Elevate Your Design Process with Claude AI
35 structured Claude prompts for UI/UX design, brand systems, design critiques, wireframing, accessibility audits, and design tokens — built to leverage Claude's analytical depth.
UI/UX Design
5 promptsLanding Page Wireframe Brief
1/35<context> Product: [PRODUCT NAME] Target audience: [DESCRIBE] Primary goal: [SIGNUPS / SALES / DEMOS] Tone: [PROFESSIONAL / PLAYFUL / MINIMAL / BOLD] Existing brand colors: [LIST OR "none yet"] </context> <task> Design a detailed wireframe brief for a landing page. For each section from top to bottom: 1. Hero section — headline formula, subheadline, CTA placement, hero image direction 2. Social proof bar — what type of proof (logos, stats, testimonials) and placement 3. Problem/solution section — structure for presenting the pain point and resolution 4. Feature showcase — recommend grid, alternating rows, or tabs and explain why 5. Testimonial section — format (cards, carousel, video) and what makes testimonials credible 6. Pricing or CTA section — layout and urgency mechanics 7. FAQ section — 5 objection-handling questions to include For each section, describe: layout (left/right/centered), approximate height, content hierarchy, and one design principle it follows. </task>
Creates a section-by-section wireframe brief with layout specifications, content hierarchy, and design rationale.
Pro tip: Use Claude's long context to paste your full brand guidelines alongside this prompt. Claude will keep every section aligned with your brand voice and visual identity.
User Flow Mapper
2/35<context> Product: [PRODUCT NAME] User goal: [WHAT THE USER WANTS TO ACCOMPLISH] Starting point: [WHERE THE USER ENTERS — homepage, ad, email link, etc.] End point: [DESIRED ACTION — purchase, signup, booking, etc.] </context> <task> Map the complete user flow from entry to completion: 1. List every screen/page the user encounters in order 2. For each screen, specify: - Primary action (what we want them to do) - Secondary action (acceptable alternative) - Information shown - Potential drop-off reasons - Micro-copy for CTAs and guidance text 3. Identify the 3 highest-friction points in this flow and suggest UX improvements for each 4. Map the error states — what happens when something goes wrong at each step 5. Design the "happy path" confirmation and the "recovery path" for abandoned flows Present as a numbered sequential flow with branching paths clearly marked. </task>
Maps a complete user flow with screen-by-screen details, friction analysis, error states, and recovery paths.
Pro tip: Claude excels at identifying edge cases. Ask it to list every possible error state and you will catch UX problems before development begins.
Mobile-First Responsive Strategy
3/35<context> Page type: [LANDING PAGE / DASHBOARD / ECOMMERCE / BLOG / APP] Key content elements: [LIST MAIN COMPONENTS] Primary user device split: [% MOBILE / % DESKTOP if known] </context> <task> Create a mobile-first responsive design strategy: 1. Mobile layout (320-480px): content priority order, what gets hidden/collapsed, touch target sizes, thumb-zone placement for key actions 2. Tablet layout (768-1024px): what expands, column changes, navigation shifts 3. Desktop layout (1280px+): full layout with sidebar options, hover states, expanded navigation 4. For each breakpoint, specify what content reflows, stacks, or disappears 5. Identify 3 components that need fundamentally different designs per breakpoint (not just resizing) 6. Recommend a navigation pattern that works across all breakpoints Include specific pixel dimensions and spacing tokens where relevant. </task>
Designs a complete mobile-first responsive strategy with breakpoint-specific layouts and component behavior.
Pro tip: Feed Claude your analytics data showing device split. It will prioritize the layout for your actual users rather than applying generic responsive rules.
Micro-Interaction Design Spec
4/35<context> Component: [BUTTON / FORM / CARD / NAVIGATION / MODAL / TOGGLE] Context: [WHERE IT APPEARS IN THE PRODUCT] Brand personality: [DESCRIBE — snappy, elegant, subtle, playful] </context> <task> Design the micro-interactions for this component: 1. Default state — appearance and behavior 2. Hover state — what changes and animation timing (ms) 3. Active/pressed state — visual feedback 4. Loading state — animation type and placeholder behavior 5. Success state — confirmation feedback (visual + optional haptic/sound) 6. Error state — how the error appears, shakes, color changes 7. Disabled state — visual treatment 8. Transition between states — easing function, duration, and property animated For each state provide: CSS properties that change, timing values, and easing curves. Explain how each micro-interaction reinforces the brand personality. </task>
Specifies every interaction state for a component with CSS-ready values, timing, and brand-aligned animation choices.
Pro tip: Copy these specs directly into your design system documentation. Claude produces developer-ready values that bridge the designer-developer gap.
Design System Color Palette Generator
5/35<context> Brand: [BRAND NAME] Existing primary color: [HEX CODE or "suggest one"] Industry: [INDUSTRY] Tone: [CORPORATE / STARTUP / LUXURY / FRIENDLY / TECHNICAL] Accessibility requirement: [WCAG AA / WCAG AAA] </context> <task> Generate a complete design system color palette: 1. Primary color: 10 shades (50-900) with hex codes 2. Secondary color: 10 shades — complementary or analogous to primary, justify your choice 3. Neutral/gray scale: 10 shades for backgrounds, borders, and text 4. Semantic colors: success (green), warning (amber), error (red), info (blue) — each with 3 shades (light, default, dark) 5. For every color combination used for text-on-background, verify WCAG contrast ratio and mark pass/fail 6. Provide dark mode variants for the entire palette 7. Name each token using a systematic naming convention (e.g., color-primary-500) Explain the color theory behind your choices and how they evoke the intended tone. </task>
Generates a complete, accessible design system color palette with contrast verification and dark mode variants.
