The AI Toolkit That Helps You Coach Better (Not Replace You)
20 ChatGPT prompts for session frameworks, client intake forms, coaching exercises, content marketing, and business systems — so you can focus on transformation while AI handles the mechanics.
Session & Frameworks
5 promptsGROW Model Session Plan
1/20Design a coaching session using the GROW model. Client's stated goal: [describe]. Their current state: [describe]. Session length: [45-60 min]. Deliver: (1) powerful opening questions, (2) Goal phase questions (3-5 questions that clarify vision), (3) Reality phase questions (current state, obstacles), (4) Options phase questions (5-7 possibilities), (5) Will phase — commitment + next action, (6) closing reflection prompt, (7) 1-2 anticipated points where the client might get stuck. Questions, not advice.
Designs GROW-model coaching sessions with questions per phase and anticipated sticking points.
Pro tip: Coaches get paid for questions, not answers. The moment you hear yourself giving advice, reframe as a question. "Have you considered X?" is better than "You should do X." Better yet: "What options haven't you explored?"
Powerful Questions Generator
2/20Generate 20 powerful coaching questions for [topic/theme]. Client context: [describe]. Categories: (1) clarity questions (get to the real issue), (2) assumption-challenging questions, (3) identity / values questions, (4) action-forward questions, (5) somatic/feeling questions. Each question: open-ended, curiosity-driven, short. Avoid "why" (often feels accusatory). Rank by depth.
Generates 20 powerful coaching questions across clarity, assumption, identity, action, and somatic categories.
Pro tip: Great coaching questions feel slightly uncomfortable. "What would you do if you couldn't fail?" is easy. "What are you avoiding by staying busy?" is real. Safe questions get safe answers — stop settling.
Values Clarification Exercise
3/20Create a values clarification exercise for a client. Client context: [describe]. Deliver: (1) a 3-step process (list, cluster, rank), (2) a master list of 60-80 values, (3) scripting for walking them through it, (4) 3 reflection prompts after they've identified top 5 values, (5) how to tie values to current decisions, (6) a handout format for them to keep, (7) common mistakes clients make (surface-level values).
Builds a values clarification exercise with 3-step process, master list, scripting, and follow-up reflection.
Pro tip: Most clients pick "family" and "success" because those feel safe. Push further: What do they NOT pick? Why? The values they're avoiding often hold the insight. Values not in resistance mean nothing.
Breakthrough Session Protocol
4/20Design a breakthrough session for a stuck client. Presenting issue: [describe]. Sessions so far: [describe stuck pattern]. Session length: [90-120 min]. Deliver: (1) opening that shifts state, (2) pattern-identification exercise (what's repeating), (3) belief/assumption excavation, (4) reframe that opens new possibility, (5) embodied / somatic element, (6) commitment to action between sessions, (7) specific language to avoid (that reinforces stuck pattern).
Designs breakthrough sessions with pattern identification, belief work, reframe, and somatic integration.
Pro tip: Breakthroughs happen in the space between talking and silence. When a client says something that surprises them, don't rush. Let the silence do the work. 10 seconds of silence after an insight = 10× the integration.
Goal Setting Framework
5/20Create a goal-setting framework for clients. Deliver: (1) a worksheet that goes beyond SMART (values alignment, identity shift, meaningful obstacles), (2) questions to identify false goals (shoulds vs wants), (3) vision statement format, (4) quarterly milestones structure, (5) weekly check-in format, (6) how to handle "I don't know what I want" clients, (7) when goals need to be abandoned (not all goals should be pursued).
Builds a goal-setting framework beyond SMART covering values alignment, vision, milestones, and check-ins.
Pro tip: SMART goals fail when they're not connected to identity. "I want to run a marathon" vs "I am a runner" produce different results. Who the client is becoming matters more than what they're achieving.
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Client Intake & Assessment
5 promptsIntake Form Designer
6/20Design an intake form for new coaching clients. Coaching niche: [describe]. Deliver: (1) bio/logistics section (name, timezone, background), (2) current state questions (life satisfaction in key areas), (3) goals and motivations, (4) past coaching/therapy experience, (5) obstacles and patterns, (6) support systems, (7) what they're NOT working on (boundaries), (8) red-flag questions that tell me if I'm the wrong coach. Not too long — respect their time.
Designs coaching intake forms with logistics, state assessment, goals, boundaries, and fit-check questions.
Pro tip: Intake forms pre-coach the client. Great questions get them thinking before session 1 even starts. Bad intake forms just collect data — great ones begin the transformation.
Wheel of Life Customization
7/20Customize a Wheel of Life assessment for my niche: [describe]. Deliver: (1) 8-10 life areas relevant to my coaching focus (can customize from traditional 8), (2) scoring scale + reflection prompts per area, (3) visual format, (4) follow-up questions for areas below 5, (5) priority-setting guidance after the wheel, (6) how to revisit at 3-6 month intervals, (7) pitfall: clients rate high to look good — how to prevent this.
