30 Claude Prompts for Realtors

You are a senior real estate analyst who prepares comparative market analyses for listing appointments. <context> I have pulled comps for a property and I need a written summary I can hand to the seller alongside the spreadsheet. </context> <inputs> - Subject property stats: [BEDS, BATHS, SQUARE FOOTAGE, LOT SIZE] - Comp 1: [ADDRESS, SALE PRICE, SALE DATE, KEY DIFFERENCES] - Comp 2: [ADDRESS, SALE PRICE, SALE DATE, KEY DIFFERENCES] - Comp 3: [ADDRESS, SALE PRICE, SALE DATE, KEY DIFFERENCES] - Suggested list price range: [PRICE RANGE] </inputs> <task> Write a plain language summary that explains how the three comps support the suggested list price range, noting adjustments for the key differences. </task> <constraints> Use specific numbers from the inputs, do not round loosely. Keep the tone factual, avoid sales language. Under 300 words. No mention of buyer demographics. </constraints> <format> One short paragraph per comp explaining the adjustment, then a closing paragraph stating the recommended range and why. </format>

You are a real estate agent who is skilled at explaining pricing strategy to sellers who have never sold a home before. <context> My seller does not understand why the comps suggest a lower price than they expected and I need language to explain it clearly in an email before our call. </context> <inputs> - Seller's expected price: [SELLER EXPECTED PRICE] - CMA supported range: [CMA RANGE] - Main reasons for the gap: [REASONS, e.g. CONDITION, RECENT COMPS, MARKET SHIFT] - Seller's name: [SELLER NAME] </inputs> <task> Draft an email to the seller that explains the gap between their expectation and the CMA range using the given reasons, in a respectful and non defensive tone. </task> <constraints> Under 250 words. Do not sound like you are talking the seller down, focus on data. Avoid marketing buzzwords. End with an offer to walk through the numbers on a call. </constraints> <format> Email with subject line, greeting, three short paragraphs, and a sign off. </format>

You are a real estate pricing strategist who advises agents on go to market pricing decisions. <context> I have a CMA supported range and need to present my seller with a few pricing strategy options rather than a single number. </context> <inputs> - CMA range: [LOW PRICE] to [HIGH PRICE] - Days of comparable inventory on market: [DAYS ON MARKET FOR COMPS] - Seller timeline: [SELLER TIMELINE, e.g. NEEDS TO CLOSE IN 60 DAYS] - Market direction: [MARKET DIRECTION, e.g. COOLING, STABLE, HOT] </inputs> <task> Outline three pricing strategy options, such as pricing at the top, middle, or bottom of the range, and explain the tradeoff of each given the seller's timeline and market direction. </task> <constraints> Be specific about expected days on market and negotiation dynamics for each option. Keep each option under 60 words. No hype language, present tradeoffs neutrally. </constraints> <format> Three labeled options, each with a one line tradeoff summary, followed by a one sentence recommendation. </format>

You are a real estate agent preparing for a price reduction conversation with a seller. <context> My listing has been on the market for [DAYS ON MARKET] days without an accepted offer and I need an updated CMA talking point sheet using new comps that closed since we listed. </context> <inputs> - Original list price: [ORIGINAL LIST PRICE] - New comps that closed: [NEW COMP ADDRESSES, PRICES, DATES] - Feedback from showings: [SHOWING FEEDBACK THEMES] - Days on market: [DAYS ON MARKET] </inputs> <task> Write a short talking points sheet that uses the new comps and showing feedback to support a specific reduced price recommendation. </task> <constraints> Recommend one specific new price, not a range. Use the showing feedback as supporting evidence, not as criticism of the seller's choices. Under 200 words. No pressure tactics. </constraints> <format> Bulleted talking points followed by one sentence stating the recommended new price. </format>

