Prompt Library

Sales Script Prompts for Cold Calls, Discovery, Demos, and Closes

20 copy-paste prompts

20 ChatGPT prompts for sales scripts: cold call openers, discovery frameworks, demo scripts, objection handling, closing techniques — B2B and B2C that convert.

In short: This page contains 20 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 15 prompts are free instantly — no signup needed. Hand-curated and tested by the AI Academy team.

By Louis Corneloup · Founder, Techpresso
Last updated ·Hand-curated & tested by the AI Academy team

Opening + Cold

4 prompts

Cold Call Opener

1/20

Cold call opener. Prospect: [describe]. Product: [describe]. Include: permission-based opener, relevance hook, value tease, question to engage, respect-time close. Professional not pushy.

Writes cold call openers.

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Pro tip: Cold call: first 20 seconds = make or break. "Do you have 30 seconds?" > launching into pitch. Permission-based = respect.

Voicemail Script

2/20

Cold voicemail script. Prospect: [describe]. Include: name + company, specific reason calling, value proposition brief, callback request, clear number, under 30 seconds. Brief actionable.

Writes cold voicemail scripts.

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Pro tip: Voicemails: short + specific. 20-30 seconds max. Clear reason + specific callback action. Generic = deleted immediately.

Cold Email Opener

3/20

Cold email opening paragraph. Prospect: [describe]. Include: personalization (research-based), relevance to their situation, value tease, question or next step. Attention-grabbing.

Writes cold email openers.

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Pro tip: Cold email: first sentence critical. Subject + first line visible in preview. Personalization signals human; pitch signals spam.

LinkedIn DM Sequence

4/20

LinkedIn DM sequence. Prospect: [describe]. Include: connection request message, post-connection DM, follow-up, value DM, final reach out. 4-5 touches respectful.

Structures LinkedIn DM sequences.

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Pro tip: LinkedIn DMs: connection first (warm), value second (engagement), ask last (earned). Pitch on connection = ignored. Build context first.

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Discovery

4 prompts

Discovery Call Framework

5/20

Discovery call framework. Meeting: [30/45 min]. Include: opening, agenda setting, their current state questions, pain points exploration, impact quantification, decision process, next steps. MEDDPICC or BANT.

Structures discovery calls.

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Pro tip: Discovery: ask + listen > present. 70% them talking, 30% you. Most salespeople reverse ratio; under-qualify prospects.

Pain Discovery Questions

6/20

Pain discovery questions. Industry: [describe]. Include: 10 questions uncovering problems, cost of status quo, impact on their goals, urgency signals, stakeholder involvement. Diagnostic.

Develops pain discovery questions.

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Pro tip: Pain questions: impact quantification critical. "What does this problem cost annually?" > "Is this a problem?" Quantified pain = urgency.

Budget + Authority Questions

7/20

Budget + authority discovery. Include: budget allocation process, decision maker identification, purchase timeline, evaluation criteria, competing priorities. Qualification deep.

Qualifies budget + authority.

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Pro tip: B+A questions: direct respectful. "Who else weighs in on decisions like this?" > "Who's the decision maker?" Less threatening; same info.

Decision Process Mapping

8/20

Map prospect decision process. Include: stakeholders + roles, evaluation steps, timeline, approval process, competing options considered, champion identification. Navigate complexity.

Maps decision processes.

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Pro tip: Decision mapping: enterprise deals require. Champion (internal advocate) + economic buyer + users + influencers. Identify all; engage appropriately.

Demo + Presentation

4 prompts

Product Demo Script

9/20

Product demo script. Product: [describe]. Prospect needs: [describe]. Include: recap of their needs, demo narrative (solution to their problem), key features + their benefits, proof points, call to action. Prospect-specific.

Scripts product demos.

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Pro tip: Great demos = their story not your product tour. "You said X problem; here's how we solve it" > "Here are all our features." Relevance = engagement.

Discovery-to-Demo Transition

10/20

Transition discovery to demo. Include: summarize their needs back (understanding confirmed), preview demo focus (their specific pain addressed), set expectations, engage their participation. Smooth bridge.

Transitions discovery to demo smoothly.

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Pro tip: Transition: confirm understanding. "Based on what you shared about X, I'll focus on Y aspects most relevant. Sound good?" Permission = engagement.

Sales Presentation Script

11/20

Sales presentation script. Audience: [describe]. Include: executive attention-grabber, their business challenge, solution overview, proof + case study, ROI framing, clear ask. Concise compelling.

Scripts sales presentations.

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Pro tip: Sales presentations: executive-focused. Business impact > feature details. 10 slides > 50. One key insight per slide.

Trial + POC Structure

12/20

Trial or POC structure. Prospect: [describe]. Include: success criteria agreed upfront, timeline, support provided, evaluation checkpoints, path to decision. Structured evaluation.

Structures trials + POCs.

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Pro tip: Trials without success criteria = deals lost. "What would make this a success for you?" upfront + checkpoints + clear path to decision.

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Objections + Close

4 prompts

Objection Handling Framework

13/20

Objection handling script. Common objection: [price / timing / competitor / no budget]. Include: acknowledge, understand, reframe, evidence, ask for agreement. LAER or similar framework.

Structures objection handling.

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Pro tip: Objections: acknowledge before answer. "I hear you on budget..." > "But here's the value..." Feeling heard = open to response.

Price Objection Handling

14/20

Handle price objection. Prospect: [describe]. Include: acknowledge concern, understand what "too expensive" means (budget vs value), reframe value, demonstrate ROI, address objection specifically. Not defensive.

Handles price objections.

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Pro tip: Price objections often = value mismatch. "Compared to what?" reveals real concern. Budget issue = different handling than value skepticism.

Competitor Objection

15/20

Handle competitor objection. Competitor: [name]. Include: respect competitor, differentiation points, specific advantages for their use case, proof points, no competitor bashing. Professional.

Handles competitor objections.

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Pro tip: Competitor objections: praise them + differentiate. "X is great for general use; we're purpose-built for companies like yours." No bashing.

Closing Techniques

16/20

Closing techniques for [situation]. Include: assumed close, alternative close, summary close, urgency close (legitimate), trial close throughout. Natural progression.

Scripts closing techniques.

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Pro tip: Closing: not event; process. Trial closes throughout call ("does this make sense?") small yeses. Big close = accumulation of small agreements.

Frequently Asked Questions

Typical: 1-3% connect + convert to meeting. Top performers: 5-8%. 100 calls to 5-8 meetings. Volume game with skill differentiation. Tools (Outreach, Salesloft) scale.
30-45 min typical. Enterprise: 60 min. Simple deals: 15-30 min. Structure every minute; no wasted time. Preparation respects prospect.
Both. Script structure (sections, questions, key points); conversational delivery. Robotic scripts = lost deals. No structure = aimless calls. Prepared + natural = top performance.
Personalized scripts at scale. Prospect research + script generation + objection handling. Top SDRs use AI for 2-3x output. Non-users falling behind on volume + personalization.
SPIN, Challenger, Sandler, MEDDPICC = popular. Company culture drives choice. Consistency within team matters more than specific methodology. Training + reinforcement essential.

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