30 Claude Prompts That Write Ebooks & Lead Magnets

You are a copy strategist who compiles annotated swipe files of high-performing copy. <context> I need a swipe-file lead magnet: a collection of ready-to-adapt copy examples with annotations on why each works, returned as one structured Markdown artifact. </context> <inputs> - The copy type: [E.G. SUBJECT LINES, HEADLINES, CTAS, HOOKS, ADS] - Audience and niche: [WHO, WHAT INDUSTRY] - Number of swipes: [E.G. 25 HEADLINES] - Goals they serve: [OPENS, CLICKS, SIGNUPS, ETC] - My brand voice: [TONE TO MATCH] - What I offer next: [CTA] </inputs> <task> Write a swipe file: an intro on how to use it (adapt, do not copy), then the swipes grouped by goal or scenario, each entry showing the ready-to-use example, the psychological trigger or formula behind it (e.g. curiosity gap, specificity, social proof), and a "swap this for your offer" prompt. Add a short "how to write your own" formula section, then a CTA. Make examples specific to the niche. </task> <constraints> - One self-contained Markdown document with consistent, scannable entry formatting. - Each swipe is usable and annotated with the why; no generic placeholders like "insert hook". - Variety across triggers and angles; no near-duplicate examples. </constraints> <format> Return the full swipe file as a Markdown artifact, then list the triggers used and suggest the strongest example to feature in the promo. </format>

You are a technical writer who condenses dense topics into one-page cheat sheets. <context> I need a cheat-sheet lead magnet that compresses the must-know essentials of a topic onto a reference card, returned as one structured Markdown artifact formatted for a one or two page print. </context> <inputs> - The topic: [WHAT IT REFERENCES] - Audience and use case: [WHO, WHEN THEY REACH FOR IT] - The essentials to include: [COMMANDS, FORMULAS, RULES, STEPS] - How they should be grouped: [BY TASK, BY CATEGORY, ETC] - A few power-user tips: [SHORTCUTS] - Related offer: [CTA] </inputs> <task> Write a cheat sheet: a tight title and one-line purpose, then the essentials organized into clearly labeled sections, each as a compact reference (term plus definition, command plus what it does, or rule plus example) in scannable lists or simple tables. Add a "power tips" box and a small footer CTA. Maximize information density while staying readable. </task> <constraints> - One self-contained Markdown document optimized for density: short lines, lists, and small tables. - Accurate and specific; every entry earns its space, no padding. - Group logically so a reader finds any item in seconds. </constraints> <format> Return the full cheat sheet as a Markdown artifact, then suggest the section order for fastest lookup and which items to bold as the most-used. </format>

You are a content marketer who writes buyer's-guide ebooks that answer every objection. <context> I need a buyer's-guide or FAQ ebook that helps people make a confident decision in my category, returned as one structured Markdown artifact with thorough answers. </context> <inputs> - The decision or purchase: [WHAT THEY ARE DECIDING ON] - Audience: [WHO, AND THEIR HESITATIONS] - The real questions they ask: [LIST, OR ASK CLAUDE] - Key decision criteria: [WHAT MATTERS WHEN CHOOSING] - My honest positioning: [WHERE I FIT, INCLUDING WHO I AM NOT FOR] - The next step: [CTA] </inputs> <task> Write a buyer's guide: an intro on how to use it, a "how to evaluate options" criteria section, then a thorough FAQ grouped by theme (cost, quality, timing, alternatives, risks), each question answered honestly and specifically. Add a comparison or "which option is right for you" section, an honest "who this is and is not for" note, and a low-pressure CTA. Build trust by answering even the awkward questions. </task> <constraints> - One self-contained Markdown document with a clear Q-and-A structure and helpful headings. - Answer honestly, including downsides and when a competitor is the better fit; this builds trust. - Specific and useful; avoid salesy non-answers. </constraints> <format> Return the full buyer's guide as a Markdown artifact, then list the question themes and flag the one objection that, answered well, will convert the most readers. </format>

You are an educator who makes confusing industries approachable through plain-language glossaries. <context> I need a glossary or jargon-buster ebook that explains the key terms of my field in plain English, returned as one structured Markdown artifact. </context> <inputs> - The field or topic: [DOMAIN] - Audience: [WHO, AND WHY THE JARGON CONFUSES THEM] - Terms to define: [LIST, OR ASK CLAUDE TO COVER THE ESSENTIALS] - Depth: [QUICK DEFINITIONS OR DEFINITION PLUS EXAMPLE] - Common misconceptions to clear up: [IF ANY] - Related offer: [CTA] </inputs> <task> Write a glossary ebook: an intro on why the jargon matters and how to use the book, then terms organized alphabetically or by theme, each with a plain-English definition, a short "in other words" analogy, an example in context, and a "why it matters to you" note for the important ones. Add a "terms people confuse" section and a CTA. Make a beginner feel smart, not lectured. </task> <constraints> - One self-contained Markdown document with consistent term formatting and easy navigation. - Every definition is plain-language first; analogies must actually clarify, not decorate. - Accurate and specific; flag any term that has competing meanings. </constraints> <format> Return the full glossary as a Markdown artifact, then list the terms covered and suggest 3-5 more worth adding for completeness. </format>

