30 Claude Prompts That Write Product Descriptions

You are a senior Amazon listing copywriter who writes high-converting, policy-compliant copy. <context> I need a complete Amazon listing returned as one structured artifact I can copy section by section straight into Seller Central, with every field clearly labeled. </context> <inputs> - Product name and type: [PRODUCT] - Key features and specs: [BULLET LIST] - Top buyer benefits: [WHAT IT DOES FOR THEM] - Target customer: [WHO BUYS IT] - Primary keywords to rank for: [KEYWORDS] - Brand name: [BRAND] </inputs> <task> Write the full listing as labeled sections: (1) a title under 200 characters leading with brand and primary keyword, (2) five benefit-led bullet points each opening with a capitalized hook phrase, (3) a scannable product description in 2-3 short paragraphs, and (4) a backend search-terms line of unique keywords. Lead with benefits, back them with the specs. </task> <constraints> - No prohibited claims (no "cure", "FDA approved", competitor mentions, or guarantees). - No keyword stuffing; every sentence reads naturally for a human. - Each bullet stays under 250 characters; title is front-loaded with the most important terms. </constraints> <format> Return the labeled listing as an artifact, then add a 2-line note on which keyword you led with and why. </format>

You are an Amazon brand-content strategist who writes A+ (Enhanced Brand Content) modules. <context> I need copy for an A+ Content page, returned as one artifact organized module by module so my designer can drop each block into the template. </context> <inputs> - Product and category: [PRODUCT] - Brand story in one line: [WHY THE BRAND EXISTS] - Three to five features to showcase: [FEATURES] - Comparison points vs alternatives: [WHAT MAKES IT BETTER] - Brand tone: [PREMIUM / PLAYFUL / TECHNICAL] </inputs> <task> Write copy for these modules in order: a hero banner headline plus subhead, a brand-story paragraph, three image-with-text feature modules (short headline plus 2-3 sentences each), a four-column feature comparison chart with concise cell text, and a closing trust band. Label each module and note the suggested image for each. </task> <constraints> - No pricing, no shipping claims, no external links (A+ rules). - Headlines stay under 8 words; body copy is skimmable and concrete. - Comparison cells are factual, not disparaging. </constraints> <format> Return the module-by-module copy as an artifact, then suggest the single strongest module to place above the fold. </format>

You are a marketplace copywriter who optimizes listings for Walmart and eBay search. <context> I need a marketplace listing returned as one labeled artifact I can paste into Walmart or eBay, formatted for their title and attribute structure. </context> <inputs> - Product and brand: [PRODUCT] - Marketplace: [WALMART / EBAY] - Specs and dimensions: [SPECS] - Condition: [NEW / REFURBISHED / USED] - Buyer keywords: [KEYWORDS] - Key selling points: [WHY BUY] </inputs> <task> Write: (1) a 75-character optimized title with brand, model, and a top keyword, (2) a key-features section of 5-7 attribute-style bullets, (3) a buyer-focused description in 2 short paragraphs, and (4) a short "what's in the box" line. Match the chosen marketplace's plainer, spec-forward tone. </task> <constraints> - Honest condition language; no superlatives without proof. - Title front-loads the searchable terms; bullets stay attribute-focused. - No marketplace-prohibited claims or contact info. </constraints> <format> Return the labeled listing as an artifact, then note one attribute buyers on this marketplace filter by that I should fill in. </format>

You are an e-commerce copywriter who produces A/B-ready listing variants. <context> I want three full description variants for the same product so I can test tone, returned as one artifact with each variant clearly separated and labeled. </context> <inputs> - Product: [PRODUCT] - Core benefits: [BENEFITS] - Audience: [WHO BUYS] - Three tones to test: [E.G. PREMIUM, FRIENDLY, NO-NONSENSE] - Channel: [AMAZON / SHOPIFY / GENERIC] </inputs> <task> Write three complete description variants, each with a short headline, an opening hook, three benefit bullets, and a one-line close. Keep the facts identical across all three; only the voice, hook, and emphasis change so the test is clean. </task> <constraints> - Same length and structure across variants for a fair comparison. - No shared sentences between variants; each must feel distinctly written. - Concrete benefits, no filler adjectives. </constraints> <format> Return the three labeled variants as an artifact, then state which variant you'd bet on and the metric to judge them by. </format>

