Prompt Library

Market Research Prompts for Smarter Decisions

20 copy-paste prompts

20 ChatGPT prompts for customer insights, competitive analysis, survey design, industry reports, and the market intelligence that turns assumptions into validated business decisions.

Customer Research

4 prompts

Customer Interview Guide

1/20

Design customer interview guide. Product/topic: [describe]. Goal: [describe — pain points, buying process, competitors]. Include: opening rapport, core questions (5-7 open-ended), follow-up probes, sensitive topic handling, closing. 30-45 minute interview.

Designs customer interview guides.

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Pro tip: Customer interviews: 5 customers reveal 80% of insights. Don't ask "would you use this?" (people lie). Ask about past behavior: "tell me about the last time you tried to solve X." Past = truth.

Jobs-to-be-Done Analysis

2/20

JTBD analysis for product. Product: [describe]. Customer segment: [describe]. Include: job customer hires product for, circumstances triggering need, expected outcomes, current workarounds, decisive factors, pain with alternatives.

Analyzes customer jobs-to-be-done.

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Pro tip: JTBD reveals true motivation. "People don't want a drill; they want a hole" framework. Product features solve jobs; don't lead with features. "Why do they hire my product" > "what features to add."

Customer Persona Development

3/20

Build customer persona. Market: [describe]. Data available: [research]. Include: demographics, psychographics, goals + motivations, pain points, decision process, influencers, media consumption, day-in-life. Specific not generic.

Builds detailed customer personas.

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Pro tip: Persona specificity matters. "Marketing Manager Jane" weak. "Jane, 34, Series B startup in SF, Notion power user, signed off on tools costing < $500/month, distrusts agencies" = actionable. Specifics = decisions.

Voice of Customer Analysis

4/20

Analyze customer feedback. Data sources: [describe — reviews, support tickets, surveys]. Include: recurring themes, sentiment patterns, feature requests, competitor mentions, positive drivers, negative drivers, action priorities.

Analyzes voice-of-customer data for themes.

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Pro tip: VOC gold: support tickets + reviews + churn calls. Theme-cluster 50+ data points; patterns emerge. Same complaint 10× = product signal. Individual opinions = noise.

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Competitive + Market

4 prompts

Competitive Analysis

5/20

Analyze competition. My product: [describe]. Competitors: [list 3-5]. Include: per competitor: features, pricing, target market, positioning, strengths, weaknesses, market share estimate. Identify white space for me.

Analyzes competitors for positioning opportunities.

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Pro tip: Competitive analysis reveals positioning. Don't copy; find gaps they ignore. Underserved segments, overpriced feature sets, poor UX, bad support = your opportunities. Niche beats generic.

Market Sizing (TAM/SAM/SOM)

6/20

Size market for product. Product: [describe]. Include: Total Addressable Market calculation (top-down: total industry), Serviceable Addressable Market (realistic segment), Serviceable Obtainable Market (realistic near-term share), assumptions documented, data sources.

Sizes markets with TAM/SAM/SOM framework.

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Pro tip: Market sizing: top-down (big numbers) + bottom-up (user × price × segment). Cross-check both. TAM $100B sexy but SOM $10M realistic. Investors scrutinize SOM most.

Industry Trends Analysis

7/20

Analyze industry trends. Industry: [describe]. Include: growth rate, emerging technologies, regulatory changes, macro factors, consumer shifts, disruptive threats, 5-year forecast, opportunities for new entrants.

Analyzes industry trends.

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Pro tip: Industry analysis: Porter's 5 Forces (supplier power, buyer power, rivalry, new entrants, substitutes). Framework reveals structural attractiveness. Some industries structurally unattractive — avoid.

SWOT Analysis

8/20

Build SWOT analysis. Company: [describe]. Market context: [describe]. Include: strengths (internal+), weaknesses (internal-), opportunities (external+), threats (external-). Balanced + specific not generic.

Builds SWOT analyses.

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Pro tip: SWOT value comes from specificity. "Good team" weak. "Founder previously scaled X company 10×" strong. "Market growing" vague. "Category growing 35%/year" specific. Actionable SWOTs win.

Surveys + Data

4 prompts

Survey Design

9/20

Design customer survey. Goal: [describe]. Sample: [describe]. Include: 10-15 questions (mix Likert, multiple choice, open-ended), logical flow, skip logic for segments, estimated time (keep under 10 min), distribution plan.

