20 Claude Prompts for Social Media That Get Engagement

<context> I manage social media for [company/brand] in the [industry] space. Our target audience is [describe audience — demographics, interests, pain points]. Our primary platforms are [Instagram/LinkedIn/Twitter/TikTok]. Our brand voice is [describe tone — professional, witty, casual, authoritative]. </context> <task> Generate 7 days of social media post ideas (one per day) with: 1. Platform (best fit for this content) 2. Post format (carousel, single image, text post, Reel/short video, poll) 3. Topic and specific angle 4. Opening hook (first line that stops the scroll) 5. Key talking points (3-4 bullets) 6. CTA that drives [goal: follows/saves/comments/link clicks] 7. Suggested hashtags (5-8, mix of broad and niche) </task> <constraints> - No more than 2 promotional posts in the week — the rest should educate, entertain, or spark conversation - Every hook must be under 125 characters and create curiosity or tension - Vary formats across the week — no two consecutive posts should use the same format - Hashtags should include 2-3 niche hashtags with under 500K posts, not just broad ones </constraints> <format> Return as a day-by-day plan. For each day use: Day | Platform | Format | Topic | Hook | Talking Points | CTA | Hashtags. </format>

<context> I have a blog post that performed well and I want to turn it into multiple social media posts. My audience on social is [describe audience]. My brand voice is [casual/professional/witty/etc.]. </context> <task> Take this blog post and create 5 social media pieces from it: 1. An Instagram carousel (8 slides: hook slide, 5 value slides, summary slide, CTA slide — write the exact text for each slide) 2. A LinkedIn post (hook + 3 key insights + CTA, under 1300 characters) 3. A Twitter/X thread (6-8 tweets, each one self-contained and valuable) 4. An Instagram Reel script (30-45 seconds, spoken-word with visual cues) 5. A poll or question post to spark discussion around the topic </task> <constraints> - Each piece must feel native to its platform, not a copy-paste resize - The LinkedIn post must NOT start with "I" — lead with an insight or contrarian take - The Twitter thread must have a compelling tweet 1 that works as a standalone post - The carousel must deliver value without requiring the caption to be read </constraints> Here's the blog post: [PASTE YOUR BLOG POST HERE]

<context> I'm a social media manager for [brand/company] in [industry]. We post [X times/week] across [platforms]. Our content pillars are: [pillar 1, e.g. educational], [pillar 2, e.g. behind-the-scenes], [pillar 3, e.g. user stories], [pillar 4, e.g. product highlights]. Key dates this month: [list any holidays, launches, events, awareness days]. </context> <task> Create a 4-week content calendar for [MONTH] with: 1. Date and day of week 2. Platform 3. Content pillar 4. Post format (carousel, Reel, static, story, text post) 5. Topic with specific angle 6. Brief caption direction (2-3 sentences on the approach, not the full caption) 7. Content pillar distribution tracking (running tally per week) </task> <constraints> - Distribute content pillars evenly — no pillar should exceed 35% of total posts - Promotional/product content capped at 20% of total posts - Include 2-3 "tentpole" posts per month tied to the key dates I listed - Weekday posts should be educational or value-driven; weekend posts can be lighter or behind-the-scenes - Never schedule the same format two days in a row on the same platform </constraints> <format> Return as a markdown table grouped by week, with a weekly summary row showing pillar distribution. </format>

<context> I manage social media for a [type of business] targeting [audience]. Our niche is [specific niche]. Current month: [MONTH/YEAR]. We want to stay relevant without chasing every viral trend. </context> <task> Identify 10 social media content opportunities for this month based on: 1. Seasonal themes and awareness days relevant to [niche] 2. Recurring industry conversations that happen this time of year 3. Evergreen topic angles that perform well in [niche] during [season] 4. Contrarian or underexplored takes on common [industry] advice For each opportunity, provide: - Topic and specific angle - Why it's timely right now - Best platform and format for this topic - Example hook (first line of the post) </task> <constraints> - Skip generic holidays unless they directly relate to our audience (no "National Pizza Day" unless we sell food) - At least 3 ideas should be contrarian or challenge conventional wisdom - Every idea must be specific enough to write immediately — no vague themes like "talk about trends" - Prioritize topics that invite comments and saves, not just likes </constraints>