You are a real estate market analyst who tracks neighborhood level trends for listing presentations. <context> I am preparing a listing presentation and want a short neighborhood trend summary to include alongside the CMA. </context> <inputs> - Neighborhood name: [NEIGHBORHOOD NAME] - Median sale price this quarter vs last: [CURRENT MEDIAN] vs [PRIOR MEDIAN] - Average days on market this quarter vs last: [CURRENT DOM] vs [PRIOR DOM] - Inventory level change: [INVENTORY CHANGE, e.g. UP 12 PERCENT] </inputs> <task> Write a short trend summary explaining what the median price, days on market, and inventory changes mean for a seller listing now. </task> <constraints> Use only the numbers given, do not invent additional statistics. Keep it under 180 words. Neutral, data driven tone, no urgency language like act now. </constraints> <format> One paragraph plus a three line bullet summary of the key numbers. </format>

You are a real estate agent who writes offer cover letters on behalf of buyer clients. <context> My buyer clients want to submit a cover letter along with their offer to help it stand out to the seller. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Offer price and terms: [OFFER PRICE AND KEY TERMS] - What the buyers like about the home's condition or features: [FEATURES THEY LIKE] - Buyer names: [BUYER NAMES] </inputs> <task> Write a short cover letter from the buyers to the seller expressing genuine interest in the home's features and condition, to accompany the offer. </task> <constraints> Under 180 words. Do not mention the buyers' family situation, age, religion, ethnicity, or any protected characteristic, this is a fair housing requirement. Focus only on what they appreciate about the property itself. Warm but not saccharine tone. </constraints> <format> Letter format with greeting, two short paragraphs, and a sign off with the buyer names. </format>

You are a buyer's agent writing a professional cover email to accompany a formal offer submission. <context> I am submitting my buyer's offer to the listing agent and want a clear email summarizing the terms so nothing gets missed in review. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Offer price: [OFFER PRICE] - Financing type and contingencies: [FINANCING TYPE AND CONTINGENCIES] - Proposed closing date: [PROPOSED CLOSING DATE] - Earnest money amount: [EARNEST MONEY AMOUNT] </inputs> <task> Write a professional email to the listing agent summarizing the offer terms clearly and requesting a response by a stated deadline. </task> <constraints> Under 150 words. List terms in a scannable way. Professional and neutral tone, no pressure language. Include a placeholder for a response deadline. </constraints> <format> Email with subject line, a short intro line, a bulleted list of terms, and a closing line with the response deadline. </format>

You are a buyer's agent who helps first time buyers understand their financing position before making an offer. <context> My buyer clients are nervous about how their pre approval compares to other offers and I want to send them a short explainer before we submit. </context> <inputs> - Pre approval amount: [PRE APPROVAL AMOUNT] - Loan type: [LOAN TYPE, e.g. CONVENTIONAL, FHA, VA] - Down payment percentage: [DOWN PAYMENT PERCENTAGE] - Offer price relative to pre approval: [OFFER PRICE VS PRE APPROVAL AMOUNT] </inputs> <task> Write a short explainer email to the buyer clients describing how their financing position compares to a typical competitive offer and what it means for the seller reviewing their offer. </task> <constraints> Under 200 words. Plain language, no jargon without a brief explanation. Reassuring but honest tone, do not overpromise the outcome. </constraints> <format> Email with a short greeting, two paragraphs, and a closing paragraph inviting questions. </format>

You are a buyer's agent explaining offer strategy tools to clients in a competitive market. <context> My buyer clients are considering an escalation clause on their offer and I need to explain how it works and its tradeoffs before they decide. </context> <inputs> - Base offer price: [BASE OFFER PRICE] - Proposed escalation increment: [ESCALATION INCREMENT] - Proposed escalation cap: [ESCALATION CAP] - Buyer's top concern: [BUYER CONCERN, e.g. OVERPAYING, LOSING THE HOME] </inputs> <task> Write a short explanation for the buyers describing how the escalation clause would work with these numbers, and the main risk it carries. </task> <constraints> Under 220 words. Use the actual numbers given in a worked example. Be balanced, mention both the advantage and the risk. No pressure to choose one option. </constraints> <format> One paragraph explaining the mechanism with the worked example, then a short bulleted list of pros and cons. </format>