Pro tip: Claude can verify contrast ratios mathematically. Ask it to flag every combination that fails your WCAG level so you catch accessibility issues at the design stage.
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Brand Identity
5 promptsBrand Identity Brief Generator
6/35<context> Company: [COMPANY NAME] Industry: [INDUSTRY] Target audience: [DESCRIBE IN DETAIL] Competitors: [LIST 3-5] Core differentiator: [WHAT MAKES YOU UNIQUE] Founder vision: [DESCRIBE THE FEELING YOU WANT THE BRAND TO EVOKE] </context> <task> Create a comprehensive brand identity brief: 1. Brand positioning statement (one sentence: For [audience], [brand] is the [category] that [differentiator] because [reason to believe]) 2. Brand personality — 5 adjectives with definitions of what each means for this brand 3. Brand voice guide — tone spectrum (formal ↔ casual, serious ↔ playful, etc.) with examples of how the brand speaks 4. Visual direction — mood board description (photography style, color feeling, typography personality, shape language) 5. Brand do's and don'ts — 5 of each with specific examples 6. Tagline options — 5 taglines with rationale for each 7. Competitive visual audit — how competitors look and where the white space is This brief should be detailed enough for a designer to create a logo and visual identity without further conversation. </task>
Produces a complete brand identity brief covering positioning, personality, voice, visual direction, and competitive analysis.
Pro tip: Use Claude's long context to paste competitor websites and materials. Claude can identify visual patterns across competitors and find the gap your brand should occupy.
Typography System
7/35<context> Brand personality: [DESCRIBE] Primary use: [WEB / PRINT / BOTH] Existing font: [NAME or "suggest"] Budget: [FREE FONTS ONLY / LICENSED OK] Accessibility priority: [HIGH / STANDARD] </context> <task> Design a complete typography system: 1. Font pairing recommendation: heading font + body font — explain why they work together 2. Type scale: define sizes from xs to 4xl with pixel values, line heights, and letter spacing 3. Heading styles: H1 through H6 with weight, size, line-height, margin, and use case 4. Body text: default, small, and large variants with optimal line-height for readability 5. UI typography: buttons, labels, captions, navigation, input fields 6. Responsive scaling rules: how sizes adjust across breakpoints 7. Accessibility: minimum sizes, contrast requirements, dyslexia-friendly considerations Provide CSS custom properties for the entire system. </task>
Creates a complete typographic system with font pairing, type scale, responsive rules, and CSS custom properties.
Pro tip: Ask Claude to test your font pairing against common dyslexia-friendly criteria. It will flag potential readability issues that are easy to miss in standard design review.
Logo Concept Brief
8/35<context> Company name: [NAME] Industry: [INDUSTRY] What the company does: [DESCRIBE IN ONE SENTENCE] Brand personality: [5 ADJECTIVES] Competitor logos: [DESCRIBE THEIR STYLE] Constraints: [MUST WORK AT SMALL SIZES / SINGLE COLOR / MONOCHROME / etc.] </context> <task> Claude cannot draw, but it can design the strategic brief a logo designer needs: 1. Logo type recommendation: wordmark, lettermark, symbol, combination mark, or emblem — explain why for this brand 2. 5 concept directions, each with: - The core idea or metaphor - Shape language (geometric, organic, angular, rounded) - Suggested colors and what they communicate - How it differentiates from competitor logos - A text description vivid enough for a designer to sketch from 3. Typography direction for the wordmark component 4. Scalability notes: how each concept works as a favicon, app icon, billboard, and watermark 5. What to avoid: cliches in this industry's logos Rank your 5 concepts by strategic strength. </task>
Creates a strategic logo brief with 5 concept directions, metaphors, shape language, and competitive differentiation.
Pro tip: This prompt saves hours of logo exploration. Share the output directly with your designer — they get strategic direction instead of vague preferences like "make it modern."
Brand Tone Across Channels
9/35<context> Brand: [BRAND NAME] Brand voice: [DESCRIBE — formal, witty, warm, authoritative, etc.] Channels to cover: [WEBSITE / EMAIL / SOCIAL / ADS / SUPPORT / DOCS] </context> <task> Define how the brand voice adapts across channels while staying recognizable: For each channel: 1. Tone dial — where does formality/casualness land on a 1-10 scale? 2. 3 example sentences showing the brand voice in that channel 3. Words and phrases to USE in this channel 4. Words and phrases to AVOID in this channel 5. Emoji policy: yes/no/sparingly, with examples 6. Sentence length and paragraph length guidelines 7. One "golden rule" for writing in this channel Then provide a comparison table showing how the same message (e.g., announcing a new feature) would be written across all channels. </task>
Maps brand voice adaptation across every channel with tone calibration, vocabulary rules, and cross-channel examples.
Pro tip: Share this document with your entire team. Consistent brand voice across channels builds trust — inconsistency makes a brand feel fragmented.
