Elevate Your Design Process with Claude AI
35 structured Claude prompts for website design, UI/UX, brand systems, design critiques, wireframing, and accessibility audits, built to leverage Claude's analytical depth.
In short: This page contains 35 copy-paste ready prompts, organized into 7 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Drafted with AI writing assistance and checked against our editorial policy.
UI/UX Design
5 promptsLanding Page Wireframe Brief
1/35โจ What it does
Claude writes a section-by-section landing brief for [PRODUCT NAME], covering layout, content order, and why each block exists for [SIGNUPS / SALES / DEMOS]. You sketch it in Figma and cut any section that does not serve the goal.
<context> Product: [PRODUCT NAME] Target audience: [DESCRIBE] Primary goal: [SIGNUPS / SALES / DEMOS] Tone: [PROFESSIONAL / PLAYFUL / MINIMAL / BOLD] Existing brand colors: [LIST OR "none yet"] </context> <task> Design a detailed wireframe brief for a landing page. For each section from top to bottom: 1. Hero section: headline formula, subheadline, CTA placement, hero image direction 2. Social proof bar: what type of proof (logos, stats, testimonials) and placement 3. Problem/solution section: structure for presenting the pain point and resolution 4. Feature showcase: recommend grid, alternating rows, or tabs and explain why 5. Testimonial section: format (cards, carousel, video) and what makes testimonials credible 6. Pricing or CTA section: layout and urgency mechanics 7. FAQ section: 5 objection-handling questions to include For each section, describe: layout (left/right/centered), approximate height, content hierarchy, and one design principle it follows. </task>
Pro tip: Use Claude's long context to paste your full brand guidelines alongside this prompt. Claude will keep every section aligned with your brand voice and visual identity.
User Flow Mapper
2/35โจ What it does
Claude maps every screen from [WHERE THE USER ENTERS] to [DESIRED ACTION], including friction, errors, and how people recover. You walk the path yourself and fix the one step that would make you quit.
<context> Product: [PRODUCT NAME] User goal: [WHAT THE USER WANTS TO ACCOMPLISH] Starting point: [WHERE THE USER ENTERS: homepage, ad, email link, etc.] End point: [DESIRED ACTION: purchase, signup, booking, etc.] </context> <task> Map the complete user flow from entry to completion: 1. List every screen/page the user encounters in order 2. For each screen, specify: - Primary action (what we want them to do) - Secondary action (acceptable alternative) - Information shown - Potential drop-off reasons - Micro-copy for CTAs and guidance text 3. Identify the 3 highest-friction points in this flow and suggest UX improvements for each 4. Map the error states: what happens when something goes wrong at each step 5. Design the "happy path" confirmation and the "recovery path" for abandoned flows Present as a numbered sequential flow with branching paths clearly marked. </task>
Pro tip: Claude excels at identifying edge cases. Ask it to list every possible error state and you will catch UX problems before development begins.
Mobile-First Responsive Strategy
3/35โจ What it does
Claude designs a mobile-first layout plan for your [LANDING PAGE / DASHBOARD / ECOMMERCE / BLOG / APP], with what changes at each screen size. You apply the mobile order first, then check the desktop version.
<context> Page type: [LANDING PAGE / DASHBOARD / ECOMMERCE / BLOG / APP] Key content elements: [LIST MAIN COMPONENTS] Primary user device split: [% MOBILE / % DESKTOP if known] </context> <task> Create a mobile-first responsive design strategy: 1. Mobile layout (320-480px): content priority order, what gets hidden/collapsed, touch target sizes, thumb-zone placement for key actions 2. Tablet layout (768-1024px): what expands, column changes, navigation shifts 3. Desktop layout (1280px+): full layout with sidebar options, hover states, expanded navigation 4. For each breakpoint, specify what content reflows, stacks, or disappears 5. Identify 3 components that need fundamentally different designs per breakpoint (not just resizing) 6. Recommend a navigation pattern that works across all breakpoints Include specific pixel dimensions and spacing tokens where relevant. </task>
Pro tip: Feed Claude your analytics data showing device split. It will prioritize the layout for your actual users rather than applying generic responsive rules.
Micro-Interaction Design Spec
4/35โจ What it does
Claude specifies default, hover, press, and disabled states for the [BUTTON / FORM / CARD / NAVIGATION / MODAL / TOGGLE], with timing that matches [DESCRIBE]. You implement the states and watch them once at real speed.
<context> Component: [BUTTON / FORM / CARD / NAVIGATION / MODAL / TOGGLE] Context: [WHERE IT APPEARS IN THE PRODUCT] Brand personality: [DESCRIBE: snappy, elegant, subtle, playful] </context> <task> Design the micro-interactions for this component: 1. Default state: appearance and behavior 2. Hover state: what changes and animation timing (ms) 3. Active/pressed state: visual feedback 4. Loading state: animation type and placeholder behavior 5. Success state: confirmation feedback (visual + optional haptic/sound) 6. Error state: how the error appears, shakes, color changes 7. Disabled state: visual treatment 8. Transition between states: easing function, duration, and property animated For each state provide: CSS properties that change, timing values, and easing curves. Explain how each micro-interaction reinforces the brand personality. </task>
Pro tip: Copy these specs directly into your design system documentation. Claude produces developer-ready values that bridge the designer-developer gap.
Design System Color Palette Generator
5/35โจ What it does
Claude builds a full color system from [HEX CODE or "suggest one"], with shades, contrast checks for [WCAG AA / WCAG AAA], and dark-mode pairs. You copy the hex values into your file and drop any shade that fails the brand.
