Claude Prompts for Marketing Plans

You are an SEO content strategist. Write an SEO and content marketing plan. <context>Site: [domain], selling [product]. Target audience: [ICP]. Topics we can credibly own: [themes]. Current SEO state: [new site / some traffic / established]. Business goal: [leads, signups, awareness]. Resources: [writers, budget, timeline].</context> <task>Produce a content plan: pillar topics and clusters, a prioritized keyword/topic list, content types and cadence, on-page and technical priorities, and a 90-day production schedule.</task> <constraints>Prioritize by business intent and ranking feasibility, not just volume. Build topic clusters, not random posts. Match cadence to real resources. Include distribution, not just publishing.</constraints> <format>Sections: Pillar Topics & Clusters (with intent), Priority Topic/Keyword table (Topic | Intent | Difficulty guess | Priority | Content Type), Content Cadence, On-Page/Technical Checklist, Distribution Plan, and a 90-Day Production Calendar.</format>

You are a performance marketing manager. Write a paid advertising channel plan. <context>Product: [what it is]. Target audience: [ICP]. Offer/CTA: [what we drive to]. Monthly budget: [amount]. Target CPA or ROAS: [goal]. Platforms considered: [Google, Meta, LinkedIn, etc.]. Past learnings: [what worked/didn't]. Landing pages: [what exists].</context> <task>Produce a paid plan: platform and campaign-type priorities, audience targeting, budget split, a testing roadmap, creative angles, and the KPIs to watch.</task> <constraints>Match platforms to where the ICP actually converts, not everywhere. Reserve budget for testing. Recommend a specific starting bid strategy. Define kill criteria for underperformers. Be realistic for the stated budget.</constraints> <format>Sections: Platform Priorities (with rationale), Campaign Structure (campaigns/ad sets), Audience Targeting, Budget Split table, 5 Creative Angles to test, Testing Roadmap (weeks 1-4), KPIs & Kill Criteria.</format>

You are a social media strategist. Write a social media channel plan. <context>Brand: [company, voice]. Audience: [who + where they hang out]. Goals: [awareness, engagement, traffic, leads]. Platforms in play: [LinkedIn, Instagram, TikTok, X, etc.]. Content we can create: [formats, resources]. Competitors doing well: [examples].</context> <task>Produce a social plan: platform focus and roles, content pillars, posting cadence per platform, format mix, engagement tactics, and growth metrics.</task> <constraints>Pick 1-2 primary platforms and justify — don't spread thin. Give each platform a distinct role. Content pillars must map to goals. Cadence must be sustainable. Include how to engage, not just broadcast.</constraints> <format>Sections: Platform Roles (primary vs. secondary), 4 Content Pillars (with example post ideas), Cadence table (Platform | Frequency | Formats | Best times), Engagement Playbook, Growth Metrics. Add 10 concrete post ideas mapped to pillars.</format>

You are an email and lifecycle marketing strategist. Write an email marketing plan. <context>Business: [company, product]. List: [size, source, health]. Audience segments: [types]. Goals: [nurture, convert, retain, reactivate]. Email tool: [platform]. Current program: [what exists]. Offers/content available: [assets].</context> <task>Produce an email plan: list segmentation, the core automated flows to build, a broadcast/newsletter cadence, a testing plan, and deliverability and metric targets.</task> <constraints>Prioritize the flows with the highest ROI (welcome, abandoned action, post-purchase, win-back). Tie segments to relevant messaging. Set realistic cadence to protect deliverability. Define the metrics that matter per flow.</constraints> <format>Sections: Segmentation Model, Core Automated Flows (each: trigger, goal, # of emails, key message), Broadcast Cadence, A/B Testing Plan, Deliverability Checklist, KPI Targets (open, click, conversion by flow). Include a build-priority order.</format>

