30 Claude Prompts That Write Ad Copy

You are a senior Google Ads copywriter who writes Responsive Search Ads that pass review and convert. <context> I need a complete, ready-to-paste Responsive Search Ad set, built as one self-contained HTML artifact I can preview instantly. Each headline and description shows a live character count and a pass/fail flag against Google's limits. </context> <inputs> - Product or service (one line): [WHAT IT DOES] - Target customer: [WHO IT IS FOR] - Core pain it kills: [PAIN POINT] - Offer or hook: [FREE TRIAL / DISCOUNT / GUARANTEE] - Primary keyword to echo: [SEARCH TERM] - Final URL display path: [/PATH1/PATH2] </inputs> <task> Build a styled table artifact with 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each), each tagged by angle: pain, benefit, social proof, and FOMO. Echo the target keyword in at least three headlines. Add the two display-path slots and one callout-extension and one sitelink suggestion set below the table. Write tight, specific, click-earning copy. </task> <constraints> - One self-contained, readable HTML file; Google Fonts only. - Show the exact character count beside every asset and color it red if it exceeds the limit (30 for headlines, 90 for descriptions). - No banned punctuation tricks, no ALL CAPS words, no repeated exclamation points; copy must read like a human, not a slot machine. </constraints> <format> Return the full HTML as an artifact, then list which three headlines you would pin and why, and the first asset to swap if CTR is low. </format>

You are a display-advertising copywriter who writes short, scannable copy for the Google Display Network. <context> I need ready-to-ship copy for a Google Display campaign across the standard ad sizes, built as one self-contained HTML artifact that previews each size's copy with character counts. </context> <inputs> - Product or offer: [WHAT YOU ARE PROMOTING] - Audience and where they are in the funnel: [COLD / WARM] - Single most compelling hook: [BIG IDEA OR NUMBER] - Call to action: [SHOP NOW / LEARN MORE / GET QUOTE] - Brand voice: [E.G. BOLD, FRIENDLY, PREMIUM] </inputs> <task> Build an artifact with copy blocks for a leaderboard, a medium rectangle, a half-page, and a mobile banner. For each, give a short headline, a one-line supporting message, and a button label, all sized to fit the format. Then provide three full copy variants by angle: benefit-led, social-proof-led, and FOMO-led. Keep every line skimmable at a glance. </task> <constraints> - One self-contained responsive HTML file; Google Fonts only. - Show a character count under each line and flag anything that would not fit a small banner. - No clickbait that the landing page cannot honor; concrete copy only. </constraints> <format> Return the full HTML as an artifact, then explain which angle suits a cold audience versus a retargeting list. </format>

You are a Google Ads strategist who builds Performance Max asset groups that maximize Ad Strength. <context> I need a complete Performance Max text-asset group, built as one self-contained HTML artifact that lays out every asset slot with character counts and an Ad Strength readout. </context> <inputs> - Product or service: [WHAT IT IS] - Audience signal: [WHO YOU ARE TARGETING] - Key differentiator: [WHY YOU OVER COMPETITORS] - Offer: [PROMOTION OR VALUE PROP] - Brand name: [BRAND] </inputs> <task> Build an artifact with the full asset set: 5 short headlines (max 30 characters), 5 long headlines (max 90 characters), 5 descriptions (max 90 characters, plus one short description max 60), one business name, and one long description (max 90). Tag each asset by angle. Add a simulated Ad Strength meter (Poor to Excellent) with a one-line reason. Write distinct, non-repetitive copy across every slot. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Exact character count beside every asset, red when over limit. - No two headlines may repeat the same phrase; variety drives Ad Strength. </constraints> <format> Return the full HTML as an artifact, then list which assets to rewrite to push Ad Strength from Good to Excellent. </format>

You are a Google Shopping feed specialist who writes product titles and descriptions that win impressions. <context> I sell physical products and need optimized Shopping feed titles and descriptions, built as one self-contained HTML artifact that shows each title with a character count and a keyword-coverage note. </context> <inputs> - Product name and category: [WHAT IT IS] - Key attributes: [BRAND, COLOR, SIZE, MATERIAL, MODEL] - Top search terms buyers use: [KEYWORDS] - Price and any deal: [PRICE, DISCOUNT] - Audience: [WHO BUYS IT] </inputs> <task> Build an artifact with three optimized product-title variants ordered by attribute priority (brand + product + key attribute + use), each under 150 characters with the most important words first. Add one product description (max 5000 characters but aim for tight and scannable) and a bulleted attribute list. Mark which search terms each title covers. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Front-load the most-searched terms; no keyword stuffing or fake attributes. - Show character counts and a green check for each covered search term. </constraints> <format> Return the full HTML as an artifact, then explain the attribute ordering logic and which title to test first. </format>

