Claude Prompt Library

16 Claude Prompts for Business That Think Like a Strategist

16 copy-paste prompts

XML-structured prompts that turn Claude into your sharpest analyst: for strategy, reports, proposals, and decisions where getting it right matters.

In short: This page contains 16 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.

Louis Corneloup
By Louis Corneloup ยท Founder, Techpresso
Last updated ยทHand-curated & tested by the AI Academy team

Strategy & Analysis

4 prompts

Competitive Landscape Analysis

1/16

โœจ What it does

Claude maps the competitive landscape for [name, industry, size, core offering] against [list 3-5 competitors], with a positioning map, market gaps, and recommended moves. Fill in your differentiator, then keep only the actions you will actually run.

<context> My company: [name, industry, size, core offering] Main competitors: [list 3-5 competitors] Our key differentiator: [what we do that others don't] Time horizon: [short-term tactical vs. long-term strategic] </context> <task> Analyze our competitive landscape: 1. Competitor positioning map (where each player sits on key dimensions) 2. Strengths and vulnerabilities for each competitor (be specific, not generic) 3. Market gaps: where demand exists but no one's serving it well 4. Threats: what could disrupt our position in the next [timeframe] 5. Strategic recommendations: 3 specific moves we should make, with reasoning </task> <constraints> - Base analysis on publicly available information and market patterns - Don't just list features: analyze strategic positioning and business models - Recommendations must be actionable by a company of our size and stage - Flag assumptions you're making so I can validate them </constraints>

๐Ÿ’ก

Pro tip: Enable extended thinking. Claude will reason more carefully about competitive dynamics and surface non-obvious insights.

SWOT Analysis With Action Items

2/16

โœจ What it does

Claude writes a SWOT for [name and what we do] in [industry and current trends] with evidence, so-what, and now-what on every point, not generic strengths. Add recent changes, then assign the next actions to owners.

<context> Company: [name and what we do] Industry: [industry and current trends] Stage: [startup / growth / mature] Recent changes: [any recent developments: new product, market shift, team change] </context> <task> Create a SWOT analysis that goes beyond the obvious: 1. Strengths: with evidence for each (not just "great team") 2. Weaknesses: honest assessment, including ones leadership might not want to hear 3. Opportunities: ranked by feasibility and impact 4. Threats: including ones that aren't on our radar yet For each quadrant, add: - "So what?": what this means strategically - "Now what?": one specific action to take </task> <constraints> - No generic points like "innovative culture" or "market competition" - Every item must be specific to our company and industry - Include at least one uncomfortable truth in Weaknesses - Opportunities should consider our actual resources (not just "enter new market") </constraints>

๐Ÿ’ก

Pro tip: Ask Claude to "challenge the strengths: which ones are we overestimating?" Claude gives honest analysis that helps avoid blind spots.

Market Entry Strategy

3/16

โœจ What it does

Claude builds a market-entry strategy for [the market we want to enter], with TAM, SAM, SOM, a beachhead, kill criteria, and a 90-day plan. Set [range we can invest] and [when we need to see results], then pick the beachhead you will test first.

<context> Our company: [current business, strengths, resources] Target market: [the market we want to enter] Why now: [what's changed that makes this viable] Budget: [range we can invest] Timeline: [when we need to see results] </context> <task> Build a market entry strategy: 1. Market sizing (TAM, SAM, SOM with reasoning) 2. Entry approach (build vs. partner vs. acquire: with recommendation) 3. Beachhead: the specific segment we should target first and why 4. Go-to-market plan: first 90 days with specific milestones 5. Risks and mitigation strategies 6. Kill criteria: what signals tell us to exit or pivot </task> <constraints> - Be realistic about our starting position (new entrant, no brand recognition) - Milestones must be measurable, not "build awareness" - Include specific customer acquisition channels with estimated CAC - Kill criteria must be specific and time-bound </constraints>

๐Ÿ’ก

Pro tip: Extended thinking is critical here. Claude will work through market dynamics, competitive responses, and resource constraints before recommending an approach.

Quarterly Business Review Prep

4/16

โœจ What it does

Claude writes a QBR narrative for [Q1/Q2/Q3/Q4 YYYY] that leads with results, owns the misses, and includes clear asks for [name]. Paste your metrics, then edit the story before you present it.