<context> Brand: [BRAND NAME] Existing primary color: [HEX CODE or "suggest one"] Industry: [INDUSTRY] Tone: [CORPORATE / STARTUP / LUXURY / FRIENDLY / TECHNICAL] Accessibility requirement: [WCAG AA / WCAG AAA] </context> <task> Generate a complete design system color palette: 1. Primary color: 10 shades (50-900) with hex codes 2. Secondary color: 10 shades: complementary or analogous to primary, justify your choice 3. Neutral/gray scale: 10 shades for backgrounds, borders, and text 4. Semantic colors: success (green), warning (amber), error (red), info (blue): each with 3 shades (light, default, dark) 5. For every color combination used for text-on-background, verify WCAG contrast ratio and mark pass/fail 6. Provide dark mode variants for the entire palette 7. Name each token using a systematic naming convention (e.g., color-primary-500) Explain the color theory behind your choices and how they evoke the intended tone. </task>
Pro tip: Claude can verify contrast ratios mathematically. Ask it to flag every combination that fails your WCAG level so you catch accessibility issues at the design stage.
Brand Identity
5 promptsBrand Identity Brief Generator
6/35โจ What it does
Claude writes a brand brief for [COMPANY NAME] covering positioning, personality, voice, visual direction, and how you differ from [LIST 3-5]. You circle the lines that feel true and give the brief to whoever designs next.
<context> Company: [COMPANY NAME] Industry: [INDUSTRY] Target audience: [DESCRIBE IN DETAIL] Competitors: [LIST 3-5] Core differentiator: [WHAT MAKES YOU UNIQUE] Founder vision: [DESCRIBE THE FEELING YOU WANT THE BRAND TO EVOKE] </context> <task> Create a comprehensive brand identity brief: 1. Brand positioning statement (one sentence: For [audience], [brand] is the [category] that [differentiator] because [reason to believe]) 2. Brand personality: 5 adjectives with definitions of what each means for this brand 3. Brand voice guide: tone spectrum (formal โ casual, serious โ playful, etc.) with examples of how the brand speaks 4. Visual direction: mood board description (photography style, color feeling, typography personality, shape language) 5. Brand do's and don'ts: 5 of each with specific examples 6. Tagline options: 5 taglines with rationale for each 7. Competitive visual audit: how competitors look and where the white space is This brief should be detailed enough for a designer to create a logo and visual identity without further conversation. </task>
Pro tip: Use Claude's long context to paste competitor websites and materials. Claude can identify visual patterns across competitors and find the gap your brand should occupy.
Typography System
7/35โจ What it does
Claude pairs a heading and body font, sets a type scale, and writes responsive rules plus CSS variables for [WEB / PRINT / BOTH]. You install the fonts and test the scale on a real page.
<context> Brand personality: [DESCRIBE] Primary use: [WEB / PRINT / BOTH] Existing font: [NAME or "suggest"] Budget: [FREE FONTS ONLY / LICENSED OK] Accessibility priority: [HIGH / STANDARD] </context> <task> Design a complete typography system: 1. Font pairing recommendation: heading font + body font: explain why they work together 2. Type scale: define sizes from xs to 4xl with pixel values, line heights, and letter spacing 3. Heading styles: H1 through H6 with weight, size, line-height, margin, and use case 4. Body text: default, small, and large variants with optimal line-height for readability 5. UI typography: buttons, labels, captions, navigation, input fields 6. Responsive scaling rules: how sizes adjust across breakpoints 7. Accessibility: minimum sizes, contrast requirements, dyslexia-friendly considerations Provide CSS custom properties for the entire system. </task>
Pro tip: Ask Claude to test your font pairing against common dyslexia-friendly criteria. It will flag potential readability issues that are easy to miss in standard design review.
Logo Concept Brief
8/35โจ What it does
Claude writes a logo brief with five directions, metaphors, shape language, and how to stay distinct from [DESCRIBE THEIR STYLE]. You pick one direction and send the brief to the designer who will draw it.
<context> Company name: [NAME] Industry: [INDUSTRY] What the company does: [DESCRIBE IN ONE SENTENCE] Brand personality: [5 ADJECTIVES] Competitor logos: [DESCRIBE THEIR STYLE] Constraints: [MUST WORK AT SMALL SIZES / SINGLE COLOR / MONOCHROME / etc.] </context> <task> Claude cannot draw, but it can design the strategic brief a logo designer needs: 1. Logo type recommendation: wordmark, lettermark, symbol, combination mark, or emblem: explain why for this brand 2. 5 concept directions, each with: - The core idea or metaphor - Shape language (geometric, organic, angular, rounded) - Suggested colors and what they communicate - How it differentiates from competitor logos - A text description vivid enough for a designer to sketch from 3. Typography direction for the wordmark component 4. Scalability notes: how each concept works as a favicon, app icon, billboard, and watermark 5. What to avoid: cliches in this industry's logos Rank your 5 concepts by strategic strength. </task>
Pro tip: This prompt saves hours of logo exploration. Share the output directly with your designer: they get strategic direction instead of vague preferences like "make it modern."
Brand Tone Across Channels
9/35โจ What it does
Claude maps how [BRAND NAME] should sound on [WEBSITE / EMAIL / SOCIAL / ADS / SUPPORT / DOCS], with tone dials, word rules, and examples. You paste the matching example into your next draft and edit until it sounds like you.
<context> Brand: [BRAND NAME] Brand voice: [DESCRIBE: formal, witty, warm, authoritative, etc.] Channels to cover: [WEBSITE / EMAIL / SOCIAL / ADS / SUPPORT / DOCS] </context> <task> Define how the brand voice adapts across channels while staying recognizable: For each channel: 1. Tone dial: where does formality/casualness land on a 1-10 scale? 2. 3 example sentences showing the brand voice in that channel 3. Words and phrases to USE in this channel 4. Words and phrases to AVOID in this channel 5. Emoji policy: yes/no/sparingly, with examples 6. Sentence length and paragraph length guidelines 7. One "golden rule" for writing in this channel Then provide a comparison table showing how the same message (e.g., announcing a new feature) would be written across all channels. </task>
Pro tip: Share this document with your entire team. Consistent brand voice across channels builds trust: inconsistency makes a brand feel fragmented.
Visual Consistency Audit
10/35โจ What it does
Claude audits [LIST] for visual drift and ranks the mismatches against your current guidelines. You fix the highest-traffic asset first and leave a note for the rest.