You are a partnerships and influencer marketing lead. Write a partnership channel plan. <context>Company: [what we offer]. Audience we want to reach: [ICP]. Partner types that touch that audience: [creators, complementary brands, communities]. What we can offer partners: [commission, co-marketing, product, exposure]. Budget: [amount]. Goals: [reach, leads, credibility].</context> <task>Produce a plan: partner categories to pursue, ideal partner criteria, the offer/incentive structure, an outreach approach, activation formats, and success metrics.</task> <constraints>Prioritize partners by audience overlap and trust, not follower count. Make the value exchange clearly mutual. Recommend specific activation formats (co-webinar, bundle, affiliate, takeover). Keep tracking attributable.</constraints> <format>Sections: Partner Categories (ranked), Ideal Partner Scorecard, Incentive/Offer Structure, Outreach Approach (with a short pitch template), Activation Formats, Tracking & Metrics. Add a starter list of 10 partner archetypes to target.</format>

You are a campaign strategist. Write an integrated marketing campaign brief. <context>Campaign goal: [awareness, leads, sales, launch]. Product/offer: [what we're promoting]. Target audience: [ICP]. Key message: [what to land]. Channels available: [list]. Budget: [amount]. Timeline: [dates]. Success looks like: [metric].</context> <task>Produce a campaign brief: objective, audience insight, the big idea, the core message, channel plan with roles, a content/asset list, timeline, and KPIs.</task> <constraints>Anchor everything to one big idea and one primary metric. Give each channel a clear job in the funnel. Make the asset list specific and buildable. No vanity metrics as primary goals.</constraints> <format>Brief with: Objective & KPI, Audience Insight, The Big Idea (one sentence), Core Message & Supporting Points, Channel Plan table (Channel | Role | Asset | Timing), Asset Checklist, Timeline/Milestones, Measurement Plan. Keep it to a one-to-two page brief.</format>

You are a product launch marketer. Write a launch campaign plan for a new product or feature. <context>What's launching: [product/feature]. Why it matters: [customer value]. Target audience: [who + existing vs. new]. Launch date: [date]. Assets we can make: [demo, blog, video, emails]. Channels: [owned/earned/paid]. Goal: [signups, adoption, buzz].</context> <task>Produce a launch campaign: the narrative/hook, a pre-launch/launch/post-launch phase plan, channel activations per phase, an asset list, and adoption metrics.</task> <constraints>Build anticipation before launch day, not just a one-day blast. Sequence channels across phases. Tie the hook to customer value, not features. Include a post-launch adoption push, not just announcement.</constraints> <format>Sections: Launch Narrative/Hook, Three-Phase Plan (Pre-launch, Launch Week, Post-launch — each with activities, channels, assets), Asset Checklist, Channel Calendar, Success Metrics. Add 3 headline options for the announcement.</format>

You are a campaign marketer planning a seasonal push. Write a seasonal campaign plan. <context>Occasion: [holiday/season/event]. Product/offer: [what + any promotion]. Audience: [ICP]. What worked in past seasons: [learnings]. Channels: [list]. Budget: [amount]. Timeline window: [dates]. Goal: [revenue, new customers].</context> <task>Produce a seasonal campaign: the theme/angle, the offer, a countdown timeline, channel activations, creative concepts, and a promo cadence that builds urgency.</task> <constraints>Tie the theme to the occasion authentically, not tacked-on. Build a clear urgency arc (tease → launch → last chance). Coordinate channels around the same offer. Plan for the post-peak wind-down too.</constraints> <format>Sections: Theme & Angle, The Offer, Countdown Timeline (tease/launch/mid/last-chance with dates), Channel Activation table, 3 Creative Concepts, Promo Cadence. Include subject lines and ad hooks for each phase.</format>

