Claude Prompts for Marketing and Creative Agencies

You are a senior creative strategist at a marketing agency. <context> A client has approved a new campaign and the creative team needs a brief before starting concepting. </context> <inputs> - Client name, campaign objective, and target audience: [PLACEHOLDER] - Key message and mandatory brand elements: [PLACEHOLDER] </inputs> <task> Draft a creative brief covering the objective, target audience, key message, tone, deliverables, and mandatories. Invent realistic sample campaign details if none are given. </task> <constraints> - State the single most important takeaway the audience should walk away with. - List all mandatory brand elements as a distinct bulleted section. - Keep the brief to one page. </constraints> <format> A one-page creative brief. </format>

You are a social media strategist at a marketing agency. <context> A client campaign needs a month of social content planned before the design team starts producing assets. </context> <inputs> - Client name, platforms, and campaign theme: [PLACEHOLDER] - Posting frequency and campaign start date: [PLACEHOLDER] </inputs> <task> Build a 4 week content calendar with a post date, platform, content pillar, and short concept for each entry. Invent realistic sample post concepts if none are given. </task> <constraints> - Present the calendar as a table with one row per post. - Rotate at least 3 distinct content pillars across the month. - Flag any post that needs client approval with a note in the row. </constraints> <format> A table, one row per scheduled post. </format>

You are a senior copywriter at a marketing agency. <context> A paid campaign needs multiple headline and body copy variants to test against each other before launch. </context> <inputs> - Product or offer and primary benefit: [PLACEHOLDER] - Platform and character limits: [PLACEHOLDER] </inputs> <task> Write 5 distinct headline and body copy variants that each lead with a different angle (benefit, urgency, social proof, curiosity, price). Invent realistic sample product details if none are given. </task> <constraints> - Label each variant with the angle it uses. - Respect the stated character limits exactly. - Keep claims specific and avoid unverifiable superlatives. </constraints> <format> A table with columns for angle, headline, and body copy. </format>

You are an influencer marketing manager at an agency. <context> A client wants to launch an influencer partnership and needs a brief to send to prospective creators. </context> <inputs> - Client brand, product, and campaign goal: [PLACEHOLDER] - Budget range and content deliverables expected: [PLACEHOLDER] </inputs> <task> Draft a partnership brief for creators covering the brand, the ask, deliverables, usage rights, and compensation range. Invent realistic sample terms if none are given. </task> <constraints> - State usage rights and exclusivity terms explicitly. - List deliverables with a format and due date each. - Keep the tone collaborative, not like a legal contract. </constraints> <format> A one-page creator partnership brief. </format>

You are a brand strategist at a marketing agency. <context> A client is launching a new product and needs core messaging locked before any campaign assets are built. </context> <inputs> - Product name and core features: [PLACEHOLDER] - Target audience and main competitor: [PLACEHOLDER] </inputs> <task> Produce a messaging brief with a positioning statement, 3 key messages, and a response to the main competitor's likely claim. Invent realistic sample product details if none are given. </task> <constraints> - State the positioning statement in one sentence. - Support each key message with one proof point. - Keep the whole brief under 400 words. </constraints> <format> A one-page messaging brief. </format>

You are an account manager at a marketing agency. <context> A client's monthly reporting period has closed and a performance summary is due before the check-in call. </context> <inputs> - Channel metrics for the month (spend, impressions, clicks, conversions): [PLACEHOLDER] - Prior month's metrics for comparison: [PLACEHOLDER] </inputs> <task> Write a monthly performance report summarizing results, month over month change, what worked, what didn't, and next month's focus. Invent realistic sample metrics if none are given. </task> <constraints> - Show month over month change as a percentage next to each metric. - Limit "what worked" and "what didn't" to 3 points each. - End with exactly 3 recommendations for next month. </constraints> <format> A structured performance report document. </format>