<context> Brand: [BRAND NAME] Assets to audit: [LIST: website, app, social media, email templates, pitch deck, product packaging, etc.] Current brand guidelines: [DESCRIBE OR "none formal"] </context> <task> Perform a visual consistency audit across all brand touchpoints: 1. For each asset, rate consistency (1-10) across: color usage, typography, spacing, imagery style, iconography, tone of voice 2. Identify the top 5 inconsistencies that most damage brand perception 3. Create a "brand debt" priority list: what to fix first for maximum impact 4. Suggest a minimal brand guideline document structure if one does not exist 5. Define the 10 most critical brand rules that, if followed, would solve 80% of inconsistencies 6. Recommend a review process to prevent future drift Be specific: do not say "colors are inconsistent." Say "the website hero uses #2563EB but social media graphics use #3B82F6 and the pitch deck uses a different blue entirely." </task>
Pro tip: Paste screenshots or describe each asset in detail. Claude can identify subtle inconsistencies in color, spacing, and tone that accumulate into a fragmented brand experience.
Design Critiques
5 promptsStructured Design Critique
11/35โจ What it does
Claude critiques the [LANDING PAGE / APP SCREEN / EMAIL / AD / DASHBOARD] through seven lenses, with a concrete problem and a fix for each. You apply the two highest-severity fixes and retest the goal.
<context> Design type: [LANDING PAGE / APP SCREEN / EMAIL / AD / DASHBOARD] Design description: [DESCRIBE THE DESIGN IN DETAIL: layout, colors, typography, content, imagery] Target audience: [DESCRIBE] Design goal: [WHAT SHOULD THIS DESIGN ACCOMPLISH] </context> <task> Perform a structured design critique using these lenses: 1. HIERARCHY: Is the visual hierarchy clear? What does the eye see first, second, third? Is this the right order? 2. CLARITY: Can a first-time visitor understand what this is and what to do in 5 seconds? 3. CONSISTENCY: Are patterns (spacing, colors, typography) used consistently? 4. CONTRAST: Is there enough contrast for readability and emphasis? Check text/background combinations. 5. ALIGNMENT: Are elements properly aligned? Identify any misalignment. 6. WHITE SPACE: Is there enough breathing room, or is it cramped? 7. CTA: Is the primary action obvious and compelling? For each lens, provide: current state (what I see), potential issue, and specific recommendation with rationale. Rate each lens 1-10. </task>
Pro tip: Describe your design as precisely as possible: approximate sizes, exact colors, layout positions. The more specific your description, the more specific Claude's critique.
Heuristic Evaluation
12/35โจ What it does
Claude runs Nielsen's ten usability checks on the [DESCRIBE THE SPECIFIC SCREEN OR FLOW TO EVALUATE] and rates how bad each miss is. You fix the severe items before you ship the next version.
<context> Product: [PRODUCT NAME] Screen/flow: [DESCRIBE THE SPECIFIC SCREEN OR FLOW TO EVALUATE] User goal: [WHAT THE USER IS TRYING TO DO] Known usability issues: [ANY COMPLAINTS OR DATA YOU HAVE] </context> <task> Perform a heuristic evaluation using Nielsen's 10 usability heuristics: 1. Visibility of system status 2. Match between system and real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation For each heuristic: - Rate compliance (pass / partial / fail) - Identify specific violations with examples - Rate severity (cosmetic / minor / major / catastrophic) - Provide a specific fix recommendation Summarize with the top 5 issues to fix first, ranked by severity and effort. </task>
Pro tip: Claude is remarkably thorough with heuristic evaluations. Paste the actual text content, button labels, and menu structures for the most accurate assessment.
A/B Test Variant Generator
13/35โจ What it does
Claude writes three test variants of your current [DESCRIBE THE CONTROL], each with a hypothesis and a guess at impact on [CLICK-THROUGH RATE / SIGNUP RATE / ENGAGEMENT / BOUNCE RATE]. You run the one you can build this week and keep the others for later.
<context> Current design: [DESCRIBE THE CONTROL: layout, copy, CTA, imagery, colors] Metric to improve: [CLICK-THROUGH RATE / SIGNUP RATE / ENGAGEMENT / BOUNCE RATE] Known issues or hypotheses: [WHAT YOU SUSPECT IS UNDERPERFORMING] </context> <task> Generate 3 A/B test variants, each testing a different design hypothesis: Variant A: Test [VISUAL HIERARCHY change] - Hypothesis: [What you are testing and why] - Specific changes from control - Expected impact on target metric - Risk assessment Variant B: Test [COPY/CTA change] - Same structure as above Variant C: Test [LAYOUT/STRUCTURE change] - Same structure as above Then recommend: 1. Which variant to test FIRST and why 2. Minimum sample size needed for statistical significance 3. How long to run the test 4. What secondary metrics to monitor for unintended effects </task>
Pro tip: Test the biggest structural change first. Small copy tweaks produce small lifts. Layout and hierarchy changes produce the insights that transform performance.
Competitor Design Analysis
14/35โจ What it does
Claude compares [LIST 3-5 WITH URLS OR DESCRIPTIONS] on [HOMEPAGE / ONBOARDING / PRICING PAGE / PRODUCT DASHBOARD] and names conventions plus gaps you can own. You steal one pattern and skip anything that copies a competitor too closely.
<context> Your product: [DESCRIBE] Competitors to analyze: [LIST 3-5 WITH URLS OR DESCRIPTIONS] Focus area: [HOMEPAGE / ONBOARDING / PRICING PAGE / PRODUCT DASHBOARD] </context> <task> Analyze each competitor's design approach: For each competitor: 1. Visual style: color palette, typography choices, imagery style, overall aesthetic 2. Layout patterns: how they structure information, navigation approach, content hierarchy 3. Messaging approach: how they position themselves, headline style, CTA language 4. Unique design elements: anything innovative or distinctive 5. Weaknesses: usability issues, confusing elements, missed opportunities Then create a synthesis: - Common patterns across all competitors (industry conventions to follow) - Differentiation opportunities (where everyone looks the same) - Design best practices to adopt - Mistakes to avoid - 3 specific recommendations for how your product should look different </task>
Pro tip: Describe competitor designs in detail or paste their homepage copy. Claude identifies patterns across competitors that reveal industry conventions you should follow and gaps you should exploit.
