ChatGPT Prompts for Lead Generation

<context> Product: [PRODUCT] ICP: [ICP] Offer: [OFFER] Distribution channel: [CHANNEL, e.g. blog, LinkedIn, paid ads] </context> <task> 1. Generate 10 lead magnet ideas spanning formats: checklist, template, calculator, mini-course, benchmark report, swipe file, and assessment. 2. For each idea, state the specific problem it solves, the promised quick win, and why it naturally leads to [PRODUCT]. 3. Rate each on perceived value, production effort, and likely opt-in rate (high/medium/low). 4. Recommend the top 2 to build first and explain why they fit the channel. 5. Output as a ranked table. </task>

<context> Product: [PRODUCT] Chosen lead magnet: [MAGNET IDEA] ICP: [ICP] Offer the magnet leads to: [OFFER] </context> <task> 1. Outline the full structure of this lead magnet section by section. 2. For each section, note the single takeaway and how it builds belief that [PRODUCT] is the obvious next step. 3. Identify the one section where the reader hits the limit of doing it manually (the wedge to introduce the product). 4. Write the title and subtitle using a clear outcome promise. 5. Add a soft CTA to place at the end that transitions to [OFFER] without feeling like a pitch. </task>

<context> Product: [PRODUCT] ICP: [ICP] Topic the audience cares about: [TOPIC] </context> <task> 1. Design a 6-8 question assessment that scores the reader on [TOPIC] readiness or maturity. 2. Write each question with multiple-choice answers weighted by points. 3. Define 3 result tiers (e.g. Beginner/Intermediate/Advanced) with a tailored 2-sentence diagnosis for each. 4. For each tier, recommend a personalized next step that maps to [PRODUCT]. 5. Write the email gate copy (headline + 2 lines) that gets people to enter their email to see results. </task>

<context> Lead magnet: [MAGNET TITLE] What it delivers: [QUICK WIN] ICP: [ICP] Channel: [CHANNEL] </context> <task> 1. Write a promotional post for [CHANNEL] that hooks on the reader's pain in the first line. 2. Tease 2-3 specific things they will learn or get, framed as outcomes. 3. Add light proof or a relatable story to build credibility. 4. End with a frictionless CTA telling them exactly how to grab it (comment a keyword / click link). 5. Provide 3 alternative hooks I can A/B test. </task>

<context> Lead magnet: [MAGNET TITLE] Core takeaways: [3-5 KEY POINTS] Offer: [OFFER] </context> <task> 1. Break the lead magnet into 5 standalone social posts, each teaching one takeaway and pointing back to the full resource. 2. Outline 1 long-form blog post optimized for an SEO keyword the ICP would search. 3. Draft a short email that delivers the magnet and seeds the next step toward [OFFER]. 4. Suggest one short-form video script (15-30s) summarizing the single most surprising insight. 5. Map all assets into a 2-week distribution calendar. </task>

<context> Lead magnet / offer: [OFFER] ICP: [ICP] Primary pain: [PAIN] Proof available: [TESTIMONIALS / NUMBERS / LOGOS] </context> <task> 1. Write a headline that leads with the specific outcome and a subheadline that names the audience. 2. Write 3-4 benefit bullets framed as outcomes, not features. 3. Add a short 'what you get' section listing the deliverables. 4. Insert a social-proof block using the proof provided. 5. Write the form CTA button copy and a one-line privacy reassurance under it. 6. Output the full page copy in order, ready to paste into a page builder. </task>

<context> Offer: [OFFER] Form fields requested: [e.g. email only, or name + email] ICP: [ICP] </context> <task> 1. Write 5 button label options that emphasize the reward, not the action (avoid 'Submit'). 2. Write a one-line value reminder to place directly above the form. 3. Write reassurance microcopy for under the button (no spam / unsubscribe anytime / instant access). 4. Suggest the minimum field set that protects conversion rate and justify cutting any extra fields. 5. Output everything labeled by placement. </task>

<context> Lead magnet just delivered: [MAGNET] Next desired action: [e.g. book a call, start trial of [PRODUCT]] Offer: [OFFER] </context> <task> 1. Write a thank-you headline confirming success and setting expectations (where to find the resource). 2. Add a transition line that bridges from the free value to [OFFER]. 3. Write a single, clear secondary CTA for the next step with a low-pressure frame. 4. Suggest one trust element to include (testimonial, guarantee, or quick stat). 5. Keep it short and scannable; output the full thank-you page copy. </task>