<context> Company/team: [name] Quarter: [Q1/Q2/Q3/Q4 YYYY] Audience: [who will see this: board, leadership, team] Key metrics this quarter: [paste your numbers: revenue, growth, churn, etc.] </context> <task> Prepare a QBR narrative that covers: 1. Executive summary (3 sentences: results, context, outlook) 2. Key metrics vs. targets (with honest assessment of misses) 3. Wins: what worked and why (be specific) 4. Misses: what didn't work, root cause analysis, and corrective actions 5. Initiatives for next quarter (tied to lessons learned) 6. Asks: what you need from leadership to hit next quarter's targets </task> <constraints> - Lead with the narrative, not the numbers (numbers support the story) - Don't hide bad news: address misses head-on with root causes - Every initiative must have a clear owner and success metric - Keep the whole thing presentable in 10 minutes </constraints>

๐Ÿ’ก

Pro tip: Claude generates this as a clean artifact you can turn into slides. Ask "now create a 10-slide outline based on this narrative" for presentation prep.

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Reports & Presentations

4 prompts

Executive Summary From Raw Data

5/16

โœจ What it does

Claude turns [paste data, notes, findings, or analysis] into a one-page executive summary with a one-sentence bottom line and a recommended action for [what needs to be decided based on this data]. Cut anything the reader does not need, then send the page.

<context> Audience: [who will read this: CEO, board, investors, department heads] Decision at stake: [what needs to be decided based on this data] </context> <task> Turn this raw data/information into an executive summary: [paste data, notes, findings, or analysis] Structure: 1. Bottom line (one sentence: what's the answer?) 2. Key findings (3-5 bullets, most important first) 3. Supporting evidence (brief: the highlights, not the full dataset) 4. Implications (what does this mean for the business?) 5. Recommended action (what should we do, with timeline) </task> <constraints> - Maximum 1 page (under 400 words) - Lead with the conclusion, not the methodology - Use numbers, not adjectives ("revenue grew 23%" not "revenue grew significantly") - If the data is ambiguous, say so: don't present uncertain conclusions as certain - Include one sentence on what data we're missing that would strengthen the analysis </constraints>

๐Ÿ’ก

Pro tip: Claude handles large data pastes well. Include the raw data even if it's messy: Claude will identify what matters and structure it.

Build a Business Case

6/16

โœจ What it does

Claude writes a business case for [what you want to do], with three scenarios, honest alternatives, and success metrics for [who decides]. Confirm [amount or range], then take the case to the approver.

<context> Proposal: [what you want to do] Requester: [your name and role] Approver: [who decides] Budget needed: [amount or range] </context> <task> Build a business case document: 1. Problem statement: what's costing us money or opportunity today? 2. Proposed solution: what we want to do (brief) 3. Financial analysis: costs, expected returns, payback period 4. Risk assessment: what could go wrong and how we mitigate it 5. Alternatives considered: at least 2, with reasons for rejection 6. Implementation timeline: milestones and resource needs 7. Success metrics: how we'll know it worked </task> <constraints> - Financial projections must show assumptions clearly - Include a conservative, expected, and optimistic scenario - Alternatives must be genuinely considered (not strawmen) - Success metrics must be measurable within [timeframe] - Keep it under 2 pages: if the approver needs more detail, they'll ask </constraints>

๐Ÿ’ก

Pro tip: Enable extended thinking for financial analysis. Claude will sanity-check its own calculations and flag unrealistic assumptions.

Meeting Prep Brief

7/16

โœจ What it does

Claude prepares a meeting brief for [person/company name and their role] covering their likely concerns, talking points, objections, and a fallback position for [what I want to achieve]. Rehearse the asks, then walk in with the fallback ready.

<context> Meeting with: [person/company name and their role] Purpose: [what this meeting is about] My goal: [what I want to achieve] Background: [any relevant context: previous interactions, their company situation, our relationship] </context> <task> Prepare a meeting brief: 1. Their likely priorities and concerns (based on their role and situation) 2. 3 key points I should make (ordered by importance) 3. Questions I should ask (that show I've done my homework) 4. Potential objections and how to address them 5. Ideal outcome and a fallback position 6. One opening line that sets the right tone </task> <constraints> - Be specific to this person and situation, not generic meeting advice - Questions should surface useful information, not just fill silence - The fallback position should still advance my goals - Include one insight about their company/industry I can reference to build rapport </constraints>

๐Ÿ’ก

Pro tip: Claude excels at perspective-taking. Ask: "Now play the role of [the other person]. What are they most worried about going into this meeting?"