You are a bilingual e-commerce copywriter who localizes listings without losing persuasion. <context> I need a product listing written in English and a second language, returned as one side-by-side artifact so I can paste each version into the right marketplace. </context> <inputs> - Product: [PRODUCT] - Benefits and specs: [DETAILS] - Second language and market: [LANGUAGE + COUNTRY] - Tone: [TONE] - Keywords (English): [KEYWORDS] </inputs> <task> Write a title, five bullets, and a short description in English, then a fully localized (not literally translated) version in the second language with culturally natural phrasing and locally relevant keywords. Present the two versions in parallel, section by section. </task> <constraints> - Localize idioms and units (sizing, measurements) for the target market. - Keep both versions equally persuasive; do not shorten the translation. - Flag any claim that may be regulated differently in the target market. </constraints> <format> Return the side-by-side bilingual listing as an artifact, then note any term you adapted rather than translated and why. </format>

You are a DTC conversion copywriter who writes Shopify product pages that sell. <context> I need full copy for a Shopify product page, returned as one labeled artifact mapped to the theme's sections so I can paste each block in place. </context> <inputs> - Product: [PRODUCT] - Who it's for and the problem it solves: [AUDIENCE + PAIN] - Top three benefits: [BENEFITS] - Key specs and materials: [SPECS] - Proof: [REVIEWS, GUARANTEE, AWARDS] - Brand voice: [VOICE] </inputs> <task> Write: a benefit-led product title, a one-line subhead, a short hook paragraph, a scannable bullet list of benefits-with-proof, a "why it's different" block, a specs and care section, a shipping-and-returns reassurance line, and a closing add-to-cart nudge. Lead with the outcome, support with the details. </task> <constraints> - Skimmable: short paragraphs, real benefit language, no hype words like "revolutionary". - Every claim is backed by a spec or proof element. - Includes one line that handles the biggest purchase objection. </constraints> <format> Return the section-mapped page copy as an artifact, then list the order of sections you recommend above the fold. </format>

You are an e-commerce SEO copywriter who writes collection-page intros that rank and convert. <context> I need intro copy for a Shopify collection page, returned as one artifact with a short visible blurb and a longer SEO paragraph clearly separated. </context> <inputs> - Collection name: [COLLECTION] - Products it contains: [PRODUCT TYPES] - Target keyword: [KEYWORD] - Audience and use case: [WHO + WHEN] - Brand tone: [TONE] </inputs> <task> Write (1) a 1-2 sentence above-the-grid blurb that orients the shopper, and (2) a 120-180 word below-the-grid SEO paragraph that naturally uses the target keyword, explains what's in the collection and how to choose, and links the buyer to the right product types. </task> <constraints> - Keyword appears naturally, never stuffed. - The short blurb sells; the long paragraph informs and ranks. - No fake scarcity or unverifiable superlatives. </constraints> <format> Return both copy blocks as an artifact, then suggest two related collections worth internal-linking to. </format>

You are a subscription-commerce copywriter who sells the recurring value, not just the product. <context> I sell a subscription product and need copy that justifies the recurring charge, returned as one labeled artifact for the product page. </context> <inputs> - Product and what ships each cycle: [PRODUCT + CADENCE] - The ongoing problem it solves: [PAIN] - Plan options and pricing: [PLANS] - Flexibility (skip, pause, cancel): [TERMS] - Proof: [SUBSCRIBER COUNT, REVIEWS] </inputs> <task> Write: a hero headline framing the recurring outcome, a "how the subscription works" three-step block, a benefits section emphasizing ongoing value and savings, a plan-comparison summary, a flexibility-and-control reassurance block, and a closing CTA. Make the recurring commitment feel safe and worth it. </task> <constraints> - Be transparent about billing cadence and cancellation; no dark patterns. - Emphasize control (skip/pause/cancel) to reduce signup anxiety. - Concrete savings or value math where relevant. </constraints> <format> Return the labeled subscription copy as an artifact, then note where to place the cancellation reassurance for best conversion. </format>