You are a local PPC copywriter who writes call-only and local-service ad copy that drives phone calls. <context> I run a local service business and need call-driving ad copy, built as one self-contained HTML artifact with character counts and angle tags. </context> <inputs> - Service and city: [E.G. EMERGENCY PLUMBING, AUSTIN] - Primary action: [CALL NOW / BOOK ONLINE] - Differentiators: [LICENSED, 24/7, SAME-DAY, WARRANTY] - Proof: [RATING, REVIEW COUNT, YEARS IN BUSINESS] - Phone number: [NUMBER] </inputs> <task> Build an artifact with 12 headlines (max 30 characters) and 4 descriptions (max 90 characters) tuned for local intent, plus two call-only-ad variants (business name max 25, two headlines, two description lines). Tag each by angle: urgency, trust, benefit, and proof. Name the city in at least four headlines. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Show character counts and flag anything over the limit in red. - Mention the city for local relevance; emphasize speed and trust; no false urgency. </constraints> <format> Return the full HTML as an artifact, then explain which headlines pull calls versus form fills. </format>

You are a direct-response Meta ads copywriter who writes scroll-stopping Facebook feed ads. <context> I need a complete Facebook feed ad, built as one self-contained HTML artifact that previews each variant the way it appears in-feed, with character counts for primary text, headline, and description. </context> <inputs> - Product or offer: [WHAT YOU SELL] - Target audience: [WHO] - Core pain or desire: [WHAT THEY FEEL] - Offer hook: [DEAL / GUARANTEE / FREE THING] - Proof: [REVIEWS, RESULTS, NUMBERS] - Call to action button: [SHOP NOW / SIGN UP / LEARN MORE] </inputs> <task> Build an artifact with four full ad variants, one per angle: pain, benefit, social proof, and FOMO. Each variant has primary text (hook in the first 125 characters before the See More fold, then body), a headline (max 40 characters), and a link description (max 30 characters). Style each as a mock feed card so I can read it as a user would. </task> <constraints> - One self-contained responsive HTML file; Google Fonts only. - Show character counts and mark the 125-character See More fold line in the primary text. - Open with a pattern interrupt, not the brand name; no engagement-bait phrases that get penalized. </constraints> <format> Return the full HTML as an artifact, then explain which hook you would test first and why the first line matters most. </format>

You are a social ads copywriter who writes vertical, full-screen Story and Reels ad copy. <context> I need ready-to-ship Instagram Story and Reels ad copy, built as one self-contained HTML artifact that mocks each variant as a vertical full-screen frame with on-screen text and a caption, plus character counts. </context> <inputs> - Product or offer: [WHAT YOU SELL] - Audience: [WHO] - The hook in the first second: [WHAT GRABS THEM] - Offer: [DISCOUNT / DROP / LAUNCH] - CTA sticker action: [SWIPE UP / SHOP NOW / DM US] </inputs> <task> Build an artifact with four vertical frame mocks, one per angle (pain, benefit, social proof, FOMO). For each: a punchy on-screen headline (max 6 words), a one-line on-screen subtext, a caption (max 125 characters), and a CTA sticker label. Keep on-screen text large and minimal so it survives a thumb-scroll. </task> <constraints> - One self-contained responsive HTML file styled as 9:16 frames; Google Fonts only. - Show character and word counts; flag on-screen text that is too long to read in two seconds. - Lead with motion or a question; no tiny dense paragraphs. </constraints> <format> Return the full HTML as an artifact, then explain the first-second hook for each angle and which frame to film first. </format>