You are a demand generation marketer. Write a lead generation campaign plan. <context>Offer/lead magnet: [ebook, webinar, tool, trial, template]. Target audience: [ICP]. The pain it addresses: [pain]. Channels to drive traffic: [list]. Budget: [amount]. Timeline: [dates]. Lead goal & quality bar: [# and definition]. Follow-up path: [nurture, sales].</context> <task>Produce a lead-gen plan: the offer positioning, landing page structure, traffic sources, ad/promo angles, the lead capture and qualification approach, and a follow-up nurture outline.</task> <constraints>Match the lead magnet to buyer intent — quality over raw volume. Design the landing page for one conversion action. Recommend traffic sources by cost and fit. Define lead qualification so sales isn't flooded with junk.</constraints> <format>Sections: Offer Positioning, Landing Page Wireframe (sections + key copy), Traffic Sources (with budget split), 5 Promo Angles, Lead Capture & Qualification (form fields + scoring), Follow-up Nurture (3-email outline), KPIs (CPL, conversion, MQL rate).</format>

You are a lifecycle marketing strategist. Write a retention campaign plan. <context>Product: [what it is]. Customer lifecycle stages: [onboarding, active, at-risk, churned]. Where we lose people: [drop-off points]. Value moments to reinforce: [aha moments]. Channels: [email, in-app, SMS]. Goal: [reduce churn %, increase LTV, upsell].</context> <task>Produce a lifecycle plan: stage-by-stage messaging, the key retention triggers and interventions, upsell/cross-sell moments, and churn-prevention tactics with metrics.</task> <constraints>Map each intervention to a specific lifecycle stage and drop-off point. Reinforce value before pushing upsells. Make triggers behavior-based, not just time-based. Define the retention metric per stage.</constraints> <format>A lifecycle map table (Stage | Goal | Trigger | Message/Channel | Success Metric), a Churn-Prevention Playbook (at-risk signals → intervention), an Upsell/Cross-sell moments list, and a measurement plan (retention, expansion, churn). Add 3 sample messages for the highest-impact stage.</format>

You are a product marketing lead running a launch. Write a comprehensive product launch plan. <context>Product/feature: [what it is]. Target audience: [who]. Value prop: [core benefit]. Launch tier: [major / minor / feature]. Launch date: [date]. Teams involved: [marketing, product, sales, support]. Goals: [awareness, adoption, revenue].</context> <task>Produce a launch plan: positioning, launch tier and goals, cross-functional workstreams, a timeline with owners, key deliverables, and a go/no-go checklist.</task> <constraints>Right-size the effort to the launch tier — not every release needs a full campaign. Assign owners and dates to every workstream. Include enablement for sales and support, not just external marketing. Add a clear go/no-go gate.</constraints> <format>Sections: Launch Summary & Tier, Positioning & Messaging, Goals & KPIs, Workstreams table (Workstream | Owner | Deliverable | Due date), Timeline (T-minus schedule), Internal Enablement, Go/No-Go Checklist. Presentation-ready.</format>

You are a product marketer crafting launch messaging. Write the messaging and narrative for a launch. <context>What's launching: [product/feature]. The problem before it: [old pain]. What changes now: [new capability]. Who benefits: [audience]. Proof: [data, beta results, quotes]. Category/context: [where it fits]. Tone: [bold, practical, playful].</context> <task>Produce launch messaging: the narrative arc (problem → shift → solution), a headline message, three message pillars with proof, and channel-ready copy variants.</task> <constraints>Lead with the customer's changed reality, not the feature. Make one memorable headline message everyone can repeat. Back each pillar with proof. Keep it consistent across the copy variants.</constraints> <format>Sections: Narrative Arc (3-beat story), Headline Message (the one-liner), 3 Message Pillars (headline + proof each), and Copy Variants: website hero, social post, launch email subject+preview, and a 30-word elevator pitch.</format>

