages stay specific, not generic. 3. Provide 5 worked examples using different sample creator data. 4. Explain how to keep send volume from looking automated. 5. Add a quality checklist before any message goes out. Return the template, rules, and examples. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Campaign goal: [GOAL] Creator: [CREATOR HANDLE] Budget: [BUDGET] Key message: [MESSAGE] </context> <task> 1. Write a creator brief with: campaign overview, objective, target audience, and key message. 2. Specify deliverables (format, count, platform), posting dates, and required tags or links. 3. List 4 creative do's and 4 don'ts that protect the brand without killing authenticity. 4. Include mandatory disclosure and FTC compliance language. 5. Add an approval and revision process with deadlines. Return a complete, send-ready brief. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Key benefits: [BENEFITS] Tone: [TONE] Audience: [AUDIENCE] </context> <task> 1. Distill [PRODUCT] into 3 core talking points a creator can deliver in their own voice. 2. Provide approved phrasings and 3 phrases to avoid. 3. Write one example hook and one example call-to-action that fit [TONE]. 4. List the proof points or stats creators may cite. 5. Note any legal or claim restrictions. Return a one-page messaging guide. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Deliverables: [DELIVERABLES] Fee: [FEE] Usage term: [TERM] </context> <task> 1. Draft a plain-language contract outline covering scope, deliverables, timeline, and fee schedule. 2. Include clauses for content usage rights, exclusivity, FTC disclosure, approval rights, and kill fees. 3. Add a performance and reporting expectations section. 4. Include termination, confidentiality, and dispute terms. 5. Flag every clause that a lawyer must review before signing. Return the contract skeleton with placeholders. </task>

<context> Brand: [BRAND] Creator: [CREATOR HANDLE] Intended uses: [USES — e.g. paid ads, website, email] Duration: [DURATION] </context> <task> 1. Explain the difference between organic posting, content licensing, and paid whitelisting in simple terms. 2. Draft usage-rights language covering [USES] for [DURATION] with renewal options. 3. Recommend fair fee adjustments when usage extends beyond organic posting. 4. List the geographies and channels the rights should specify. 5. Note common usage-rights mistakes that cause disputes. Return the rights terms plus a fee-adjustment guide. </task>

<context> Brand: [BRAND] Draft brief: [PASTE BRIEF] </context> <task> 1. Review the pasted brief for clarity, completeness, and missing deliverable details. 2. Flag any compliance gaps: missing FTC disclosure, unclear usage rights, vague timelines. 3. Identify guardrails that are too restrictive and likely to harm authenticity. 4. Suggest specific edits to tighten ambiguous sections. 5. Score the brief's readiness from 1-10 with reasons. Return a redline-style review with edits. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Niche: [NICHE] Goal: [GOAL] Budget: [BUDGET] </context> <task> 1. Generate 5 distinct campaign concepts, each with a name, core idea, and creator role. 2. For each concept specify the platform, content formats, and why it fits [GOAL]. 3. Note the production effort (low, medium, high) and rough budget fit against [BUDGET]. 4. Add one viral hook and one risk per concept. 5. Recommend the strongest concept and explain the pick. Return 5 concepts plus a recommendation. </task>

<context> Brand: [BRAND] Chosen concept: [CONCEPT] Platform: [PLATFORM] Number of creators: [N] </context> <task> 1. Break [CONCEPT] into a content series with a repeatable episode structure. 2. Assign formats per platform: short video, carousel, livestream, story, etc. 3. Map a posting sequence across [N] creators to build momentum. 4. Define a consistent visual or verbal motif that ties the series together. 5. Suggest how to repurpose top posts into brand-owned channels and ads. Return a series plan with a posting sequence. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Audience: [AUDIENCE] Platform: [PLATFORM] </context> <task> 1. Generate 15 scroll-stopping hooks tailored to [AUDIENCE] on [PLATFORM]. 2. Group hooks by angle: problem-solution, curiosity, transformation, social proof, contrarian. 3. For 5 hooks, sketch the opening 3 seconds of the video. 4. Note which hooks suit which creator personalities. 5. Add 3 trending formats worth testing this quarter. Return a hook bank grouped by angle. </task>

<context> Brand: [BRAND] Niche: [NICHE] Upcoming moments: [HOLIDAYS/EVENTS] Budget: [BUDGET] </context> <task> 1. Map 6 upcoming cultural or seasonal moments relevant to [NICHE]. 2. For each, propose a creator campaign angle that feels timely, not forced. 3. State the lead time needed and the creator tier that fits [BUDGET]. 4. Identify one moment to own as a signature annual campaign. 5. Flag moments to avoid for brand-safety reasons. Return a moment calendar with campaign angles. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Budget: [BUDGET] Creator mix: [TIERS] </context> <task> 1. Design how nano, micro, and macro creators play different roles in one campaign. 2. Sequence the activation: who posts first to seed, who amplifies, who converts. 3. Define a shared hashtag or theme that unifies all creators. 4. Explain how to avoid the campaign looking like uncoordinated one-offs. 5. Map deliverables and timing into a single rollout schedule. Return an activation framework with a rollout timeline. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Goal: [GOAL] Budget: [BUDGET] </context> <task> 1. Define the primary success metric for [GOAL] and 4 supporting metrics. 2. Specify how to track each: UTM links, promo codes, affiliate links, platform insights, surveys. 3. Set realistic targets for each metric given [BUDGET]. 4. Define the attribution window and how to handle view-through impact. 5. Build a simple reporting template to fill weekly. Return a measurement plan plus a reporting template. </task>

<context> Brand: [BRAND] Campaign spend: [SPEND] Revenue attributed: [REVENUE] Other outcomes: [LEADS/SIGNUPS/REACH] </context> <task> 1. Calculate ROAS and ROI from [SPEND] and [REVENUE], showing the formulas. 2. Compute cost per acquisition, cost per engagement, and cost per thousand reach. 3. Convert soft outcomes (reach, engagement) into estimated value with stated assumptions. 4. Benchmark the result against a typical range and judge if it is strong, average, or weak. 5. Recommend what to scale, fix, or cut next time. Return the calculations and a verdict. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Creators and their results: [PASTE DATA] </context> <task> 1. Build a scorecard ranking each creator on reach, engagement rate, conversions, and cost efficiency. 2. Normalize metrics so creators of different sizes compare fairly. 3. Identify the top 3 performers and what made them work. 4. Flag underperformers and the likely reason. 5. Recommend who to re-book, renegotiate, or drop. Return the ranked scorecard with re-booking advice. </task>

<context> Brand: [BRAND] Campaign: [CAMPAIGN] Goal: [GOAL] Results summary: [PASTE RESULTS] </context> <task> 1. Write an executive summary stating whether [GOAL] was met, in 4 sentences. 2. Present results against targets in a clear metrics table. 3. Pull out 3 wins and 3 lessons with evidence. 4. Include 2 standout content examples and why they worked. 5. End with 4 specific recommendations for the next campaign. Return a stakeholder-ready report outline. </task>

<context> Brand: [BRAND] Past campaign learnings: [LEARNINGS] Next budget: [BUDGET] Goal: [GOAL] </context> <task> 1. Turn [LEARNINGS] into 5 testable hypotheses for the next campaign. 2. For each, define the variable to test, the metric, and a success threshold. 3. Prioritize the tests by expected impact and effort. 4. Recommend how to split [BUDGET] between proven tactics and experiments. 5. Build a simple test log to track results over time. Return a prioritized test roadmap. </task>