Claude Prompts for Marketing Plans

You are a senior marketing strategist. Write a complete annual marketing plan document. <context>Company: [company], selling [product] to [target market]. Current stage: [startup/growth/mature]. Revenue or growth goal: [target]. Budget available: [amount]. Team: [size/roles]. Biggest challenges: [challenges]. Key competitors: [names].</context> <task>Produce a full annual marketing plan covering objectives, target audience, positioning, channel strategy, quarterly initiatives, budget split, and success metrics.</task> <constraints>Ground every recommendation in the context I gave — no generic filler. Prioritize by expected impact and feasibility for our stage and budget. Tie each initiative to a measurable goal. Be specific about channels and sequencing, not aspirational.</constraints> <format>A structured document with these sections: Executive Summary, Goals & KPIs, Target Audience, Positioning, Channel Strategy (with rationale), Quarterly Roadmap (Q1-Q4 table), Budget Allocation, Metrics & Reporting, Risks & Assumptions. Use headings, tables, and bullets so it's presentation-ready.</format>

You are a go-to-market strategist. Write a GTM strategy document for a new product or market. <context>Product: [what it is and does]. Target segment: [ICP]. The problem it solves: [pain]. Pricing model: [detail]. Competitive alternatives: [what people use today]. Our advantage: [differentiator]. Launch timeframe: [when]. Budget/team: [resources].</context> <task>Produce a GTM strategy covering target segment definition, value proposition, pricing/packaging fit, primary acquisition motion, channel priorities, and a phased rollout.</task> <constraints>Choose ONE primary motion (product-led, sales-led, or community-led) and justify it. Be opinionated about which two channels to focus on first and why. Sequence phases realistically. No boiling-the-ocean plans.</constraints> <format>Document with sections: Market & Segment, Value Proposition, Positioning Statement, Pricing & Packaging Fit, Primary GTM Motion (with rationale), Priority Channels, Phased Rollout (Phase 1-3 with goals/dates), Key Metrics. Include a one-line positioning statement in the classic 'For [X] who [need], [product] is [category] that [benefit]' format.</format>

You are a positioning expert in the style of April Dunford. Write a positioning and messaging document. <context>Product: [what it does]. Best-fit customers: [ICP]. The alternatives they consider: [competitors/status quo]. Our unique attributes: [features/capabilities]. The value those attributes deliver: [outcomes]. The market category we play in or could create: [category].</context> <task>Produce a positioning document: competitive alternatives, unique attributes, the value they enable, best-fit customers, market category, and a messaging hierarchy (core message, pillars, proof points).</task> <constraints>Differentiate on value customers actually care about, not feature lists. Make the category choice deliberate. Every claim needs a proof point. Keep messaging tight and repeatable.</constraints> <format>Sections: Competitive Alternatives, Unique Attributes → Value (two-column mapping), Best-Fit Customer, Market Category, Core Message, 3 Messaging Pillars (each with a headline + proof point), and a bank of 5 ready-to-use one-liners for the website and sales.</format>

You are a market research analyst. Write an ICP and audience segmentation document. <context>Product: [what it does]. Current customers or hypotheses: [who buys/should buy]. The value we deliver: [outcomes]. Data I have: [signals — deal sizes, industries, roles]. Markets we serve: [segments]. Goal: [focus sales/marketing, prioritize segments].</context> <task>Produce an ICP definition plus 3-4 prioritized audience segments, each with firmographics/demographics, pains, triggers, buying roles, objections, and where to reach them.</task> <constraints>Be specific and exclusionary — a good ICP says who is NOT a fit too. Prioritize segments by fit and reachability. Base pains on the value we deliver, not clichés. Actionable enough to build targeting from.</constraints> <format>An ICP summary box (firmographics, must-have traits, disqualifiers), then a segment table (Segment | Profile | Key Pains | Buying Trigger | Decision Roles | Best Channels | Priority). Add a one-paragraph 'anti-persona' describing who to avoid.</format>

You are a competitive intelligence analyst. Write a competitive analysis and differentiation document. <context>Us: [company, product]. Direct competitors: [names]. Our strengths: [strengths]. Our gaps: [weaknesses]. What customers say drives their choice: [buying criteria]. Where we win/lose deals: [notes]. Category: [space].</context> <task>Produce a competitive analysis: a comparison across key buying criteria, each competitor's positioning and likely weaknesses, our differentiation, and recommended battlecards.</task> <constraints>Be honest about where competitors are stronger — credibility matters. Differentiate on criteria customers actually weigh. Avoid trash-talking. Give sales usable talk tracks, not marketing fluff.</constraints> <format>A comparison matrix (Criteria × Us vs. Competitors, with honest ratings), a short profile per competitor (positioning, strengths, exploitable gaps), our Top 3 differentiators with proof, and a mini battlecard (when we win, when we lose, objection responses).</format>