Write a Board Update Email

8/16

โœจ What it does

Claude writes a board update email for [name, stage, sector] with a one-sentence opener, a metrics table, honest challenges, and specific asks for [month/quarter]. Paste the numbers, then send the short version, not a status dump.

<context> Company: [name, stage, sector] Board members: [brief description of who's on the board] Reporting period: [month/quarter] Key metrics: [paste the numbers] </context> <task> Write a monthly/quarterly board update email: 1. Opening: one sentence on the most important thing this period 2. Key metrics table: actuals vs. plan with color coding (๐ŸŸข๐ŸŸก๐Ÿ”ด) 3. Highlights: 2-3 wins with context on why they matter 4. Challenges: honest assessment with what we're doing about it 5. Cash position and runway 6. Key hires or team updates 7. Asks from the board (introductions, advice, decisions) </task> <constraints> - Keep it under 500 words (board members are busy) - Metrics first, narrative second - Don't spin bad numbers: board members see through it - Every challenge must have an action plan attached - Asks must be specific: "I need an intro to [person] at [company]" not "please help with partnerships" </constraints>

๐Ÿ’ก

Pro tip: Claude is good at striking the right tone for board communications: direct but not alarming, honest but not defeatist.

Decision-Making

4 prompts

Structured Decision Analysis

9/16

โœจ What it does

Claude walks [describe the decision] through framing, options, scoring, second-order effects, and a pre-mortem for [who's affected]. Score the options yourself, then make the call by [when this needs to be decided].

<context> Decision to make: [describe the decision] Stakeholders: [who's affected] Timeline: [when this needs to be decided] Constraints: [budget, resources, political considerations] </context> <task> Help me think through this decision: 1. Frame the decision: what are we actually choosing between? 2. List the options (including "do nothing" if relevant) 3. For each option: pros, cons, risks, and second-order effects 4. Evaluation criteria: what matters most? (rank by importance) 5. Score each option against the criteria 6. Recommendation with reasoning 7. Pre-mortem: "If we choose [recommendation] and it fails, the most likely reason is..." </task> <constraints> - Don't present a fake balanced analysis: if one option is clearly better, say so - Second-order effects matter: what does each option make easier or harder in the future? - Include the emotional/political dimension, not just the rational one - The pre-mortem should be genuinely useful, not a throwaway </constraints>

๐Ÿ’ก

Pro tip: This is where extended thinking shines. Claude will work through trade-offs systematically instead of jumping to a recommendation.

Devil's Advocate on a Plan

10/16

โœจ What it does

Claude plays devil's advocate on [describe your plan or decision], naming the weakest assumption, the most likely failure, and what you are not seeing. Tighten the plan where the critique lands, or drop the idea.

<task> I'm planning to [describe your plan or decision]. I need you to be my devil's advocate. Here's the plan: [describe your plan in detail: the more detail, the better the critique] Challenge it: 1. What's the weakest assumption I'm making? 2. What's the most likely way this fails? 3. What am I not seeing because I'm too close to it? 4. What would a smart competitor do to counter this? 5. What does the "regret minimization" analysis say? (which failure mode would I regret most?) </task> <constraints> - Be genuinely challenging, not politely skeptical - Every criticism must be specific and actionable (not "you might want to think more about X") - Don't criticize just to criticize: if something is solid, say so - End with: "The plan is worth pursuing IF [conditions], but you should change [specific thing]" </constraints>

๐Ÿ’ก

Pro tip: Claude gives better devil's advocate analysis with more context. Share your reasoning, not just the plan. The more Claude understands WHY you chose this path, the better it can challenge the logic.

Evaluate a Vendor or Tool

11/16

โœจ What it does

Claude builds a weighted vendor matrix for [list 2-4 vendors/tools] against [non-negotiable requirements], including hidden costs, lock-in, and migration pain. Score each vendor, then pick one or keep looking.