Design Handoff Documentation
15/35โจ What it does
Claude writes a handoff for [DESCRIBE WHAT IS BEING HANDED OFF] with sizes, spacing, states, and what [REACT / VUE / TAILWIND / VANILLA CSS] needs to build it. You attach the Figma link and walk engineering through the odd cases.
<context> Component/page: [DESCRIBE WHAT IS BEING HANDED OFF] Design tool: [FIGMA / SKETCH / ADOBE XD] Development framework: [REACT / VUE / TAILWIND / VANILLA CSS / etc.] Design system: [NAME or "none"] </context> <task> Create a comprehensive design handoff document: 1. Component specifications: exact dimensions, padding, margin, border-radius for every element 2. Typography specs: font family, weight, size, line-height, letter-spacing, color for every text element 3. Color specs: every color used with hex, RGB, and design token names 4. Spacing system: all spacing values mapped to a consistent scale 5. Responsive behavior: how each element adapts at mobile, tablet, desktop breakpoints 6. Interaction specs: hover states, focus states, animation durations, easing curves 7. Edge cases: what happens with long text, missing images, empty states, error states 8. Accessibility requirements: ARIA labels, focus order, keyboard navigation, screen reader behavior Format this as a developer-ready specification document. </task>
Pro tip: This prompt eliminates the back-and-forth between designers and developers. Include it as part of your design workflow and handoff will take minutes instead of hours.
These prompts give you the what. Tutorials give you the why.
Learn when to use extended thinking, how to build Claude Projects, and workflows that compound. The library keeps growing.
Accessibility
5 promptsWCAG Accessibility Audit
16/35โจ What it does
Claude audits [DESCRIBE OR PASTE HTML STRUCTURE] for contrast, keyboard use, screen readers, and heading order against [AA / AAA], with specific fixes. You file the high-severity items and retest after each fix.
<context> Page/component: [DESCRIBE OR PASTE HTML STRUCTURE] Current WCAG level: [A / AA / AAA / UNKNOWN] Target WCAG level: [AA / AAA] Known issues: [ANY ACCESSIBILITY COMPLAINTS] </context> <task> Perform a WCAG accessibility audit: 1. Color contrast: check all text/background combinations against target level 2. Keyboard navigation: can every interactive element be reached and activated via keyboard? 3. Screen reader: are all images described (alt text), form fields labeled, and headings hierarchical? 4. Focus management: is focus order logical? Are focus indicators visible? 5. Content structure: are headings properly nested? Is content readable without CSS? 6. Interactive elements: are buttons vs links used correctly? Are touch targets 44px minimum? 7. Dynamic content: are live regions, alerts, and modals announced to screen readers? 8. Forms: are errors described, required fields marked, and help text associated? For each issue found: describe the problem, cite the WCAG criterion, rate severity, and provide the specific fix (including code where applicable). </task>
Pro tip: Paste your actual HTML for the most precise audit. Claude can identify missing ARIA attributes, incorrect heading hierarchies, and contrast failures in the code itself.
Accessible Color Palette Fixer
17/35โจ What it does
Claude tests every text-on-background pair in your palette against [WCAG AA / WCAG AAA] and suggests the smallest color shifts that still look like the brand. You update the tokens and check a real screen in both themes.
<context> Current color palette: - Primary: [HEX] - Secondary: [HEX] - Background: [HEX] - Text: [HEX] - Accent: [HEX] - Any others: [LIST] Target: [WCAG AA / WCAG AAA] </context> <task> Audit and fix my color palette for accessibility: 1. Test every realistic text-on-background combination in my UI 2. For each combination: calculate the contrast ratio, state the WCAG requirement, and mark pass/fail 3. For every failing combination: suggest the minimum adjustment to the foreground or background color to pass while staying as close to the original brand color as possible 4. Provide a fixed palette with new hex codes 5. Show before/after contrast ratios 6. Generate a color usage matrix showing which colors can be safely combined Preserve the brand feel as much as possible: I want accessible colors, not a different brand. </task>
Pro tip: Fixing accessibility after launch is expensive. Run this prompt during the design phase and build accessible colors into your design system from day one.
ARIA Implementation Guide
18/35โจ What it does
Claude writes an implementation guide for your [DESCRIBE] with the roles, states, and properties it needs, plus how to test with a screen reader. You add the attributes in [REACT / VUE / VANILLA HTML] and tab through it once.
<context> Component: [DESCRIBE: modal, dropdown, tab panel, accordion, carousel, tooltip, etc.] Framework: [REACT / VUE / VANILLA HTML / etc.] Current implementation: [PASTE CODE OR DESCRIBE] </context> <task> Create a complete ARIA implementation guide for this component: 1. Required ARIA roles, states, and properties 2. Keyboard interaction pattern (which keys do what) 3. Focus management (where focus goes on open, close, navigation) 4. Screen reader announcements (what is read at each interaction) 5. Code example with all ARIA attributes in place 6. Testing checklist: how to verify it works with NVDA, VoiceOver, and JAWS 7. Common mistakes that break screen reader support for this pattern Reference the WAI-ARIA Authoring Practices for the canonical implementation pattern. </task>
Pro tip: Test with an actual screen reader after implementation. ARIA that looks correct in code can still be broken in practice. VoiceOver on Mac is free and takes 5 minutes to learn the basics.
Inclusive Design Review
19/35โจ What it does
Claude reviews [DESCRIBE] for sight, motor, cognitive, language, culture, and age, using [DESCRIBE] as the audience. You pick the two barriers that would lock people out and fix those first.