Visual Consistency Audit
10/35<context> Brand: [BRAND NAME] Assets to audit: [LIST — website, app, social media, email templates, pitch deck, product packaging, etc.] Current brand guidelines: [DESCRIBE OR "none formal"] </context> <task> Perform a visual consistency audit across all brand touchpoints: 1. For each asset, rate consistency (1-10) across: color usage, typography, spacing, imagery style, iconography, tone of voice 2. Identify the top 5 inconsistencies that most damage brand perception 3. Create a "brand debt" priority list — what to fix first for maximum impact 4. Suggest a minimal brand guideline document structure if one does not exist 5. Define the 10 most critical brand rules that, if followed, would solve 80% of inconsistencies 6. Recommend a review process to prevent future drift Be specific — do not say "colors are inconsistent." Say "the website hero uses #2563EB but social media graphics use #3B82F6 and the pitch deck uses a different blue entirely." </task>
Audits brand consistency across all touchpoints with specific inconsistency identification and a prioritized fix list.
Pro tip: Paste screenshots or describe each asset in detail. Claude can identify subtle inconsistencies in color, spacing, and tone that accumulate into a fragmented brand experience.
Design Critiques
5 promptsStructured Design Critique
11/35<context> Design type: [LANDING PAGE / APP SCREEN / EMAIL / AD / DASHBOARD] Design description: [DESCRIBE THE DESIGN IN DETAIL — layout, colors, typography, content, imagery] Target audience: [DESCRIBE] Design goal: [WHAT SHOULD THIS DESIGN ACCOMPLISH] </context> <task> Perform a structured design critique using these lenses: 1. HIERARCHY: Is the visual hierarchy clear? What does the eye see first, second, third? Is this the right order? 2. CLARITY: Can a first-time visitor understand what this is and what to do in 5 seconds? 3. CONSISTENCY: Are patterns (spacing, colors, typography) used consistently? 4. CONTRAST: Is there enough contrast for readability and emphasis? Check text/background combinations. 5. ALIGNMENT: Are elements properly aligned? Identify any misalignment. 6. WHITE SPACE: Is there enough breathing room, or is it cramped? 7. CTA: Is the primary action obvious and compelling? For each lens, provide: current state (what I see), potential issue, and specific recommendation with rationale. Rate each lens 1-10. </task>
Delivers a seven-lens design critique with specific issues and actionable recommendations for each dimension.
Pro tip: Describe your design as precisely as possible — approximate sizes, exact colors, layout positions. The more specific your description, the more specific Claude's critique.
Heuristic Evaluation
12/35<context> Product: [PRODUCT NAME] Screen/flow: [DESCRIBE THE SPECIFIC SCREEN OR FLOW TO EVALUATE] User goal: [WHAT THE USER IS TRYING TO DO] Known usability issues: [ANY COMPLAINTS OR DATA YOU HAVE] </context> <task> Perform a heuristic evaluation using Nielsen's 10 usability heuristics: 1. Visibility of system status 2. Match between system and real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation For each heuristic: - Rate compliance (pass / partial / fail) - Identify specific violations with examples - Rate severity (cosmetic / minor / major / catastrophic) - Provide a specific fix recommendation Summarize with the top 5 issues to fix first, ranked by severity and effort. </task>
Runs a full Nielsen heuristic evaluation with severity ratings and a prioritized fix list.
Pro tip: Claude is remarkably thorough with heuristic evaluations. Paste the actual text content, button labels, and menu structures for the most accurate assessment.
A/B Test Variant Generator
13/35<context> Current design: [DESCRIBE THE CONTROL — layout, copy, CTA, imagery, colors] Metric to improve: [CLICK-THROUGH RATE / SIGNUP RATE / ENGAGEMENT / BOUNCE RATE] Known issues or hypotheses: [WHAT YOU SUSPECT IS UNDERPERFORMING] </context> <task> Generate 3 A/B test variants, each testing a different design hypothesis: Variant A: Test [VISUAL HIERARCHY change] - Hypothesis: [What you are testing and why] - Specific changes from control - Expected impact on target metric - Risk assessment Variant B: Test [COPY/CTA change] - Same structure as above Variant C: Test [LAYOUT/STRUCTURE change] - Same structure as above Then recommend: 1. Which variant to test FIRST and why 2. Minimum sample size needed for statistical significance 3. How long to run the test 4. What secondary metrics to monitor for unintended effects </task>
Creates 3 strategic A/B test variants with hypotheses, expected impact, and a testing priority recommendation.
Pro tip: Test the biggest structural change first. Small copy tweaks produce small lifts. Layout and hierarchy changes produce the insights that transform performance.
Competitor Design Analysis
14/35<context> Your product: [DESCRIBE] Competitors to analyze: [LIST 3-5 WITH URLS OR DESCRIPTIONS] Focus area: [HOMEPAGE / ONBOARDING / PRICING PAGE / PRODUCT DASHBOARD] </context> <task> Analyze each competitor's design approach: For each competitor: 1. Visual style: color palette, typography choices, imagery style, overall aesthetic 2. Layout patterns: how they structure information, navigation approach, content hierarchy 3. Messaging approach: how they position themselves, headline style, CTA language 4. Unique design elements: anything innovative or distinctive 5. Weaknesses: usability issues, confusing elements, missed opportunities Then create a synthesis: - Common patterns across all competitors (industry conventions to follow) - Differentiation opportunities (where everyone looks the same) - Design best practices to adopt - Mistakes to avoid - 3 specific recommendations for how your product should look different </task>
Provides a structured competitive design analysis identifying conventions, differentiation gaps, and strategic recommendations.