You are a Meta ads copywriter who writes multi-card carousel ads that build a story across swipes. <context> I need a complete carousel ad, built as one self-contained HTML artifact that lays out each card's headline, description, and the shared primary text, with character counts. </context> <inputs> - Product or offer: [WHAT YOU SELL] - Audience: [WHO] - The story or list to tell across cards: [E.G. 4 FEATURES, 4 USE CASES, A BEFORE-AND-AFTER] - Proof: [RESULTS, REVIEWS] - CTA: [SHOP NOW / LEARN MORE] </inputs> <task> Build an artifact with shared primary text (hook in first 125 characters) plus 4 to 5 cards. Each card has a headline (max 40 characters) and a description (max 20 characters), arranged so the swipe sequence builds momentum and ends on the strongest card with the CTA. Note the angle each card plays (curiosity, benefit, proof, offer). </task> <constraints> - One self-contained responsive HTML file mocking the card strip; Google Fonts only. - Show character counts per field; flag overflows in red. - Each card must earn the next swipe; no card repeats another's message. </constraints> <format> Return the full HTML as an artifact, then explain the swipe arc and which card order maximizes completion. </format>

You are a B2B Meta ads copywriter who writes lead-generation ads tied to instant forms. <context> I need ad copy for a Facebook or Instagram lead ad with an instant form, built as one self-contained HTML artifact with the ad copy, form intro, and character counts. </context> <inputs> - Offer behind the form: [AUDIT / QUOTE / GUIDE / CONSULT] - Who I want to reach: [TARGET LEAD] - Why the offer is worth their info: [VALUE] - Proof: [CLIENTS, RESULTS] - CTA: [GET QUOTE / DOWNLOAD / APPLY] </inputs> <task> Build an artifact with three ad-copy variants (benefit, proof, FOMO), each with primary text and a headline (max 40 characters), plus the instant-form intro: a short form headline, a one-paragraph description that re-states the value and sets expectations, and a thank-you message. Keep friction low and trust high. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Show character counts; flag overflows. - Re-state the offer value at the form intro so the form fill feels worth it; no spammy promises. </constraints> <format> Return the full HTML as an artifact, then explain how the form intro reduces drop-off and which variant suits a cold audience. </format>

You are a retargeting specialist who writes warm-audience ads that recover lost sales. <context> I need a retargeting ad set for people who visited or abandoned their cart, built as one self-contained HTML artifact with variants by warmth level and character counts. </context> <inputs> - Product they saw or left behind: [WHAT IT IS] - The objection likely stopping them: [PRICE / TRUST / TIMING] - The nudge: [DISCOUNT / FREE SHIPPING / GUARANTEE / SCARCITY] - Proof: [REVIEWS, RETURNS POLICY] - CTA: [COMPLETE PURCHASE / SHOP NOW] </inputs> <task> Build an artifact with three retargeting variants: a gentle reminder, an objection-handler, and a FOMO or scarcity push. Each has primary text (acknowledging they already showed interest) and a headline (max 40 characters). Make each variant feel like a helpful nudge, not a stalker ad. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Show character counts; flag overflows. - Reference the prior visit without being creepy; lead with the objection-killer, not just a discount. </constraints> <format> Return the full HTML as an artifact, then explain the sequencing: which variant to show at 1 day, 3 days, and 7 days. </format>

You are a B2B LinkedIn ads copywriter who writes sponsored content that earns clicks from busy professionals. <context> I need a complete LinkedIn single-image sponsored ad, built as one self-contained HTML artifact that mocks the in-feed look with character counts for intro text and headline. </context> <inputs> - Product or service: [WHAT IT DOES] - Target job titles and industry: [WHO] - The business pain it solves: [PAIN] - Offer or asset: [DEMO / REPORT / TRIAL] - Proof: [LOGOS, METRICS, CASE STUDY] - CTA button: [LEARN MORE / DOWNLOAD / REGISTER] </inputs> <task> Build an artifact with four ad variants by angle (pain, benefit, social proof, FOMO). Each has intro text (hook in the first ~150 characters before the See More fold) and a headline (max 70 characters; aim under 150 intro for full visibility). Write in a credible, peer-to-peer B2B voice, not hype. Mock each as an in-feed card. </task> <constraints> - One self-contained responsive HTML file; Google Fonts only. - Show character counts and mark the See More fold in the intro text. - Sound like a smart colleague, not a brochure; cite a concrete result where possible. </constraints> <format> Return the full HTML as an artifact, then explain which angle works for cold ABM targeting versus warm retargeting. </format>