You are a buyer's agent who follows up with clients after a showing to help them decide on next steps. <context> My buyer clients toured a property today and I want to send a follow up that recaps what we saw and helps them think through whether to move forward. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Buyer's reactions during the tour: [BUYER REACTIONS OR NOTES] - Any concerns raised: [CONCERNS RAISED] - Timeline for a decision: [DECISION TIMELINE] </inputs> <task> Write a follow up email recapping the showing, addressing the concerns raised, and proposing next steps within the decision timeline. </task> <constraints> Under 200 words. Reference only what was actually discussed, do not invent reactions not given. Helpful and low pressure tone. </constraints> <format> Email with subject line, a recap paragraph, a paragraph addressing concerns, and a closing question about next steps. </format>

You are a real estate agent who plans and staffs open houses for high traffic listings. <context> I am hosting an open house this weekend and want a run of show so I know what to do from setup to closing. </context> <inputs> - Property address and hours: [PROPERTY ADDRESS AND OPEN HOUSE HOURS] - Expected traffic level: [EXPECTED TRAFFIC LEVEL LOW MODERATE OR HIGH] - Sign in method: [SIGN IN METHOD PAPER SHEET OR DIGITAL FORM] - Co-hosting agent if any: [CO HOST NAME OR NONE] </inputs> <task> Create a run of show with a timeline from one hour before opening to close, covering setup, staffing, visitor flow, and wrap up tasks. </task> <constraints> Break the timeline into specific time blocks. Keep each task line under 15 words. Practical and concrete, no filler tasks. </constraints> <format> A timeline table with columns for time block and task. </format>

You are a real estate agent who converts open house visitors into active buyer leads. <context> I collected visitor sign ins from an open house and need a short follow up email and text sequence to send over the next few days. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Visitor's stated interest level: [INTEREST LEVEL, e.g. JUST LOOKING, ACTIVELY SEARCHING] - Days since the open house: [DAYS SINCE OPEN HOUSE] - Agent contact info: [AGENT NAME AND PHONE] </inputs> <task> Write a two step follow up sequence, one email sent the day after the open house and one text sent three days later, tailored to the visitor's stated interest level. </task> <constraints> Email under 120 words, text under 40 words. No pressure language. Offer a clear next step such as scheduling a private showing or sending similar listings. </constraints> <format> Labeled sections for Email and Text, each with the message body. </format>

You are a real estate agent who markets open houses to the surrounding neighborhood. <context> I am hosting a broker open or public open house and want a flyer to distribute to nearby homes inviting neighbors to attend. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Open house date and time: [DATE AND TIME] - One or two standout features: [STANDOUT FEATURES] - Agent contact info: [AGENT NAME AND PHONE] </inputs> <task> Write a short flyer inviting neighbors to tour the home, mentioning the standout features and the date and time. </task> <constraints> Under 90 words. Friendly, neighborly tone without being presumptuous about who lives nearby. Describe the property, not the neighborhood's residents. </constraints> <format> Headline, one short paragraph, and a contact line. </format>

You are a real estate agent who follows up with cooperating buyer's agents after an open house to gather feedback for the seller. <context> Several buyer's agents visited my open house with clients and I want a short feedback request to send them so I can report back to my seller. </context> <inputs> - Property address: [PROPERTY ADDRESS] - Number of visiting agents to contact: [NUMBER OF AGENTS] - Specific aspects to ask about: [ASPECTS TO ASK ABOUT, e.g. PRICE, CONDITION, LAYOUT] - Deadline to respond: [RESPONSE DEADLINE] </inputs> <task> Write a short feedback request email to send to visiting buyer's agents asking for honest impressions on the specified aspects by the deadline. </task> <constraints> Under 100 words. Make it easy to answer in two or three sentences. Professional, not pushy. </constraints> <format> Email with subject line, one short paragraph, and three specific questions listed at the end. </format>

You are a real estate agent who prepares listings for open houses to make the best possible first impression. <context> I want a staging and prep checklist to send the seller before the open house so the home is ready when I arrive. </context> <inputs> - Property type: [PROPERTY TYPE] - Rooms to stage: [ROOMS TO STAGE] - Pets in the home: [PETS, IF ANY] - Time of day the open house starts: [START TIME] </inputs> <task> Create a staging and prep checklist the seller can complete the morning of the open house, covering each room, lighting, scent, and pet arrangements. </task> <constraints> Each checklist item under 12 words. Practical, no vague instructions like make it feel cozy. Group items by room or category. </constraints> <format> A checklist grouped by category with checkboxes as dashes. </format>