<context> Product: [DESCRIBE] User demographics: [DESCRIBE: age range, tech savviness, known disabilities in user base, global audience, etc.] Platforms: [WEB / iOS / ANDROID] </context> <task> Review this product through an inclusive design lens: 1. Visual accessibility: color blindness (protanopia, deuteranopia, tritanopia), low vision, photosensitivity 2. Motor accessibility: can users with limited dexterity navigate? Touch target sizes, gesture alternatives 3. Cognitive accessibility: is content clear? Reading level? Cognitive load? Information chunking? 4. Hearing accessibility: are audio/video elements captioned? Are notifications visual as well as audible? 5. Situational impairments: bright sunlight, one-handed use, distracted attention, slow connections 6. Cultural inclusivity: language, date/number formats, imagery representation, color meaning across cultures 7. Age inclusivity: does the design work for both young digital natives and older users? For each area, provide: current status assessment, issues found, and specific improvements. </task>
Pro tip: Inclusive design benefits everyone. Captions help deaf users, but also people on muted phones. Large touch targets help motor-impaired users, but also people on bumpy buses.
Accessibility Testing Plan
20/35โจ What it does
Claude writes a phased accessibility test plan for [DESIGN / DEVELOPMENT / PRE-LAUNCH / LIVE], with tools, process, and training matched to [NONE / SOME / DEDICATED A11Y TEAM]. You book the first automated pass and assign who runs it.
<context> Product: [DESCRIBE] Development stage: [DESIGN / DEVELOPMENT / PRE-LAUNCH / LIVE] Team accessibility experience: [NONE / SOME / DEDICATED A11Y TEAM] Budget for tools: [FREE ONLY / MODERATE / ENTERPRISE] </context> <task> Create a practical accessibility testing plan: 1. Automated testing: which tools to use (axe, Lighthouse, WAVE), what they catch and what they miss 2. Manual testing checklist: keyboard navigation test, zoom test (200%), screen reader test, color contrast check 3. Screen reader testing matrix: which screen reader + browser combinations to test 4. User testing: how to recruit testers with disabilities, what to test, how to structure sessions 5. CI/CD integration: how to add automated accessibility checks to the build pipeline 6. Reporting template: how to log, prioritize, and track accessibility issues 7. Training: minimum accessibility knowledge every team member should have Prioritize for a team with [THEIR EXPERIENCE LEVEL]: start with the highest-impact, lowest-effort tests first. </task>
Pro tip: Automated tools catch about 30% of accessibility issues. Manual testing and real user testing catch the rest. Do not rely on automation alone: it misses the most impactful problems.
Design Tokens & Systems
5 promptsDesign Token Architecture
21/35โจ What it does
Claude architects a token system for color, type, space, and motion, including naming, dark mode, and sample JSON for [FIGMA / SKETCH / TOKENS STUDIO]. You create the first token file and wire one component to it.
<context> Design tool: [FIGMA / SKETCH / TOKENS STUDIO] Dev framework: [REACT / VUE / ANGULAR / TAILWIND] Multi-brand: [YES: list brands / NO] Dark mode required: [YES / NO] </context> <task> Architect a design token system: 1. Token categories: color, typography, spacing, sizing, border-radius, shadow, motion, breakpoints 2. Token hierarchy: global primitives โ semantic aliases โ component-specific tokens 3. Naming convention: define the taxonomy (e.g., category-property-variant-state) 4. For each category, provide 10-20 token definitions with names and values 5. Dark mode strategy: how tokens remap for dark theme 6. Multi-brand strategy (if applicable): how tokens swap for different brands 7. Tool chain: how tokens flow from design tool โ code โ documentation 8. Migration guide: how to adopt tokens in an existing codebase incrementally Provide example JSON token files for both light and dark themes. </task>
Pro tip: A well-structured token system is the single highest-leverage investment in design consistency. It makes every future design decision faster and every handoff cleaner.
Component Library Spec
22/35โจ What it does
Claude specs a three-tier library from Button and Input up to larger patterns, with look, behavior, access notes, and API shape for [REACT / VUE / WEB COMPONENTS]. You build the primitives first and refuse new one-off components.
<context> Product: [DESCRIBE] Framework: [REACT / VUE / WEB COMPONENTS] Existing components: [LIST ANY YOU HAVE] Design maturity: [STARTING FRESH / CLEANING UP AD-HOC COMPONENTS] </context> <task> Spec out a component library from foundational to complex: Tier 1: Primitives (build first): For each primitive (Button, Input, Text, Icon, Badge, Avatar): define variants, sizes, states, and props Tier 2: Composed components: For each (Card, Modal, Dropdown, Toast, Tooltip, Tabs): define structure, behavior, and which primitives they use Tier 3: Patterns: For each (Form, Data Table, Navigation, Search, Pagination): define the compound component structure For every component at every tier: - Visual spec (sizes, spacing, colors via tokens) - Interaction spec (states, animations, keyboard behavior) - Accessibility spec (ARIA roles, focus management) - API spec (props, events, slots) Prioritize the build order based on frequency of use in your product. </task>
Pro tip: Build Tier 1 properly and Tier 2 and 3 almost build themselves. Rushing past primitives to build complex components creates technical debt you will pay for every sprint.
Spacing and Layout System
23/35โจ What it does
Claude defines a spacing scale from your [4px / 8px / other] base, plus grid rules and a simple way to choose a value. You replace a few magic numbers on one page and see if the rhythm holds.
<context> Base unit: [4px / 8px / other] Grid system: [12-COLUMN / FLEXIBLE / DESCRIBE] Content density preference: [COMPACT / COMFORTABLE / SPACIOUS] </context> <task> Define a complete spacing and layout system: 1. Spacing scale: 8-12 spacing values from the base unit (e.g., 4, 8, 12, 16, 24, 32, 48, 64, 96, 128px) 2. Usage rules: which spacing values apply to which use cases (margin between components, padding inside components, gap between text blocks, section spacing) 3. Grid system: column widths, gutters, margins at each breakpoint 4. Container max-widths for content types (reading, dashboard, full-bleed) 5. Vertical rhythm: how line-height and spacing create consistent vertical flow 6. Component spacing patterns: card padding, form field spacing, list item gaps, button groups 7. A "spacing decision tree": when unsure, follow this logic to choose the right value Provide CSS custom properties for the entire system. </task>
Pro tip: Consistent spacing is the difference between a design that feels "professional" and one that feels "off." Most users cannot articulate it, but they feel it immediately.
