20 Claude Prompts for Business That Think Like a Strategist
XML-structured prompts that turn Claude into your sharpest analyst — for strategy, reports, proposals, and decisions where getting it right matters.
Strategy & Analysis
4 promptsCompetitive Landscape Analysis
1/20<context> My company: [name, industry, size, core offering] Main competitors: [list 3-5 competitors] Our key differentiator: [what we do that others don't] Time horizon: [short-term tactical vs. long-term strategic] </context> <task> Analyze our competitive landscape: 1. Competitor positioning map (where each player sits on key dimensions) 2. Strengths and vulnerabilities for each competitor (be specific, not generic) 3. Market gaps — where demand exists but no one's serving it well 4. Threats — what could disrupt our position in the next [timeframe] 5. Strategic recommendations — 3 specific moves we should make, with reasoning </task> <constraints> - Base analysis on publicly available information and market patterns - Don't just list features — analyze strategic positioning and business models - Recommendations must be actionable by a company of our size and stage - Flag assumptions you're making so I can validate them </constraints>
Produces a strategic competitive analysis with positioning maps, market gaps, and actionable recommendations.
Pro tip: Enable extended thinking. Claude will reason more carefully about competitive dynamics and surface non-obvious insights.
SWOT Analysis With Action Items
2/20<context> Company: [name and what we do] Industry: [industry and current trends] Stage: [startup / growth / mature] Recent changes: [any recent developments — new product, market shift, team change] </context> <task> Create a SWOT analysis that goes beyond the obvious: 1. Strengths — with evidence for each (not just "great team") 2. Weaknesses — honest assessment, including ones leadership might not want to hear 3. Opportunities — ranked by feasibility and impact 4. Threats — including ones that aren't on our radar yet For each quadrant, add: - "So what?" — what this means strategically - "Now what?" — one specific action to take </task> <constraints> - No generic points like "innovative culture" or "market competition" - Every item must be specific to our company and industry - Include at least one uncomfortable truth in Weaknesses - Opportunities should consider our actual resources (not just "enter new market") </constraints>
A SWOT analysis with teeth — specific to your company, with "so what" and "now what" for every point.
Pro tip: Ask Claude to "challenge the strengths — which ones are we overestimating?" Claude gives honest analysis that helps avoid blind spots.
Market Entry Strategy
3/20<context> Our company: [current business, strengths, resources] Target market: [the market we want to enter] Why now: [what's changed that makes this viable] Budget: [range we can invest] Timeline: [when we need to see results] </context> <task> Build a market entry strategy: 1. Market sizing (TAM, SAM, SOM with reasoning) 2. Entry approach (build vs. partner vs. acquire — with recommendation) 3. Beachhead — the specific segment we should target first and why 4. Go-to-market plan — first 90 days with specific milestones 5. Risks and mitigation strategies 6. Kill criteria — what signals tell us to exit or pivot </task> <constraints> - Be realistic about our starting position (new entrant, no brand recognition) - Milestones must be measurable, not "build awareness" - Include specific customer acquisition channels with estimated CAC - Kill criteria must be specific and time-bound </constraints>
Creates a realistic market entry strategy with beachhead targeting, kill criteria, and a 90-day plan.
Pro tip: Extended thinking is critical here. Claude will work through market dynamics, competitive responses, and resource constraints before recommending an approach.
Quarterly Business Review Prep
4/20<context> Company/team: [name] Quarter: [Q1/Q2/Q3/Q4 YYYY] Audience: [who will see this — board, leadership, team] Key metrics this quarter: [paste your numbers — revenue, growth, churn, etc.] </context> <task> Prepare a QBR narrative that covers: 1. Executive summary (3 sentences — results, context, outlook) 2. Key metrics vs. targets (with honest assessment of misses) 3. Wins — what worked and why (be specific) 4. Misses — what didn't work, root cause analysis, and corrective actions 5. Initiatives for next quarter (tied to lessons learned) 6. Asks — what you need from leadership to hit next quarter's targets </task> <constraints> - Lead with the narrative, not the numbers (numbers support the story) - Don't hide bad news — address misses head-on with root causes - Every initiative must have a clear owner and success metric - Keep the whole thing presentable in 10 minutes </constraints>
Builds a QBR narrative that leads with the story, addresses misses honestly, and includes clear asks.
