Claude Prompts for Sales Scripts That Don't Sound Like Sales

Cold call script for [product] to [persona]. Output: 30-second opener (pattern interrupt + permission), 1-line problem (in their words), 1-line proof, single ask (not "demo" — "5 minutes to see if it's relevant"). Branch: if interested → next step, if not → respectful exit + permission to follow up.

Cold email sequence for [product] to [persona]. Output: email 1 (problem-led, not pitch), email 2 (case study or specific insight), email 3 (specific question), email 4 (different angle), email 5 (graceful break-up). Each under 100 words. No "Hope this finds you well."

LinkedIn DM for [product] to [persona]. Different from email: shorter (under 60 words), more conversational, reference their content/profile, no pitch in first message. Output: DM 1 (rapport), DM 2 (light context), DM 3 (specific ask if engaged).

3 voicemail variants for [product/persona]: (A) intrigue-led (curiosity hook), (B) reference-led (mutual connection), (C) value-led (specific insight). Each under 30 seconds. Always include callback ask + email follow-up commitment.

Discovery call for [product]. Output: opener (set agenda), discovery questions in order (current state, pain, impact, timeline, budget, decision process), what I want to learn, what I want them to learn about us, transition to demo if qualified or graceful exit if not. 30 min.

[Paste discovery call notes]. Map to MEDDIC: Metrics (quantified pain), Economic buyer (named), Decision criteria (their evaluation framework), Decision process (steps + timeline), Identify pain (specific), Champion (internal advocate). Flag missing dimensions = next call focus.

Demo script for [product]. Audience: [decision maker / user / champion]. Output: 5-min opener (recap their stated needs, demo agenda), 15-min product walk (focused on their use cases ONLY, not feature tour), 5-min outcomes/social proof, 5-min next step. Don't feature-dump.

Demo to multi-stakeholder room: [list of personas]. Each cares about different things. Output: opener acknowledges each persona, demo flow that hits each persona's priorities, individual transitions ("Sarah, this addresses your team's X"), Q&A frame inviting each persona. No persona left unaddressed.

Build objection handling library for [product]. Common objections: [list — too expensive / not now / using competitor / no need / decision-maker absent]. Per objection: acknowledge, reframe (don't deny), evidence, redirect to next step. 3 variants per objection for different relationship depths.

Prospect: "It's too expensive." Help me handle. Output: 5 questions to surface real objection (rarely actually price), reframe options (per ROI, per alternative cost of inaction, per competitor cost), where to flex on terms vs price, where to walk. Don't discount reflexively.

5 closing moves for [product]. Output: assumptive close, alternative close, urgency close (real urgency, not manufactured), question close, social proof close. Per close: when appropriate, exact words, what NOT to do. Match move to deal stage + relationship temperature.

Deal stalled at [stage]. Last contact: [days ago]. Help me re-engage: subject line variations (curiosity / value / direct), email body referencing last conversation specifically, single ask, what NOT to do (don't guilt-trip, don't fake-urgency). Get response or move to disqualify.

Inbound lead just submitted form: [info]. Help me respond fast (within 5 min). Output: opener referencing what they submitted, qualifying questions tactfully, suggested next step, CTA. Speed of response > polish; lead temperature drops 80% per hour.

Customer up for renewal: [account info]. Help me prep: usage data review, ROI articulation, expansion opportunity, renewal risk signals, decision-maker engagement plan, timeline + scripts per stage. Renewals are easier than net new; treat with attention.

Conducting win/loss interview with [former prospect/lost deal]. Help me script: thank them for time, no defensive tone, specific questions about decision factors, what we did well/poorly, competitor comparison, learnings for our process. Interview format, not pitch attempt.