Icon System Design
24/35โจ What it does
Claude specifies an icon system for [WEB APP / MOBILE APP / MARKETING SITE]: grid, sizes, color rules, motion, and names, whether you start from [USING HEROICONS / LUCIDE / CUSTOM / NONE]. You draw or pick the first set and lock the grid.
<context> Product type: [WEB APP / MOBILE APP / MARKETING SITE] Visual style: [OUTLINE / FILLED / DUOTONE / FLAT] Icon sizes needed: [LIST: 16px, 20px, 24px, 32px, etc.] Existing icon library: [USING HEROICONS / LUCIDE / CUSTOM / NONE] </context> <task> Design an icon system specification: 1. Icon grid: pixel grid size, padding zones, key shapes (circle, square, landscape, portrait) 2. Stroke weight and corner radius standards (consistent across all icons) 3. Required icon categories with a list of essential icons per category: - Navigation (home, back, menu, search, close...) - Actions (edit, delete, share, download, copy...) - Status (success, warning, error, info, loading...) - Content (file, image, video, link, text...) - Commerce (cart, payment, shipping, return...) 4. Color application rules: when icons inherit text color vs use a fixed color 5. Size and spacing rules: minimum size for legibility, touch targets, alignment with text 6. Animation guidelines: which icons animate and how (loading, success confirmation, transitions) 7. Naming convention: a systematic naming approach for scalability </task>
Pro tip: Consistency in icon style matters more than individual icon quality. A set of mediocre but consistent icons looks better than a mix of beautiful icons from different styles.
Motion Design System
25/35โจ What it does
Claude defines motion rules for a [DESCRIBE] brand: durations, easing, common transitions, and what happens when someone prefers less motion. You apply the tokens to one component and watch it with reduced motion on.
<context> Brand personality: [DESCRIBE: quick and snappy, elegant and smooth, playful and bouncy, etc.] Performance budget: [STANDARD / LIGHTWEIGHT / NO ANIMATIONS ON LOW-END DEVICES] Reduces motion preference: [MUST RESPECT prefers-reduced-motion] </context> <task> Define a motion design system: 1. Motion principles: 3-5 principles that guide all animation decisions (e.g., "purposeful: every animation communicates meaning") 2. Duration scale: 5-7 duration tokens from micro to macro interactions (e.g., 100ms, 200ms, 300ms, 500ms, 800ms) 3. Easing curves: 4-6 named curves with cubic-bezier values and when to use each 4. Enter/exit patterns: how elements appear and disappear (fade, slide, scale, etc.) 5. State transitions: how interactive elements move between states 6. Page transitions: how views/pages change 7. Loading and progress: skeleton screens, spinners, progress bars 8. Reduced motion fallbacks: what every animation becomes when prefers-reduced-motion is active Provide CSS custom properties for all duration and easing values. </task>
Pro tip: Motion that follows a system feels intentional. Motion without a system feels chaotic. Define your curves and durations once, then every animation automatically feels cohesive.
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Wireframing & Prototyping
5 promptsLow-Fi Wireframe Description
26/35โจ What it does
Claude describes a low-fidelity wireframe for the [HOMEPAGE / PRODUCT PAGE / DASHBOARD / SETTINGS / ONBOARDING] with section layout, content order, and mobile priority. You sketch from the description and share it before anyone polishes pixels.
<context> Page type: [HOMEPAGE / PRODUCT PAGE / DASHBOARD / SETTINGS / ONBOARDING] Target user: [DESCRIBE] Primary goal of page: [WHAT SHOULD THE USER DO HERE] Content available: [LIST THE CONTENT/DATA THIS PAGE NEEDS TO DISPLAY] </context> <task> Describe a low-fidelity wireframe in enough detail that a designer can sketch it in 30 minutes: 1. Page structure: number of sections, approximate heights, scroll depth 2. For each section: - Content blocks with placeholder text indicators ([H1], [Body text], [CTA button]) - Layout: single column, two-column, grid, sidebar - Visual weight: what is largest/most prominent 3. Navigation: where it sits, what it contains, mobile behavior 4. CTAs: placement, size relative to page, primary vs secondary 5. Empty states: what does this page look like with no data yet? 6. Content priority order (mobile): if everything stacks, what comes first? Use ASCII box layout for the main structure if helpful. </task>
Pro tip: Share this with your designer as a starting brief. It eliminates the blank-canvas problem and gives them a strategic foundation to work from.
User Onboarding Flow Design
27/35โจ What it does
Claude designs the path from first impression to first value for [DESCRIBE], including empty states and how you bring people back. You build the shortest path that reaches value and delay the extra setup screens.
<context> Product: [DESCRIBE] User types: [LIST DIFFERENT USER TYPES IF ANY] Minimum setup needed: [WHAT MUST HAPPEN BEFORE THE USER CAN GET VALUE] Current onboarding: [DESCRIBE OR "none: users land on an empty dashboard"] </context> <task> Design a complete onboarding flow: 1. First impression (first 10 seconds): what the user sees immediately after signup: welcome, orientation, or direct into setup? 2. Setup wizard: step-by-step screens for essential configuration - For each step: what information to collect, why it matters, how to make it feel lightweight - Progress indicator design - Skip options and consequences 3. First value moment: what is the fastest path to the user experiencing the product's core value? 4. Empty states: for every screen that starts empty, design a state that educates and motivates 5. Guidance system: tooltips, checklists, or interactive tours: recommend which and why 6. Success milestone: what tells the user "you are set up, now you are a real user" 7. Re-engagement: what happens if the user drops off mid-onboarding Map the entire flow as a numbered sequence with branching paths. </task>
Pro tip: The onboarding flow determines whether a user becomes a customer or churns. Ask Claude to identify the fastest path to the aha moment: then design everything else around that path.
