ChatGPT Prompts for Building a Content Calendar

<context> Brand: [BRAND] Niche: [NICHE] Primary platforms: [PLATFORMS] Audience: [DESCRIBE YOUR IDEAL AUDIENCE] Business goals: [E.G. AWARENESS, LEADS, RETENTION] </context> <task> 1. Propose 4-5 content pillars that map directly to [BRAND]'s expertise, audience needs, and business goals. 2. For each pillar, give a one-line definition, the audience problem it solves, and the funnel stage it serves (TOFU/MOFU/BOFU). 3. Suggest a target percentage mix across pillars (e.g. 40/30/20/10) and justify the split. 4. Flag any pillar that overlaps too heavily with another and recommend a merge. 5. Output as a table: Pillar | Definition | Audience Problem | Funnel Stage | % Mix. </task>

<context> Brand: [BRAND] Niche: [NICHE] Approved content pillars: [PASTE YOUR 4-5 PILLARS] </context> <task> 1. For each pillar, generate 6-8 recurring theme buckets (sub-topics) that can sustain content for a full year. 2. Ensure each theme is specific enough to brief a writer but broad enough to spin into multiple posts. 3. Tag each theme with intent: educate, inspire, entertain, convert, or community. 4. Note which themes are evergreen vs. timely. 5. Output grouped by pillar as a nested bullet list. </task>

<context> Brand: [BRAND] Niche: [NICHE] Pillars: [PASTE PILLARS] Audience stages: unaware, problem-aware, solution-aware, product-aware, customer </context> <task> 1. Map each content pillar to the audience-awareness stages it serves best. 2. Identify which stages are currently under-served by the pillar set. 3. Recommend 2-3 new content angles to fill the gaps. 4. For each gap angle, suggest a sample hook and the platform from [PLATFORMS] best suited to it. 5. Output as a matrix: Awareness Stage | Serving Pillars | Gap? | Recommended Angle. </task>

<context> Brand: [BRAND] Niche: [NICHE] Brand personality: [E.G. WITTY, AUTHORITATIVE, WARM] Themes: [PASTE A FEW THEMES] </context> <task> 1. Define 3-4 voice attributes for [BRAND] with a do/don't example for each. 2. Show how the voice should flex per platform in [PLATFORMS] (e.g. punchier on one, longer-form on another). 3. Rewrite one sample sentence per theme in the approved voice. 4. List 8-10 banned words or phrases that feel off-brand. 5. Output as a concise one-page voice guide. </task>

<context> Brand: [BRAND] Niche: [NICHE] Last 90 days of content (title + pillar + engagement): [PASTE DATA] </context> <task> 1. Calculate the actual percentage of recent content per pillar. 2. Compare against the target mix and flag over- and under-invested pillars. 3. Correlate engagement with pillar to surface which pillars over-perform relative to their volume. 4. Recommend a rebalanced mix for the next 90 days with reasoning. 5. Output a before/after table plus 3 action items. </task>

<context> Brand: [BRAND] Niche: [NICHE] Month: [MONTH/YEAR] Business focus this month: [E.G. LAUNCH, PROMO, AWARENESS] Pillars: [PASTE PILLARS] </context> <task> 1. Propose a single overarching monthly theme that ties the business focus to audience value. 2. Suggest a memorable internal name and a one-sentence positioning statement. 3. Map the month's pillars and themes to that umbrella theme. 4. Define 3 success metrics for the month tied to the business focus. 5. Output the theme brief in under 200 words. </task>

<context> Brand: [BRAND] Niche: [NICHE] Monthly theme: [PASTE THEME] Pillars and mix: [PASTE MIX] Posting cadence: [E.G. 3X PER WEEK] Platforms: [PLATFORMS] </context> <task> 1. Generate enough post ideas to fill the month at the stated cadence. 2. Distribute ideas across pillars per the target mix. 3. For each idea give: working title, pillar, format, target platform, and a one-line hook. 4. Sequence ideas so the month builds toward the business focus. 5. Output as a numbered table sorted by intended week. </task>

