Market Research Prompts for Smarter Decisions
16 ChatGPT prompts for customer insights, competitive analysis, survey design, industry reports, and the market intelligence that turns assumptions into validated business decisions.
In short: This page contains 16 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Drafted with AI writing assistance and checked against our editorial policy.
Customer Research
4 promptsCustomer Interview Guide
1/16✨ What it does
ChatGPT designs a 30-45 minute customer interview guide for product or topic [describe] aimed at goal [describe pain points, buying process, competitors], with rapport, 5-7 open questions, probes, sensitive-topic handling, and a close. Book the interviews, then ask the open questions as you wrote them.
Design customer interview guide. Product/topic: [describe]. Goal: [describe — pain points, buying process, competitors]. Include: opening rapport, core questions (5-7 open-ended), follow-up probes, sensitive topic handling, closing. 30-45 minute interview.
Pro tip: Customer interviews: 5 customers reveal 80% of insights. Don't ask "would you use this?" (people lie). Ask about past behavior: "tell me about the last time you tried to solve X." Past = truth.
Jobs-to-be-Done Analysis
2/16✨ What it does
ChatGPT analyzes the job a customer in segment [describe] hires product [describe] to do, covering triggering circumstances, expected outcomes, current workarounds, decisive factors, and pain with alternatives. Map one real customer story onto that job, then keep the workaround they actually use in your notes.
JTBD analysis for product. Product: [describe]. Customer segment: [describe]. Include: job customer hires product for, circumstances triggering need, expected outcomes, current workarounds, decisive factors, pain with alternatives.
Pro tip: JTBD reveals true motivation. "People don't want a drill; they want a hole" framework. Product features solve jobs; don't lead with features. "Why do they hire my product" > "what features to add."
Customer Persona Development
3/16✨ What it does
ChatGPT builds a specific customer persona for market [describe] from data [research], covering demographics, psychographics, goals, pains, decision process, influencers, media, and a day-in-life. Replace generic traits with your research notes before you share it.
Build customer persona. Market: [describe]. Data available: [research]. Include: demographics, psychographics, goals + motivations, pain points, decision process, influencers, media consumption, day-in-life. Specific not generic.
Pro tip: Persona specificity matters. "Marketing Manager Jane" weak. "Jane, 34, Series B startup in SF, Notion power user, signed off on tools costing < $500/month, distrusts agencies" = actionable. Specifics = decisions.
Voice of Customer Analysis
4/16✨ What it does
ChatGPT analyzes customer feedback from [describe reviews, support tickets, surveys] for recurring themes, sentiment, feature requests, competitor mentions, positive and negative drivers, and action priorities. Rank the action list, then fix the top negative driver on your product first.
Analyze customer feedback. Data sources: [describe — reviews, support tickets, surveys]. Include: recurring themes, sentiment patterns, feature requests, competitor mentions, positive drivers, negative drivers, action priorities.
Pro tip: VOC gold: support tickets + reviews + churn calls. Theme-cluster 50+ data points; patterns emerge. Same complaint 10× = product signal. Individual opinions = noise.
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Competitive + Market
4 promptsCompetitive Analysis
5/16✨ What it does
ChatGPT analyzes competition for product [describe] against competitors [list 3-5], covering features, pricing, target, positioning, strengths, weaknesses, and share, then names white space. Fill the five names, then occupy the one gap you will actually own.
Analyze competition. My product: [describe]. Competitors: [list 3-5]. Include: per competitor: features, pricing, target market, positioning, strengths, weaknesses, market share estimate. Identify white space for me.
Pro tip: Competitive analysis reveals positioning. Don't copy; find gaps they ignore. Underserved segments, overpriced feature sets, poor UX, bad support = your opportunities. Niche beats generic.
Market Sizing (TAM/SAM/SOM)
6/16✨ What it does
ChatGPT sizes the market for product [describe] as Total Addressable, Serviceable Addressable, and Serviceable Obtainable Market, with documented assumptions and sources. Write down every assumption, then use the obtainable number in your pitch.
Size market for product. Product: [describe]. Include: Total Addressable Market calculation (top-down: total industry), Serviceable Addressable Market (realistic segment), Serviceable Obtainable Market (realistic near-term share), assumptions documented, data sources.
Pro tip: Market sizing: top-down (big numbers) + bottom-up (user × price × segment). Cross-check both. TAM $100B sexy but SOM $10M realistic. Investors scrutinize SOM most.
Industry Trends Analysis
7/16✨ What it does
ChatGPT analyzes industry trends for [describe], covering growth rate, emerging tech, regulation, macros, consumer shifts, disruption, a 5-year forecast, and openings for new entrants. Circle two openings you can actually enter, then drop the rest.
Analyze industry trends. Industry: [describe]. Include: growth rate, emerging technologies, regulatory changes, macro factors, consumer shifts, disruptive threats, 5-year forecast, opportunities for new entrants.
Pro tip: Industry analysis: Porter's 5 Forces (supplier power, buyer power, rivalry, new entrants, substitutes). Framework reveals structural attractiveness. Some industries structurally unattractive — avoid.
SWOT Analysis
8/16✨ What it does
ChatGPT builds a SWOT for company [describe] in market context [describe], with specific internal strengths and weaknesses and external opportunities and threats, not generic lists. Add one recent fact per box, then assign an owner to the biggest threat you named.
Build SWOT analysis. Company: [describe]. Market context: [describe]. Include: strengths (internal+), weaknesses (internal-), opportunities (external+), threats (external-). Balanced + specific not generic.