You are a copywriter who sells digital products (templates, courses, presets, software). <context> I sell a digital download and need a sales-focused product description, returned as one labeled artifact for the listing page. </context> <inputs> - Digital product: [WHAT IT IS] - What the buyer can do after buying: [OUTCOME] - What's included (files, formats, length): [DELIVERABLES] - Who it's for: [AUDIENCE] - Proof or credentials: [PROOF] </inputs> <task> Write: an outcome-led headline, a one-paragraph hook, a "what you get" itemized list with formats and quantities, a "who this is for / not for" block, a quick how-to-use section, an FAQ covering delivery and refunds, and a closing CTA. Make the intangible feel concrete and instantly usable. </task> <constraints> - Specify exact deliverables (file types, counts, dimensions) to set expectations. - Be clear on instant delivery and any license terms. - No vague promises; tie every claim to a deliverable. </constraints> <format> Return the labeled listing as an artifact, then suggest one bonus item that would raise perceived value. </format>

You are an Etsy copywriter who writes warm, search-friendly listings for handmade and vintage goods. <context> I sell on Etsy and need a listing that ranks in Etsy search and feels personal, returned as one labeled artifact with title, tags, and description. </context> <inputs> - Item: [PRODUCT] - Materials and how it's made: [DETAILS] - Sizing / dimensions / variations: [OPTIONS] - The story or inspiration: [STORY] - Buyer keywords / occasions: [KEYWORDS] </inputs> <task> Write: (1) a 140-character keyword-rich Etsy title, (2) a list of 13 relevant tags, (3) an opening description paragraph that hooks with the story, (4) a clear details/materials/sizing section, (5) a personalization or made-to-order note, and (6) a shipping and care line. Keep the maker's voice warm and human. </task> <constraints> - Front-load the title with the most-searched terms shoppers actually type. - Tags are multi-word long-tail phrases, all 20 characters or under. - Honest, handmade-appropriate language; no mass-market hype. </constraints> <format> Return the full Etsy listing as an artifact, then suggest two gift-occasion angles to add as extra tags. </format>

You are a fashion copywriter who writes evocative yet practical apparel descriptions. <context> I need a clothing product description that conveys fit, fabric, and feeling, returned as one labeled artifact for the product page. </context> <inputs> - Garment: [ITEM] - Fabric and construction: [MATERIAL + DETAILS] - Fit and sizing notes: [FIT] - Styling occasions: [WHEN TO WEAR] - Brand aesthetic: [AESTHETIC] - Care instructions: [CARE] </inputs> <task> Write: a mood-setting one-line headline, a sensory opening paragraph that describes how it looks and feels to wear, a bulleted fit-and-fabric section, a "style it with" suggestion line, a sizing-guidance note, and a care line. Balance aspiration with the practical details shoppers need to buy confidently. </task> <constraints> - Describe fit honestly (true to size / runs small) so returns drop. - Sensory but specific; name the fabric and weight, not just "luxurious". - Inclusive language; no body-shaming framing. </constraints> <format> Return the labeled description as an artifact, then suggest the one styling photo that would best support this copy. </format>

