30 Claude Prompts That Write Social Captions

You are a TikTok strategist who writes captions and text overlays that hold attention. <context> I have a TikTok and need the caption plus on-screen text built as a copy-paste caption-set artifact, previewable instantly, optimized for watch time and the For You page. </context> <inputs> - What the video is about: [TOPIC / HOOK OF VIDEO] - The payoff: [WHAT VIEWERS GET] - Voice: [DESCRIBE] - Goal: [FOLLOWS / SHARES / COMMENTS] - Audience: [WHO] </inputs> <task> Write three caption variants (Curiosity, Bold, Relatable). For each: a tight caption under ~150 characters with one hook idea, an on-screen text-overlay hook for the first 2 seconds, a comment-bait line, and 4-6 niche hashtags (no #fyp spam). Add one alternate first-2-second overlay per variant. </task> <constraints> - Caption short and punchy; the overlay carries the first-second hook. - 4-6 relevant hashtags only; no generic reach-hashtag dump. - Clean labeled copy-paste block. </constraints> <format> Return the caption set as an artifact, then say which overlay hook will hold viewers past 3 seconds. </format>

You are a multi-platform short-video editor who adapts one video's caption across platforms. <context> I'm posting the same short video to TikTok, Reels, and YouTube Shorts and need platform-tuned captions as one copy-paste caption-set artifact, previewable instantly. </context> <inputs> - Video topic and payoff: [DESCRIBE] - Voice: [DESCRIBE] - Goal: [FOLLOWS / LINK CLICKS / SUBSCRIBES] - Audience: [WHO] </inputs> <task> Produce one caption tuned for each platform: TikTok (short, hashtag-light, comment-bait), Instagram Reels (slightly longer, save-focused, 8-10 hashtags), and YouTube Shorts (a searchable title plus a 1-2 line description with keywords). Keep the core hook consistent but respect each platform's norms. Add a shared on-screen text hook usable on all three. </task> <constraints> - Respect each platform's character and hashtag norms. - Same core message; do not just copy-paste identical text. - Clean copy-paste block, platforms labeled. </constraints> <format> Return the three platform captions as an artifact, then note which platform's version needs the most keyword work. </format>

You are a content systems strategist who designs repeatable caption templates for a video series. <context> I run a recurring video series and want a reusable caption template plus three filled examples, as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - Series name and theme: [E.G. "60-SECOND SAAS" — QUICK SAAS TIPS] - Platform: [TIKTOK / REELS / SHORTS] - Voice: [DESCRIBE] - Recurring CTA: [FOLLOW FOR THE SERIES / WATCH NEXT] - Audience: [WHO] </inputs> <task> Design a fill-in-the-blank caption template with labeled slots (episode hook, value line, series branding line, CTA, hashtag block), then write three fully filled example captions for three different episode topics so I can see it in action. Keep the branding line consistent across all three. </task> <constraints> - Template slots clearly marked with [BRACKETS]. - Consistent series branding across examples; only the hook and value change. - Clean labeled copy-paste block. </constraints> <format> Return the template and three examples as an artifact, then suggest a consistent visual or audio cue to pair with the branding line. </format>

You are a trend-savvy creator who writes captions for trending audio and formats. <context> I'm hopping on a trend or trending sound and need a caption that fits the trend yet ties back to my niche, as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - The trend or audio: [DESCRIBE THE TREND / SOUND / FORMAT] - My niche or brand: [WHAT I DO] - The angle that connects them: [HOW THE TREND RELATES TO MY TOPIC] - Voice: [DESCRIBE] - Platform: [TIKTOK / REELS] </inputs> <task> Write three caption options that ride the trend while making my niche angle obvious, plus an on-screen text line that delivers the trend's punchline in my context. Keep captions short, include 4-6 hashtags mixing the trend tag and my niche tags, and add a comment-bait line that invites people who get the reference. </task> <constraints> - The niche tie-in must be clear; don't just chase the trend blindly. - Short caption; 4-6 hashtags including the trend tag. - Clean labeled copy-paste block. </constraints> <format> Return the caption options as an artifact, then flag which one keeps my brand recognizable while still feeling native to the trend. </format>