Pro tip: SWOT value comes from specificity. "Good team" weak. "Founder previously scaled X company 10×" strong. "Market growing" vague. "Category growing 35%/year" specific. Actionable SWOTs win.
Surveys + Data
4 promptsSurvey Design
9/16✨ What it does
ChatGPT designs a customer survey for goal [describe] and sample [describe], with 10-15 mixed questions, flow, skip logic, under-10-minute timing, and a distribution plan. Cut any question that does not serve the goal, then send it to your sample.
Design customer survey. Goal: [describe]. Sample: [describe]. Include: 10-15 questions (mix Likert, multiple choice, open-ended), logical flow, skip logic for segments, estimated time (keep under 10 min), distribution plan.
Pro tip: Survey design: avoid leading questions. "How helpful was X?" assumes helpful. "How would you rate X?" neutral. Net Promoter Score + 1-2 specific questions = sufficient for most. Keep surveys short.
Survey Response Analysis
10/16✨ What it does
ChatGPT analyzes survey results from data [describe] with sample size [X], covering descriptive stats, segments, open-text themes, statistically meaningful findings, insights, limitations, and recommendations. Check the sample size before you treat a finding as firm.
Analyze survey results. Data: [describe]. Sample size: [X]. Include: descriptive stats, segmentation analysis, open-text themes, statistically meaningful findings, actionable insights, limitations to note, recommendations.
Pro tip: Survey analysis: segment matters more than averages. 50% average hides 90% love/10% hate. Look at extremes + segments. Aggregates lie; segments inform.
Data Source Finder
11/16✨ What it does
ChatGPT finds data sources for market research on topic [describe], covering Census, BLS, and SEC, Gartner or Forrester, free Statista and Google Trends, academic sources, and where you still need primary research. Pull the free sources first, then decide if you need a paid report.
Find data sources for market research. Topic: [describe]. Include: government data (Census, BLS, SEC), industry reports (Gartner, Forrester), free sources (Statista free tier, Google Trends), academic sources, primary research need.
Pro tip: Free data sources: Census, BLS, SEC 10-Ks, Google Trends, company reports, blog industry surveys. 80% of secondary research free. Paid reports ($500-5000) rarely worth it for SMBs.
Pricing Research
12/16✨ What it does
ChatGPT researches pricing for product [describe] against competitors' prices [list], using Van Westendorp, competitive benchmarks, willingness-to-pay, tier recommendations, and premium, mid, or value positioning. Run one willingness-to-pay test before you lock a tier.
Research pricing strategy. Product: [describe]. Competitors' prices: [list]. Include: Van Westendorp pricing model, competitive benchmarking, willingness-to-pay testing, pricing tier recommendations, positioning at premium/mid/value.
Pro tip: Van Westendorp pricing: ask "too cheap," "cheap," "expensive," "too expensive" price points. Reveals acceptable range. Simple survey technique; powerful output. Better than gut pricing.
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Reports + Strategy
4 promptsMarket Research Report
13/16✨ What it does
ChatGPT structures a 20-40 page market research report for purpose [describe] and audience [executives/team], with executive summary, methods, market, customers, competition, opportunities, recommendations, and appendix. Write the summary last, then send that page to your audience first.
Structure market research report. Purpose: [describe]. Audience: [executives/team]. Include: executive summary, methodology, market overview, customer insights, competition, opportunities, recommendations, appendix. 20-40 pages.
Pro tip: Research report: executive summary crucial. Time-poor execs read ExecSum + conclusions only. 1-page ExecSum with action items = respected. 40-page report with buried insights = wasted.
Positioning Statement
14/16✨ What it does
ChatGPT writes a positioning line for product [describe] and audience [describe] in the form For [target audience] who [need], [product] is a [category] that [unique benefit], unlike [alternative], we [key differentiator]. Fill every bracket, then test the line on one customer you already know.
Write product positioning statement. Product: [describe]. Audience: [describe]. Include: For [target audience] who [need], [product] is a [category] that [unique benefit]. Unlike [alternative], we [key differentiator].
Pro tip: Positioning statement = internal alignment tool + marketing foundation. Fits on napkin: target + problem + category + benefit + differentiator. Long positioning = unfocused positioning.
Go-to-Market Strategy
15/16✨ What it does
ChatGPT builds a go-to-market plan for product [describe] launching [date], covering customer profile, pricing, distribution, sales, marketing channels, launch sequence, success metrics, and a 90-day plan. Set the launch date, then run only the first 90-day actions you listed.
Build GTM strategy. Product: [describe]. Launch target: [date]. Include: target customer profile, pricing, distribution channels, sales approach, marketing channels, launch sequence, success metrics, 90-day plan.
Pro tip: GTM: 1-2 channels first, not 10. Master one; expand. Shotgun GTM dilutes budget + attention. Find 1 channel that works; scale; expand when ready.
Growth Opportunity Analysis
16/16✨ What it does
ChatGPT identifies growth opportunities for current business [describe] across new geographies or segments, new features or products, new channels, and partnerships, prioritized by return and feasibility. Pick the top feasible bet, then kill the rest for your quarter.
Identify growth opportunities. Current business: [describe]. Include: market expansion (new geographies, segments), product expansion (new features, products), channel expansion (new distribution), strategic partnerships. Prioritize by ROI + feasibility.
Pro tip: Ansoff Matrix: market penetration (existing market + product), market development (new market), product development (new product), diversification (new both). Penetration safest; diversification riskiest.
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