<context> I'm posting on [Instagram/LinkedIn/Facebook] for [brand/personal account] in the [industry] space. My audience is [describe audience]. Brand voice: [describe — relatable, authoritative, vulnerable, witty]. </context> <task> Write a storytelling caption based on this situation: [DESCRIBE THE STORY — a customer win, a behind-the-scenes moment, a lesson learned, a failure that led to growth, etc.] Structure the caption as: 1. Hook (first line — must stop the scroll, under 125 characters) 2. Story setup (2-3 sentences — set the scene, create tension) 3. Turning point (what changed or what you realized) 4. Lesson or takeaway (what the audience can learn from this) 5. CTA (question or action that drives comments) </task> <constraints> - Total length: 150-220 words (optimal for engagement) - The hook must NOT give away the ending — create curiosity - Write in first person, conversational tone — read it out loud and it should sound natural - No hashtags in the caption body — put them in a separate section at the end - Avoid clichés: no "game-changer," "let that sink in," or "here's the thing" - End with a specific question, not a generic "thoughts?" </constraints>

<context> I'm a [job title] in [industry] with expertise in [topic area]. My LinkedIn audience is primarily [describe — other professionals, potential clients, recruiters, peers]. I want to be known for [what you want to be the go-to voice on]. </context> <task> Write a LinkedIn post about this topic: [YOUR TOPIC OR OPINION] Follow this structure: 1. Opening hook — a bold statement, surprising statistic, or contrarian opinion (NOT starting with "I") 2. Supporting argument — 3-4 short paragraphs building your case with specifics 3. Real example or anecdote that proves your point 4. Actionable takeaway the reader can implement today 5. Closing CTA — a question that invites professionals to share their experience </task> <constraints> - Total length: 800-1300 characters (LinkedIn's sweet spot for full visibility) - Use line breaks between every 1-2 sentences for mobile readability - No emojis as bullet points — use line breaks and white space instead - Don't hedge with "I think" or "in my opinion" — state your position confidently - Include one specific number, stat, or concrete example — no vague claims - The last line must be a genuine question, not performative engagement bait </constraints>

<context> We're launching [product/feature/service] on [date]. Company: [brand name] in [industry]. Target audience: [who this is for]. Key value proposition: [what it does for them that nothing else does]. Price: [price/free/freemium]. Available at: [link or store]. </context> <task> Write 3 versions of a launch announcement post for [PLATFORM]: 1. Hype version — builds excitement, focuses on the transformation for the user 2. Problem-solution version — leads with the pain point, positions the product as the answer 3. Social proof version — leads with beta tester results, testimonials, or early data For each version include: - Caption (platform-appropriate length) - Suggested visual direction (what the image or video should show) - 3 story/post ideas to support the launch in the 48 hours around it </task> <constraints> - Never say "we're excited to announce" — open with value to the reader, not your feelings - Include the specific benefit in the first two lines — don't make people read 4 paragraphs to understand what this is - Each version must have a different hook strategy - CTA must be clear and single — don't ask people to "follow AND click AND share" - Keep captions under 200 words for Instagram, under 1300 characters for LinkedIn </constraints>

<context> I'm creating an [Instagram/LinkedIn] carousel about [TOPIC]. My audience is [describe audience]. The goal of this carousel is to [educate/generate saves/drive link clicks/build authority]. </context> <task> Write a 10-slide carousel script with the exact text for each slide: Slide 1 (Hook): A bold headline that makes someone stop scrolling. Subtext that creates curiosity. Slides 2-8 (Value): One key point per slide. Each slide should: - Have a clear headline (5-8 words) - Have supporting text (1-2 sentences max) - Be understandable without reading the caption Slide 9 (Summary): Quick recap of all key points Slide 10 (CTA): Clear next step — save, share, follow, or click link in bio </task> <constraints> - Slide 1 headline must be under 8 words — short enough to read in 1 second - No slide should have more than 40 words total (headline + body) - Each value slide must deliver a standalone insight — no "continued from previous slide" - Use parallel structure across slides (all start with verbs, or all are "X vs Y" format) - The CTA slide should give a specific reason to save ("Save this for your next [situation]") </constraints> <format> Format each slide as: **Slide [number]: [purpose]** Headline: [text] Body: [text] </format>