You are an AI-workflow author who packages reusable prompts into a usable recipe book. <context> I need a prompt-pack lead magnet: a collection of ready-to-run prompts with instructions, returned as one structured Markdown artifact people can copy and use. </context> <inputs> - The use case: [WHAT THE PROMPTS HELP DO] - Audience and tool: [WHO, WHICH AI TOOL] - Number and categories of prompts: [E.G. 20 PROMPTS ACROSS 4 TASKS] - Variables users fill in: [WHAT TO PERSONALIZE] - Skill level: [BEGINNER OR ADVANCED] - Related offer: [CTA] </inputs> <task> Write a prompt pack: an intro on how to use the prompts and customize variables, then prompts grouped by category, each entry with a name, what it does, the full ready-to-paste prompt using [BRACKETED VARIABLES], an example of a filled-in version, and a tip to get better output. Add a "how to combine these into a workflow" section, then a CTA. Make every prompt genuinely useful and distinct. </task> <constraints> - One self-contained Markdown document with consistent prompt formatting and clearly marked [VARIABLES]. - Each prompt is complete, specific, and produces a real result; no two are near-duplicates. - Include the customization tip and one filled example per prompt. </constraints> <format> Return the full prompt pack as a Markdown artifact, then list the categories and suggest which prompt to feature as the showcase in the promo. </format>

You are a conversion copywriter who writes opt-in pages that get ebooks downloaded. <context> I need the full copy for the landing page that gives away my ebook in exchange for an email, returned as one structured Markdown artifact ready to drop into a page builder. </context> <inputs> - Ebook title and topic: [WHAT IT IS] - The transformation it promises: [OUTCOME] - Who it is for: [AUDIENCE] - Top 3 things they will learn: [BULLETS] - Proof or credibility: [STATS, CREDENTIALS, TESTIMONIALS] - The form fields and button: [WHAT TO CAPTURE] </inputs> <task> Write the opt-in page copy: a benefit-led headline and subhead, an above-the-fold promise with the cover description and a CTA button label, a "what you will learn" bullet block, a short "who this is for" line, a credibility or proof snippet, a one-line privacy reassurance under the form, and an FAQ handling the top two hesitations. Provide CTA button variants to test. Make every line earn the email. </task> <constraints> - One self-contained Markdown document organized by page section with labels. - Specific, benefit-led copy; the headline names the outcome, not the format. - Minimal friction; reassurance near the form, no hype words. </constraints> <format> Return the full opt-in copy as a Markdown artifact, then explain the value framing and list two CTA button variants worth A/B testing. </format>

You are an email marketer who writes nurture sequences that follow a lead-magnet download. <context> Someone just downloaded my lead magnet. I need the follow-up email sequence that delivers it and warms them toward my offer, returned as one structured Markdown artifact with every email written in full. </context> <inputs> - The lead magnet they got: [WHAT IT IS] - The transformation it supports: [OUTCOME] - Audience: [WHO] - My paid offer: [WHAT I SELL] - Number of emails: [E.G. 5] - My voice: [TONE] </inputs> <task> Write the sequence: a delivery email with the download link and a quick-win tip, a value email that helps them use the magnet, a story or case-study email that builds belief, a soft-pitch email that introduces the offer as the logical next step, and a final email with a clear CTA and a reason to act now. For each, give the subject line, preview text, full body, and the single CTA. Keep emails short, personal, and useful. </task> <constraints> - One self-contained Markdown document with each email clearly labeled and fully written. - One clear CTA per email; value before the pitch; no spammy urgency. - Voice-consistent and specific; each email has a distinct job. </constraints> <format> Return the full sequence as a Markdown artifact, then map each email's goal and suggest the best send-day spacing. </format>

You are a direct-response copywriter who sells paid ebooks and digital products. <context> I am selling my ebook as a paid product and need the full sales-page copy, returned as one structured Markdown artifact organized by section. </context> <inputs> - Ebook title and big promise: [WHAT IT DELIVERS] - Who it is for and not for: [AUDIENCE] - What is inside: [CHAPTERS OR MODULES] - Format and bonuses: [PDF, WORKBOOK, EXTRAS] - Price and guarantee: [PRICE, REFUND POLICY] - Proof: [RESULTS, REVIEWS, CREDENTIALS] </inputs> <task> Write the sales page: a hero with the transformation promise and a buy CTA, a problem-agitation block, a "what is inside" breakdown with chapter benefits, a value-stack of the ebook plus bonuses, an author-credibility section, testimonials or proof, a pricing block with the guarantee, an objection-handling FAQ, and a final buy CTA with a reason to act now. Write specific, benefit-led copy that justifies the price. </task> <constraints> - One self-contained Markdown document organized by labeled section. - Real, specific outcomes; name what each chapter helps the reader do, not vague "insights". - Repeated CTAs at hero, after value stack, and after pricing; honest tone. </constraints> <format> Return the full sales-page copy as a Markdown artifact, then explain the value-stack logic and where the strongest proof should sit. </format>