Customizes Wheel of Life with niche areas, scoring, reflection, priority-setting, and honesty pitfalls.
Pro tip: Self-reported assessments skew optimistic. Ask the SAME question 3 ways across the intake to catch inconsistencies. Where their stated scores don't match their stories = where the real work lives.
Fit-Check Discovery Call
8/20Script a 30-minute discovery call for new prospects. My niche: [describe]. My pricing/structure: [describe]. Goal: mutual fit assessment (not hard sell). Deliver: (1) opening + context setting (2 min), (2) their story + current challenge (12 min), (3) what success would look like (8 min), (4) how I work + whether I'm a fit (5 min), (5) enrollment invitation or graceful decline (3 min). Mix questions + listening + brief sharing. Avoid being pitch-heavy.
Scripts 30-min discovery calls balancing exploration, fit check, and enrollment invitation without hard selling.
Pro tip: Discovery calls that close don't feel like sales calls — they feel like the first coaching conversation. If you wouldn't enjoy working with this person for 6 months, decline gracefully. One bad-fit client costs you more than 5 good-fit ones.
Progress Assessment
9/20Create a mid-program and end-of-program progress assessment for clients. Program length: [months]. Deliver: (1) quantitative measures (where they started vs now), (2) qualitative reflections (what shifted internally), (3) unexpected outcomes questions, (4) goals for next season/program, (5) testimonial-quality questions (if they choose to share), (6) how to review the assessment together, (7) what to do when progress is less than hoped.
Builds progress assessments with quantitative, qualitative, and testimonial-quality questions plus handling limited progress.
Pro tip: Clients are often harder on themselves than the data justifies. A progress review done well shifts their self-perception. Show them what they forgot they've already overcome.
Referral / Ideal Client Scorecard
10/20Build an ideal client scorecard for my coaching practice. Niche: [describe]. My strengths: [describe]. Deliver: (1) 8-10 criteria for ideal fit (stage of life, readiness for change, values, resources, communication style), (2) scoring rubric per criterion, (3) what a "must-have" vs "nice-to-have" looks like, (4) disqualifiers I should spot early, (5) how to use in intake/discovery, (6) language to pass on unfit referrals gracefully.
Creates an ideal client scorecard with criteria, rubric, disqualifiers, and graceful referral language.
Pro tip: Saying no to wrong-fit clients is the highest-leverage skill. Every wrong-fit client you say yes to blocks a right-fit one. Build the scorecard, use it ruthlessly, refer out gracefully.
Content & Marketing
5 promptsCoaching Content Calendar
11/20Build a 30-day content calendar for a coach. Niche: [describe]. Audience: [describe]. Platforms: [LinkedIn + Instagram + newsletter]. Deliver: (1) 15-20 specific posts/content ideas across formats, (2) educational (teach a concept), personal (share a story), tactical (actionable), philosophical (challenge belief), (3) daily/weekly rhythm, (4) which content drives discovery calls vs authority vs community, (5) evergreen vs timely mix, (6) batch production strategy.
Builds 30-day coach content calendar across formats, purposes, and batch production.
Pro tip: Coach content that drives bookings mixes three things: you're credible (educational), you're human (personal), you're specific (actionable). Miss any one and you're either forgettable, fake, or fluff.
Coaching Landing Page
12/20Write a landing page for my coaching offer. Offer: [describe — program, 1-on-1, group]. Price: [describe]. Target client: [describe]. Structure: (1) headline promising transformation, (2) opening that names their exact problem, (3) what they'll experience (not features), (4) who I am + why this work, (5) social proof, (6) what's included, (7) pricing + next step, (8) FAQ with real objections, (9) alternative path if not a fit. 800-1,500 words.
Writes coaching landing pages with transformation headline, problem naming, experience-focused benefits, and FAQ.
Pro tip: Coaching landing pages fail when they sell process ("12 sessions, bi-weekly, 60 min each"). They succeed when they sell transformation ("become the person who...") while briefly handling process. Sell the after, mention the during.
Case Study / Client Story
13/20Write a client success story for my marketing. Client details (with permission): [describe]. Transformation: [describe before + after]. Deliver: (1) 500-word narrative case study with name or pseudonym, (2) specific before-state (relatable), (3) the turning point + what we worked on, (4) specific outcome (with numbers if possible), (5) client's voice via quotes, (6) transferable lesson for readers. Focus on transformation, not testimonial.
Writes coaching case studies emphasizing narrative transformation with client voice and transferable lessons.
Pro tip: Case studies win when they feel like stories, not testimonials. "Sarah was stuck in X, we worked on Y, now Z" beats "Working with this coach changed my life." Show the transformation through specifics, not adjectives.
