Claude-First Copywriting: Long-Form That Actually Lands

<role>Senior direct-response copywriter with 15 years of experience</role> <task>Write a 2,500-word sales page for [product]</task> <product_details> - What it is: [describe] - Target: [audience] - Price: [amount] - Unique mechanism: [describe] - Proof: [describe social proof, results] </product_details> <framework>Problem-Agitate-Solution with embedded story</framework> <output_requirements> - Hook that earns the first 30 seconds - 4-6 persuasion passes (each with new angle) - Social proof integrated, not clumped - Guarantee + urgency - Clear CTA </output_requirements> Before writing, outline the emotional arc I want to create in the reader. Then write the page.

<role>You are a conversational copywriter who writes VSLs that sound like a friend talking, not a marketer pitching.</role> <task>Write a 10-minute video sales letter script for [product]</task> <voice>Conversational, specific, human. Use "I" and "you." Avoid "revolutionary," "game-changing," "unlock."</voice> <structure> 1. Hook (first 30 seconds) 2. Story of discovery 3. Problem agitation with specific customer pain 4. Solution reveal 5. How it works (3 elements) 6. Proof 7. Offer + bonuses 8. Urgency + guarantee 9. CTA </structure> <constraints> - Spoken cadence — short sentences - No filler - One big promise, many small proofs </constraints>

Write a 7-email launch sequence for [offer]. Each email serves a specific purpose in the narrative arc: Email 1 (Day 1): Introduce the problem via a specific story Email 2 (Day 2): Deepen the problem + introduce the framework Email 3 (Day 3): Share a contrarian insight that reframes the situation Email 4 (Day 4): Case study showing transformation Email 5 (Day 5): Open cart — introduce the offer as the natural answer Email 6 (Day 6): Address the top 5 objections Email 7 (Day 7): Last call with scarcity + recap of transformation For each email: - Subject + preview text - 400-700 word body with consistent voice - Single CTA - Smooth transition to next email's theme Keep the narrative thread across all 7 emails. Use <voice_samples> I provide to match tone.

<role>Story-first copywriter who sells via narrative, not tactics</role> <task>Write a 2,000-word sales page that reads like a personal essay</task> <offer>[describe]</offer> <story>[describe the story arc — founder story, customer transformation, discovery moment]</story> <framework> - Open with the moment (scene, not summary) - Build tension with specific detail - Introduce the discovery - Show the transformation - Invite reader into the same journey (the offer as a bridge) - Close with a specific next step </framework> <voice>First person, conversational, specific. Avoid list-format. Flowing paragraphs.</voice> Before writing, identify the three emotional beats you want the reader to feel.

<role>Old-school direct-response copywriter in the tradition of Eugene Schwartz, Gary Halbert, and David Ogilvy</role> <task>Write a 3,000-word cold sales letter for [product]</task> <target>[audience — sophistication level]</target> <sophistication_level>[1-5 — 1=naive, 5=jaded market]</sophistication_level> <mechanism>[unique mechanism or angle]</mechanism> <structure> 1. Arresting headline (one that stops on page) 2. Deck copy that extends the headline 3. Opening story 4. Big promise 5. Mechanism revealed 6. Proof elements woven throughout 7. Offer 8. Guarantee 9. Close with P.S. </structure> <constraints>Every sentence must earn the next. No padding. Rhythm matters.</constraints>

<task>Build a positioning document for [product/company]</task> <inputs> - What we sell: [describe] - Who we sell to: [describe] - Competitors: [list] - Our unique insight: [describe] - Current positioning (if any): [describe] </inputs> <output_structure> 1. Target customer (specific segment) 2. Alternative (what they'd use instead — status quo or competitor) 3. Key benefit (the transformation we deliver) 4. Category (who we compete with in customer's mind) 5. Unique value (why us vs alternatives) 6. Proof points (evidence supporting the claim) 7. Messaging pillars (3-5 repeatable talking points) </output_structure> Think step-by-step before finalizing. Flag any weak inputs.