Pro tip: Describe competitor designs in detail or paste their homepage copy. Claude identifies patterns across competitors that reveal industry conventions you should follow and gaps you should exploit.
Design Handoff Documentation
15/35<context> Component/page: [DESCRIBE WHAT IS BEING HANDED OFF] Design tool: [FIGMA / SKETCH / ADOBE XD] Development framework: [REACT / VUE / TAILWIND / VANILLA CSS / etc.] Design system: [NAME or "none"] </context> <task> Create a comprehensive design handoff document: 1. Component specifications: exact dimensions, padding, margin, border-radius for every element 2. Typography specs: font family, weight, size, line-height, letter-spacing, color for every text element 3. Color specs: every color used with hex, RGB, and design token names 4. Spacing system: all spacing values mapped to a consistent scale 5. Responsive behavior: how each element adapts at mobile, tablet, desktop breakpoints 6. Interaction specs: hover states, focus states, animation durations, easing curves 7. Edge cases: what happens with long text, missing images, empty states, error states 8. Accessibility requirements: ARIA labels, focus order, keyboard navigation, screen reader behavior Format this as a developer-ready specification document. </task>
Creates a pixel-perfect design handoff document covering every specification a developer needs to build accurately.
Pro tip: This prompt eliminates the back-and-forth between designers and developers. Include it as part of your design workflow and handoff will take minutes instead of hours.
Accessibility
5 promptsWCAG Accessibility Audit
16/35<context> Page/component: [DESCRIBE OR PASTE HTML STRUCTURE] Current WCAG level: [A / AA / AAA / UNKNOWN] Target WCAG level: [AA / AAA] Known issues: [ANY ACCESSIBILITY COMPLAINTS] </context> <task> Perform a WCAG accessibility audit: 1. Color contrast: check all text/background combinations against target level 2. Keyboard navigation: can every interactive element be reached and activated via keyboard? 3. Screen reader: are all images described (alt text), form fields labeled, and headings hierarchical? 4. Focus management: is focus order logical? Are focus indicators visible? 5. Content structure: are headings properly nested? Is content readable without CSS? 6. Interactive elements: are buttons vs links used correctly? Are touch targets 44px minimum? 7. Dynamic content: are live regions, alerts, and modals announced to screen readers? 8. Forms: are errors described, required fields marked, and help text associated? For each issue found: describe the problem, cite the WCAG criterion, rate severity, and provide the specific fix (including code where applicable). </task>
Runs a comprehensive WCAG audit across color, keyboard, screen reader, and content structure with specific remediation steps.
Pro tip: Paste your actual HTML for the most precise audit. Claude can identify missing ARIA attributes, incorrect heading hierarchies, and contrast failures in the code itself.
Accessible Color Palette Fixer
17/35<context> Current color palette: - Primary: [HEX] - Secondary: [HEX] - Background: [HEX] - Text: [HEX] - Accent: [HEX] - Any others: [LIST] Target: [WCAG AA / WCAG AAA] </context> <task> Audit and fix my color palette for accessibility: 1. Test every realistic text-on-background combination in my UI 2. For each combination: calculate the contrast ratio, state the WCAG requirement, and mark pass/fail 3. For every failing combination: suggest the minimum adjustment to the foreground or background color to pass while staying as close to the original brand color as possible 4. Provide a fixed palette with new hex codes 5. Show before/after contrast ratios 6. Generate a color usage matrix showing which colors can be safely combined Preserve the brand feel as much as possible — I want accessible colors, not a different brand. </task>
Audits every color combination for WCAG compliance and provides minimum-adjustment fixes that preserve brand identity.
Pro tip: Fixing accessibility after launch is expensive. Run this prompt during the design phase and build accessible colors into your design system from day one.
ARIA Implementation Guide
18/35<context> Component: [DESCRIBE — modal, dropdown, tab panel, accordion, carousel, tooltip, etc.] Framework: [REACT / VUE / VANILLA HTML / etc.] Current implementation: [PASTE CODE OR DESCRIBE] </context> <task> Create a complete ARIA implementation guide for this component: 1. Required ARIA roles, states, and properties 2. Keyboard interaction pattern (which keys do what) 3. Focus management (where focus goes on open, close, navigation) 4. Screen reader announcements (what is read at each interaction) 5. Code example with all ARIA attributes in place 6. Testing checklist: how to verify it works with NVDA, VoiceOver, and JAWS 7. Common mistakes that break screen reader support for this pattern Reference the WAI-ARIA Authoring Practices for the canonical implementation pattern. </task>
Provides a complete ARIA implementation guide for a specific component with code examples and screen reader testing steps.
Pro tip: Test with an actual screen reader after implementation. ARIA that looks correct in code can still be broken in practice. VoiceOver on Mac is free and takes 5 minutes to learn the basics.