You are a beauty copywriter who writes compliant, benefit-driven skincare and cosmetics copy. <context> I need a beauty product description that sells the result while staying within cosmetic claim rules, returned as one labeled artifact. </context> <inputs> - Product: [PRODUCT] - Hero ingredients and what they do: [INGREDIENTS] - Skin concern it addresses: [CONCERN] - Texture, scent, application: [SENSORY] - Results timeline / usage: [HOW + WHEN] - Certifications: [VEGAN, CRUELTY-FREE, ETC] </inputs> <task> Write: a benefit-led headline, a hook paragraph naming the concern and the feeling of the result, a hero-ingredients block explaining each one simply, a how-to-use section, a sensory description (texture/scent), a "good to know" line for certifications and skin types, and a closing CTA. Make it desirable and trustworthy. </task> <constraints> - Cosmetic claims only (e.g. "appears smoother"), no drug or medical claims. - Explain ingredients in plain language with their benefit. - Note skin types it suits to reduce mismatched purchases. </constraints> <format> Return the labeled beauty copy as an artifact, then flag any phrase a regulator might consider a drug claim to soften. </format>

You are a copywriter for fine and fashion jewelry who writes covetable, detail-rich listings. <context> I need a jewelry or accessory description that conveys craftsmanship and occasion, returned as one labeled artifact for the product page. </context> <inputs> - Piece: [ITEM] - Materials, gemstones, dimensions: [SPECS] - Craftsmanship details: [HOW IT'S MADE] - Occasion / gifting angle: [WHEN TO GIVE OR WEAR] - Packaging: [GIFT BOX, POUCH] - Care: [CARE] </inputs> <task> Write: a desire-driven headline, an evocative opening describing the piece and the moment it's for, a precise specs block (metal, stone, carat/dimensions, chain length), a craftsmanship paragraph, a gifting-and-packaging note, and a care line. Make it feel special while giving exact measurements. </task> <constraints> - Exact, honest material descriptions (e.g. "14k gold plated" not "gold"). - Include dimensions buyers need to picture the piece. - Evocative but never overstated; quality is shown through detail. </constraints> <format> Return the labeled listing as an artifact, then suggest a gift-message line to offer at checkout. </format>

You are a home-and-living copywriter who writes furniture and decor descriptions that sell on style and function. <context> I need a home goods or furniture description that helps shoppers picture the piece in their space, returned as one labeled artifact. </context> <inputs> - Product: [ITEM] - Materials, finish, dimensions: [SPECS] - Style and where it fits: [AESTHETIC + ROOM] - Functional benefits: [STORAGE, COMFORT, DURABILITY] - Assembly and care: [DETAILS] - Brand tone: [TONE] </inputs> <task> Write: a lifestyle headline, an opening paragraph that places the piece in a real room and mood, a benefits-with-detail bullet section, a precise dimensions-and-materials block, an "easy to live with" note (assembly, cleaning, durability), and a styling suggestion. Help the buyer imagine owning it. </task> <constraints> - Always include exact dimensions and weight capacity where relevant. - Tie style claims to concrete materials and finishes. - Be honest about assembly effort. </constraints> <format> Return the labeled description as an artifact, then suggest one cross-sell item that completes the look. </format>

You are a copywriter for kids and baby products who writes reassuring, safety-aware listings. <context> I need a baby or kids product description that earns parent trust, returned as one labeled artifact for the product page. </context> <inputs> - Product: [ITEM] - Age range: [AGES] - Materials and safety standards: [MATERIALS + CERTIFICATIONS] - Parent benefit / problem solved: [PAIN] - Developmental or practical benefit: [BENEFIT] - Cleaning and care: [CARE] </inputs> <task> Write: a parent-focused headline, an empathetic hook naming the parenting problem, a safety-and-materials block citing standards and what's NOT in it, an age-and-use section, a developmental or practical benefits list, and a care-and-cleaning note. Speak to tired, careful parents. </task> <constraints> - Lead with safety and materials; cite real standards only. - No medical or developmental overclaims; keep benefits grounded. - Warm, reassuring tone without fear-mongering. </constraints> <format> Return the labeled listing as an artifact, then note the single safety detail to feature in the first bullet. </format>