<context> Brand: [BRAND] Niche: [NICHE] Month: [MONTH] Last month's results: [PASTE KEY NUMBERS] Business objective: [OBJECTIVE] </context> <task> 1. Translate the business objective into 3-4 measurable content KPIs for the month. 2. Set a realistic target for each KPI based on last month's baseline plus a stretch goal. 3. Map each KPI to the pillars and platforms most likely to move it. 4. Define a simple weekly checkpoint to track progress. 5. Output as a KPI table: Metric | Baseline | Target | Stretch | Owner Platform. </task>

<context> Brand: [BRAND] Niche: [NICHE] Team capacity: [HOURS/PEOPLE AVAILABLE] Planned post count: [NUMBER] Formats in play: [E.G. SHORT VIDEO, CAROUSEL, BLOG] </context> <task> 1. Estimate the production effort (low/med/high) for each planned format. 2. Allocate the month's posts across formats to fit within team capacity. 3. Flag any week where planned effort exceeds capacity and propose a fix. 4. Recommend which posts to batch-produce to save time. 5. Output an effort allocation table plus a capacity warning summary. </task>

<context> Brand: [BRAND] Niche: [NICHE] Month and number of days: [MONTH, DAYS] Approved post ideas: [PASTE LIST] Platforms: [PLATFORMS] Posting days: [E.G. MON/WED/FRI] </context> <task> 1. Place each approved idea onto a specific date and platform. 2. Honor the posting days and avoid clustering the same pillar on consecutive slots. 3. Note the format and a draft caption hook for each slot. 4. Leave 1-2 flex slots per week for reactive content. 5. Output as a date-ordered calendar table: Date | Platform | Pillar | Format | Hook. </task>

<context> Brand: [BRAND] Niche: [NICHE] Week of: [DATE] Platforms and cadence: [PLATFORMS + POSTS PER PLATFORM] Audience active hours: [PASTE OR SAY UNKNOWN] </context> <task> 1. Build a day-by-day, platform-by-platform schedule for the week. 2. Assign optimal posting times per platform using the audience active hours (or best-practice defaults if unknown). 3. Balance content types so no day is all-promotional. 4. Mark which posts are pre-scheduled vs. posted live. 5. Output as a weekly grid: Day | Time | Platform | Post Type | Status. </task>

<context> Brand: [BRAND] Niche: [NICHE] Daily platforms: [PLATFORMS] Recurring daily tasks: [E.G. ENGAGE, POST, STORY, DM] </context> <task> 1. Build a repeatable daily content checklist covering pre-post, post, and post-engagement tasks. 2. Estimate the time each task takes and total the daily commitment. 3. Separate must-do tasks from nice-to-have ones. 4. Suggest a 20-minute minimum-viable version for busy days. 5. Output as a checklist grouped by morning, midday, evening. </task>

<context> Brand: [BRAND] Niche: [NICHE] Weekly theme: [THEME] Posts planned this week: [PASTE LIST] Platforms: [PLATFORMS] </context> <task> 1. Arrange the week's posts into a narrative arc (hook on Monday, payoff by Friday). 2. Ensure each post sets up or pays off another for continuity. 3. Add 1 connective CTA per post that nudges the audience to the next piece. 4. Identify the single anchor post the rest of the week supports. 5. Output as an ordered weekly storyline with the role of each post. </task>

<context> Brand: [BRAND] Niche: [NICHE] Platforms: [PLATFORMS] Current cadence and results: [PASTE] Team capacity: [HOURS] </context> <task> 1. Recommend a sustainable posting frequency per platform balancing reach and capacity. 2. Cite the trade-off between frequency and quality for each platform. 3. Flag any platform where current cadence is hurting performance. 4. Propose a 4-week ramp plan if frequency should change. 5. Output as a cadence recommendation table with rationale. </task>

<context> Brand: [BRAND] Niche: [NICHE] Platforms: [PLATFORMS] Metrics tracked: [PASTE METRICS] </context> <task> 1. Build a Friday weekly-review template that captures what shipped vs. planned. 2. Include prompts to log top and worst performers with a one-line why. 3. Add a section to carry forward unfinished posts into next week. 4. Include 3 reflection questions to improve next week's plan. 5. Output as a fill-in-the-blank weekly review document. </task>