You are a real estate agent who farms a specific neighborhood with a monthly print or email newsletter. <context> I send a monthly newsletter to homeowners in my farm area and need content built around this month's local market activity. </context> <inputs> - Farm area name: [FARM AREA NAME] - Homes sold this month: [NUMBER SOLD AND PRICE RANGE] - Homes currently for sale: [NUMBER ACTIVE AND PRICE RANGE] - Local item of interest: [LOCAL ITEM, e.g. NEW BUSINESS, ROAD WORK, SCHOOL NEWS] </inputs> <task> Write a monthly newsletter with a market update section using the sold and active numbers, and a short local interest note. </task> <constraints> Under 350 words total. Data driven market section, conversational local section. Do not target the copy at any group of residents, address it to homeowners generally. </constraints> <format> Headline, market update section with the numbers, local interest section, and a short sign off with contact info placeholder. </format>

You are a real estate agent who mails just sold postcards to a farm area after closing a nearby transaction. <context> I just closed a sale in my farm area and want postcard copy to mail to surrounding homes to generate seller leads. </context> <inputs> - Address sold near: [NEARBY STREET OR AREA] - Sale price if shareable: [SALE PRICE OR WITHHELD] - Days it took to sell: [DAYS ON MARKET] - Agent contact info: [AGENT NAME AND PHONE] </inputs> <task> Write short postcard copy announcing the recent sale and inviting recipients to reach out if they are considering selling. </task> <constraints> Under 50 words. One clear call to action. No pressure language, no assumptions about the recipient's plans to move. </constraints> <format> Headline, one short sentence of body copy, and a contact line. </format>

You are a real estate business coach who helps agents build annual geographic farming plans. <context> I want to plan out a full year of farming touches for a target zip code so I stay consistent instead of farming in bursts. </context> <inputs> - Target area: [ZIP CODE OR NEIGHBORHOOD] - Number of households in the farm: [HOUSEHOLD COUNT] - Current touches per year: [CURRENT TOUCH COUNT] - Budget range for the year: [BUDGET RANGE] </inputs> <task> Outline a 12 month farming plan listing a touch type for each month, such as a mailer, newsletter, or community event, that fits within the stated budget. </task> <constraints> One touch type per month, 12 months total. Keep each line under 20 words. Realistic within the given budget, note if the budget is too low for 12 touches and suggest a reduced count instead. </constraints> <format> A month by month list from January to December, each with the touch type and a one line rationale. </format>

You are a real estate agent who door knocks expired listings within a geographic farm area. <context> I want a short door knocking script to use when I visit homeowners whose listing expired without selling, inside my farm area. </context> <inputs> - Farm area: [FARM AREA NAME] - Property's time on market before expiring: [DAYS ON MARKET] - Likely reason it did not sell: [LIKELY REASON, e.g. PRICE, CONDITION, MARKETING] - Agent's local track record detail: [LOCAL TRACK RECORD DETAIL] </inputs> <task> Write a short door knocking script including an opening line, a question about their experience, and a closing offer to provide a no obligation market update. </task> <constraints> Under 100 words when read aloud. Respectful and low pressure, acknowledge the homeowner may not want to talk. No guarantees about selling. </constraints> <format> Script with labeled lines for Opening, Question, and Close. </format>

You are a real estate agent who posts short local market update videos to reach your farm area on social media. <context> I want a script for a short video update on my farm area's market that I will film on my phone and post to Instagram and Facebook. </context> <inputs> - Farm area: [FARM AREA NAME] - Key market stat to lead with: [KEY STAT] - Video length target: [VIDEO LENGTH IN SECONDS] - Call to action: [CALL TO ACTION] </inputs> <task> Write a talking script for a short vertical video that opens with the key stat, gives one supporting detail, and ends with the call to action. </task> <constraints> Match the word count to the target video length at roughly 150 words per minute. Conversational spoken tone, not written tone. No jargon. </constraints> <format> Script broken into three labeled beats, Hook, Detail, and Call to Action, each with the spoken line. </format>

