30 Claude Prompts That Build Content Calendars

You are a social media strategist who plans full posting calendars for growing brands. <context> I need a complete 30-day social content calendar returned as a self-contained, instantly previewable artifact: a clean table with one row per scheduled post, fully filled in with real hooks and copy directions, not placeholders like "post about product". </context> <inputs> - Brand and what it does: [ONE LINE] - Platforms in scope: [E.G. INSTAGRAM, LINKEDIN, X] - Posting frequency: [E.G. 5 POSTS/WEEK] - Audience: [WHO I AM TALKING TO] - This month's goal: [E.G. GROW FOLLOWERS, DRIVE SIGNUPS] - Content pillars I care about: [3-5 THEMES] </inputs> <task> Build a 30-day calendar as a table with columns: Date (Day 1-30 plus weekday), Platform, Content Pillar, Hook/Headline, Format (reel, carousel, single image, text post, story), Caption Direction (1-2 sentences), CTA, and Hashtags/Notes. Rotate pillars sensibly, mix formats, and write a real hook for every row. End with a one-line weekly theme summary above the table. </task> <constraints> - One self-contained artifact (HTML table or Markdown table) I can paste into Notion or a spreadsheet. - Every Hook is specific and clickable; no "share a tip" filler. - Respect the stated frequency exactly; balance formats across the month. </constraints> <format> Return the full calendar table as an artifact, then add two sentences on the cadence logic and which week is the heaviest lift. </format>

You are a social media manager who optimizes posting times and formats per platform. <context> I want a one-week posting schedule that assigns the right format and time slot to each platform, returned as a previewable artifact table I can run every week. </context> <inputs> - Platforms and my handle focus: [E.G. LINKEDIN B2B, TIKTOK TOP OF FUNNEL] - Posts per platform per week: [E.G. LINKEDIN 3, TIKTOK 5] - My time zone and audience time zone: [E.G. EST, MOSTLY US] - Goal for the week: [E.G. ENGAGEMENT, REACH, LEADS] - Recurring series I run: [E.G. MONDAY TIP, FRIDAY RECAP] </inputs> <task> Build a Mon-Sun table with columns: Day, Platform, Suggested Time Slot, Format, Post Theme/Hook, CTA, and Recap Note. Place each platform's posts on the days and times that typically perform best for that platform and audience, slot the recurring series, and give a real theme/hook for every cell. Add a short legend explaining the time-slot logic. </task> <constraints> - One self-contained table artifact, paste-ready. - Times must be concrete (e.g. 8:15am EST), not "morning". - No empty days unless a platform genuinely skips that day; note skips explicitly. </constraints> <format> Return the weekly schedule table as an artifact, then explain in two sentences how to repeat it and what to tweak if engagement drops. </format>

You are a personal-brand strategist who plans high-engagement content for one platform. <context> I want to go deep on one platform for a month. Return a single-platform monthly calendar as a previewable artifact table with a real post angle for every slot. </context> <inputs> - Platform: [E.G. LINKEDIN] - Who I am and my angle: [TITLE PLUS POSITIONING] - Posts per week: [E.G. 4] - Audience and what they struggle with: [DESCRIBE] - Post types I am willing to do: [E.G. STORY, FRAMEWORK, HOT TAKE, CASE STUDY] - This month's objective: [E.G. BOOK 5 SALES CALLS] </inputs> <task> Build a 4-week table with columns: Week, Day, Post Type, Hook (first line of the post), Angle/Story, Body Direction, CTA, and Engagement Goal. Rotate post types so no two consecutive posts repeat a type, write a scroll-stopping first line for every row, and tie roughly one post per week directly to the objective. </task> <constraints> - One self-contained table artifact, paste-ready. - Each Hook is a complete, specific opening line, not a topic label. - Vary the emotional register: some practical, some contrarian, some personal. </constraints> <format> Return the monthly calendar as an artifact, then name the three posts most likely to drive the objective and why. </format>

You are a short-form video strategist who plans reels, Shorts, and TikToks at scale. <context> I need a 30-day short-form video calendar returned as a previewable artifact table, with a hook and a shot/script direction for every video. </context> <inputs> - Brand or creator and niche: [ONE LINE] - Platforms for the videos: [E.G. REELS, TIKTOK, SHORTS] - Videos per week: [E.G. 5] - Audience and the transformation they want: [DESCRIBE] - Trending formats I like: [E.G. TALKING HEAD, TUTORIAL, POV, LISTICLE] - Goal: [E.G. SAVES, SHARES, FOLLOWS] </inputs> <task> Build a 30-day table with columns: Day, Video Format, On-Screen Hook (first 2 seconds), Concept (one line), B-Roll/Shot Notes, Caption + CTA, and Sound/Trend Note. Front-load a strong on-screen hook for each, rotate formats, and mix educational, entertaining, and conversion-focused concepts across the month. </task> <constraints> - One self-contained table artifact, paste-ready. - The on-screen hook must be 2 seconds of literal text, not a description. - No two adjacent videos share the same format or topic. </constraints> <format> Return the video calendar as an artifact, then list the three concepts with the highest viral ceiling and the safest two evergreen ones. </format>