Dashboard Layout Optimizer
28/35โจ What it does
Claude redesigns the [ANALYTICS / PROJECT MANAGEMENT / CRM / ADMIN / MONITORING] dashboard for a [EXECUTIVE / MANAGER / OPERATOR / ANALYST], with card size, drill-downs, and alerts. You place the five metrics that matter most above the fold and hide the rest.
<context> Dashboard purpose: [ANALYTICS / PROJECT MANAGEMENT / CRM / ADMIN / MONITORING] User role: [EXECUTIVE / MANAGER / OPERATOR / ANALYST] Key metrics: [LIST THE 5-10 MOST IMPORTANT DATA POINTS] Frequency of use: [DAILY / WEEKLY / MONTHLY] Current pain points: [IF REDESIGNING: WHAT IS WRONG NOW] </context> <task> Design an optimized dashboard layout: 1. Information architecture: group related metrics, define card sizes by importance 2. Layout recommendation: fixed grid vs flexible, sidebar vs top nav, card-based vs table-based 3. Above the fold: what appears without scrolling: the 3-5 most critical metrics 4. Drill-down pattern: how users go from summary โ detail without leaving context 5. Filtering and date range: placement and behavior 6. Real-time vs static data: indicate which metrics update live and how to show freshness 7. Alert system: how to surface anomalies or items needing attention 8. Customization: can users rearrange or hide cards? When is this worth the complexity? Specify card dimensions, spacing, and responsive behavior at mobile and desktop. </task>
Pro tip: Design the dashboard for the user's actual workflow, not your data model. What does the user need to see first thing? What action follows? Let that sequence drive the layout.
Form UX Design
29/35โจ What it does
Claude designs the [SIGNUP / CHECKOUT / APPLICATION / SURVEY / SETTINGS / LEAD CAPTURE] form: field order, input types, errors, helper text, and a friction score per field. You cut the lowest-value fields and test a completion pass.
<context> Form type: [SIGNUP / CHECKOUT / APPLICATION / SURVEY / SETTINGS / LEAD CAPTURE] Fields required: [LIST ALL FIELDS] User context: [WHERE THE USER IS COMING FROM / WHAT THEY EXPECT] Completion rate goal: [CURRENT % โ TARGET %] </context> <task> Design the form UX for maximum completion: 1. Field order: optimal sequence based on cognitive load and commitment escalation 2. Field grouping: logical sections with clear labels 3. Input types: for each field, the right input control (text, dropdown, radio, toggle, auto-complete, date picker) 4. Validation strategy: inline vs on-submit, real-time vs on-blur, error message wording 5. Progressive disclosure: which fields to show later or conditionally 6. Smart defaults: which fields can be pre-filled or auto-detected 7. Micro-copy: label text, placeholder text, help text, error text for every field 8. Mobile optimization: field sizes, keyboard types (email keyboard, number pad), auto-capitalize settings 9. Progress and motivation: how to show completion progress on long forms 10. Success state: what happens after submission: confirmation, next steps, delight moment Estimate the friction score (1-10) and suggest which fields to remove if the form must be shortened. </task>
Pro tip: Every field you remove increases completion rate by approximately 5-10%. Ruthlessly cut any field that is not essential for the immediate next step.
Error State Design System
30/35โจ What it does
Claude builds an error system for [DESCRIBE] with categories, copy formulas, and how to prevent the mistake next time, in your [FORMAL / FRIENDLY / TECHNICAL / PLAYFUL] voice. You replace one generic modal with the matching pattern this week.
<context> Product: [DESCRIBE] Current error handling: [DESCRIBE: generic modals, inline messages, toast notifications, etc.] Brand tone: [FORMAL / FRIENDLY / TECHNICAL / PLAYFUL] </context> <task> Design a comprehensive error state system: 1. Error categories and handling patterns: - Validation errors (wrong input) โ inline + specific guidance - System errors (server down) โ full page or modal with retry - Permission errors (unauthorized) โ redirect or explanation - Empty states (no data) โ guidance to populate - 404 / not found โ helpful navigation - Network errors (offline) โ graceful degradation 2. For each category: visual design (color, icon, placement), copy tone, user action options 3. Error message formula: [What happened] + [Why it happened] + [What to do next] 4. 10 example error messages rewritten from generic ("An error occurred") to helpful 5. Error prevention: identify 5 places where better design could prevent the error entirely 6. Error recovery: how to help users recover data and progress after an error All error messages should match the brand tone. </task>
Pro tip: The quality of your error states reveals the quality of your product thinking. Users judge products more by how they handle failure than by how they handle success.
Design Strategy
5 promptsDesign Sprint Brief
31/35โจ What it does
Claude plans a [5-DAY SPRINT / 3-DAY / COMPRESSED 1-DAY] around [DESCRIBE THE DESIGN PROBLEM TO SOLVE], with daily agendas, activities, and how you will decide. You book the room, invite [LIST ROLES PARTICIPATING], and run day one as written.
<context> Challenge: [DESCRIBE THE DESIGN PROBLEM TO SOLVE] Timeline: [5-DAY SPRINT / 3-DAY / COMPRESSED 1-DAY] Team: [LIST ROLES PARTICIPATING] Constraints: [TECHNICAL, BUSINESS, OR RESOURCE CONSTRAINTS] </context> <task> Create a complete design sprint brief: 1. Sprint goal: one sentence defining what we will answer or validate 2. Day 1 (Understand): activities, questions to answer, data to review, expert interviews to schedule 3. Day 2 (Sketch): ideation exercises, how many concepts to generate, evaluation criteria 4. Day 3 (Decide): decision framework, storyboard structure, what the prototype needs to test 5. Day 4 (Prototype): fidelity level needed, tools to use, who builds what 6. Day 5 (Test): test script, participant profile, number of tests, what constitutes success Include a materials/prep list and a pre-sprint homework assignment for participants. </task>
Pro tip: The sprint goal must be specific enough to test in one prototype. "Improve onboarding" is too vague. "Test whether a progress checklist reduces onboarding drop-off" is testable.