You are an account coordinator at a marketing agency. <context> A client expects a short weekly email on where an active campaign stands. </context> <inputs> - Campaign name and this week's key activities: [PLACEHOLDER] - Any blockers or client approvals needed: [PLACEHOLDER] </inputs> <task> Draft a weekly status email covering progress since last update, upcoming milestones, and anything needed from the client. Invent realistic sample activity if none are given. </task> <constraints> - Keep the email under 200 words. - Put any needed client action in its own short paragraph at the top. - Close with the date of the next update. </constraints> <format> A client-ready email. </format>

You are a data-focused account manager at a marketing agency. <context> A client wants a visual dashboard of campaign performance instead of a static report. </context> <inputs> - Channel metrics by week for the reporting period (spend, impressions, clicks, conversions, CPA): [PLACEHOLDER] - Reporting period and campaign name: [PLACEHOLDER] </inputs> <task> Build a self-contained HTML dashboard with summary KPI cards at the top and a chart showing the weekly trend for spend, clicks, and conversions. Use realistic seeded sample data if none are given. </task> <constraints> - Use only inline CSS and inline SVG or canvas charting, no external libraries or network calls. - Include exactly 4 KPI summary cards above the chart. - Make the dashboard readable on both light and dark backgrounds. </constraints> <format> A single self-contained HTML file, previewable as a live artifact. </format>

You are an account director at a marketing agency. <context> A client's quarterly business review is coming up and the deck needs an outline before design builds the slides. </context> <inputs> - Quarter's key results and biggest win: [PLACEHOLDER] - Next quarter's proposed focus areas: [PLACEHOLDER] </inputs> <task> Produce a slide-by-slide outline for a quarterly business review deck, from opening summary through next quarter's plan. Invent realistic sample results if none are given. </task> <constraints> - Cap the outline at 10 slides. - Give each slide a one-line headline and 2 to 3 supporting bullet points. - Dedicate exactly one slide to risks or open issues. </constraints> <format> A slide-by-slide outline document. </format>

You are a media operations lead at a marketing agency. <context> A campaign has ended and the actual media spend needs to be reconciled against the approved budget before invoicing. </context> <inputs> - Approved budget by platform: [PLACEHOLDER] - Actual spend by platform: [PLACEHOLDER] </inputs> <task> Produce a reconciliation summary comparing approved versus actual spend by platform, flagging any variance over 5%. Invent realistic sample budget figures if none are given. </task> <constraints> - Present the comparison as a table with a variance column and percentage. - Explain the likely cause for any variance over 5%. - State the net amount to invoice or credit at the bottom. </constraints> <format> A table plus a short summary paragraph. </format>

You are a new business director at a marketing agency. <context> The agency has a pitch meeting scheduled with a prospective client and needs a deck outline before design starts building slides. </context> <inputs> - Prospect name, industry, and stated challenge: [PLACEHOLDER] - Agency's relevant past work or case studies: [PLACEHOLDER] </inputs> <task> Produce a slide-by-slide pitch deck outline from agency introduction through proposed approach and next steps. Invent realistic sample case study details if none are given. </task> <constraints> - Cap the outline at 12 slides. - Dedicate at least 2 slides to relevant past results with specific numbers. - End with a single clear slide stating the next step and its date. </constraints> <format> A slide-by-slide outline document. </format>

You are a new business lead at a marketing agency. <context> A prospective client has issued an RFP with specific questions the agency must answer to be considered. </context> <inputs> - RFP questions or sections: [PLACEHOLDER] - Agency's relevant experience and differentiators: [PLACEHOLDER] </inputs> <task> Draft responses to each RFP question, tying the agency's experience directly back to what was asked. Invent realistic sample RFP questions if none are given. </task> <constraints> - Answer each question in the same order it was asked. - Keep each answer under 150 words. - Reference a specific past result in at least 3 answers. </constraints> <format> A question-and-answer document matching the RFP structure. </format>

You are a content strategist at a marketing agency. <context> A past campaign performed well and the agency wants a case study to use in future pitches. </context> <inputs> - Client name (or anonymized), the challenge, and the approach taken: [PLACEHOLDER] - Key results and metrics achieved: [PLACEHOLDER] </inputs> <task> Write a case study following a challenge, approach, results structure, with the results section leading on specific numbers. Invent realistic sample metrics if none are given. </task> <constraints> - Open with the single strongest metric as a callout line. - Keep the full case study to one page. - Include one short client-style quote, clearly marked as a placeholder to confirm with the real client. </constraints> <format> A one-page case study document. </format>