<context> Current headline: [HEADLINE] Current CTA: [CTA] ICP: [ICP] Conversion goal: [GOAL] </context> <task> 1. Diagnose 3 likely reasons the current headline + CTA may underperform. 2. Write 4 headline variants using distinct angles: outcome, curiosity, fear-of-missing-out, and specificity/number. 3. Write 3 CTA button variants matched to those angles. 4. For each variant, state the hypothesis it tests in one sentence. 5. Recommend a test order and what metric to watch. </task>

<context> Paste current landing page copy: [PASTE FULL COPY] ICP: [ICP] Offer: [OFFER] </context> <task> 1. Evaluate the page against a checklist: clear value prop, message-match to source, scannability, single CTA, proof, friction, and objection handling. 2. Flag the 5 biggest conversion leaks in priority order. 3. For each leak, give a specific rewrite or fix, not generic advice. 4. Identify anything that creates doubt or hesitation in the first 5 seconds. 5. Output a prioritized punch list I can act on today. </task>

<context> Product: [PRODUCT] Prospect persona: [ROLE FROM ICP] Trigger / reason for reaching out: [TRIGGER] Offer: [OFFER] </context> <task> 1. Write a cold email under 90 words with a subject line under 5 words. 2. Open with a specific, personalized observation tied to [TRIGGER] — not a generic compliment. 3. State one crisp problem and the outcome [PRODUCT] delivers, with a credibility cue. 4. End with a low-friction, single-question CTA (no calendar link in the first email). 5. Provide 2 subject-line alternatives and 1 PS line option. </task>

<context> Product: [PRODUCT] ICP: [ICP] Offer: [OFFER] Channels available: [email, LinkedIn, phone] </context> <task> 1. Design a 5-touch sequence over ~14 days, mixing the available channels. 2. For each touch, specify: day, channel, angle (problem, proof, value-add, social proof, break-up), and goal. 3. Write the copy for each touch (emails under 90 words; LinkedIn notes under 40 words). 4. Make each message add new value — never 'just following up'. 5. Output as a sequence table plus the full copy beneath it. </task>

<context> Product: [PRODUCT] Prospect persona: [ROLE] Reason to connect: [SHARED CONTEXT / TRIGGER] Offer: [OFFER] </context> <task> 1. Write a connection request note under 300 characters that gives a genuine reason to connect (no pitch). 2. Write a warm follow-up message to send 1-2 days after they accept that starts a conversation, not a sale. 3. Write a value-add message (resource, insight, or relevant question) for a few days later. 4. Write a soft transition message that introduces [OFFER] only once interest is shown. 5. Note the ideal spacing between each message. </task>

<context> Product: [PRODUCT] Base cold email: [PASTE YOUR TEMPLATE] Available data points per prospect: [e.g. company, role, recent post, tech stack] </context> <task> 1. Rewrite my template into a sequence-ready version with clearly marked {{variables}}. 2. For each variable, write 3 example fills so I can see the range. 3. Add one 'dynamic opener' line that changes based on the strongest available data point. 4. Flag any line that would sound robotic if a variable is missing, and write a safe fallback. 5. Output the templated email plus a variable reference table. </task>

<context> Product: [PRODUCT] Offer: [OFFER] Common replies received: [e.g. 'not now', 'too expensive', 'we use a competitor', 'no budget'] </context> <task> 1. For each objection, diagnose what the prospect is really saying underneath it. 2. Write a concise reply (under 70 words) that acknowledges, reframes, and keeps the conversation alive. 3. For each, include one question that surfaces whether it is a real blocker or a brush-off. 4. Suggest when to gracefully break up vs keep nurturing. 5. Output as an objection-handling playbook I can paste into my CRM. </task>

<context> Product: [PRODUCT] ICP: [ICP] What a great lead looks like: [DESCRIBE] Data I can collect: [FORM FIELDS, BEHAVIOR, FIRMOGRAPHICS] </context> <task> 1. Design a point-based lead scoring model split into fit (firmographic/demographic) and engagement (behavioral) categories. 2. Assign point values to each attribute and behavior, with negative points for disqualifiers. 3. Define thresholds for cold / marketing-qualified / sales-qualified. 4. Specify what action triggers at each threshold (nurture, route to SDR, route to AE). 5. Output as a scoring table plus the routing rules. </task>

<context> Product: [PRODUCT] Deal size: [PRICE] Sales motion: [self-serve / inside sales / enterprise] Framework preference: [BANT or MEDDIC] </context> <task> 1. Generate qualification questions mapped to each element of the chosen framework. 2. Phrase each as a natural, conversational question (not an interrogation). 3. For each, note the green-flag and red-flag answer to listen for. 4. Order the questions so the conversation flows logically and builds trust early. 5. Output as a discovery-call cheat sheet. </task>