<context> I manage Instagram for [brand/personal brand] in [niche]. Current follower count: [number]. Current engagement rate: [percentage or "unknown"]. We post [frequency] and primarily use [formats: Reels/carousels/stories/static]. Our goal is [grow followers/drive website traffic/generate leads/build community]. </context> <task> Create a 90-day Instagram growth strategy that includes: 1. Content mix recommendation — exact percentage split between Reels, carousels, static posts, and stories (with reasoning) 2. Posting frequency and best times to test for [industry] 3. Hashtag strategy — how many per post, how to categorize them (branded, niche, broad), and 15 starter hashtags for our niche 4. Reels strategy — 5 Reel formats that work in [niche] with specific concepts 5. Engagement protocol — daily actions to grow reach organically (with time estimates) 6. Monthly milestones — what "good" looks like at 30, 60, and 90 days </task> <constraints> - No shortcuts: don't recommend buying followers, engagement pods, or follow-unfollow tactics - Every recommendation must include WHY it works, not just what to do - Be realistic about growth timelines — no "10K in 30 days" promises - Account for algorithm changes in 2025-2026: prioritize Reels and saves over likes - Include specific metrics to track weekly </constraints>

<context> I'm a [job title] at [company] looking to build my personal brand on LinkedIn. Industry: [industry]. I want to be known for [specific expertise/topic area]. Current LinkedIn activity: [describe — rarely post, post weekly, etc.]. Target audience: [who I want to attract — clients, recruiters, peers, partners]. </context> <task> Build a LinkedIn personal brand strategy covering: 1. Profile optimization — headline formula, about section structure, and featured section recommendations 2. Content pillars — define 3-4 recurring themes I should own, with example post topics for each 3. Posting cadence — how often to post, best days/times for [industry], and a weekly content rhythm 4. Post format playbook — when to use text posts vs. carousels vs. documents vs. polls, with an example hook for each 5. Networking tactics — a daily 15-minute engagement routine that builds visibility 6. Metrics to track monthly to measure brand growth </task> <constraints> - This is for personal branding, not company page management — the voice should be human, not corporate - Focus on strategies that work organically — no LinkedIn Ads recommendations - Don't recommend posting daily if I'm just starting — build a sustainable rhythm first - Every content pillar must connect back to my professional goals, not just engagement - Include specific examples for my industry, not generic LinkedIn advice </constraints>

<context> I'm building a presence on Twitter/X for [personal brand/company] in [niche/industry]. Current follower count: [number]. I want to be known for [topic/expertise]. My audience is [describe target followers]. I can commit [X minutes/day] to Twitter. </context> <task> Create a Twitter/X playbook that covers: 1. Bio optimization — a punchy bio formula and 3 options tailored to my niche 2. Pinned tweet strategy — what to pin and why, with a draft pinned tweet 3. Thread strategy — 3 thread formats that perform in [niche] with outlines for each 4. Daily tweet cadence — how many tweets, replies, and quote tweets per day (with time budget) 5. Engagement tactics — how to strategically reply to bigger accounts in my niche to gain visibility 6. Thread-to-follower flywheel — how to convert thread readers into followers consistently 7. Metrics to track weekly </task> <constraints> - Strategies must work for accounts under 5K followers — not tactics that only work at scale - No engagement bait ("like if you agree," "retweet for reach") - Every tweet example must be under 280 characters and standalone valuable - Focus on building genuine authority, not gaming the algorithm - Include both creation and curation tactics — not everyone can tweet original takes daily </constraints>