You are a launch project manager. Write a detailed launch checklist and timeline. <context>Launch: [what]. Launch date: [date]. Lead time available: [weeks]. Teams/owners: [who does what]. Deliverables needed: [assets, pages, emails, enablement]. Dependencies: [legal, engineering, design]. Risk areas: [known concerns].</context> <task>Produce a T-minus launch checklist organized by time phase, with tasks, owners, dependencies, and status fields — everything needed to ship without surprises.</task> <constraints>Work backward from launch day. Group by phase (T-4 weeks → launch day → post-launch). Flag dependencies and long-lead items early. Include the easy-to-forget items (tracking, redirects, support docs, internal comms).</constraints> <format>A phased checklist table for each phase (Task | Owner | Due | Depends on | Status), phases: T-4wks, T-2wks, T-1wk, Launch Day, T+1wk. Add a 'Commonly Forgotten' section (analytics, SEO, legal, support enablement).</format>

You are a PR lead preparing a launch announcement. Write a press and PR kit. <context>Announcement: [what's launching / news]. Why it's newsworthy: [angle — funding, first-of-kind, milestone, trend]. Company: [background]. Spokesperson: [name, title]. Key facts/data: [stats]. Target outlets/journalists: [beats]. Embargo/date: [detail].</context> <task>Produce a PR kit: a press release, a media pitch email, key messages and quotes, a fact sheet, and a target outlet list with angles.</task> <constraints>Lead the release with the genuine news hook, not marketing spin. Write quotes that sound like a human, not a brochure. Keep the pitch short and outlet-tailored. Make facts verifiable.</constraints> <format>Sections: Press Release (headline, dateline, body, boilerplate), Media Pitch Email, Key Messages & 2 Quotes, Fact Sheet (bulleted stats), Target Outlets/Beats with a one-line angle each. Ready to send to PR or media.</format>

You are a launch operations lead. Write a launch-day run-of-show document. <context>Launch: [what]. Launch date: [date]. Time zone: [zone]. What goes live: [pages, product, posts, emails]. Teams on call: [who]. Sequenced actions: [publish order]. Monitoring needs: [metrics, error rates]. Escalation contacts: [who].</context> <task>Produce an hour-by-hour run of show for launch day: the exact sequence of go-live actions, owners, timing, monitoring checkpoints, and an escalation/rollback plan.</task> <constraints>Be precise about sequence and timing — what publishes before what. Assign a single owner per action. Include monitoring checkpoints and what 'bad' looks like. Have a rollback/contingency path. Zero ambiguity under pressure.</constraints> <format>An hour-by-hour schedule table (Time | Action | Owner | Verify by), a Monitoring Checklist (metric | threshold | who watches), an Escalation Path (issue → contact), and a Rollback Plan. Add a 'day-before final checks' mini-list.</format>

You are a marketing operations analyst. Write a marketing budget allocation plan. <context>Total budget: [amount] for [period]. Goals: [priority outcomes]. Channels in use or considered: [list]. Past performance by channel: [what we know — CAC, ROI]. Fixed costs: [tools, salaries, agency]. Stage/priority: [growth vs. efficiency].</context> <task>Produce a budget allocation: a split across channels and categories tied to goals, the rationale per line, an experimentation reserve, and expected outcomes.</task> <constraints>Allocate to expected return and strategic priority, not last year's habit. Keep a test-and-learn reserve (10-20%). Separate fixed costs from working media. Tie each allocation to a target outcome. Note assumptions.</constraints> <format>A budget table (Category/Channel | Amount | % | Rationale | Target Outcome), a fixed vs. working media split, an Experimentation Reserve line, and a short paragraph on key assumptions and what you'd cut first if the budget dropped 20%.</format>

You are a marketing analytics lead. Write a marketing KPI and metrics framework. <context>Business goals: [revenue, growth, retention]. Marketing's mandate: [demand, brand, product]. Funnel stages: [awareness → conversion → retention]. Channels: [list]. Data/tools available: [analytics stack]. Reporting audience: [exec, team].</context> <task>Produce a metrics framework: the north-star metric, tiered KPIs by funnel stage, leading vs. lagging indicators, targets, and how each connects to business goals.</task> <constraints>Pick ONE north-star metric and defend it. Separate leading indicators (predict) from lagging (confirm). Avoid vanity metrics as KPIs. Map each metric to a business goal and an owner. Keep the exec view to 5-7 numbers.</constraints> <format>Sections: North-Star Metric (with rationale), KPI Tree by Funnel Stage (Metric | Type | Target | Owner | Ties to goal), Leading vs. Lagging table, and a 'Report vs. Ignore' list distinguishing decision-driving metrics from vanity ones.</format>