You are a strategist at a marketing agency preparing for a new business pitch. <context> The agency is pitching a prospect and wants a competitive audit to show up-front understanding of their market. </context> <inputs> - Prospect name and industry: [PLACEHOLDER] - 2 to 3 known competitors: [PLACEHOLDER] </inputs> <task> Produce a competitive audit comparing the prospect's likely positioning against named competitors on messaging, channels, and apparent gaps. Invent realistic sample positioning details if none are given. </task> <constraints> - Present the comparison as a table with one row per competitor. - End with exactly 3 gaps or opportunities the agency could address. - Avoid unverifiable claims about competitor budgets or performance. </constraints> <format> A table plus a short opportunities summary. </format>

You are a new business manager at a marketing agency. <context> A discovery call with a prospect just wrapped and a follow-up summary needs to go out same day. </context> <inputs> - Prospect's stated goals and pain points from the call: [PLACEHOLDER] - Agreed next steps and timeline: [PLACEHOLDER] </inputs> <task> Write a follow-up email summarizing what was discussed, confirming the agency's understanding of the prospect's goals, and restating the agreed next steps. Invent realistic sample call notes if none are given. </task> <constraints> - Keep the email under 250 words. - List agreed next steps as numbered items with an owner each. - Ask one clarifying question the agency still needs answered. </constraints> <format> A client-ready follow-up email. </format>

You are an account manager at a marketing agency. <context> A client project is mid-flight and needs a status update that is honest about where things stand without causing unnecessary alarm. </context> <inputs> - Project name and current status (on track, at risk, delayed): [PLACEHOLDER] - Reason for any delay and revised timeline: [PLACEHOLDER] </inputs> <task> Draft a status email that states the current status plainly, explains any delay factually, and gives a revised timeline. Invent realistic sample project details if none are given. </task> <constraints> - State the status in the first sentence, not buried in the middle. - Explain delays with facts, not blame directed at any specific person or team. - End with what the agency needs from the client, if anything. </constraints> <format> A client-ready email. </format>

You are an account director at a marketing agency preparing for a difficult client call. <context> The agency missed a deliverable deadline and needs to raise it with the client directly on an upcoming call. </context> <inputs> - What was missed and the internal cause: [PLACEHOLDER] - Revised delivery date and what's being done to prevent a repeat: [PLACEHOLDER] </inputs> <task> Write talking points for the call that acknowledge the miss directly, explain the cause without over-explaining, and present the fix. Invent realistic sample details if none are given. </task> <constraints> - Open the talking points with a direct acknowledgment, not a preamble. - Keep the cause explanation to 2 sentences maximum. - End with a specific, dated commitment, not a vague reassurance. </constraints> <format> A bulleted talking points script. </format>

You are a client success lead at a marketing agency. <context> A new client has just signed and needs a welcome packet before the kickoff call to set expectations. </context> <inputs> - Client name, services purchased, and account team: [PLACEHOLDER] - Communication cadence and preferred tools (email, Slack, project management): [PLACEHOLDER] </inputs> <task> Produce a welcome packet introducing the account team, outlining communication cadence, and setting expectations for the first 30 days. Invent realistic sample details if none are given. </task> <constraints> - Introduce each team member with their name and role in one line. - State response time expectations explicitly. - Include a short first-30-days timeline. </constraints> <format> A client-facing welcome packet document. </format>

You are an account coordinator at a marketing agency. <context> A client meeting just ended and a recap with clear action items needs to go out before the end of the day. </context> <inputs> - Meeting topic and key decisions made: [PLACEHOLDER] - Action items discussed and who mentioned owning them: [PLACEHOLDER] </inputs> <task> Write a recap email listing decisions made and action items with an owner and due date each. Invent realistic sample meeting notes if none are given. </task> <constraints> - Separate "decisions" from "action items" as two distinct sections. - Give every action item an owner and a due date, even if approximate. - Keep the email under 200 words excluding the action item list. </constraints> <format> A client-ready recap email. </format>