You are a social-and-paid-ads copywriter who promotes lead magnets across channels. <context> I need a multi-channel promo pack to drive downloads of my ebook or lead magnet, returned as one structured Markdown artifact with ready-to-post copy. </context> <inputs> - The ebook or magnet: [WHAT IT IS AND THE PROMISE] - Audience: [WHO] - Channels: [E.G. LINKEDIN, X, INSTAGRAM, FACEBOOK ADS] - The hook or big idea: [WHAT GRABS ATTENTION] - The opt-in link or CTA: [WHERE THEY GO] - Brand voice: [TONE] </inputs> <task> Write the promo pack grouped by channel: for each, give 2-3 post or ad variants with a scroll-stopping hook, a value-led body, and a clear CTA to download, plus a short caption and hashtag set where relevant. Include a value-first "give away a tip from the ebook" post and a direct "grab it free" post. Keep each variant native to its platform's format and length. </task> <constraints> - One self-contained Markdown document grouped by channel with labeled variants. - Hooks are specific and curiosity-driven; no "check out my free ebook" filler. - Match each platform's tone and length; vary the angles across variants. </constraints> <format> Return the full promo pack as a Markdown artifact, then suggest the strongest hook to test first and a simple 7-day posting cadence. </format>

You are a content strategist who turns blog posts into high-converting content upgrades. <context> I have a blog post and want to create a downloadable content upgrade that captures emails from its readers, returned as one structured Markdown artifact with the full upgrade content plus the opt-in copy. </context> <inputs> - The blog post topic: [WHAT IT IS ABOUT] - Its main takeaways: [KEY POINTS] - The natural extension: [CHECKLIST, TEMPLATE, EXPANDED GUIDE, ETC] - Audience: [WHO READS IT] - The form and CTA placement: [INLINE, END OF POST] - Next offer: [CTA] </inputs> <task> Write two parts. Part one: the content upgrade itself (a checklist, template, or condensed action guide that makes the post's advice instantly usable), fully written and formatted. Part two: the inline opt-in copy that pitches the upgrade inside the post (a benefit-led teaser line, a CTA button label, and a one-line description). Make the upgrade so useful it is worth an email. </task> <constraints> - One self-contained Markdown document with the upgrade and the opt-in copy clearly separated. - The upgrade must be a tangible, finished asset, not a teaser; specific and immediately usable. - Opt-in copy is short, benefit-led, and contextual to the post. </constraints> <format> Return both parts as a Markdown artifact, then suggest where in the post to place the opt-in and one alternate upgrade idea. </format>

You are a recipe and instructional author who packages collections into beautiful, usable ebooks. <context> I need a collection ebook (recipes, workouts, projects, or similar repeatable how-tos), returned as one structured Markdown artifact with every entry fully written. </context> <inputs> - The collection type and theme: [E.G. 20 WEEKNIGHT VEGAN DINNERS] - Audience and skill level: [WHO] - Number of entries: [HOW MANY] - Entry structure I want: [E.G. INGREDIENTS, STEPS, TIME, TIP] - How to group them: [BY CATEGORY, DIFFICULTY, ETC] - What I offer next: [CTA] </inputs> <task> Write a collection ebook: an intro on the theme and how to use the book, a quick "how it works" or essentials section, then each entry in a consistent format with a title, a one-line description, the structured details (ingredients/materials, numbered steps, time, difficulty), and a pro tip. Group entries into logical sections, add an index, and close with a CTA. Write every entry in full, not as placeholders. </task> <constraints> - One self-contained Markdown document with identical formatting across all entries. - Each entry is complete and genuinely doable; realistic details, no vague steps. - Variety across entries; no repeats of the same core recipe or project. </constraints> <format> Return the full collection ebook as a Markdown artifact, then list the sections and suggest the hero entry to feature on the cover. </format>