You are a marketing finance analyst. Write a marketing performance forecast. <context>Goal: [pipeline/revenue/leads target] for [period]. Budget: [amount]. Channel performance benchmarks: [conversion rates, CAC, cycle length]. Baseline traffic/leads: [current]. Assumptions I can make: [growth rates]. Constraints: [team, seasonality].</context> <task>Produce a forecast: projected outputs by channel (traffic → leads → customers → revenue), the assumptions behind each, a base/best/worst scenario, and the budget needed to hit the goal.</task> <constraints>Show the funnel math transparently so it can be pressure-tested. State every assumption explicitly. Provide three scenarios. Flag which assumption the forecast is most sensitive to. Be realistic, not aspirational.</constraints> <format>A funnel projection table (Channel | Spend | Traffic | Leads | Conv% | Customers | Revenue), a scenario table (Base/Best/Worst with key drivers), an Assumptions list, and a Sensitivity note (the one variable that most changes the outcome).</format>

You are a marketing analyst evaluating campaign performance. Write a campaign ROI analysis. <context>Campaign: [name, goal]. Spend: [total, by channel]. Results: [leads, conversions, revenue, other metrics]. Time period: [dates]. Attribution model: [first/last/multi-touch]. Benchmarks: [past campaigns or targets]. Costs beyond media: [time, tools].</context> <task>Produce an ROI analysis: performance vs. goal, ROI/ROAS and CAC by channel, what worked and what didn't, and clear recommendations for next time.</task> <constraints>Compute ROI transparently and note attribution caveats. Compare against the benchmark, not in a vacuum. Separate signal from noise. End with specific, prioritized recommendations — scale, fix, or kill each channel.</constraints> <format>Sections: Performance Summary (vs. goal), Channel Breakdown table (Channel | Spend | Result | CAC | ROAS), What Worked / What Didn't, Attribution Caveats, and Recommendations (Scale / Fix / Kill per channel with reasoning).</format>

You are a marketing analytics engineer. Write a specification for a marketing dashboard. <context>Audience: [exec / marketing team / both]. Decisions it should support: [what people need to decide]. Key metrics: [list]. Data sources: [GA, ad platforms, CRM, email tool]. Update frequency: [real-time, daily, weekly]. Tool: [Looker, GA4, spreadsheet].</context> <task>Produce a dashboard spec: the sections/widgets, the metric definitions, data sources per metric, visualization types, filters, and the layout — enough for someone to build it.</task> <constraints>Design for the decisions, not for data-dumping. Define each metric unambiguously (formula + source). Choose the right chart type per metric. Keep the top-level view to what matters most. Note refresh cadence and owners.</constraints> <format>Sections: Dashboard Purpose & Audience, Layout (top-level KPIs → channel detail → trends), Widget Spec table (Widget | Metric | Formula | Source | Chart type | Filter), Refresh Cadence, and a note on the 3 decisions this dashboard should make obvious.</format>

You are a content operations lead. Write a reusable content calendar template plus a filled first month. <context>Channels: [blog, social, email, video]. Cadence goals: [posts per week per channel]. Content pillars: [themes]. Team roles: [writer, designer, editor]. Business goals content supports: [SEO, leads, brand]. Tools: [where it lives].</context> <task>Produce a content calendar template (the columns/fields to track) and then populate one example month showing how to use it across channels.</task> <constraints>Include every field a real workflow needs (status, owner, due, channel, pillar, CTA, link). Map content to pillars and goals. Make the example month realistic and varied, not repetitive. Keep it usable in a spreadsheet.</constraints> <format>First, the Template Column Definitions (field | purpose). Then a filled Example Month table (Date | Title | Channel | Pillar | Format | Owner | CTA | Status). End with a short 'how to run the weekly content meeting off this' note.</format>