<context> ICP: [ICP] Lead data (paste rows): [NAME, COMPANY, SIZE, ROLE, SOURCE, NOTES] Offer: [OFFER] </context> <task> 1. Score each lead High / Medium / Low priority against the ICP and explain the score in one line. 2. Flag any obvious disqualifiers or missing data to enrich. 3. Recommend the right next action and channel per lead (call, email, nurture, disqualify). 4. Identify the top 5 leads to contact first and why. 5. Output as a triaged table sorted by priority. </task>

<context> Product: [PRODUCT] ICP: [ICP] Marketing & sales teams: [DESCRIBE SETUP] Common complaint: [e.g. sales says leads are low quality] </context> <task> 1. Write an explicit definition of an MQL and an SQL with concrete, observable criteria (no vague language). 2. Define the handoff SLA: what data must be passed, in what timeframe, via what process. 3. List 3 'recycle' conditions where sales sends a lead back to nurture instead of rejecting it. 4. Suggest one shared metric that aligns marketing and sales on lead quality. 5. Output as a one-page handoff agreement. </task>

<context> Product: [PRODUCT] Prospect: [NAME, COMPANY, ROLE] What I know so far: [PASTE NOTES, WEBSITE, LINKEDIN HIGHLIGHTS] Offer: [OFFER] </context> <task> 1. Summarize what this account likely cares about based on the info provided. 2. Infer their probable pains relevant to [PRODUCT] and rank by likelihood. 3. Draft 3 sharp discovery questions tailored to this specific prospect. 4. Flag any fit risks or red flags to verify on the call. 5. Output a one-page pre-call brief. </task>

<context> Product: [PRODUCT] Lead source / entry point: [e.g. downloaded [MAGNET]] ICP: [ICP] Goal of sequence: [e.g. book a demo of [OFFER]] </context> <task> 1. Design a 5-email nurture sequence over ~2 weeks moving the lead from awareness to intent. 2. For each email specify: send day, goal, angle (educate, story, proof, objection, CTA), and subject line. 3. Write each email under 150 words, value-first, with one clear CTA. 4. Escalate the CTA gradually — soft early, direct by the end. 5. Output as a sequence table plus full email copy. </task>

<context> Product: [PRODUCT] List: [DESCRIBE — e.g. leads who went quiet 60+ days ago] Offer: [OFFER] What changed since: [NEW FEATURE / CASE STUDY / OFFER] </context> <task> 1. Write a 3-email win-back sequence: a pattern-interrupt re-opener, a value/proof email, and a final break-up email. 2. Use a fresh hook (the 'what changed') rather than 'just checking in'. 3. Keep each email under 100 words with one CTA. 4. Include one subject line per email designed to reopen a dead thread. 5. Suggest how to handle leads who still don't respond (suppress vs long-term nurture). </task>

<context> Product: [PRODUCT] Call summary: [WHAT WAS DISCUSSED, PAINS, NEXT STEP AGREED] Prospect: [ROLE] Offer: [OFFER] </context> <task> 1. Write a recap email that mirrors back their stated pains and how [PRODUCT] addresses each. 2. Summarize the agreed next step and the timeline. 3. Attach the single most relevant proof point (case study / metric) for their situation. 4. Make the CTA frictionless and time-bound. 5. Provide a shorter alternative version for a busy executive, then output both versions. </task>

<context> Product: [PRODUCT] ICP: [ICP] Sales cycle length: [e.g. 30-60 days] Offer: [OFFER] </context> <task> 1. Map the questions and doubts a lead has at each stage of a [SALES CYCLE]-long journey. 2. For each stage, recommend one piece of value-add content (guide, case study, comparison, ROI calculator) that resolves the doubt. 3. Note the channel and timing to deliver each. 4. Identify the one asset most likely to accelerate a stalled deal. 5. Output as a stage-by-stage nurture content map. </task>

<context> Product: [PRODUCT] Lead status: [unresponsive after N touches] Offer: [OFFER] Value still on the table: [BENEFIT / OUTCOME] </context> <task> 1. Write a short break-up email (under 80 words) that gracefully closes the loop. 2. Use a no-pressure tone that removes the obligation to reply but leaves the door open. 3. Include one final, easy yes-or-no question. 4. Add a line that makes it effortless for them to re-engage later. 5. Provide 2 subject-line options known to get reopens. </task>