How do you find new prospects right now? For most teams, it still means bouncing between LinkedIn, company websites, social media pages, old lead databases, and half-broken search workflows just to find a few names worth contacting.
It works, but barely. It takes too long, relies too heavily on manual digging, and yields a process that is hard to repeat consistently.
Instead of running a huge cold email list and getting no responses, focus on 5 prospects a day. How about creating your own prospecting systems that find five qualified prospects a day, rank them, and draft outreach steps? You get a daily report with proper reasons, source links, and a running prospect log.
So, in this guide, we'll show you exactly how to build a prospecting system focused on 5 prospects a day. The Codex system we create will take your ICP (Ideal Customer Profile) from a simple interview, search public sources for five qualified prospects, and turn the results into a dated prospecting report. It will also keep a running prospects.csv, track stale or overused sources in burned_sources.csv, rank the final five leads, and draft short outreach for the best ones.
Here's what you'll learn:
Create a project folder
Build the ICP brief
Run a dry prospecting pass
Convert the finder into a skill
Rank the final five and draft an outreach
Let's get right into it!