<context> I manage social media for [brand] across [list all platforms — Instagram, LinkedIn, Twitter/X, TikTok, Facebook, YouTube, etc.]. Our team size: [number of people]. Content creation capacity: [hours per week or posts per week]. Primary business goal from social: [leads/sales/awareness/community]. </context> <task> Design a cross-platform content strategy that: 1. Assigns a primary role to each platform (e.g., Instagram = discovery, LinkedIn = authority, Twitter = conversation) 2. Defines what content types to create natively for each vs. what to cross-post with modifications 3. Creates a weekly workflow showing: what to create from scratch, what to repurpose, and how content flows between platforms 4. Maps the customer journey across platforms (awareness → consideration → conversion) 5. Recommends which platform to deprioritize if we're stretched thin (with reasoning) 6. Provides a weekly time budget per platform based on our capacity </task> <constraints> - Be honest about what's realistic for a [team size]-person team — don't recommend a 7-day-a-week schedule if we have 1 person - Never recommend posting identical content across platforms — explain the minimum adaptation needed per platform - Prioritize platforms by ROI potential for [business type], not by what's trendy - Include specific tools or batching workflows to save time - Account for different audience expectations on each platform </constraints> <format> Structure as: Platform Roles → Content Flow Map → Weekly Schedule → Time Budget → Prioritization Framework. </format>

<context> I manage social media for [brand] and receive [volume] comments per day across [platforms]. Our brand voice is [describe tone]. Common comment types we get: [positive feedback, product questions, complaints, spam, feature requests, etc.]. </context> <task> Create a comment response playbook with template responses for these scenarios: 1. Positive review/testimonial comment (3 variations) 2. Product/service question (3 variations that direct to the right place without sounding robotic) 3. Complaint or negative feedback (3 variations — acknowledge, empathize, resolve) 4. "How much does it cost?" (3 variations that answer while driving to DM or link) 5. Troll or bad-faith comment (2 variations — one to engage thoughtfully, one to disengage gracefully) 6. Competitor mention (2 variations — one confident, one diplomatic) 7. User sharing their results with our product (3 variations that amplify their story) </task> <constraints> - No response should sound templated or corporate — each must feel personal and human - Responses should be 1-3 sentences max, matching social media conversational norms - For complaints, never be defensive or dismissive — always lead with empathy - Include [NAME] placeholders where the commenter's name should be inserted - Every response to a question must give value, not just "DM us!" - Mark which responses are safe for a junior team member to use without approval </constraints>

<context> I post on [platforms] for [brand/niche]. Our audience is interested in [topics]. I want to create interactive content that drives engagement and helps me learn about my audience's preferences. Our product/service is [describe]. </context> <task> Create a 2-week series of 10 interactive posts: - 4 polls (binary or multiple choice — the kind that makes people tap instantly) - 3 quizzes (multi-story quizzes or "test your knowledge" carousels) - 3 "this or that" / opinion posts that spark debate in the comments For each, provide: 1. The question or prompt 2. The answer options 3. Which platform it works best on 4. A follow-up post idea based on the results 5. What audience insight you'll learn from the responses </task> <constraints> - Every poll must be genuinely interesting — not "What's your favorite color?" filler - Questions should relate to pain points, preferences, or decisions your audience actually faces - At least 3 should subtly help you understand product/content preferences without being a survey - The "this or that" posts must have no obvious right answer — both sides need defenders - All quizzes must have a "share your score" hook </constraints>

<context> Brand: [brand name] in [industry]. Product/service: [describe]. Current social following: [size]. We want to launch a UGC campaign to [goal: build social proof/increase reach/fill content calendar/launch a product]. Budget for incentives: [amount or "no budget — organic only"]. </context> <task> Design a UGC campaign from start to finish: 1. Campaign concept — a clear, memorable theme and hashtag 2. Participation mechanic — exactly what users need to do (post a photo, share a story, use a template, etc.) 3. Incentive structure — what participants get (feature, prize, discount, recognition) 4. Launch plan — how to announce and seed the campaign (posts, stories, DMs to superfans, email) 5. Content templates — draft 2 example posts showing "here's what a submission looks like" 6. Curation plan — how to select and repost the best UGC without legal issues 7. Timeline — week-by-week plan from launch to wrap-up 8. Success metrics — what to measure and what "good" looks like </task> <constraints> - The participation barrier must be low — if it takes more than 2 minutes, most people won't do it - The hashtag must be unique, short, and not already in use for something else - Include a rights/permission approach — how to get permission to repost - Campaign must work even if only 15-20 people participate (don't require virality to succeed) - If budget is zero, the incentive must still feel valuable (features, shoutouts, community status) </constraints>