Inclusive Design Review
19/35<context> Product: [DESCRIBE] User demographics: [DESCRIBE — age range, tech savviness, known disabilities in user base, global audience, etc.] Platforms: [WEB / iOS / ANDROID] </context> <task> Review this product through an inclusive design lens: 1. Visual accessibility: color blindness (protanopia, deuteranopia, tritanopia), low vision, photosensitivity 2. Motor accessibility: can users with limited dexterity navigate? Touch target sizes, gesture alternatives 3. Cognitive accessibility: is content clear? Reading level? Cognitive load? Information chunking? 4. Hearing accessibility: are audio/video elements captioned? Are notifications visual as well as audible? 5. Situational impairments: bright sunlight, one-handed use, distracted attention, slow connections 6. Cultural inclusivity: language, date/number formats, imagery representation, color meaning across cultures 7. Age inclusivity: does the design work for both young digital natives and older users? For each area, provide: current status assessment, issues found, and specific improvements. </task>
Reviews a product across seven dimensions of inclusive design from visual and motor to cultural and age inclusivity.
Pro tip: Inclusive design benefits everyone. Captions help deaf users, but also people on muted phones. Large touch targets help motor-impaired users, but also people on bumpy buses.
Accessibility Testing Plan
20/35<context> Product: [DESCRIBE] Development stage: [DESIGN / DEVELOPMENT / PRE-LAUNCH / LIVE] Team accessibility experience: [NONE / SOME / DEDICATED A11Y TEAM] Budget for tools: [FREE ONLY / MODERATE / ENTERPRISE] </context> <task> Create a practical accessibility testing plan: 1. Automated testing: which tools to use (axe, Lighthouse, WAVE), what they catch and what they miss 2. Manual testing checklist: keyboard navigation test, zoom test (200%), screen reader test, color contrast check 3. Screen reader testing matrix: which screen reader + browser combinations to test 4. User testing: how to recruit testers with disabilities, what to test, how to structure sessions 5. CI/CD integration: how to add automated accessibility checks to the build pipeline 6. Reporting template: how to log, prioritize, and track accessibility issues 7. Training: minimum accessibility knowledge every team member should have Prioritize for a team with [THEIR EXPERIENCE LEVEL] — start with the highest-impact, lowest-effort tests first. </task>
Creates a phased accessibility testing plan calibrated to your team's experience with tools, processes, and training recommendations.
Pro tip: Automated tools catch about 30% of accessibility issues. Manual testing and real user testing catch the rest. Do not rely on automation alone — it misses the most impactful problems.
Design Tokens & Systems
5 promptsDesign Token Architecture
21/35<context> Design tool: [FIGMA / SKETCH / TOKENS STUDIO] Dev framework: [REACT / VUE / ANGULAR / TAILWIND] Multi-brand: [YES — list brands / NO] Dark mode required: [YES / NO] </context> <task> Architect a design token system: 1. Token categories: color, typography, spacing, sizing, border-radius, shadow, motion, breakpoints 2. Token hierarchy: global primitives → semantic aliases → component-specific tokens 3. Naming convention: define the taxonomy (e.g., category-property-variant-state) 4. For each category, provide 10-20 token definitions with names and values 5. Dark mode strategy: how tokens remap for dark theme 6. Multi-brand strategy (if applicable): how tokens swap for different brands 7. Tool chain: how tokens flow from design tool → code → documentation 8. Migration guide: how to adopt tokens in an existing codebase incrementally Provide example JSON token files for both light and dark themes. </task>
Architects a complete design token system with hierarchy, naming conventions, dark mode, and JSON file examples.
Pro tip: A well-structured token system is the single highest-leverage investment in design consistency. It makes every future design decision faster and every handoff cleaner.
Component Library Spec
22/35<context> Product: [DESCRIBE] Framework: [REACT / VUE / WEB COMPONENTS] Existing components: [LIST ANY YOU HAVE] Design maturity: [STARTING FRESH / CLEANING UP AD-HOC COMPONENTS] </context> <task> Spec out a component library from foundational to complex: Tier 1 — Primitives (build first): For each primitive (Button, Input, Text, Icon, Badge, Avatar): define variants, sizes, states, and props Tier 2 — Composed components: For each (Card, Modal, Dropdown, Toast, Tooltip, Tabs): define structure, behavior, and which primitives they use Tier 3 — Patterns: For each (Form, Data Table, Navigation, Search, Pagination): define the compound component structure For every component at every tier: - Visual spec (sizes, spacing, colors via tokens) - Interaction spec (states, animations, keyboard behavior) - Accessibility spec (ARIA roles, focus management) - API spec (props, events, slots) Prioritize the build order based on frequency of use in your product. </task>
Specs a three-tier component library from primitives to patterns with visual, interaction, accessibility, and API specs for each.
Pro tip: Build Tier 1 properly and Tier 2 and 3 almost build themselves. Rushing past primitives to build complex components creates technical debt you will pay for every sprint.
Spacing and Layout System
23/35<context> Base unit: [4px / 8px / other] Grid system: [12-COLUMN / FLEXIBLE / DESCRIBE] Content density preference: [COMPACT / COMFORTABLE / SPACIOUS] </context> <task> Define a complete spacing and layout system: 1. Spacing scale: 8-12 spacing values from the base unit (e.g., 4, 8, 12, 16, 24, 32, 48, 64, 96, 128px) 2. Usage rules: which spacing values apply to which use cases (margin between components, padding inside components, gap between text blocks, section spacing) 3. Grid system: column widths, gutters, margins at each breakpoint 4. Container max-widths for content types (reading, dashboard, full-bleed) 5. Vertical rhythm: how line-height and spacing create consistent vertical flow 6. Component spacing patterns: card padding, form field spacing, list item gaps, button groups 7. A "spacing decision tree" — when unsure, follow this logic to choose the right value Provide CSS custom properties for the entire system. </task>
Creates a systematic spacing and layout framework with usage rules, grid specs, and a decision tree for choosing values.
