When people shop around, they consciously or even subconsciously pit their desired product against other choices. If you're in sales, you can nudge their decision by whipping up a product comparison sheet highlighting why your product rocks.
This tutorial teaches you how to create detailed product comparison sheets that highlight your product's advantages over competitors' products.
In this guide, you'll learn how to:
- Identify comparison criteria
- Create a comparison table highlighting your product's perks over the competition.
- Publish your comparison document
