The LinkedIn Playbook That Gets You Seen

Write 10 opening hooks for a LinkedIn post about [topic]. My audience: [describe]. Goal: stop the scroll in 1-2 lines before the "see more" cutoff. Mix these hook types: (1) contrarian take that challenges conventional wisdom, (2) specific number or stat that surprises, (3) vulnerable admission of a mistake or failure, (4) provocative question, (5) before/after transformation, (6) insider observation, (7) pattern interrupt. Each hook should work standalone without context. Rank them by predicted engagement for [audience].

Write a LinkedIn story post about [situation, event, or lesson]. My role: [describe]. Use this structure: (1) hook — the most shocking/interesting moment (not the beginning), (2) setup — brief context (2-3 lines), (3) the turning point — what happened that changed things, (4) the lesson — one specific, actionable takeaway, (5) a question to spark comments. Keep it under 1,300 characters. Use short lines with white space. No corporate jargon — write like you'd tell a friend.

Create a LinkedIn list post titled "[X things I wish I knew about Y]". My expertise: [describe]. Each list item should: (1) be a specific, counterintuitive insight (not obvious advice), (2) start with a bold statement, (3) follow with 1-2 lines of explanation, (4) be formatted with visual hierarchy (numbers, bullets, emojis sparingly). Total length: under 1,500 characters. End with a CTA: "Which one hit hardest?" or similar. Aim for insights that make readers think "I haven't heard this before."

Write a LinkedIn post reacting to [recent news, trend, or announcement in your industry]. My perspective: [describe your angle]. Structure: (1) lead with your opinion, not a summary of the news, (2) add 2-3 specific reasons or examples supporting your take, (3) acknowledge the counter-argument briefly, (4) end with what this means for [your audience] in practical terms. Tone: confident but not arrogant. Make it shareable by people who agree — give them an articulate version of what they already think.

Write the content for a LinkedIn carousel (PDF) on [topic]. Audience: [describe]. Target: 8-10 slides. Structure: Slide 1 — bold cover title that promises clear value (e.g., "5 mistakes killing your [X]"), Slide 2 — set up the problem, Slides 3-8 — one clear point per slide with 1-2 sentences max, Slide 9 — key takeaway summary, Slide 10 — CTA (follow, DM keyword, link in comments). Each slide: one idea, headline style, 20-30 words max. Write for someone swiping on their phone.

Write 10 variations of a LinkedIn headline for me. My role: [title, company]. My specialty: [describe]. Target audience who should care: [describe]. Each headline must: (1) go beyond job title — state who you help and how, (2) include 1-2 searchable keywords, (3) be under 220 characters, (4) avoid buzzwords (passionate, results-driven, guru). Use varied formulas: [Role] helping [Audience] achieve [Outcome] | [Outcome specialist] | [Role] | [What I build/do] for [Who]. Rank by which will drive most profile views.

Rewrite my LinkedIn "About" section. My current version: [paste]. My goal: [attract clients / get recruited / build authority in X]. Use this structure: (1) hook first line — a bold claim, question, or surprising stat (this is what shows above the "see more" fold), (2) paragraph 1 — who you help and how, written in first person, (3) paragraph 2 — specific proof (results, clients, projects with numbers), (4) paragraph 3 — what makes you different, (5) CTA — how to get in touch + what happens next. No clichés. Write like you talk.

Rewrite a LinkedIn experience section for my role as [title] at [company]. Duration: [dates]. Current description: [paste]. Transform it into: (1) a 1-2 line role summary that explains impact, not just responsibilities, (2) 4-6 bullet points showcasing accomplishments with specific numbers/outcomes, (3) keywords my target audience searches for, (4) 1-2 "scope" indicators (team size, budget, market reach). Remove jargon and passive voice. Make it pass the "so what?" test — every bullet should clearly answer why it mattered.

Help me plan what to showcase in my LinkedIn "Featured" section. My goal: [describe]. My assets: [list articles, videos, case studies, awards, media mentions I could include]. Recommend: (1) the top 4-6 items to feature (quality over quantity), (2) how to describe each for maximum appeal, (3) the order that tells a narrative about my expertise, (4) what to update every 90 days, (5) which items to prioritize if I have few assets yet. The Featured section should sell me before I say a word.

Audit my LinkedIn skills list. Current top skills: [list]. My target audience: [describe who I want to attract]. My actual specialties: [describe]. Recommend: (1) the 10 skills I should prioritize (LinkedIn lets you showcase 3 "top skills"), (2) skills to remove that dilute my positioning, (3) how to ask for endorsements from specific connections without feeling awkward, (4) which skills matter most for LinkedIn's search algorithm in my field, (5) a template message to request endorsements from 5-10 trusted connections.

Write a LinkedIn connection request note to [describe the person — title, company, context you noticed about them]. My goal: [describe outcome I want from connection]. Keep it under 250 characters. Must include: (1) a specific reason I'm reaching out — something I saw on their profile or content (not generic), (2) a brief reason they should care about connecting with me, (3) NO ask in the connection request itself. Avoid: "I'd love to add you to my network" and similar AI-sounding phrases. Write like a human who did their homework.

Write a follow-up DM for someone who just accepted my LinkedIn connection request. Their role: [describe]. Context of why I connected: [describe]. Goal of the conversation: [build relationship / explore opportunity / learn from them]. Structure: (1) thank them briefly (1 line), (2) add real value — share a resource, insight, or specific observation that serves them, (3) ask a genuine question that invites conversation, (4) NO pitch, NO calendar link. Length: 3-5 sentences max. The vibe: a helpful peer, not a salesperson.

Write a message to reconnect with a LinkedIn connection I haven't spoken to in [timeframe]. Their role: [describe]. Context of our relationship: [how we know each other]. Purpose: [reconnect / check in / explore collab]. Structure: (1) acknowledge the time gap without apologizing, (2) reference something specific from our prior interaction or something they've done recently, (3) share a brief update from my side that's relevant to them, (4) make a low-commitment invite (15 min virtual coffee, not 60 min meeting). Warmth without being performative.

Write a LinkedIn DM pitching [my product/service/idea] to [describe prospect]. Context I know about them: [describe]. Their likely pain point related to my offer: [describe]. Structure: (1) reference something specific that shows I researched them, (2) name the pain point they likely have, (3) describe the outcome my offer creates (not features), (4) one line of proof (a client result or credential), (5) a low-stakes next step (not "jump on a 30 min call"). Max 120 words. Feel like a thoughtful human, not a template.

Write a message asking [mutual connection] for a warm intro to [target person]. My mutual: [describe]. Target: [describe]. Reason I want to meet the target: [describe purpose]. Structure: (1) set context — why I'm asking this specific person, (2) be explicit about who I want to meet and why, (3) give them easy-to-forward language they can paste into an intro email, (4) offer an easy out — "happy to pursue another path if this feels off." Make it zero effort for them to help me.