Pro tip: Consistent spacing is the difference between a design that feels "professional" and one that feels "off." Most users cannot articulate it, but they feel it immediately.
Icon System Design
24/35<context> Product type: [WEB APP / MOBILE APP / MARKETING SITE] Visual style: [OUTLINE / FILLED / DUOTONE / FLAT] Icon sizes needed: [LIST — 16px, 20px, 24px, 32px, etc.] Existing icon library: [USING HEROICONS / LUCIDE / CUSTOM / NONE] </context> <task> Design an icon system specification: 1. Icon grid: pixel grid size, padding zones, key shapes (circle, square, landscape, portrait) 2. Stroke weight and corner radius standards (consistent across all icons) 3. Required icon categories with a list of essential icons per category: - Navigation (home, back, menu, search, close...) - Actions (edit, delete, share, download, copy...) - Status (success, warning, error, info, loading...) - Content (file, image, video, link, text...) - Commerce (cart, payment, shipping, return...) 4. Color application rules: when icons inherit text color vs use a fixed color 5. Size and spacing rules: minimum size for legibility, touch targets, alignment with text 6. Animation guidelines: which icons animate and how (loading, success confirmation, transitions) 7. Naming convention: a systematic naming approach for scalability </task>
Specifies a complete icon system from grid construction to categories, color rules, animation guidelines, and naming.
Pro tip: Consistency in icon style matters more than individual icon quality. A set of mediocre but consistent icons looks better than a mix of beautiful icons from different styles.
Motion Design System
25/35<context> Brand personality: [DESCRIBE — quick and snappy, elegant and smooth, playful and bouncy, etc.] Performance budget: [STANDARD / LIGHTWEIGHT / NO ANIMATIONS ON LOW-END DEVICES] Reduces motion preference: [MUST RESPECT prefers-reduced-motion] </context> <task> Define a motion design system: 1. Motion principles: 3-5 principles that guide all animation decisions (e.g., "purposeful — every animation communicates meaning") 2. Duration scale: 5-7 duration tokens from micro to macro interactions (e.g., 100ms, 200ms, 300ms, 500ms, 800ms) 3. Easing curves: 4-6 named curves with cubic-bezier values and when to use each 4. Enter/exit patterns: how elements appear and disappear (fade, slide, scale, etc.) 5. State transitions: how interactive elements move between states 6. Page transitions: how views/pages change 7. Loading and progress: skeleton screens, spinners, progress bars 8. Reduced motion fallbacks: what every animation becomes when prefers-reduced-motion is active Provide CSS custom properties for all duration and easing values. </task>
Establishes a systematic motion design language with duration tokens, easing curves, transition patterns, and reduced motion fallbacks.
Pro tip: Motion that follows a system feels intentional. Motion without a system feels chaotic. Define your curves and durations once, then every animation automatically feels cohesive.
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Wireframing & Prototyping
5 promptsLow-Fi Wireframe Description
26/35<context> Page type: [HOMEPAGE / PRODUCT PAGE / DASHBOARD / SETTINGS / ONBOARDING] Target user: [DESCRIBE] Primary goal of page: [WHAT SHOULD THE USER DO HERE] Content available: [LIST THE CONTENT/DATA THIS PAGE NEEDS TO DISPLAY] </context> <task> Describe a low-fidelity wireframe in enough detail that a designer can sketch it in 30 minutes: 1. Page structure: number of sections, approximate heights, scroll depth 2. For each section: - Content blocks with placeholder text indicators ([H1], [Body text], [CTA button]) - Layout: single column, two-column, grid, sidebar - Visual weight: what is largest/most prominent 3. Navigation: where it sits, what it contains, mobile behavior 4. CTAs: placement, size relative to page, primary vs secondary 5. Empty states: what does this page look like with no data yet? 6. Content priority order (mobile): if everything stacks, what comes first? Use ASCII box layout for the main structure if helpful. </task>
Describes a wireframe in designer-ready detail with section layouts, content hierarchy, and mobile priority order.
Pro tip: Share this with your designer as a starting brief. It eliminates the blank-canvas problem and gives them a strategic foundation to work from.
User Onboarding Flow Design
27/35<context> Product: [DESCRIBE] User types: [LIST DIFFERENT USER TYPES IF ANY] Minimum setup needed: [WHAT MUST HAPPEN BEFORE THE USER CAN GET VALUE] Current onboarding: [DESCRIBE OR "none — users land on an empty dashboard"] </context> <task> Design a complete onboarding flow: 1. First impression (first 10 seconds): what the user sees immediately after signup — welcome, orientation, or direct into setup? 2. Setup wizard: step-by-step screens for essential configuration - For each step: what information to collect, why it matters, how to make it feel lightweight - Progress indicator design - Skip options and consequences 3. First value moment: what is the fastest path to the user experiencing the product's core value? 4. Empty states: for every screen that starts empty, design a state that educates and motivates 5. Guidance system: tooltips, checklists, or interactive tours — recommend which and why 6. Success milestone: what tells the user "you are set up, now you are a real user" 7. Re-engagement: what happens if the user drops off mid-onboarding Map the entire flow as a numbered sequence with branching paths. </task>
Designs a complete onboarding flow from first impression to first value moment with empty states and re-engagement.