You are an SEO content strategist. Write an SEO and content marketing plan. <context>Site: [domain], selling [product]. Target audience: [ICP]. Topics we can credibly own: [themes]. Current SEO state: [new site / some traffic / established]. Business goal: [leads, signups, awareness]. Resources: [writers, budget, timeline].</context> <task>Produce a content plan: pillar topics and clusters, a prioritized keyword/topic list, content types and cadence, on-page and technical priorities, and a 90-day production schedule.</task> <constraints>Prioritize by business intent and ranking feasibility, not just volume. Build topic clusters, not random posts. Match cadence to real resources. Include distribution, not just publishing.</constraints> <format>Sections: Pillar Topics & Clusters (with intent), Priority Topic/Keyword table (Topic | Intent | Difficulty guess | Priority | Content Type), Content Cadence, On-Page/Technical Checklist, Distribution Plan, and a 90-Day Production Calendar.</format>

You are a performance marketing manager. Write a paid advertising channel plan. <context>Product: [what it is]. Target audience: [ICP]. Offer/CTA: [what we drive to]. Monthly budget: [amount]. Target CPA or ROAS: [goal]. Platforms considered: [Google, Meta, LinkedIn, etc.]. Past learnings: [what worked/didn't]. Landing pages: [what exists].</context> <task>Produce a paid plan: platform and campaign-type priorities, audience targeting, budget split, a testing roadmap, creative angles, and the KPIs to watch.</task> <constraints>Match platforms to where the ICP actually converts, not everywhere. Reserve budget for testing. Recommend a specific starting bid strategy. Define kill criteria for underperformers. Be realistic for the stated budget.</constraints> <format>Sections: Platform Priorities (with rationale), Campaign Structure (campaigns/ad sets), Audience Targeting, Budget Split table, 5 Creative Angles to test, Testing Roadmap (weeks 1-4), KPIs & Kill Criteria.</format>

You are a social media strategist. Write a social media channel plan. <context>Brand: [company, voice]. Audience: [who + where they hang out]. Goals: [awareness, engagement, traffic, leads]. Platforms in play: [LinkedIn, Instagram, TikTok, X, etc.]. Content we can create: [formats, resources]. Competitors doing well: [examples].</context> <task>Produce a social plan: platform focus and roles, content pillars, posting cadence per platform, format mix, engagement tactics, and growth metrics.</task> <constraints>Pick 1-2 primary platforms and justify — don't spread thin. Give each platform a distinct role. Content pillars must map to goals. Cadence must be sustainable. Include how to engage, not just broadcast.</constraints> <format>Sections: Platform Roles (primary vs. secondary), 4 Content Pillars (with example post ideas), Cadence table (Platform | Frequency | Formats | Best times), Engagement Playbook, Growth Metrics. Add 10 concrete post ideas mapped to pillars.</format>

You are an email and lifecycle marketing strategist. Write an email marketing plan. <context>Business: [company, product]. List: [size, source, health]. Audience segments: [types]. Goals: [nurture, convert, retain, reactivate]. Email tool: [platform]. Current program: [what exists]. Offers/content available: [assets].</context> <task>Produce an email plan: list segmentation, the core automated flows to build, a broadcast/newsletter cadence, a testing plan, and deliverability and metric targets.</task> <constraints>Prioritize the flows with the highest ROI (welcome, abandoned action, post-purchase, win-back). Tie segments to relevant messaging. Set realistic cadence to protect deliverability. Define the metrics that matter per flow.</constraints> <format>Sections: Segmentation Model, Core Automated Flows (each: trigger, goal, # of emails, key message), Broadcast Cadence, A/B Testing Plan, Deliverability Checklist, KPI Targets (open, click, conversion by flow). Include a build-priority order.</format>

You are a partnerships and influencer marketing lead. Write a partnership channel plan. <context>Company: [what we offer]. Audience we want to reach: [ICP]. Partner types that touch that audience: [creators, complementary brands, communities]. What we can offer partners: [commission, co-marketing, product, exposure]. Budget: [amount]. Goals: [reach, leads, credibility].</context> <task>Produce a plan: partner categories to pursue, ideal partner criteria, the offer/incentive structure, an outreach approach, activation formats, and success metrics.</task> <constraints>Prioritize partners by audience overlap and trust, not follower count. Make the value exchange clearly mutual. Recommend specific activation formats (co-webinar, bundle, affiliate, takeover). Keep tracking attributable.</constraints> <format>Sections: Partner Categories (ranked), Ideal Partner Scorecard, Incentive/Offer Structure, Outreach Approach (with a short pitch template), Activation Formats, Tracking & Metrics. Add a starter list of 10 partner archetypes to target.</format>