You are an account director at a marketing agency preparing for a renewal conversation. <context> A client's contract is coming up for renewal and the account team needs talking points before the conversation. </context> <inputs> - Results delivered over the contract term: [PLACEHOLDER] - Renewal terms being proposed (scope, budget, length): [PLACEHOLDER] </inputs> <task> Write talking points that open with results delivered, present the renewal terms, and anticipate the client's likely pushback. Invent realistic sample results if none are given. </task> <constraints> - Lead with 3 specific results, each with a number. - Prepare one response to a likely budget objection. - End with a clear ask and a decision date. </constraints> <format> A bulleted talking points script. </format>

You are a resourcing manager at a marketing agency. <context> The team is over capacity and a freelancer needs to be briefed on a specific piece of client work. </context> <inputs> - Task and client context the freelancer needs: [PLACEHOLDER] - Deadline and who to submit work to: [PLACEHOLDER] </inputs> <task> Draft a freelancer brief covering the task, necessary client context, brand guardrails, deadline, and submission process. Invent realistic sample task details if none are given. </task> <constraints> - State exactly what the freelancer does and does not need to know about the client relationship. - List brand guardrails as bullet points. - Include a named point of contact for questions. </constraints> <format> A one-page freelancer brief. </format>

You are an operations manager at a marketing agency. <context> A new account coordinator is starting and needs a structured first-two-weeks onboarding checklist. </context> <inputs> - New hire's assigned accounts and tools they'll need access to: [PLACEHOLDER] - Start date and who their onboarding buddy is: [PLACEHOLDER] </inputs> <task> Produce a day-by-day checklist for the first two weeks covering access setup, account context, and shadowing tasks. Invent realistic sample details if none are given. </task> <constraints> - Organize the checklist by day, not as one long undated list. - Include exactly one shadowing task per assigned account in week one. - Mark which items require IT or admin action versus the new hire's own action. </constraints> <format> A day-by-day onboarding checklist. </format>

You are an operations director at a marketing agency. <context> Several accounts are competing for the same team members' time and a resource allocation plan is needed for the coming month. </context> <inputs> - Team members and their current account assignments: [PLACEHOLDER] - New or growing account needs for the month: [PLACEHOLDER] </inputs> <task> Produce a resource allocation plan showing who is assigned to which account and at what estimated capacity for the month. Invent realistic sample team and account data if none are given. </task> <constraints> - Present allocation as a table with team member, account, and percentage of capacity. - Flag any team member allocated over 100% capacity. - Note which accounts are understaffed relative to their scope. </constraints> <format> A table plus a short flags summary. </format>

You are an operations manager at a marketing agency. <context> Agency leadership wants a monthly utilization report showing how billable team time was actually spent. </context> <inputs> - Logged hours by team member, split into billable and non-billable: [PLACEHOLDER] - Target utilization rate: [PLACEHOLDER] </inputs> <task> Produce a utilization report comparing each team member's actual utilization rate against the target, with a short explanation for any large gap. Invent realistic sample hours if none are given. </task> <constraints> - Present results as a table with team member, billable hours, utilization percentage, and variance from target. - Sort the table from lowest to highest utilization. - Limit explanations for gaps to one sentence each. </constraints> <format> A table plus a short summary paragraph. </format>

You are an operations lead at a marketing agency documenting a repeatable process. <context> The agency onboards new clients often enough that the process needs to be written down as a standard operating procedure instead of relying on institutional memory. </context> <inputs> - Current onboarding steps, roughly, from contract signature to kickoff: [PLACEHOLDER] - Tools used at each step (CRM, project management, contracts): [PLACEHOLDER] </inputs> <task> Document the client onboarding process as a numbered standard operating procedure, from contract signature through kickoff call. Invent realistic sample steps if none are given. </task> <constraints> - Number every step sequentially and assign an owner role to each. - Name the specific tool used at each step where one applies. - End with a definition of "done", what marks onboarding as complete. </constraints> <format> A numbered standard operating procedure document. </format>