Pro tip: The onboarding flow determines whether a user becomes a customer or churns. Ask Claude to identify the fastest path to the aha moment — then design everything else around that path.
Dashboard Layout Optimizer
28/35<context> Dashboard purpose: [ANALYTICS / PROJECT MANAGEMENT / CRM / ADMIN / MONITORING] User role: [EXECUTIVE / MANAGER / OPERATOR / ANALYST] Key metrics: [LIST THE 5-10 MOST IMPORTANT DATA POINTS] Frequency of use: [DAILY / WEEKLY / MONTHLY] Current pain points: [IF REDESIGNING — WHAT IS WRONG NOW] </context> <task> Design an optimized dashboard layout: 1. Information architecture: group related metrics, define card sizes by importance 2. Layout recommendation: fixed grid vs flexible, sidebar vs top nav, card-based vs table-based 3. Above the fold: what appears without scrolling — the 3-5 most critical metrics 4. Drill-down pattern: how users go from summary → detail without leaving context 5. Filtering and date range: placement and behavior 6. Real-time vs static data: indicate which metrics update live and how to show freshness 7. Alert system: how to surface anomalies or items needing attention 8. Customization: can users rearrange or hide cards? When is this worth the complexity? Specify card dimensions, spacing, and responsive behavior at mobile and desktop. </task>
Creates an optimized dashboard layout with information architecture, card sizing, drill-down patterns, and alert systems.
Pro tip: Design the dashboard for the user's actual workflow, not your data model. What does the user need to see first thing? What action follows? Let that sequence drive the layout.
Form UX Design
29/35<context> Form type: [SIGNUP / CHECKOUT / APPLICATION / SURVEY / SETTINGS / LEAD CAPTURE] Fields required: [LIST ALL FIELDS] User context: [WHERE THE USER IS COMING FROM / WHAT THEY EXPECT] Completion rate goal: [CURRENT % → TARGET %] </context> <task> Design the form UX for maximum completion: 1. Field order: optimal sequence based on cognitive load and commitment escalation 2. Field grouping: logical sections with clear labels 3. Input types: for each field, the right input control (text, dropdown, radio, toggle, auto-complete, date picker) 4. Validation strategy: inline vs on-submit, real-time vs on-blur, error message wording 5. Progressive disclosure: which fields to show later or conditionally 6. Smart defaults: which fields can be pre-filled or auto-detected 7. Micro-copy: label text, placeholder text, help text, error text for every field 8. Mobile optimization: field sizes, keyboard types (email keyboard, number pad), auto-capitalize settings 9. Progress and motivation: how to show completion progress on long forms 10. Success state: what happens after submission — confirmation, next steps, delight moment Estimate the friction score (1-10) and suggest which fields to remove if the form must be shortened. </task>
Designs form UX with field sequencing, input types, validation, micro-copy, and a friction score for every field.
Pro tip: Every field you remove increases completion rate by approximately 5-10%. Ruthlessly cut any field that is not essential for the immediate next step.
Error State Design System
30/35<context> Product: [DESCRIBE] Current error handling: [DESCRIBE — generic modals, inline messages, toast notifications, etc.] Brand tone: [FORMAL / FRIENDLY / TECHNICAL / PLAYFUL] </context> <task> Design a comprehensive error state system: 1. Error categories and handling patterns: - Validation errors (wrong input) → inline + specific guidance - System errors (server down) → full page or modal with retry - Permission errors (unauthorized) → redirect or explanation - Empty states (no data) → guidance to populate - 404 / not found → helpful navigation - Network errors (offline) → graceful degradation 2. For each category: visual design (color, icon, placement), copy tone, user action options 3. Error message formula: [What happened] + [Why it happened] + [What to do next] 4. 10 example error messages rewritten from generic ("An error occurred") to helpful 5. Error prevention: identify 5 places where better design could prevent the error entirely 6. Error recovery: how to help users recover data and progress after an error All error messages should match the brand tone. </task>
Creates a systematic error handling framework with categorized patterns, copy formulas, and prevention strategies.
Pro tip: The quality of your error states reveals the quality of your product thinking. Users judge products more by how they handle failure than by how they handle success.
Design Strategy
5 promptsDesign Sprint Brief
31/35<context> Challenge: [DESCRIBE THE DESIGN PROBLEM TO SOLVE] Timeline: [5-DAY SPRINT / 3-DAY / COMPRESSED 1-DAY] Team: [LIST ROLES PARTICIPATING] Constraints: [TECHNICAL, BUSINESS, OR RESOURCE CONSTRAINTS] </context> <task> Create a complete design sprint brief: 1. Sprint goal: one sentence defining what we will answer or validate 2. Day 1 (Understand): activities, questions to answer, data to review, expert interviews to schedule 3. Day 2 (Sketch): ideation exercises, how many concepts to generate, evaluation criteria 4. Day 3 (Decide): decision framework, storyboard structure, what the prototype needs to test 5. Day 4 (Prototype): fidelity level needed, tools to use, who builds what 6. Day 5 (Test): test script, participant profile, number of tests, what constitutes success Include a materials/prep list and a pre-sprint homework assignment for participants. </task>
Plans a complete design sprint with daily agendas, activities, decision frameworks, and testing criteria.