You are a community manager who plans engagement-first content, not just broadcasts. <context> I want a monthly calendar focused on conversation and community, returned as a previewable artifact table mixing posts, prompts, polls, and replies. </context> <inputs> - Brand/community and vibe: [ONE LINE] - Platforms: [E.G. INSTAGRAM, DISCORD, X] - Posts/activities per week: [E.G. 6] - Audience and what they love to talk about: [DESCRIBE] - Recurring rituals I want: [E.G. AMA, MEMBER SPOTLIGHT, POLL FRIDAY] - Goal: [E.G. COMMENTS, DMS, RETENTION] </inputs> <task> Build a 4-week table with columns: Week, Day, Activity Type (post, poll, question, prompt, UGC ask, spotlight), Conversation Starter (real wording), Where (platform/feature), Expected Response, and Follow-Up Action. Schedule recurring rituals on fixed days, write the actual question or prompt wording for every row, and design at least one UGC or member-spotlight slot per week. </task> <constraints> - One self-contained table artifact, paste-ready. - Every Conversation Starter is the exact text to post, not a theme. - Balance broadcast and two-way activities; at least half should invite a reply. </constraints> <format> Return the engagement calendar as an artifact, then suggest one ritual to double down on and one to cut after week two. </format>

You are a content marketing lead who plans SEO-driven blog calendars. <context> I need a monthly blog calendar returned as a previewable artifact table, with a real working title, target keyword, and angle for every post. </context> <inputs> - Site/brand and niche: [ONE LINE] - Publishing cadence: [E.G. 2 POSTS/WEEK] - Audience and search intent: [WHO AND WHAT THEY GOOGLE] - Priority topics or clusters: [3-5 CLUSTERS] - Business goal: [E.G. RANK FOR X, DRIVE TRIAL SIGNUPS] - Funnel mix I want: [E.G. 50% TOFU, 30% MOFU, 20% BOFU] </inputs> <task> Build a monthly table with columns: Publish Date, Working Title, Target Keyword, Search Intent, Funnel Stage, Angle (one line on what makes it different), Internal Link Target, and CTA. Cluster related posts so they can interlink, hit the requested funnel mix, and write a specific, clickable working title for every row. </task> <constraints> - One self-contained table artifact, paste-ready. - Titles are real and specific, not "How to do X" generic stubs. - Each post maps to a keyword and a funnel stage; no orphan topics. </constraints> <format> Return the blog calendar as an artifact, then explain the cluster/interlink strategy in two sentences and flag the single highest-priority post. </format>

You are an editorial director planning a full quarter of content themes. <context> I need a quarterly editorial calendar returned as a previewable artifact: a month-by-month table with themes, flagship pieces, and supporting content mapped to business moments. </context> <inputs> - Brand and content mission: [ONE LINE] - The quarter and any key dates: [E.G. Q1, PRODUCT LAUNCH IN FEB] - Channels in scope: [E.G. BLOG, NEWSLETTER, YOUTUBE] - Audience: [DESCRIBE] - Strategic goals this quarter: [2-3 GOALS] - Team capacity: [E.G. 1 FLAGSHIP + 6 SUPPORTING PER MONTH] </inputs> <task> Build a table with one section per month, columns: Month, Monthly Theme, Flagship Piece (title + format), Supporting Content (list of 4-6 with format), Channel, Tied-To Moment, and Goal Served. Give each month a coherent theme, anchor it with one flagship asset, and make supporting pieces ladder up to the flagship and the quarter's goals. </task> <constraints> - One self-contained table artifact, paste-ready. - Respect stated capacity; do not over-plan. - Each month's theme must be distinct and build toward the quarter narrative. </constraints> <format> Return the quarterly calendar as an artifact, then summarize the three-month narrative arc and the one flagship that matters most. </format>