Pro tip: Claude generates this as a clean artifact you can turn into slides. Ask "now create a 10-slide outline based on this narrative" for presentation prep.
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Reports & Presentations
4 promptsExecutive Summary From Raw Data
5/20<context> Audience: [who will read this — CEO, board, investors, department heads] Decision at stake: [what needs to be decided based on this data] </context> <task> Turn this raw data/information into an executive summary: [paste data, notes, findings, or analysis] Structure: 1. Bottom line (one sentence — what's the answer?) 2. Key findings (3-5 bullets, most important first) 3. Supporting evidence (brief — the highlights, not the full dataset) 4. Implications (what does this mean for the business?) 5. Recommended action (what should we do, with timeline) </task> <constraints> - Maximum 1 page (under 400 words) - Lead with the conclusion, not the methodology - Use numbers, not adjectives ("revenue grew 23%" not "revenue grew significantly") - If the data is ambiguous, say so — don't present uncertain conclusions as certain - Include one sentence on what data we're missing that would strengthen the analysis </constraints>
Distills raw data into a one-page executive summary with a clear bottom line and recommended action.
Pro tip: Claude handles large data pastes well. Include the raw data even if it's messy — Claude will identify what matters and structure it.
Build a Business Case
6/20<context> Proposal: [what you want to do] Requester: [your name and role] Approver: [who decides] Budget needed: [amount or range] </context> <task> Build a business case document: 1. Problem statement — what's costing us money or opportunity today? 2. Proposed solution — what we want to do (brief) 3. Financial analysis — costs, expected returns, payback period 4. Risk assessment — what could go wrong and how we mitigate it 5. Alternatives considered — at least 2, with reasons for rejection 6. Implementation timeline — milestones and resource needs 7. Success metrics — how we'll know it worked </task> <constraints> - Financial projections must show assumptions clearly - Include a conservative, expected, and optimistic scenario - Alternatives must be genuinely considered (not strawmen) - Success metrics must be measurable within [timeframe] - Keep it under 2 pages — if the approver needs more detail, they'll ask </constraints>
Creates a complete business case with three scenarios, honest alternatives, and clear success metrics.
Pro tip: Enable extended thinking for financial analysis. Claude will sanity-check its own calculations and flag unrealistic assumptions.
Meeting Prep Brief
7/20<context> Meeting with: [person/company name and their role] Purpose: [what this meeting is about] My goal: [what I want to achieve] Background: [any relevant context — previous interactions, their company situation, our relationship] </context> <task> Prepare a meeting brief: 1. Their likely priorities and concerns (based on their role and situation) 2. 3 key points I should make (ordered by importance) 3. Questions I should ask (that show I've done my homework) 4. Potential objections and how to address them 5. Ideal outcome and a fallback position 6. One opening line that sets the right tone </task> <constraints> - Be specific to this person and situation, not generic meeting advice - Questions should surface useful information, not just fill silence - The fallback position should still advance my goals - Include one insight about their company/industry I can reference to build rapport </constraints>
Prepares a tailored meeting brief with talking points, likely objections, and a fallback negotiating position.
Pro tip: Claude excels at perspective-taking. Ask: "Now play the role of [the other person]. What are they most worried about going into this meeting?"
Write a Board Update Email
8/20<context> Company: [name, stage, sector] Board members: [brief description of who's on the board] Reporting period: [month/quarter] Key metrics: [paste the numbers] </context> <task> Write a monthly/quarterly board update email: 1. Opening — one sentence on the most important thing this period 2. Key metrics table — actuals vs. plan with color coding (🟢🟡🔴) 3. Highlights — 2-3 wins with context on why they matter 4. Challenges — honest assessment with what we're doing about it 5. Cash position and runway 6. Key hires or team updates 7. Asks from the board (introductions, advice, decisions) </task> <constraints> - Keep it under 500 words (board members are busy) - Metrics first, narrative second - Don't spin bad numbers — board members see through it - Every challenge must have an action plan attached - Asks must be specific: "I need an intro to [person] at [company]" not "please help with partnerships" </constraints>
Creates a concise board update with metrics, honest challenges, and specific asks — not a fluffy status report.
Pro tip: Claude is good at striking the right tone for board communications — direct but not alarming, honest but not defeatist.
