ChatGPT Prompts for Marketing Strategy

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Target customer: [TARGET CUSTOMER] Primary alternative customers use today: [STATUS QUO / COMPETITOR] Key differentiated capability: [DIFFERENTIATOR] </context> <task> 1. Write a positioning statement using the format: For [target] who [need], [PRODUCT] is the [category] that [key benefit], unlike [alternative], because [reason to believe]. 2. Produce three alternative versions, each leaning on a different competitive frame (category creation, category leadership, anti-incumbent). 3. For each version, list the assumption it depends on and one piece of evidence we would need to defend it. 4. Flag any word that overclaims or is unverifiable. 5. Recommend the strongest version with a one-paragraph rationale. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Top three customer pains: [PAIN 1], [PAIN 2], [PAIN 3] </context> <task> 1. Build a message house: one overarching value proposition (the roof), three supporting pillars (the walls), and proof points under each (the foundation). 2. For each pillar, write a one-sentence claim and two proof points (feature, outcome, or stat placeholder). 3. Map each pillar to which of the three customer pains it resolves. 4. Write a single boilerplate paragraph that compresses the whole house into 50 words. 5. Note any pillar that lacks a credible proof point so we can prioritize gathering evidence. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Segments to address: [SEGMENT A], [SEGMENT B], [SEGMENT C] </context> <task> 1. For each segment, write a tailored value proposition (one sentence) that names the segment's specific job-to-be-done. 2. List the top benefit, the main objection, and the proof that overcomes it per segment. 3. Identify where the segment value props conflict and recommend how to sequence them without diluting the master positioning. 4. Suggest one headline per segment suitable for a landing page. 5. Rank the segments by likely conversion ease and explain the ranking. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Categories we could claim: [CATEGORY 1], [CATEGORY 2], [CATEGORY 3] </context> <task> 1. Evaluate each candidate category on three axes: demand (do buyers search for it), competition (how crowded), and fit (does [PRODUCT] credibly own it). 2. Score each axis 1-5 and total the scores in a table. 3. Recommend whether to compete in an existing category, reframe an adjacent one, or create a new one. 4. Describe the messaging implications of the recommended choice. 5. List the risks of the chosen frame and an early signal that would tell us it is not working. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Positioning statement: [POSITIONING] </context> <task> 1. Generate ten taglines ranging from descriptive to evocative, each under seven words. 2. Write three elevator pitches: a 10-second version, a 30-second version, and a 60-second version. 3. Ensure every option is consistent with the positioning statement and avoids generic claims like best or leading. 4. For the top three taglines, note the emotion or belief each one targets. 5. Recommend one tagline and one pitch length for cold outbound and explain why. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Current best customers: [3-5 EXAMPLE CUSTOMERS OR TRAITS] </context> <task> 1. Define the ICP across firmographic, demographic, and behavioral dimensions in a table. 2. List five qualifying signals that indicate a strong fit and five disqualifying signals that indicate a poor fit. 3. Estimate the relative size of this ICP versus the broader market (qualitatively) and note the risk of niching too narrowly. 4. Identify the trigger event that typically makes this ICP start looking for a solution. 5. Recommend two adjacent ICP segments worth testing next. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Persona role: [JOB TITLE / ROLE] </context> <task> 1. Build a persona profile covering goals, daily frustrations, success metrics they are measured on, and where they spend professional attention. 2. List their top three objections to a product like [PRODUCT] and the reframe for each. 3. Map their information diet: which channels, communities, and influencers they trust. 4. Write a one-line emotional summary of what this persona truly wants beneath the functional need. 5. Suggest the single message most likely to make this persona stop scrolling. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Primary persona: [PERSONA] </context> <task> 1. Identify the functional, emotional, and social jobs the persona is trying to get done. 2. For each job, write a JTBD statement in the format: When [situation], I want to [motivation], so I can [expected outcome]. 3. Rank the jobs by how poorly current alternatives serve them. 4. Map each high-opportunity job to a [PRODUCT] capability that addresses it. 5. Recommend which job should anchor the core marketing narrative and why. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Common bad-fit leads we attract: [DESCRIPTION] </context> <task> 1. Define two anti-personas: who should NOT buy [PRODUCT] and why. 2. List the surface signals that make these look like good prospects but turn out to churn or complain. 3. Suggest copy and qualification questions that gently filter them out before they enter the pipeline. 4. Estimate the cost of serving anti-personas (support load, churn, reviews). 5. Recommend where in the funnel to place the disqualification without harming top-of-funnel volume. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Deal type: [SELF-SERVE / SALES-LED] </context> <task> 1. Map the typical buying committee: economic buyer, champion, end user, and blockers. 2. For each role, state their primary concern, what convinces them, and what kills the deal. 3. Identify which role marketing should target first to create internal momentum. 4. Recommend one content asset per role that moves them forward. 5. Note the likely sequence in which these roles get involved. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Budget level: [BUDGET] Team size: [TEAM] </context> <task> 1. List eight plausible acquisition channels for [PRODUCT]. 2. Score each on a 1-5 scale for reach, cost efficiency, intent quality, and time-to-results in a table. 3. Weight the scores toward our stated budget and team constraints and produce a ranked shortlist of three. 4. For the top channel, outline the first 30-day experiment to validate it. 5. Flag any channel that looks attractive but is a poor fit for our ICP and explain why. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Channels in use: [CHANNEL 1], [CHANNEL 2], [CHANNEL 3] </context> <task> 1. For each channel, describe the audience mindset and the format that performs there. 2. Rewrite our core message to fit each channel's native style and length. 3. Identify any channel where the message and audience intent clash, and recommend a fix. 4. Suggest the single metric that best signals message-fit per channel. 5. Recommend one channel to double down on and one to pause. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Expertise we can credibly publish on: [TOPICS] </context> <task> 1. Define three content pillars tied to buyer search intent and our expertise. 2. For each pillar, list five article or asset ideas mapped to funnel stage (TOFU, MOFU, BOFU). 3. Recommend a publishing cadence realistic for our team size. 4. Identify the one BOFU asset most likely to drive conversions and why. 5. Suggest how to repurpose each pillar across at least two distribution channels. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Monthly paid budget: [BUDGET] Target CAC: [TARGET CAC] </context> <task> 1. Recommend a starting budget split across the most plausible paid channels for our ICP. 2. For each channel, state the expected role (demand capture vs demand generation) and a rough CAC expectation. 3. Define a testing structure: which variables to hold constant and which to vary. 4. Set the kill criteria and the scale criteria for each channel. 5. Outline how to reallocate budget after the first 30 days based on results. </task>

<context> Brand: [BRAND] Product: [PRODUCT] Market: [MARKET] Existing owned assets: [EMAIL LIST / COMMUNITY / FOLLOWING] </context> <task> 1. Recommend which owned channel (newsletter, community, etc.) to invest in given our assets and ICP. 2. Define the value exchange: why the audience subscribes and stays. 3. Outline a 90-day plan to grow the owned audience without paid spend. 4. Suggest how the owned audience feeds the rest of the funnel. 5. Define the leading metric of owned-audience health and a warning sign of decline. </task>