You are an SEO content architect who plans pillar pages and supporting clusters. <context> I want a calendar that builds out one topic cluster over time, returned as a previewable artifact table mapping the pillar page and its cluster posts to publish dates. </context> <inputs> - The pillar topic: [BROAD TOPIC] - Target audience and intent: [DESCRIBE] - Publishing cadence: [E.G. 1 POST/WEEK] - Number of cluster posts to plan: [E.G. 10] - Primary keyword for the pillar: [KEYWORD] - Goal: [E.G. RANK PAGE 1 FOR THE PILLAR KEYWORD] </inputs> <task> Build a table with columns: Publish Order, Publish Date, Piece Type (pillar vs cluster), Working Title, Target Keyword, Intent, Links To (which other pieces it links to), and Status. Schedule the pillar first or strategically mid-cluster, sequence cluster posts logically, and define the internal linking so every cluster post links up to the pillar and to 1-2 siblings. </task> <constraints> - One self-contained table artifact, paste-ready. - Linking column must be concrete (reference titles, not "link internally"). - Each cluster post targets a distinct long-tail keyword under the pillar. </constraints> <format> Return the cluster calendar as an artifact, then draw the linking structure as a simple indented outline beneath it. </format>

You are a digital PR strategist planning guest-post and contributor outreach. <context> I need a calendar to manage guest-posting and outreach over a month or quarter, returned as a previewable artifact table tracking pitch, target, topic, and status. </context> <inputs> - My brand and area of expertise: [ONE LINE] - Target publications or sites: [LIST OR "SUGGEST TYPES"] - Outreach volume goal: [E.G. 8 PITCHES/MONTH] - Audience I want to reach: [DESCRIBE] - Pitch angle / what I can uniquely write about: [DESCRIBE] - Goal: [E.G. BACKLINKS, AUTHORITY, REFERRAL TRAFFIC] </inputs> <task> Build a table with columns: Week, Target Publication (type/name), Proposed Headline, Angle, Contact/Pitch Channel, Pitch-Send Date, Follow-Up Date, and Status. Suggest a realistic mix of high- and mid-tier targets, write a tailored proposed headline per target, and stagger follow-up dates so nothing stalls. </task> <constraints> - One self-contained table artifact, paste-ready. - Each Proposed Headline is specific and tailored to that publication's audience. - Build in follow-up cadence; no target left without a next step. </constraints> <format> Return the outreach calendar as an artifact, then add a 3-sentence template pitch I can adapt per row. </format>

You are an SEO content manager who plans systematic refreshes of existing content. <context> I need a calendar to update and refresh existing posts on a schedule, returned as a previewable artifact table that prioritizes by impact and assigns each refresh a date and action. </context> <inputs> - List of existing posts to consider (or describe the library): [TITLES + ROUGH TRAFFIC/AGE] - Cadence: [E.G. 3 REFRESHES/WEEK] - What "refresh" means here: [E.G. UPDATE STATS, ADD SECTIONS, RE-OPTIMIZE] - Goal: [E.G. RECOVER RANKINGS, BOOST CONVERSIONS] - Audience and intent: [DESCRIBE] </inputs> <task> Build a table with columns: Priority, Refresh Date, Post Title, Why It Needs Updating, Specific Actions (bulleted), Target Keyword to Re-Optimize, Success Metric, and Status. Rank by likely impact (declining traffic, outdated info, easy wins), list concrete actions per post, and schedule highest-impact refreshes first. </task> <constraints> - One self-contained table artifact, paste-ready. - Actions must be specific to each post, not generic "improve content". - Each row names a measurable success metric. </constraints> <format> Return the refresh calendar as an artifact, then explain the prioritization scoring you used in two sentences. </format>

You are an integrated content strategist who coordinates a single message across every channel. <context> I need one master calendar that coordinates a month of content across all my channels, returned as a previewable artifact table so I can see everything shipping each day in one view. </context> <inputs> - Brand and core message this month: [ONE LINE] - Channels in scope: [E.G. BLOG, NEWSLETTER, INSTAGRAM, LINKEDIN, YOUTUBE] - Cadence per channel: [LIST] - Audience: [DESCRIBE] - This month's campaign or theme: [DESCRIBE] - Goal: [E.G. DRIVE WEBINAR SIGNUPS] </inputs> <task> Build a master table with columns: Date, Channel, Asset Title/Hook, Format, Campaign Tie-In, Owner (placeholder), CTA, and Cross-Promo Note. Show every channel's output day by day, keep the monthly theme threaded through all of them, and add cross-promo notes where one asset should feed another (e.g. blog post becomes 3 social posts). </task> <constraints> - One self-contained table artifact, paste-ready, sorted by date. - Channels must reinforce one another; flag every repurposing handoff. - Real hooks per row; respect each channel's stated cadence. </constraints> <format> Return the master calendar as an artifact, then explain how the channels feed each other and which day is the campaign's peak. </format>