Pro tip: The sprint goal must be specific enough to test in one prototype. "Improve onboarding" is too vague. "Test whether a progress checklist reduces onboarding drop-off" is testable.
Design ROI Calculator
32/35<context> Proposed design change: [DESCRIBE THE CHANGE] Current metrics: [CONVERSION RATE / BOUNCE RATE / TASK COMPLETION / NPS / etc.] Estimated improvement: [YOUR HYPOTHESIS — e.g., "5-15% conversion lift"] Development cost: [ESTIMATED HOURS OR DOLLARS] </context> <task> Build a design ROI case: 1. Impact modeling: calculate the revenue or cost impact of the proposed improvement at conservative, moderate, and optimistic scenarios 2. Cost analysis: design time + development time + testing time + opportunity cost 3. Payback period: how long until the improvement pays for itself at each scenario 4. Risk assessment: what could go wrong, and what is the downside if the change performs neutrally 5. Comparison: cost of doing nothing (compound impact of not fixing the current issue) 6. Recommendation: build the case in executive language — skip the design jargon Present as a one-page business case a non-designer stakeholder would find compelling. </task>
Builds a quantified business case for design changes with revenue modeling, payback periods, and executive-ready language.
Pro tip: Design decisions that come with revenue projections get approved faster. Learn to translate design improvements into business outcomes and you will never struggle for design resources.
UX Research Plan
33/35<context> Research goal: [WHAT QUESTION ARE WE TRYING TO ANSWER] Product stage: [PRE-LAUNCH / LIVE / REDESIGN] Budget: [LOW — guerrilla methods / MODERATE / HIGH — agency or lab] Timeline: [WHEN DO WE NEED ANSWERS] </context> <task> Create a UX research plan: 1. Research questions: 3-5 specific questions this study will answer 2. Method recommendation: [usability testing / interviews / surveys / card sorting / A/B test / diary study / analytics review] — justify why this method answers the questions best 3. Participant profile: who to recruit, how many, screening criteria 4. Study design: session structure, tasks, questions, time per session 5. Materials: what to prepare (prototype, discussion guide, survey, tasks) 6. Analysis plan: how to analyze results and what deliverable to produce 7. Timeline: week-by-week schedule from planning to presenting findings 8. Stakeholder communication: how and when to share findings Include a template discussion guide or task list for the chosen method. </task>
Plans a complete UX research study with method selection, participant criteria, study design, and analysis approach.
Pro tip: Five users find 85% of usability issues. You do not need large sample sizes for qualitative research. Start small, test early, and iterate based on findings.
Design System Adoption Plan
34/35<context> Current state: [NO SYSTEM / PARTIAL / FULL BUT OUTDATED] Team size: [DESIGNERS + DEVELOPERS] Product complexity: [SIMPLE SITE / COMPLEX APP / MULTIPLE PRODUCTS] Buy-in level: [EXECUTIVES SUPPORT / TEAM WANTS IT / NOBODY ASKED FOR THIS] </context> <task> Create a design system adoption plan: 1. Audit current state: what components exist, how consistent are they, where is the most debt 2. Phase 1 (Foundation — Month 1-2): tokens, typography, color, spacing — the atoms 3. Phase 2 (Components — Month 3-4): the 10-15 most-used components, fully specified 4. Phase 3 (Patterns — Month 5-6): complex patterns, templates, page-level guidelines 5. Governance: who owns the system, contribution process, deprecation process 6. Documentation: what to document, where to host it, how to keep it updated 7. Adoption metrics: how to measure whether the team is actually using the system 8. Maintenance plan: how to evolve the system without it becoming stale Include a stakeholder pitch explaining the ROI of a design system. </task>
Plans a phased design system rollout with governance, documentation, adoption metrics, and a stakeholder pitch.
Pro tip: A design system nobody uses is worse than no design system — it is wasted effort. Focus on adoption over completeness. A small, well-adopted system beats a comprehensive one that sits in a Figma file.
Redesign Strategy Document
35/35<context> Product to redesign: [DESCRIBE] Reason for redesign: [OUTDATED VISUAL / POOR METRICS / REBRAND / TECH MIGRATION / USER COMPLAINTS] Constraints: [TIMELINE / BUDGET / KEEP EXISTING CONTENT / MUST MAINTAIN X] Current metrics: [CONVERSION / ENGAGEMENT / NPS / etc.] </context> <task> Create a redesign strategy document: 1. Redesign scope: what is changing and what is explicitly NOT changing 2. User research summary: what do we know about current user pain points (or what research to conduct first) 3. Competitive landscape: how competitors have evolved and where we have fallen behind 4. Design principles for the redesign: 3-5 guiding principles for every design decision 5. Phased approach: break the redesign into incremental releases (not a big bang launch) 6. Risk mitigation: how to avoid the classic redesign disaster (users hate it, metrics drop) 7. Success metrics: what numbers must improve and by when to consider this successful 8. Timeline with milestones: realistic phases from kickoff to full launch Address the political dimension: how to get stakeholder alignment and manage feedback. </task>
Plans a strategic, phased redesign with scope definition, risk mitigation, success metrics, and stakeholder management.
Pro tip: The biggest redesign risk is changing everything at once. Phase the rollout so you can measure impact and course-correct. A phased approach also prevents the "everyone hates the new design" backlash.
Frequently Asked Questions
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