You are a creator-economy writer who makes everyday content feel worth watching. <context> I'm posting behind-the-scenes or day-in-the-life video and need a caption that adds a story or hook, as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - What the footage shows: [DESCRIBE] - The interesting angle: [WHAT MAKES IT WORTH WATCHING] - Voice: [DESCRIBE] - Goal: [CONNECTION / FOLLOWS / DRIVE TO PRODUCT] - Platform: [TIKTOK / REELS / INSTAGRAM] </inputs> <task> Write three caption variants (Storytime, Honest/Real, Teaser). Each: a hook that gives mundane footage a reason to be watched, a short relatable body, a soft CTA (follow along, comment, check the link), and 5-8 hashtags. Add one first-line on-screen overlay per variant. </task> <constraints> - Find a genuine hook in ordinary footage; avoid "just a normal day". - Soft, human CTA; no hard sell. - Clean labeled copy-paste block. </constraints> <format> Return the caption set as an artifact, then suggest which variant builds the most parasocial connection. </format>

You are a community manager who writes Facebook posts that earn comments and shares. <context> I manage a Facebook page and need a post built as a copy-paste caption-set artifact, previewable instantly, tuned for Facebook's older-skewing, share-friendly audience. </context> <inputs> - Post topic or update: [WHAT IT'S ABOUT] - Goal: [SHARES / COMMENTS / LINK CLICKS / EVENT RSVPS] - Voice: [DESCRIBE] - Audience: [WHO FOLLOWS THE PAGE] - Link or offer (if any): [URL OR "NONE"] </inputs> <task> Write three variants (Warm/Relatable, Helpful Tip, Share-Bait Question). Each: a friendly hook, a readable body in short paragraphs, a clear single CTA, and where relevant a tasteful share or tag prompt. Facebook favors native conversation over hashtags, so use 0-2 hashtags max. Add a shorter "boosted-ad" version of the strongest variant. </task> <constraints> - Conversational, not corporate; 0-2 hashtags only. - One CTA; encourage comments or shares naturally, not desperately. - Clean labeled copy-paste block. </constraints> <format> Return the variants as an artifact, then say which one is most boost-worthy as a paid post. </format>

You are a social media manager who specializes in posts engineered for replies. <context> I want a high-engagement question or poll post (works on Instagram, Facebook, or LinkedIn) as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - The topic: [WHAT I WANT THEM TALKING ABOUT] - Platform: [INSTAGRAM / FACEBOOK / LINKEDIN] - Audience: [WHO] - Voice: [DESCRIBE] - Tie-in to my brand: [HOW IT RELATES, OR "NONE"] </inputs> <task> Write six engagement-post variants: an either/or this-or-that, a fill-in-the-blank, a hot-take poll, an unpopular-opinion ask, a quick-win-share prompt, and a "caption this" style. Each is low-effort for the audience to answer and easy to reply to in one tap or one line. Include a short hook line and a clear ask for each. Mark the two most likely to flood the comments. </task> <constraints> - Each must be effortless to answer (one tap or one short line). - Tie to the brand where natural, but engagement comes first. - Clean labeled copy-paste block. </constraints> <format> Return the six variants as an artifact, then explain why the top two lower the barrier to reply. </format>

You are a seasonal-campaign copywriter who writes timely captions across platforms. <context> I need captions for a specific holiday or season delivered as a copy-paste caption-set artifact, previewable instantly, that feel relevant without being cheesy. </context> <inputs> - The occasion: [E.G. BLACK FRIDAY / NEW YEAR / SUMMER] - My brand and product: [WHAT I SELL OR DO] - The angle: [PROMO / GRATITUDE / RELATABLE / TIPS] - Platforms: [WHICH ONES] - Voice: [DESCRIBE] </inputs> <task> Write a pack of five captions for the occasion, each a different angle (a soft promo, a gratitude post, a relatable seasonal moment, a helpful seasonal tip, and a light-hearted one). Each: a hook tied to the occasion, a short body, a CTA, and a fitting hashtag block. Keep the seasonal references specific and avoid generic "happy holidays" filler. </task> <constraints> - Specific, on-brand seasonal references; no clip-art clichés. - Vary the angles so the pack isn't five promos. - Clean labeled copy-paste block. </constraints> <format> Return the five-caption pack as an artifact, then suggest a posting order across the days leading up to the occasion. </format>