Designs customer surveys.

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Pro tip: Survey design: avoid leading questions. "How helpful was X?" assumes helpful. "How would you rate X?" neutral. Net Promoter Score + 1-2 specific questions = sufficient for most. Keep surveys short.

Survey Response Analysis

10/20

Analyze survey results. Data: [describe]. Sample size: [X]. Include: descriptive stats, segmentation analysis, open-text themes, statistically meaningful findings, actionable insights, limitations to note, recommendations.

Analyzes survey responses with segmentation.

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Pro tip: Survey analysis: segment matters more than averages. 50% average hides 90% love/10% hate. Look at extremes + segments. Aggregates lie; segments inform.

Data Source Finder

11/20

Find data sources for market research. Topic: [describe]. Include: government data (Census, BLS, SEC), industry reports (Gartner, Forrester), free sources (Statista free tier, Google Trends), academic sources, primary research need.

Finds market research data sources.

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Pro tip: Free data sources: Census, BLS, SEC 10-Ks, Google Trends, company reports, blog industry surveys. 80% of secondary research free. Paid reports ($500-5000) rarely worth it for SMBs.

Pricing Research

12/20

Research pricing strategy. Product: [describe]. Competitors' prices: [list]. Include: Van Westendorp pricing model, competitive benchmarking, willingness-to-pay testing, pricing tier recommendations, positioning at premium/mid/value.

Researches pricing strategies.

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Pro tip: Van Westendorp pricing: ask "too cheap," "cheap," "expensive," "too expensive" price points. Reveals acceptable range. Simple survey technique; powerful output. Better than gut pricing.

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Reports + Strategy

4 prompts

Market Research Report

13/20

Structure market research report. Purpose: [describe]. Audience: [executives/team]. Include: executive summary, methodology, market overview, customer insights, competition, opportunities, recommendations, appendix. 20-40 pages.

Structures market research reports.

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Pro tip: Research report: executive summary crucial. Time-poor execs read ExecSum + conclusions only. 1-page ExecSum with action items = respected. 40-page report with buried insights = wasted.

Positioning Statement

14/20

Write product positioning statement. Product: [describe]. Audience: [describe]. Include: For [target audience] who [need], [product] is a [category] that [unique benefit]. Unlike [alternative], we [key differentiator].

Writes product positioning statements.

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Pro tip: Positioning statement = internal alignment tool + marketing foundation. Fits on napkin: target + problem + category + benefit + differentiator. Long positioning = unfocused positioning.

Go-to-Market Strategy

15/20

Build GTM strategy. Product: [describe]. Launch target: [date]. Include: target customer profile, pricing, distribution channels, sales approach, marketing channels, launch sequence, success metrics, 90-day plan.

Builds go-to-market strategies.

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Pro tip: GTM: 1-2 channels first, not 10. Master one; expand. Shotgun GTM dilutes budget + attention. Find 1 channel that works; scale; expand when ready.

Growth Opportunity Analysis

16/20

Identify growth opportunities. Current business: [describe]. Include: market expansion (new geographies, segments), product expansion (new features, products), channel expansion (new distribution), strategic partnerships. Prioritize by ROI + feasibility.

Identifies growth opportunities.

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Pro tip: Ansoff Matrix: market penetration (existing market + product), market development (new market), product development (new product), diversification (new both). Penetration safest; diversification riskiest.

Frequently Asked Questions

5-10% of marketing budget for scaling companies. Startups: much less (DIY + primary research). Research prevents $100K mistakes for $5K investment. Skip research = expensive learning via market.
Secondary first (cheaper, faster — industry reports, data). Primary fills specific gaps (customer interviews, surveys). Both matter. Primary without secondary = reinventing wheel; secondary without primary = generic insights.
5-10 interviews reveal 80% of insights. 15-20 for broader segments. Beyond 30 = diminishing returns. Better 10 deep interviews than 50 shallow surveys. Qualitative depth > quantitative breadth for insights.
Complement, not replace. AI: synthesizing secondary data, analyzing text, survey analysis, reports drafting. Still need: primary research (talk to customers), strategic judgment, executive decisions. AI accelerates; humans decide.
Research before: major pivots, large investments, entering new markets. Just build: obvious features, small decisions, minimum viable products. Over-researching small decisions = paralysis. Under-researching big decisions = expensive mistakes.

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