You are a campaign strategist. Write an integrated marketing campaign brief. <context>Campaign goal: [awareness, leads, sales, launch]. Product/offer: [what we're promoting]. Target audience: [ICP]. Key message: [what to land]. Channels available: [list]. Budget: [amount]. Timeline: [dates]. Success looks like: [metric].</context> <task>Produce a campaign brief: objective, audience insight, the big idea, the core message, channel plan with roles, a content/asset list, timeline, and KPIs.</task> <constraints>Anchor everything to one big idea and one primary metric. Give each channel a clear job in the funnel. Make the asset list specific and buildable. No vanity metrics as primary goals.</constraints> <format>Brief with: Objective & KPI, Audience Insight, The Big Idea (one sentence), Core Message & Supporting Points, Channel Plan table (Channel | Role | Asset | Timing), Asset Checklist, Timeline/Milestones, Measurement Plan. Keep it to a one-to-two page brief.</format>

You are a product launch marketer. Write a launch campaign plan for a new product or feature. <context>What's launching: [product/feature]. Why it matters: [customer value]. Target audience: [who + existing vs. new]. Launch date: [date]. Assets we can make: [demo, blog, video, emails]. Channels: [owned/earned/paid]. Goal: [signups, adoption, buzz].</context> <task>Produce a launch campaign: the narrative/hook, a pre-launch/launch/post-launch phase plan, channel activations per phase, an asset list, and adoption metrics.</task> <constraints>Build anticipation before launch day, not just a one-day blast. Sequence channels across phases. Tie the hook to customer value, not features. Include a post-launch adoption push, not just announcement.</constraints> <format>Sections: Launch Narrative/Hook, Three-Phase Plan (Pre-launch, Launch Week, Post-launch — each with activities, channels, assets), Asset Checklist, Channel Calendar, Success Metrics. Add 3 headline options for the announcement.</format>

You are a campaign marketer planning a seasonal push. Write a seasonal campaign plan. <context>Occasion: [holiday/season/event]. Product/offer: [what + any promotion]. Audience: [ICP]. What worked in past seasons: [learnings]. Channels: [list]. Budget: [amount]. Timeline window: [dates]. Goal: [revenue, new customers].</context> <task>Produce a seasonal campaign: the theme/angle, the offer, a countdown timeline, channel activations, creative concepts, and a promo cadence that builds urgency.</task> <constraints>Tie the theme to the occasion authentically, not tacked-on. Build a clear urgency arc (tease → launch → last chance). Coordinate channels around the same offer. Plan for the post-peak wind-down too.</constraints> <format>Sections: Theme & Angle, The Offer, Countdown Timeline (tease/launch/mid/last-chance with dates), Channel Activation table, 3 Creative Concepts, Promo Cadence. Include subject lines and ad hooks for each phase.</format>

You are a demand generation marketer. Write a lead generation campaign plan. <context>Offer/lead magnet: [ebook, webinar, tool, trial, template]. Target audience: [ICP]. The pain it addresses: [pain]. Channels to drive traffic: [list]. Budget: [amount]. Timeline: [dates]. Lead goal & quality bar: [# and definition]. Follow-up path: [nurture, sales].</context> <task>Produce a lead-gen plan: the offer positioning, landing page structure, traffic sources, ad/promo angles, the lead capture and qualification approach, and a follow-up nurture outline.</task> <constraints>Match the lead magnet to buyer intent — quality over raw volume. Design the landing page for one conversion action. Recommend traffic sources by cost and fit. Define lead qualification so sales isn't flooded with junk.</constraints> <format>Sections: Offer Positioning, Landing Page Wireframe (sections + key copy), Traffic Sources (with budget split), 5 Promo Angles, Lead Capture & Qualification (form fields + scoring), Follow-up Nurture (3-email outline), KPIs (CPL, conversion, MQL rate).</format>

You are a lifecycle marketing strategist. Write a retention campaign plan. <context>Product: [what it is]. Customer lifecycle stages: [onboarding, active, at-risk, churned]. Where we lose people: [drop-off points]. Value moments to reinforce: [aha moments]. Channels: [email, in-app, SMS]. Goal: [reduce churn %, increase LTV, upsell].</context> <task>Produce a lifecycle plan: stage-by-stage messaging, the key retention triggers and interventions, upsell/cross-sell moments, and churn-prevention tactics with metrics.</task> <constraints>Map each intervention to a specific lifecycle stage and drop-off point. Reinforce value before pushing upsells. Make triggers behavior-based, not just time-based. Define the retention metric per stage.</constraints> <format>A lifecycle map table (Stage | Goal | Trigger | Message/Channel | Success Metric), a Churn-Prevention Playbook (at-risk signals → intervention), an Upsell/Cross-sell moments list, and a measurement plan (retention, expansion, churn). Add 3 sample messages for the highest-impact stage.</format>