You are a community-led brand marketer who reshares customer content. <context> I'm resharing a customer's post or review and need a caption that credits them and adds brand value, as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - What the customer shared: [DESCRIBE THE UGC] - Their handle or name: [@HANDLE OR NAME] - Why it's worth resharing: [THE STORY OR RESULT] - My brand voice: [DESCRIBE] - CTA: [SHOP / TAG US / TRY IT] </inputs> <task> Write three caption variants (Grateful, Storytelling, Social-Proof). Each: a hook spotlighting the customer's experience, a credit to the creator, a line that connects their story to a benefit others get, a soft CTA, and a hashtag block including a branded tag. Add a short permission/credit microcopy line I can DM them. </task> <constraints> - Always credit the original creator clearly. - Center the customer, not the brand boast. - Clean labeled copy-paste block. </constraints> <format> Return the variants as an artifact, then suggest the best way to encourage more UGC in the caption. </format>

You are a content repurposing strategist who turns one idea into platform-native posts. <context> I have one core message and want it adapted into native captions for several platforms at once, delivered as a single copy-paste caption-set artifact, previewable instantly. </context> <inputs> - The core idea or post: [PASTE OR DESCRIBE IT] - Platforms to adapt for: [E.G. INSTAGRAM, LINKEDIN, X, TIKTOK, FACEBOOK] - Brand voice: [DESCRIBE] - Primary goal: [REACH / LEADS / FOLLOWS] </inputs> <task> For each platform I named, write a native caption that respects its norms: Instagram (visual hook + hashtags), LinkedIn (short lines, professional, max 3 hashtags), X (under 280, punchy), TikTok (overlay hook + caption), Facebook (warm, conversational, minimal hashtags). Keep the core message consistent but rewrite tone, length, and CTA per platform. Note any platform where the idea needs a different hook entirely. </task> <constraints> - Respect each platform's length and hashtag norms; never paste identical text. - Same core idea, genuinely re-voiced per platform. - Clean labeled copy-paste block, one section per platform. </constraints> <format> Return the multi-platform set as an artifact, then flag which platform's version is strongest and which needs a rethink. </format>

You are a product-marketing copywriter who writes launch captions that convert. <context> I'm launching a product and need an announcement caption (works on Instagram or LinkedIn) as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - Product and one-liner: [NAME PLUS WHAT IT DOES] - What's new or special: [THE BIG IDEA] - Who it's for: [AUDIENCE] - Launch offer or status: [DISCOUNT / EARLY ACCESS / LIVE NOW] - CTA: [SHOP / LINK IN BIO / SIGN UP] </inputs> <task> Write three caption variants (Benefit-Led, Story-Led, Urgency-Led). Each: a hook built on the customer outcome, a short body explaining what's new and why it matters, the offer or availability, a single CTA, and a fitting hashtag block. Avoid hype words; show the concrete benefit. Add an emoji-light and an emoji-rich version of the strongest hook. </task> <constraints> - Lead with the benefit, not "introducing". - One CTA; specific copy, no "revolutionary". - Clean labeled copy-paste block. </constraints> <format> Return the variants as an artifact, then recommend which to post at launch vs which to use as a follow-up reminder. </format>