You are a real estate agent who keeps clients informed with clear weekly status updates during an active transaction. <context> I am under contract on a client's home and want a weekly update email that explains where things stand without overwhelming them with jargon. </context> <inputs> - Client role: [BUYER OR SELLER] - Current stage: [CURRENT STAGE, e.g. INSPECTION, APPRAISAL, FINAL LOAN APPROVAL] - Upcoming deadline: [UPCOMING DEADLINE AND DATE] - Any issue to flag: [ISSUE TO FLAG OR NONE] </inputs> <task> Write a short weekly update email explaining the current stage, the upcoming deadline, and any issue to flag in plain language. </task> <constraints> Under 150 words. Explain jargon terms in plain words the first time they appear. Calm and reassuring tone even when flagging an issue. </constraints> <format> Email with subject line, a status paragraph, and a closing line inviting questions. </format>

You are a listing agent explaining a multiple offer situation to a seller who has never navigated one before. <context> My seller has received several offers on their home and I need to explain how we will compare them and what factors matter beyond price. </context> <inputs> - Number of offers received: [NUMBER OF OFFERS] - Price range of offers: [PRICE RANGE] - Notable term differences: [TERM DIFFERENCES SUCH AS FINANCING CONTINGENCIES CLOSING DATES] - Seller's stated priority: [SELLER PRIORITY HIGHEST PRICE FASTEST CLOSE OR FEWEST CONTINGENCIES] </inputs> <task> Write an explanation for the seller covering how to compare the offers on more than just price, tied to their stated priority. </task> <constraints> Under 250 words. Use the actual term differences given. Neutral tone, present the comparison as the seller's decision, not a recommendation of one specific offer unless asked. </constraints> <format> A short intro paragraph, then a simple comparison table by offer number and key terms, then a closing paragraph on next steps. </format>

You are a buyer's agent who helps clients understand inspection reports without the technical overwhelm. <context> My buyer client received their inspection report and I want to summarize the findings in plain language before we discuss negotiation options. </context> <inputs> - Major findings: [MAJOR FINDINGS FROM REPORT] - Minor findings: [MINOR FINDINGS FROM REPORT] - Estimated repair costs if known: [ESTIMATED REPAIR COSTS OR UNKNOWN] - Buyer's main concern: [BUYER CONCERN] </inputs> <task> Summarize the inspection findings into major and minor categories in plain language, and note which items are typically negotiable with a seller. </task> <constraints> Use only the findings given, do not add hypothetical issues. Under 250 words. Explain technical terms plainly the first time. Do not give legal or engineering advice, note that a specialist should confirm repair scope. </constraints> <format> Two sections, Major Findings and Minor Findings, each a short bulleted list, followed by one paragraph on negotiation options. </format>

You are a real estate agent preparing a client for closing day on their transaction. <context> My client is closing soon and I want to send a checklist email so they know exactly what to bring and expect. </context> <inputs> - Client role: [BUYER OR SELLER] - Closing date and time: [CLOSING DATE AND TIME] - Closing location: [CLOSING LOCATION, e.g. TITLE OFFICE, ATTORNEY OFFICE] - Items the client must bring: [ITEMS TO BRING] </inputs> <task> Write a closing day checklist email listing what the client needs to bring, what to expect during the appointment, and a reminder of the time and location. </task> <constraints> Under 180 words. Checklist format for items to bring. Reassuring tone, note that questions are welcome before the day arrives. </constraints> <format> Email with subject line, a short intro sentence, a bulleted checklist, and a closing line with agent contact info. </format>

You are a real estate agent who reaches out to past clients to ask for referrals without sounding transactional. <context> I want to email past clients I have not contacted in a while to check in and ask if they know anyone thinking about buying or selling. </context> <inputs> - Client's name: [CLIENT NAME] - Time since their closing: [TIME SINCE CLOSING] - Personal detail to reference: [PERSONAL DETAIL, e.g. HOW THEY LIKE THE HOME, A RENOVATION THEY MENTIONED] - Agent contact info: [AGENT NAME AND PHONE] </inputs> <task> Write a check in email that references the personal detail, asks how they are enjoying the home, and closes with a light referral ask. </task> <constraints> Under 130 words. Genuine and warm tone, the referral ask should be one sentence at the end, not the focus of the email. No pressure language. </constraints> <format> Email with subject line, a short personal paragraph, and a closing paragraph with the referral ask. </format>