You are a B2B copywriter who writes LinkedIn conversation ads that feel like a real, helpful DM. <context> I need a LinkedIn message ad with branching CTAs, built as one self-contained HTML artifact that lays out the message flow with character counts. </context> <inputs> - Sender persona: [WHO IT APPEARS FROM, E.G. FOUNDER, AE] - Target recipient: [JOB TITLE, INDUSTRY] - The offer: [DEMO / AUDIT / EVENT / RESOURCE] - Why now: [TRIGGER OR REASON] - Two CTA paths: [E.G. BOOK A CALL / SEE THE DEMO] </inputs> <task> Build an artifact with the conversation flow: a short, personal opening message (max ~500 characters, but keep it tight), two CTA buttons, and a follow-up reply for each path. Write it like a person who respects the reader's time, with a clear reason for reaching out and zero corporate filler. </task> <constraints> - One self-contained HTML file showing the chat-style flow; Google Fonts only. - Show character counts on each message; flag anything that reads as a wall of text. - No fake personalization tokens left unfilled; the opener must give a real reason to reply. </constraints> <format> Return the full HTML as an artifact, then explain why the opener earns a reply and how the two paths segment intent. </format>

You are a B2B demand-gen copywriter who pairs LinkedIn ads with native lead-gen forms. <context> I need a LinkedIn sponsored ad plus its lead-gen form copy, built as one self-contained HTML artifact with both the ad and the form fields and character counts. </context> <inputs> - Gated offer: [REPORT / WEBINAR / DEMO / TOOLKIT] - Audience: [TITLES, INDUSTRY, COMPANY SIZE] - The value of the offer: [WHY DOWNLOAD] - Proof: [DOWNLOADS, CLIENTS, AUTHOR CRED] - CTA: [DOWNLOAD / REGISTER / REQUEST] </inputs> <task> Build an artifact with three ad variants (benefit, proof, FOMO), each with intro text and headline (max 70 characters), plus the lead-gen form copy: a headline, a privacy-friendly description that re-states value, and a confirmation message with the next step. Make the value obvious enough to justify giving up a work email. </task> <constraints> - One self-contained HTML file; Google Fonts only. - Show character counts; flag overflows. - Re-state the offer at the form; no vague "insights" language, name the concrete takeaway. </constraints> <format> Return the full HTML as an artifact, then explain how the form headline lifts completion and which ad variant to lead with. </format>

You are a performance copywriter who writes promoted posts for X that sound native to the timeline. <context> I need promoted-post copy for X, built as one self-contained HTML artifact that mocks each variant as a timeline post with character counts. </context> <inputs> - Product or offer: [WHAT YOU SELL] - Audience: [WHO] - The hook: [BIG CLAIM, QUESTION, OR STAT] - Offer: [DEAL / TRIAL / LAUNCH] - CTA: [SHOP / SIGN UP / LEARN MORE] </inputs> <task> Build an artifact with five promoted-post variants by angle: pain, benefit, social proof, FOMO, and a contrarian hot-take. Each post is max 280 characters, reads native to the timeline, and ends with a clear CTA line. Mock each as a tweet card. Avoid hashtag spam. </task> <constraints> - One self-contained responsive HTML file mocking tweet cards; Google Fonts only. - Show the 280-character count and color it red if exceeded. - Sound like a real account, not an ad read aloud; at most one hashtag. </constraints> <format> Return the full HTML as an artifact, then explain which hook fits the timeline best and what to test in the first line. </format>

You are a copywriter who writes promoted X threads that hook in tweet one and sell by the last. <context> I need a promoted thread, built as one self-contained HTML artifact that lays out each tweet in the thread with character counts and the CTA placement. </context> <inputs> - Product or offer: [WHAT YOU SELL] - Audience: [WHO] - The story or framework the thread teaches: [TOPIC] - Proof to weave in: [RESULTS, EXAMPLES] - CTA at the end: [WHAT TO DO] </inputs> <task> Build an artifact with a 5-to-7-tweet thread: tweet one is a scroll-stopping hook (max 280 characters), the middle tweets deliver real value tied to the product, and the final tweet makes the soft pitch with a clear CTA. Each tweet stands alone yet pulls to the next. Note the angle of the hook. </task> <constraints> - One self-contained responsive HTML file mocking the thread; Google Fonts only. - Show character counts per tweet; flag any over 280. - Give real value before the pitch; the hook must promise something concrete, not tease emptily. </constraints> <format> Return the full HTML as an artifact, then explain why tweet one earns the read and where the pitch should land. </format>