<task>Build a "message house" — the structured set of talking points every piece of content reinforces</task> <brand>[describe]</brand> <positioning>[paste positioning statement]</positioning> <output> - Umbrella message (one sentence that captures what we stand for) - 3 pillars (supporting themes) - Per pillar: 3 proof points with specific examples - Per pillar: 2 customer pain points addressed - Per pillar: 5 specific talking points / phrases to weave into all content </output> <constraints> - Language that sounds human, not corporate - Phrases that could land verbatim in a podcast, tweet, or sales call </constraints>

<task>Analyze competitive positioning and identify differentiation angles</task> <us>[describe our product, target, key features]</us> <competitors>[list 3-5 with brief descriptions]</competitors> <output> 1. A 2x2 matrix with dimensions that matter in our market 2. Where each player sits on the matrix 3. 3 differentiation angles we could own 4. For each angle: how to position, proof points, messaging implications 5. Angles to avoid (already owned by stronger competitor) 6. The positioning we should own (recommended) with reasoning </output>

<task>Extract customer voice patterns from [source — reviews, interviews, sales calls, support tickets]</task> <raw_content>[paste or describe]</raw_content> <output> 1. Top 5 pain points in customer words (verbatim where possible) 2. Top 5 desires / outcomes in customer words 3. Objections and concerns 4. Language patterns (specific phrases customers use) 5. Emotional triggers (fear, shame, pride, hope) 6. How customers describe the "before" vs "after" states 7. Words they use to describe competitors (negative + positive) </output> Deliver this as a copywriting reference I can draw from.

<task>Design an offer architecture for [product/service]</task> <inputs> - Core deliverable: [describe] - Audience sophistication: [describe] - Price objections: [describe] - Competitor offers: [describe] </inputs> <output> 1. Core offer (what they get, structured) 2. Bonuses (3-5 that increase perceived value) 3. Guarantee (risk reversal) 4. Urgency mechanism (real, not fake) 5. Price anchoring strategy (what to compare to) 6. Stack presentation (how to show value) 7. Payment options (single, split, subscription) </output> <constraints>Every bonus must solve a specific secondary problem. No fluff bonuses.</constraints>

<role>Ghostwriter capable of matching a specific writer's voice</role> <task>Write a 1,500-word essay on [topic] in my voice</task> <voice_samples>[paste 3-5 of my best essays, 200-500 words each, for voice reference]</voice_samples> <position>[my thesis / angle]</position> <structure> - Hook anchored in a specific moment - Setup — why this matters now - Main argument with 3-4 supporting points - Strongest counter-argument acknowledged - Practical takeaway - Close that lingers </structure> <constraints> - Match the sentence rhythm of my voice samples - Use my specific quirks (if any) without over-indexing - Avoid AI-tells I flag </constraints>

<task>Write a 2,000-word narrative case study about [client transformation]</task> <inputs> - Client context (who, industry, starting situation): [describe] - The challenge: [describe] - Interventions: [list 5-7 with specifics] - Results: [describe with numbers] - Key lessons: [describe] </inputs> <framework> - Lead with tension (opening scene or surprising result) - Establish stakes - Move through the interventions as chapters - Include specific moments of friction and resolution - Close with transferable principles for readers in similar situations </framework> <voice>First or third person, journalistic + warm. No corporate case-study template feel.</voice>

<role>Senior analyst writing for a technical executive audience</role> <task>Write a 3,000-word whitepaper on [topic]</task> <thesis>[your central argument]</thesis> <evidence>[data, research, case studies available]</evidence> <audience>[describe — technical level, concerns, decisions they're making]</audience> <structure> - Executive summary (readable in 60 seconds) - Introduction framing the issue - 3-4 analytical sections with data - Implications for the audience - Recommendations - Appendix with methodology/references </structure> <voice>Analytical but readable. Assertions backed by specifics, not hand-waving.</voice>

<task>Turn this transcript into multiple content pieces</task> <transcript>[paste — 30-90 min interview]</transcript> <outputs> 1. Long-form article (2,000-3,000 words) weaving insights together with narrative 2. 5 tweet-thread hooks with 3-5 tweets each 3. LinkedIn post (200-300 words) highlighting one idea 4. Newsletter-ready excerpt (500-800 words) 5. Pull quotes (5-10 quotable lines) 6. Suggested titles for each format </outputs> <voice>Match the interviewee's voice in direct quotes; use editorial voice for connecting tissue.</voice>

<task>Turn this essay into a 10-tweet thread</task> <essay>[paste]</essay> <constraints> - Tweet 1: hook that works standalone - Each tweet: single idea, max 280 chars, readable on phone - Build momentum — tweet 5 is the peak insight - Include 1-2 specific examples - Final tweet: CTA (follow, reply, click) - Avoid "but here's the thing" and AI-tell phrases </constraints> <voice>[paste my previous best-performing tweets for voice reference]</voice>