Decision-Making
4 promptsStructured Decision Analysis
9/20<context> Decision to make: [describe the decision] Stakeholders: [who's affected] Timeline: [when this needs to be decided] Constraints: [budget, resources, political considerations] </context> <task> Help me think through this decision: 1. Frame the decision — what are we actually choosing between? 2. List the options (including "do nothing" if relevant) 3. For each option: pros, cons, risks, and second-order effects 4. Evaluation criteria — what matters most? (rank by importance) 5. Score each option against the criteria 6. Recommendation with reasoning 7. Pre-mortem: "If we choose [recommendation] and it fails, the most likely reason is..." </task> <constraints> - Don't present a fake balanced analysis — if one option is clearly better, say so - Second-order effects matter: what does each option make easier or harder in the future? - Include the emotional/political dimension, not just the rational one - The pre-mortem should be genuinely useful, not a throwaway </constraints>
Walks through a structured decision analysis with scoring, second-order effects, and a pre-mortem.
Pro tip: This is where extended thinking shines. Claude will work through trade-offs systematically instead of jumping to a recommendation.
Devil's Advocate on a Plan
10/20<task> I'm planning to [describe your plan or decision]. I need you to be my devil's advocate. Here's the plan: [describe your plan in detail — the more detail, the better the critique] Challenge it: 1. What's the weakest assumption I'm making? 2. What's the most likely way this fails? 3. What am I not seeing because I'm too close to it? 4. What would a smart competitor do to counter this? 5. What does the "regret minimization" analysis say? (which failure mode would I regret most?) </task> <constraints> - Be genuinely challenging, not politely skeptical - Every criticism must be specific and actionable (not "you might want to think more about X") - Don't criticize just to criticize — if something is solid, say so - End with: "The plan is worth pursuing IF [conditions], but you should change [specific thing]" </constraints>
Gets genuine, specific pushback on your plan — weakest assumptions, failure modes, and blind spots.
Pro tip: Claude gives better devil's advocate analysis with more context. Share your reasoning, not just the plan. The more Claude understands WHY you chose this path, the better it can challenge the logic.
Evaluate a Vendor or Tool
11/20<context> What we need: [describe the problem we're solving] Options we're considering: [list 2-4 vendors/tools] Team size: [who will use this] Budget: [range] Must-haves: [non-negotiable requirements] Nice-to-haves: [important but flexible] </context> <task> Create a vendor evaluation matrix: 1. Evaluation criteria (weighted by importance) 2. Score each option on each criteria (1-5 with justification) 3. Total weighted scores 4. Hidden costs and gotchas for each option 5. Migration complexity for each (how hard to switch later?) 6. Recommendation with reasoning </task> <constraints> - Include vendor lock-in risk as a weighted criteria - Hidden costs should include: implementation time, training, integration, scaling costs - Don't just rank features — consider support quality, reliability, and company stability - If there's no clear winner, say so and explain what additional information would break the tie </constraints>
Creates a weighted vendor evaluation with hidden costs, lock-in analysis, and migration complexity.
Pro tip: Claude can research publicly available vendor information. List the vendors and Claude will assess based on known capabilities, pricing models, and market reputation.
Risk Assessment for a New Initiative
12/20<context> Initiative: [describe what we're planning] Timeframe: [when this needs to be completed] Resources: [budget, team, tools] Stakeholders: [who's affected if this goes wrong] </context> <task> Conduct a risk assessment: 1. Identify risks across categories: technical, operational, financial, market, legal, people 2. For each risk: - Probability: Low / Medium / High - Impact: Low / Medium / High - Risk score (probability × impact) - Mitigation strategy - Early warning signals to monitor 3. Top 5 risks ranked by risk score 4. Contingency plan for the #1 risk (detailed) </task> <constraints> - Include risks we might be embarrassed to not have considered (not just obvious ones) - Mitigation strategies must be specific actions, not "monitor the situation" - Early warning signals must be measurable or observable - Don't catastrophize — focus on realistic risks, not theoretical worst cases </constraints> <format> Return as a table for items 1-3, then detailed narrative for items 4. </format>
Comprehensive risk assessment with probability scoring, early warning signals, and detailed contingency planning.
Pro tip: Claude is excellent at identifying non-obvious risks. Ask: "What risk am I most likely to underestimate because of optimism bias?" for additional insight.