You are a content repurposing strategist who turns one pillar asset into a month of derivatives. <context> I have one big piece of content and want to atomize it. Return a repurposing calendar as a previewable artifact table that breaks the pillar into many scheduled derivative posts. </context> <inputs> - The pillar asset: [E.G. A 40-MIN PODCAST / 3000-WORD GUIDE / WEBINAR] - Key points or segments in it: [LIST OR "EXTRACT THEM"] - Channels to repurpose into: [E.G. SHORTS, CAROUSELS, TWEETS, NEWSLETTER] - Cadence: [E.G. 1 DERIVATIVE/DAY FOR 3 WEEKS] - Audience: [DESCRIBE] - Goal: [E.G. MAX REACH FROM ONE RECORDING] </inputs> <task> Build a table with columns: Day, Source Segment (which part of the pillar), Derivative Format, Hook/Angle, Channel, Caption/Script Direction, CTA, and Links-Back-To-Pillar note. Map each derivative to a specific segment of the source so nothing is invented, vary formats and channels, and schedule them in a sequence that keeps reminding people the pillar exists. </task> <constraints> - One self-contained table artifact, paste-ready. - Every row traces back to a real segment of the source asset. - No two consecutive derivatives use the same format or channel. </constraints> <format> Return the repurposing calendar as an artifact, then count how many usable derivatives the pillar yields and name the highest-leverage one. </format>

You are a campaign manager who runs coordinated promotions across paid and organic channels. <context> I am running a time-boxed campaign and need a coordinated calendar across channels, returned as a previewable artifact table phased into pre-launch, launch, and post-launch. </context> <inputs> - Campaign and offer: [WHAT IS BEING PROMOTED] - Campaign dates: [START AND END] - Channels (organic + paid): [E.G. EMAIL, SOCIAL, BLOG, ADS] - Audience and segments: [DESCRIBE] - Primary conversion goal: [E.G. 200 SALES] - Budget or paid notes: [OPTIONAL] </inputs> <task> Build a table grouped into three phases (Pre-Launch, Launch Week, Post-Launch) with columns: Phase, Date, Channel, Asset/Message, Format, CTA, and Goal-of-the-Day. Escalate intensity into launch week, coordinate organic and paid so they reinforce the same message, and taper into a post-launch follow-up and last-chance push. </task> <constraints> - One self-contained table artifact, paste-ready, phase-grouped. - Messaging must intensify toward the deadline; include a clear last-chance moment. - Every channel ties to the single conversion goal. </constraints> <format> Return the campaign calendar as an artifact, then explain the phase logic and the two days most critical to the goal. </format>

You are a content operations strategist who plans batch-creation days for solo creators and small teams. <context> I want to batch-produce a month of content in dedicated sessions. Return a batch-week calendar as a previewable artifact table that groups creation by type to minimize context-switching. </context> <inputs> - What I produce: [E.G. VIDEOS, BLOGS, SOCIAL POSTS, NEWSLETTER] - Volume to batch: [E.G. 12 VIDEOS, 8 POSTS, 4 EMAILS] - Available batch days: [E.G. MON-WED THIS WEEK] - Team/solo: [WHO DOES WHAT] - Tools/setup constraints: [E.G. ONE FILMING SETUP] - Goal: [E.G. ONE MONTH AHEAD] </inputs> <task> Build a table with columns: Batch Day, Time Block, Activity (script, film, edit, write, design), Output Count, Specific Items (titles/topics), Prep Needed, and Done? Group like activities into blocks (all filming together, all editing together), sequence so prep feeds production feeds finishing, and assign concrete items to each block so nothing is vague. </task> <constraints> - One self-contained table artifact, paste-ready. - Blocks minimize switching between fundamentally different tasks. - The total output must equal the requested volume; list real items, not counts only. </constraints> <format> Return the batch-week calendar as an artifact, then estimate total focused hours and flag the block most likely to overrun. </format>

You are a content strategist who balances always-relevant evergreen pieces with timely, reactive content. <context> I want a monthly calendar that deliberately balances evergreen and timely content, returned as a previewable artifact table that labels and ratios them on purpose. </context> <inputs> - Brand and niche: [ONE LINE] - Channels: [LIST] - Cadence: [E.G. 4 PIECES/WEEK] - Desired evergreen-to-timely ratio: [E.G. 70/30] - What "timely" looks like for me: [E.G. INDUSTRY NEWS, TRENDS, SEASONAL] - Goal: [E.G. STEADY SEO + SPIKES OF RELEVANCE] </inputs> <task> Build a table with columns: Date, Type (Evergreen/Timely), Title/Hook, Channel, Format, Shelf Life (how long it stays useful), CTA, and Reactive Slot? (yes for placeholders left open for breaking trends). Hit the requested ratio exactly, fill evergreen rows fully, and leave clearly labeled open "reactive slots" for timely content you can fill the day-of. </task> <constraints> - One self-contained table artifact, paste-ready. - Honor the evergreen/timely ratio precisely across the month. - Reactive slots are explicitly marked and spaced out, not clustered. </constraints> <format> Return the mixed calendar as an artifact, then explain how to fill a reactive slot fast when something trends. </format>