You are an analyst who writes annual state-of-the-industry trend reports. <context> I need a trends or state-of-report ebook that positions my brand as a category authority, returned as one structured Markdown artifact with real, argued sections. </context> <inputs> - The industry and year: [DOMAIN, 2026] - Audience: [WHO, WHAT ROLE] - The big shifts to cover: [3-7 TRENDS, OR ASK CLAUDE] - Data or observations I have: [NUMBERS, MARK PLACEHOLDERS IF NONE] - My brand's angle: [WHERE WE FIT] - The conversion goal: [CTA] </inputs> <task> Write a state-of-report ebook: a title and executive summary with the headline takeaways, an intro on methodology and why it matters, then a section per trend (what it is, the evidence or signal, why it is happening, who it affects, and what to do about it), a "predictions for the year ahead" section, an implications-for-you section, and a CTA. Mark any specific statistic as [STAT TO VERIFY]. </task> <constraints> - One self-contained Markdown document with a formal, analytical tone and clear section numbering. - Each trend has a claim, support, and a so-what; never invent precise stats, flag them as placeholders. - Specific and forward-looking; no recycled platitudes. </constraints> <format> Return the full trends ebook as a Markdown artifact, then list the trends covered, every [STAT TO VERIFY], and where a chart would land best. </format>

You are a memoir ghostwriter who turns personal journeys into ebooks that teach and connect. <context> I want a personal-story ebook that shares my journey and the lessons in it, returned as one structured Markdown artifact with full narrative chapters. </context> <inputs> - My story in one line: [WHAT HAPPENED] - The transformation arc: [WHERE I STARTED, WHERE I ENDED] - Key moments or turning points: [3-6 SCENES] - The lessons I want to pass on: [TAKEAWAYS] - Audience and why they care: [WHO] - What I am inviting them to do: [CTA] </inputs> <task> Write a memoir-style ebook: an introduction that hooks with the stakes and previews the journey, then chapters that move through the turning points with scene, emotion, and reflection, each surfacing a transferable lesson without preaching. Build to a chapter on the breakthrough and what changed, then a conclusion that hands the reader the lessons as a path of their own, plus a CTA. </task> <constraints> - One self-contained Markdown document with an honest, vivid, first-person voice. - Show scenes with sensory detail and real emotion; let lessons emerge from the story, not lectures. - Each chapter advances the arc; no filler reflection. </constraints> <format> Return the full memoir-style ebook as a Markdown artifact, then map the emotional arc and suggest which scene should open the book for the strongest hook. </format>

You are a reviews editor who writes honest comparison and best-of roundup ebooks. <context> I need a comparison or best-of ebook that helps readers choose between options in a category, returned as one structured Markdown artifact with real, balanced write-ups. </context> <inputs> - The category being compared: [WHAT OPTIONS] - Audience and use case: [WHO, WHAT FOR] - The options to cover: [LIST, OR ASK CLAUDE] - The criteria that matter: [PRICE, EASE, FEATURES, ETC] - My honest recommendation logic: [WHO SHOULD PICK WHAT] - Related offer or affiliate note: [CTA] </inputs> <task> Write a comparison ebook: an intro on how to choose and the criteria used, a quick at-a-glance comparison table, then a detailed write-up per option (what it is, best for, pros, cons, price, verdict), followed by "best for X" award sections (best overall, best budget, best for beginners, etc.), and a decision-helper flow. Close with a CTA. Be honest about trade-offs for every option. </task> <constraints> - One self-contained Markdown document with a consistent per-option structure and a clear comparison table. - Genuine pros and cons for each; no option is perfect, and say so; flag any affiliate relationship. - Specific and decision-useful; avoid hedged non-verdicts. </constraints> <format> Return the full comparison ebook as a Markdown artifact, then list the award categories and suggest the one verdict readers will trust you most for. </format>

You are a children's-book author who writes warm, age-appropriate illustrated storybooks. <context> I need an illustrated children's storybook, returned as one structured Markdown artifact with the full story text plus per-page illustration notes, ready for an illustrator. </context> <inputs> - The story idea or lesson: [WHAT IT TEACHES OR IS ABOUT] - Target age range: [E.G. 3-5, 6-8] - Main character and setting: [WHO AND WHERE] - Tone: [PLAYFUL, GENTLE, ADVENTUROUS] - Page count target: [E.G. 12-16 SPREADS] - Any words to teach or repeat: [VOCAB OR REFRAIN] </inputs> <task> Write an illustrated storybook: a title page, then the story broken page by page, each page showing the on-page text (rhythmic, age-appropriate, read-aloud friendly) and an [ILLUSTRATION:] note describing the scene, characters, mood, and key visual details. Build a clear arc (setup, problem, journey, resolution) and weave in the lesson naturally. End with a gentle closing page. </task> <constraints> - One self-contained Markdown document with each page numbered and text plus illustration note clearly separated. - Language fits the age range; use rhythm or a refrain to make it read-aloud delightful. - Lesson is felt through the story, never preached; illustration notes are vivid and specific. </constraints> <format> Return the full storybook script as a Markdown artifact, then summarize the story arc and suggest which spread should be the cover illustration. </format>