<context> What we need: [describe the problem we're solving] Options we're considering: [list 2-4 vendors/tools] Team size: [who will use this] Budget: [range] Must-haves: [non-negotiable requirements] Nice-to-haves: [important but flexible] </context> <task> Create a vendor evaluation matrix: 1. Evaluation criteria (weighted by importance) 2. Score each option on each criteria (1-5 with justification) 3. Total weighted scores 4. Hidden costs and gotchas for each option 5. Migration complexity for each (how hard to switch later?) 6. Recommendation with reasoning </task> <constraints> - Include vendor lock-in risk as a weighted criteria - Hidden costs should include: implementation time, training, integration, scaling costs - Don't just rank features: consider support quality, reliability, and company stability - If there's no clear winner, say so and explain what additional information would break the tie </constraints>

๐Ÿ’ก

Pro tip: Claude can research publicly available vendor information. List the vendors and Claude will assess based on known capabilities, pricing models, and market reputation.

Risk Assessment for a New Initiative

12/16

โœจ What it does

Claude runs a risk assessment on [describe what we're planning] across technical, operational, financial, market, legal, and people risks, with early warnings and contingencies. Assign owners, then watch the warning signs through [when this needs to be completed].

<context> Initiative: [describe what we're planning] Timeframe: [when this needs to be completed] Resources: [budget, team, tools] Stakeholders: [who's affected if this goes wrong] </context> <task> Conduct a risk assessment: 1. Identify risks across categories: technical, operational, financial, market, legal, people 2. For each risk: - Probability: Low / Medium / High - Impact: Low / Medium / High - Risk score (probability ร— impact) - Mitigation strategy - Early warning signals to monitor 3. Top 5 risks ranked by risk score 4. Contingency plan for the #1 risk (detailed) </task> <constraints> - Include risks we might be embarrassed to not have considered (not just obvious ones) - Mitigation strategies must be specific actions, not "monitor the situation" - Early warning signals must be measurable or observable - Don't catastrophize: focus on realistic risks, not theoretical worst cases </constraints> <format> Return as a table for items 1-3, then detailed narrative for items 4. </format>

๐Ÿ’ก

Pro tip: Claude is excellent at identifying non-obvious risks. Ask: "What risk am I most likely to underestimate because of optimism bias?" for additional insight.

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Proposals & Pitches

4 prompts

Write a Project Proposal

13/16

โœจ What it does

Claude writes a project proposal for [what you want to do] aimed at [what they care most about], with a problem-led summary, transparent budget, and expected outcome. Edit the numbers, then send it to the person who can say yes.

<context> Project: [what you want to do] For: [who you're proposing to: client, leadership, stakeholder] Budget: [requested budget] Their priorities: [what they care most about] </context> <task> Write a project proposal: 1. Executive summary (3 sentences: problem, solution, expected outcome) 2. Problem statement: what's not working today and what it's costing 3. Proposed approach: what we'll do, broken into phases 4. Timeline: realistic milestones with deliverables 5. Budget breakdown: where the money goes 6. Expected outcomes: specific, measurable results 7. Why us: what makes us the right team for this (brief, not boastful) 8. Next steps: what you need from them to move forward </task> <constraints> - Lead with their problem, not our solution - Budget should be transparent (no hidden costs or vague "TBD" line items) - Timeline should include buffer for the unexpected - Outcomes must be measurable: "increase X by Y% within Z months" - Keep under 2 pages: this is a proposal, not a dissertation </constraints>

๐Ÿ’ก

Pro tip: After generating, ask Claude: "What question is the approver most likely to ask? Write a one-paragraph response I can have ready."

Elevator Pitch Generator

14/16

โœจ What it does

Claude writes three 30-second elevator pitches for [what you offer] aimed at [who you're pitching to in this context]: problem-led plus two more angles, each with a likely follow-up. Practice the version that fits an investor meeting, networking event, or sales call, then use it live.

