Briefing creators took forever. Now I hand them 3 scripts and a hook to test.
The workflow
- Paste the product page
- Ask for 3 UGC scripts with a hook
- Keep them under 30 seconds
- Send to creators to test
Result: Testable ad scripts without the blank page.
The prompt
Write 3 UGC ad scripts for this product. Each: a scroll-stopping hook, a problem, the product, and a CTA. Under 30 seconds. Page:
[PASTE]A note on what follows. The workflow, the prompt and the result above come from the member. The notes below (why the prompt works, what to watch for, how to adapt it) were written with AI help.
Why this prompt works
Naming the four beats, hook, problem, product, CTA, is what keeps it from writing an ad. Left alone it produces brand copy in a friendly voice, which reads as an ad the second someone hears it, and the whole point of UGC is that it does not. Thirty seconds is the constraint that does the most work. It forces one benefit, and the scripts that work for us always have exactly one. The hook is still the weak spot. It defaults to a question, and questions are the most skipped opening on the platform right now. I paste the full product page including the boring specs, because the specific detail, the 320 grams, the fits in a cup holder, is what makes a script sound like a person and not a brochure.
What to watch for
- Claims that are not on the page. It will add "doctor recommended" out of nowhere, and that is the kind of line that gets an account in trouble.
- The three scripts share a hook shape even when the words differ. Read them out loud back to back.
- Scripts that are physically impossible to film. Four locations in 25 seconds.
- The CTA gets polished into something nobody says. Real creators do not say "discover more today".
How to adapt it
- Kill the default opening:
No script may begin with a question. - For a specific creator, add
Write for a 45 year old man filming in his car, not a studio.Constraints on the person beat constraints on the copy. - Stay inside the facts:
Only use claims that appear on the page above.
What good output looks like
I read the hooks out loud. If I would feel embarrassed saying it to a camera, it gets cut, and that removes about half of them. Each script should be filmable in one location with whatever is on the desk. The product beat should mention something specific and slightly boring, a weight, a size, a number. Those are the lines that make people believe the rest.