You are a marketing operations manager standardizing how campaigns are briefed. Write a reusable campaign brief template. <context>Team: [size, roles]. Typical campaigns: [types we run]. Stakeholders who sign off: [who]. Common gaps in past briefs: [what gets missed]. Tools: [where briefs live]. Goal: [faster, clearer, aligned launches].</context> <task>Produce a fill-in-the-blank campaign brief template that captures everything a team needs to align and execute, with guidance notes for each field.</task> <constraints>Cover objective, audience, message, channels, assets, timeline, budget, owners, and measurement. Add a one-line prompt/example under each field so people fill it well. Keep it to one to two pages. Force a single primary KPI.</constraints> <format>A structured template with labeled fields, each with a short guidance note and example, grouped into: Overview (goal, KPI, budget), Strategy (audience, insight, big idea, message), Execution (channels, assets, timeline, owners), Measurement. Ready to copy into a doc.</format>

You are a marketing leader setting quarterly goals. Write a marketing OKRs template with an example set. <context>Company objective this quarter: [top goal]. Marketing's role: [contribution]. Time period: [quarter]. Team/functions: [SEO, paid, content, lifecycle]. Baseline metrics: [current]. What 'winning' means: [outcome].</context> <task>Produce an OKR template plus one example set: 2-3 objectives, each with 3-4 measurable key results, guidance on writing good KRs, and a scoring/check-in cadence.</task> <constraints>Objectives must be qualitative and inspiring; key results measurable and outcome-based (not task lists). Tie objectives to the company goal. Make KRs ambitious but gradable 0-1. Include a check-in rhythm.</constraints> <format>Sections: How to Write Good OKRs (3 rules), Template (Objective → Key Results with target/baseline), Example Marketing OKRs (2-3 objectives fully filled), and a Check-in Cadence (weekly/mid-quarter/end scoring). Keep KRs numeric.</format>

You are a customer research lead. Write a buyer persona template and one fully built example. <context>Product: [what it does]. Primary buyer: [role/type]. What I know about them: [goals, context]. Data sources I can use: [interviews, sales notes, analytics]. How the persona will be used: [messaging, targeting, product]. Number of personas needed: [count].</context> <task>Produce a persona template (the fields that actually drive marketing decisions) and one fully populated example persona based on the context.</task> <constraints>Include only decision-useful fields — goals, pains, triggers, objections, buying role, information sources, and quotes. Avoid useless demographic filler. Make the example specific and believable. Tie each field to how marketing would use it.</constraints> <format>The Template (field | why it matters), then a filled Example Persona: name/role, goals, pains, buying triggers, objections, decision role, where they get info, a representative quote, and 'how to reach and message them.' One page.</format>

You are a marketing operations analyst standardizing reporting. Write a monthly marketing report template. <context>Audience: [exec / stakeholders]. Reporting period: [monthly/quarterly]. Key metrics: [traffic, leads, pipeline, CAC, ROI]. Channels: [list]. Goals to report against: [targets]. What leadership actually cares about: [priorities]. Tool: [where it's built].</context> <task>Produce a report template: an executive summary structure, the sections and metrics to include, how to present wins and misses, and a next-steps format — reusable every period.</task> <constraints>Lead with insight and decisions, not raw numbers. Always show metrics vs. goal and vs. prior period. Explain the 'why' behind movements. Keep the exec summary to what a busy leader reads in 60 seconds. End with clear next actions.</constraints> <format>Template sections: Executive Summary (3 bullets: what happened, why, what's next), Metrics vs. Goal table (Metric | Actual | Goal | Prior | Trend), Channel Highlights, Wins & Misses (with reasons), Next Month's Priorities. Add guidance notes per section.</format>