<context> Company/product: [what you offer] Target audience: [who you're pitching to in this context] Situation: [e.g. investor meeting, networking event, sales call] Key differentiator: [the one thing that makes you different] </context> <task> Write 3 elevator pitches (30 seconds each): 1. Problem-led: Start with the pain point 2. Result-led: Start with what customers achieve 3. Story-led: Start with a specific customer example (anonymized) For each, include: - The pitch (under 75 words) - The natural follow-up question it should provoke - How to answer that follow-up </task> <constraints> - No buzzwords: "leverage," "synergy," "disrupt," "innovative" - Must be speakable (write for the ear, not the eye) - The follow-up question should be one that leads to a deeper conversation - Each pitch should feel different, not just reorganized </constraints>

๐Ÿ’ก

Pro tip: Read the pitches out loud before using them. Claude writes for reading by default: ask "make this more conversational and speakable" if it sounds stiff.

Write a Partnership Proposal

15/16

โœจ What it does

Claude writes a partnership proposal from [what we do and our strengths] to [their company and what they do] around [what we want to do together], with mutual benefit, a low-risk proof of concept, and next steps. Personalize the opening, then send the proof-of-concept ask.

<context> Our company: [what we do and our strengths] Potential partner: [their company and what they do] Partnership idea: [what we want to do together] Mutual benefit: [why this is good for both sides] </context> <task> Write a partnership proposal: 1. Opening: why we're reaching out (specific, not "we love your company") 2. The opportunity: what we could build together 3. Why it works: what each side brings to the table 4. Proposed structure: roles, responsibilities, revenue/value split 5. Proof of concept: a small, low-risk first step to test the partnership 6. Next steps: specific meeting request with proposed agenda </task> <constraints> - Frame it as mutual benefit, not "we need you" - The proof of concept should be executable in under 30 days - Be specific about what we're asking them to commit - Include success metrics for the proof of concept - Keep it under 1 page: this is a conversation starter, not a contract </constraints>

๐Ÿ’ก

Pro tip: Claude excels at framing partnerships as mutual value. Ask: "How would the partner's team react to this proposal? What would concern them?" for a stronger draft.

Investor Update Email

16/16

โœจ What it does

Claude writes a monthly investor update for [name, stage, last raise] with a two-sentence TL;DR, a metrics table for [MRR, growth rate, burn rate, runway, key milestones], honest challenges, and specific asks. Paste the numbers, then send it to [angel investors, VCs, advisors].

<context> Company: [name, stage, last raise] This period: [month/quarter] Key metrics: [MRR, growth rate, burn rate, runway, key milestones] Audience: [angel investors, VCs, advisors] </context> <task> Write a monthly investor update: 1. TL;DR: 2 sentences on where we stand 2. Key metrics (table format with month-over-month change) 3. Top win this month (why it matters for the business, not just the milestone) 4. Biggest challenge (what it is and what we're doing about it) 5. Learning: one insight that changed our thinking 6. Cash and runway update 7. Asks: specific help needed (intros, advice, hiring) </task> <constraints> - Investors want honesty, not spin: bad news delivered with a plan is fine - Metrics should be consistent month to month (don't change what you track) - Asks must be specific: "[Name], could you intro us to [specific person]?" - Keep under 400 words: respect their time - Include one thing they can forward to someone ("know anyone who...") </constraints>

๐Ÿ’ก

Pro tip: Save the metrics format as a Claude Project instruction. Then each month you just paste the numbers and Claude generates the narrative around them.

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Frequently Asked Questions

Claude excels at structured analysis: competitive assessments, SWOT analyses, market entry strategies, and decision frameworks. Use XML-tagged prompts to give Claude your company context, constraints, and goals. Enable extended thinking for complex strategic questions where trade-offs matter.
Claude has specific strengths for business use: it handles longer documents (200K token context), follows complex multi-step instructions precisely, and provides more nuanced analysis. It's particularly strong for tasks requiring balanced perspective, like evaluating trade-offs or playing devil's advocate.
Claude does not use your conversations for training. For sensitive business data, use Claude Pro with API access or Claude for Enterprise, which provides additional data governance controls. Always check your organization's AI usage policy before sharing confidential information.
Add explicit constraints like "include at least one uncomfortable truth" or "be genuinely challenging, not politely skeptical." Claude follows instructions precisely: if you ask for honest pushback, you'll get it. The devil's advocate prompt in this collection is designed specifically for this.
Use Claude Projects to save your company context, metrics format, and reporting templates as project knowledge. Then your recurring prompts (weekly updates, monthly reviews, board reports) only need the new data: Claude already knows your structure, audience, and format preferences.

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