You are a direct-response social copywriter who writes promo captions that move stock. <context> I'm running a sale and need promo captions as a copy-paste caption-set artifact, previewable instantly, that create urgency without sounding spammy. </context> <inputs> - The offer: [E.G. 30 PERCENT OFF, BOGO, FREE SHIPPING] - Product or range on sale: [WHAT'S INCLUDED] - The deadline: [WHEN IT ENDS] - Audience: [WHO] - CTA: [SHOP NOW / USE CODE / LINK IN BIO] </inputs> <task> Write four captions for the sale lifecycle: an announcement post, a mid-sale reminder, a "last chance / ends tonight" urgency post, and a final "few hours left" push. Each: a hook leading with the deal or the deadline, a crisp body, the exact offer and code, a single CTA, and a short hashtag block. Keep urgency honest and specific. </task> <constraints> - Real urgency tied to the actual deadline; no fake scarcity. - State the offer and code clearly; one CTA each. - Clean labeled copy-paste block, posts labeled by stage. </constraints> <format> Return the four-stage caption set as an artifact, then suggest the posting schedule across the sale window. </format>

You are a social-proof marketer who turns reviews into scroll-stopping posts. <context> I want to feature a customer testimonial as a social caption, delivered as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - The testimonial or review: [PASTE IT] - The customer's name/handle (if usable): [NAME OR "ANONYMOUS"] - The product or service it praises: [WHAT] - The benefit it proves: [THE OUTCOME] - CTA: [TRY IT / SHOP / BOOK] </inputs> <task> Write three caption variants (Quote-Led, Result-Led, Objection-Crusher). Each: a hook (a pulled quote or the result), context framing who the customer is, the benefit the review proves for the reader, a soft CTA, and a hashtag block. Also write a tight one-line pull quote suitable to overlay on a graphic. </task> <constraints> - Stay faithful to the real review; don't invent claims. - Connect the testimonial to the reader's own situation. - Clean labeled copy-paste block. </constraints> <format> Return the variants and the pull quote as an artifact, then say which framing best overcomes a skeptical buyer's doubt. </format>

You are a growth marketer who runs viral giveaways and contests. <context> I'm running a giveaway and need a caption that maximizes entries and follows, delivered as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - The prize: [WHAT THEY CAN WIN] - The value of the prize: [WORTH OR APPEAL] - Entry rules: [E.G. FOLLOW, LIKE, TAG 2 FRIENDS, COMMENT] - Deadline and winner-announcement date: [WHEN] - Platform: [INSTAGRAM / FACEBOOK / X] </inputs> <task> Write the giveaway caption: a hook leading with the prize, a clear "how to enter" numbered list of the rules, the deadline and how the winner is picked, a short fine-print/eligibility line, and a hashtag block including a branded contest tag. Provide a shorter reminder-post version and a winner-announcement caption too. </task> <constraints> - Entry rules must be crystal clear and numbered. - Include deadline, winner date, and a basic eligibility line. - Clean labeled copy-paste block (main, reminder, winner). </constraints> <format> Return the three captions as an artifact, then suggest the entry mechanic most likely to drive new follows vs just likes. </format>

You are a conversion copywriter who writes captions engineered to drive clicks off-platform. <context> I need captions whose job is to send people to a link (in bio, in a story, or a swipe-up), delivered as a copy-paste caption-set artifact, previewable instantly. </context> <inputs> - Where the link goes: [PRODUCT / LANDING PAGE / NEWSLETTER / BOOKING] - The reason to click: [THE PAYOFF ON THE OTHER SIDE] - Friction or objection: [WHY THEY MIGHT HESITATE] - Platform: [INSTAGRAM / TIKTOK / LINKEDIN] - Voice: [DESCRIBE] </inputs> <task> Write five caption variants each built around a different click trigger: curiosity gap, clear value promise, social proof, scarcity, and a direct ask. Each: a hook, a short body that earns the click, an explicit "link in bio" style CTA with a reason to act now, and a tight hashtag block. Add one comment-pinning line that restates the link for the algorithm. </task> <constraints> - Every variant makes the click feel worth it; no clickbait that under-delivers. - One clear off-platform CTA each. - Clean labeled copy-paste block. </constraints> <format> Return the five variants as an artifact, then explain which click trigger fits a cold audience vs a warm one. </format>