Newsletter / Email Sequence
14/20Write a 5-email nurture sequence for new coaching leads. Source: [lead magnet / waitlist / discovery call follow-up]. Audience: [describe]. Each email: (1) delivers value standalone, (2) reveals something about my coaching approach, (3) includes a soft CTA, (4) tells a story or teaches a principle, (5) 400-600 words. End with a discovery call invitation only in email 5.
Writes 5-email nurture sequence for coaching leads balancing value, approach reveals, and final CTA.
Pro tip: Nurture sequences that only teach feel academic. Sequences that only share stories feel like therapy. Mix: 60% teaching, 40% personal story. Readers want to know what you KNOW and WHO you are.
Speaking / Workshop Pitch
15/20Write a pitch to deliver a workshop or talk at [event / organization]. My expertise: [describe]. Topic ideas: [list]. Structure: (1) subject line that's specific, (2) personalized opener, (3) 2-3 workshop topics with titles + 3 audience takeaways each, (4) my credentials briefly, (5) logistics (length, format, virtual/in-person), (6) low-commitment next step. 200 words max. Fit their audience.
Writes coaching workshop/speaking pitches with 2-3 topic proposals, takeaways, and logistics.
Pro tip: Coaching workshops that sell follow-on work focus on ONE transformation, not broad overviews. "How to reclaim 10 hours per week from energy leaks" beats "Time Management for Professionals." Specificity converts attendees to clients.
Business & Operations
5 promptsPricing Strategy
16/20Help me set pricing for my coaching. My experience: [years]. Current income goal: [amount/year]. Offer types: [1-on-1, group, program, courses]. Market data: [describe if known]. Deliver: (1) recommended price tiers per offer type, (2) how to position value without hourly-rate thinking, (3) how to price a program vs individual sessions, (4) payment plans and when to offer them, (5) pricing psychology (odd-even, anchors, tiers), (6) when and how to raise prices.
Builds coaching pricing strategy across offer types, payment plans, psychology, and increase timing.
Pro tip: Coaches undercharge because they price like employees, not business owners. Your price should be 2-3× what feels comfortable. Comfort = undercharging. If every client says yes easily, your price is too low.
Coaching Agreement / Contract
17/20Draft a coaching agreement. Coverage: [describe services]. Price: [describe]. Deliver: (1) services included + boundaries, (2) payment terms + refund policy, (3) session rescheduling rules, (4) confidentiality clause, (5) liability limits (not a therapist), (6) client responsibilities, (7) termination clauses, (8) dispute resolution. Clear, protective, and readable (not legalese). Flag what needs a lawyer to review.
Drafts coaching agreements with services, payments, boundaries, liability, and lawyer-review flags.
Pro tip: Contracts prevent 90% of coaching disputes. Put rescheduling rules, refund policy, and liability limits in writing. Vague agreements become "but I thought..." conversations. Clarity up front = peace of mind throughout.
Group Program Design
18/20Design a group coaching program. Topic/transformation: [describe]. Duration: [weeks]. Group size: [describe]. Deliver: (1) week-by-week theme + outcomes, (2) mix of live sessions, async content, community, (3) pre-work for each week, (4) accountability structure, (5) pricing and revenue math, (6) how to maintain intimacy at scale, (7) drop-out prevention strategy, (8) scaling beyond first cohort.
Designs group coaching programs with weekly themes, accountability, drop-out prevention, and scaling.
Pro tip: Group programs that work have high structure + high connection. Too structured feels like a course; too loose feels chaotic. The magic is structured intimacy — clear weekly themes with real community between sessions.
Client Onboarding Sequence
19/20Build an onboarding sequence for new clients (post-signup). Deliver: (1) day-0 welcome (set expectations, deliver materials), (2) day-2 prep for session 1 (intake questions), (3) day-5 session 1 reminder, (4) day-14 progress check email, (5) day-30 client community / resources, (6) all communications warm + professional + organized. Goal: client feels cared for before first session even happens.
Builds client onboarding sequences with welcome, session prep, progress check, and community integration.
Pro tip: Onboarding quality = retention. Clients who feel organized and cared for in week 1 rarely quit. Clients who feel confused in week 1 often quit in month 2 without telling you why.
Testimonial / Review Request
20/20Write a post-program testimonial request. Client context: [describe]. Format needed: [written + video]. Deliver: (1) when to ask (timing matters), (2) warm email template thanking them first, (3) specific questions that draw out quality testimonials, (4) permission + usage language, (5) how to follow up graciously if they ghost, (6) incentive or not (mixed research — mostly no). Quality quotes, not "great coach!" platitudes.
Writes testimonial requests with timing, question quality, permissions, and follow-up scripts for quality quotes.
Pro tip: Most testimonials are generic because coaches ask vague questions. "Can you share your experience?" gets "great coach." "What was the biggest mental shift you had?" gets gold. Ask like a journalist, not a fan.
Frequently Asked Questions
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