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Proposals & Pitches
4 promptsWrite a Project Proposal
13/20<context> Project: [what you want to do] For: [who you're proposing to — client, leadership, stakeholder] Budget: [requested budget] Their priorities: [what they care most about] </context> <task> Write a project proposal: 1. Executive summary (3 sentences — problem, solution, expected outcome) 2. Problem statement — what's not working today and what it's costing 3. Proposed approach — what we'll do, broken into phases 4. Timeline — realistic milestones with deliverables 5. Budget breakdown — where the money goes 6. Expected outcomes — specific, measurable results 7. Why us — what makes us the right team for this (brief, not boastful) 8. Next steps — what you need from them to move forward </task> <constraints> - Lead with their problem, not our solution - Budget should be transparent (no hidden costs or vague "TBD" line items) - Timeline should include buffer for the unexpected - Outcomes must be measurable: "increase X by Y% within Z months" - Keep under 2 pages — this is a proposal, not a dissertation </constraints>
Creates a focused project proposal that leads with the client's problem and includes transparent budgeting.
Pro tip: After generating, ask Claude: "What question is the approver most likely to ask? Write a one-paragraph response I can have ready."
Elevator Pitch Generator
14/20<context> Company/product: [what you offer] Target audience: [who you're pitching to in this context] Situation: [e.g. investor meeting, networking event, sales call] Key differentiator: [the one thing that makes you different] </context> <task> Write 3 elevator pitches (30 seconds each): 1. Problem-led: Start with the pain point 2. Result-led: Start with what customers achieve 3. Story-led: Start with a specific customer example (anonymized) For each, include: - The pitch (under 75 words) - The natural follow-up question it should provoke - How to answer that follow-up </task> <constraints> - No buzzwords: "leverage," "synergy," "disrupt," "innovative" - Must be speakable (write for the ear, not the eye) - The follow-up question should be one that leads to a deeper conversation - Each pitch should feel different, not just reorganized </constraints>
Three distinct elevator pitches with anticipated follow-ups — each designed to start a real conversation.
Pro tip: Read the pitches out loud before using them. Claude writes for reading by default — ask "make this more conversational and speakable" if it sounds stiff.
Write a Partnership Proposal
15/20<context> Our company: [what we do and our strengths] Potential partner: [their company and what they do] Partnership idea: [what we want to do together] Mutual benefit: [why this is good for both sides] </context> <task> Write a partnership proposal: 1. Opening — why we're reaching out (specific, not "we love your company") 2. The opportunity — what we could build together 3. Why it works — what each side brings to the table 4. Proposed structure — roles, responsibilities, revenue/value split 5. Proof of concept — a small, low-risk first step to test the partnership 6. Next steps — specific meeting request with proposed agenda </task> <constraints> - Frame it as mutual benefit, not "we need you" - The proof of concept should be executable in under 30 days - Be specific about what we're asking them to commit - Include success metrics for the proof of concept - Keep it under 1 page — this is a conversation starter, not a contract </constraints>
Creates a partnership proposal with mutual benefits, a low-risk proof of concept, and clear next steps.
Pro tip: Claude excels at framing partnerships as mutual value. Ask: "How would the partner's team react to this proposal? What would concern them?" for a stronger draft.
Investor Update Email
16/20<context> Company: [name, stage, last raise] This period: [month/quarter] Key metrics: [MRR, growth rate, burn rate, runway, key milestones] Audience: [angel investors, VCs, advisors] </context> <task> Write a monthly investor update: 1. TL;DR — 2 sentences on where we stand 2. Key metrics (table format with month-over-month change) 3. Top win this month (why it matters for the business, not just the milestone) 4. Biggest challenge (what it is and what we're doing about it) 5. Learning — one insight that changed our thinking 6. Cash and runway update 7. Asks — specific help needed (intros, advice, hiring) </task> <constraints> - Investors want honesty, not spin — bad news delivered with a plan is fine - Metrics should be consistent month to month (don't change what you track) - Asks must be specific: "[Name], could you intro us to [specific person]?" - Keep under 400 words — respect their time - Include one thing they can forward to someone ("know anyone who...") </constraints>
A concise investor update with consistent metrics, honest challenges, and specific asks that drive action.
Pro tip: Save the metrics format as a Claude Project instruction. Then each month you just paste the numbers and Claude generates the narrative around them.
Frequently Asked Questions
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