Design ROI Calculator
32/35โจ What it does
Claude builds a numbers case for [DESCRIBE THE CHANGE] using [CONVERSION RATE / BOUNCE RATE / TASK COMPLETION / NPS] and your cost guess, including payback in plain language. You put the range in the deck and let leadership pick whether it is worth building.
<context> Proposed design change: [DESCRIBE THE CHANGE] Current metrics: [CONVERSION RATE / BOUNCE RATE / TASK COMPLETION / NPS / etc.] Estimated improvement: [YOUR HYPOTHESIS: e.g., "5-15% conversion lift"] Development cost: [ESTIMATED HOURS OR DOLLARS] </context> <task> Build a design ROI case: 1. Impact modeling: calculate the revenue or cost impact of the proposed improvement at conservative, moderate, and optimistic scenarios 2. Cost analysis: design time + development time + testing time + opportunity cost 3. Payback period: how long until the improvement pays for itself at each scenario 4. Risk assessment: what could go wrong, and what is the downside if the change performs neutrally 5. Comparison: cost of doing nothing (compound impact of not fixing the current issue) 6. Recommendation: build the case in executive language: skip the design jargon Present as a one-page business case a non-designer stakeholder would find compelling. </task>
Pro tip: Design decisions that come with revenue projections get approved faster. Learn to translate design improvements into business outcomes and you will never struggle for design resources.
UX Research Plan
33/35โจ What it does
Claude writes a research plan for [WHAT QUESTION ARE WE TRYING TO ANSWER], with methods, who to recruit, the sessions, and how you will analyze, matched to [LOW / MODERATE / HIGH] budget. You book the first five participants and stick to those questions.
<context> Research goal: [WHAT QUESTION ARE WE TRYING TO ANSWER] Product stage: [PRE-LAUNCH / LIVE / REDESIGN] Budget: [LOW: guerrilla methods / MODERATE / HIGH: agency or lab] Timeline: [WHEN DO WE NEED ANSWERS] </context> <task> Create a UX research plan: 1. Research questions: 3-5 specific questions this study will answer 2. Method recommendation: [usability testing / interviews / surveys / card sorting / A/B test / diary study / analytics review]: justify why this method answers the questions best 3. Participant profile: who to recruit, how many, screening criteria 4. Study design: session structure, tasks, questions, time per session 5. Materials: what to prepare (prototype, discussion guide, survey, tasks) 6. Analysis plan: how to analyze results and what deliverable to produce 7. Timeline: week-by-week schedule from planning to presenting findings 8. Stakeholder communication: how and when to share findings Include a template discussion guide or task list for the chosen method. </task>
Pro tip: Five users find 85% of usability issues. You do not need large sample sizes for qualitative research. Start small, test early, and iterate based on findings.
Design System Adoption Plan
34/35โจ What it does
Claude plans a phased rollout of the design system for [NO SYSTEM / PARTIAL / FULL BUT OUTDATED], with who owns it, docs, adoption numbers, and a pitch for skeptics. You start with one squad and measure whether they actually use the components.
<context> Current state: [NO SYSTEM / PARTIAL / FULL BUT OUTDATED] Team size: [DESIGNERS + DEVELOPERS] Product complexity: [SIMPLE SITE / COMPLEX APP / MULTIPLE PRODUCTS] Buy-in level: [EXECUTIVES SUPPORT / TEAM WANTS IT / NOBODY ASKED FOR THIS] </context> <task> Create a design system adoption plan: 1. Audit current state: what components exist, how consistent are they, where is the most debt 2. Phase 1 (Foundation: Month 1-2): tokens, typography, color, spacing: the atoms 3. Phase 2 (Components: Month 3-4): the 10-15 most-used components, fully specified 4. Phase 3 (Patterns: Month 5-6): complex patterns, templates, page-level guidelines 5. Governance: who owns the system, contribution process, deprecation process 6. Documentation: what to document, where to host it, how to keep it updated 7. Adoption metrics: how to measure whether the team is actually using the system 8. Maintenance plan: how to evolve the system without it becoming stale Include a stakeholder pitch explaining the ROI of a design system. </task>
Pro tip: A design system nobody uses is worse than no design system: it is wasted effort. Focus on adoption over completeness. A small, well-adopted system beats a comprehensive one that sits in a Figma file.
Redesign Strategy Document
35/35โจ What it does
Claude writes a phased redesign plan for [DESCRIBE] that sets scope, risks, success numbers, and how you will keep stakeholders calm. You pick the first phase only and freeze anything that is not in that slice.
<context> Product to redesign: [DESCRIBE] Reason for redesign: [OUTDATED VISUAL / POOR METRICS / REBRAND / TECH MIGRATION / USER COMPLAINTS] Constraints: [TIMELINE / BUDGET / KEEP EXISTING CONTENT / MUST MAINTAIN X] Current metrics: [CONVERSION / ENGAGEMENT / NPS / etc.] </context> <task> Create a redesign strategy document: 1. Redesign scope: what is changing and what is explicitly NOT changing 2. User research summary: what do we know about current user pain points (or what research to conduct first) 3. Competitive landscape: how competitors have evolved and where we have fallen behind 4. Design principles for the redesign: 3-5 guiding principles for every design decision 5. Phased approach: break the redesign into incremental releases (not a big bang launch) 6. Risk mitigation: how to avoid the classic redesign disaster (users hate it, metrics drop) 7. Success metrics: what numbers must improve and by when to consider this successful 8. Timeline with milestones: realistic phases from kickoff to full launch Address the political dimension: how to get stakeholder alignment and manage feedback. </task>
Pro tip: The biggest redesign risk is changing everything at once. Phase the rollout so you can measure impact and course-correct. A phased approach also prevents the "everyone hates the new design" backlash.
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