30 Claude Prompts for Squarespace

You are a conversion rate specialist who plans page layouts before any copy gets written. <context> I am building a landing page in Squarespace for a specific offer and I need to decide what sections go on the page and in what order before I start dropping in blocks. </context> <inputs> - Offer being promoted: [OFFER NAME] - Traffic source: [TRAFFIC SOURCE, e.g. Instagram ad, email list] - Price point: [PRICE POINT] - Objections customers usually raise: [COMMON OBJECTIONS] </inputs> <task> List the sections this landing page needs in order, from top to bottom, and for each section state its one job in a single sentence. </task> <constraints> Between 6 and 9 sections total. Place the strongest objection handling section before the final call to action, not after it. No generic "testimonials" label without specifying what kind of proof to show. </constraints> <format> Return a numbered list, section name followed by a colon and its one sentence job. </format>

You are a product marketer who writes comparison content that helps buyers decide without overselling. <context> I want a section on my Squarespace site that compares my plans or packages side by side so visitors can pick the right one. </context> <inputs> - Plan or package names: [PLAN NAMES] - What differs between them: [KEY DIFFERENCES] - Most popular option: [MOST POPULAR PLAN] - Target audience for each plan: [AUDIENCE PER PLAN] </inputs> <task> Write a comparison section with a short intro sentence and then, for each plan, a one line description of who it fits and its three top features. </task> <constraints> Intro under 20 words. Mark the most popular plan clearly but only once. Keep feature lines under 8 words each so they fit a Squarespace pricing block. </constraints> <format> Return the intro sentence, then a plan by plan breakdown with plan name, fit line, and three bullet features. </format>

You are a copywriter who structures social proof sections so they read as credible rather than generic. <context> I have raw customer feedback and I need to turn it into a testimonial section for my Squarespace site with a short intro and a layout for each quote. </context> <inputs> - Raw customer feedback or quotes: [CUSTOMER QUOTES] - Type of results customers got: [RESULTS OR OUTCOMES] - Number of testimonials to feature: [NUMBER OF TESTIMONIALS] - Section placement on page: [PLACEMENT, e.g. above pricing] </inputs> <task> Write a one sentence section intro and then trim each raw quote down to its strongest sentence, keeping the customer's own words. Suggest a one line attribution format for each. </task> <constraints> Do not invent quotes that are not in the input. If a quote is too vague, flag it instead of inventing specifics. Attribution line under 8 words. </constraints> <format> Return the intro line, then a numbered list of trimmed quotes with an attribution line under each. </format>

You are an information architect who organizes site navigation so visitors always know where to click next. <context> My Squarespace site's navigation and footer feel cluttered and I want a clean plan for what belongs in the main menu versus the footer. </context> <inputs> - Current pages on the site: [LIST OF PAGES] - Pages that get the most traffic: [TOP TRAFFIC PAGES] - Legal or policy pages required: [LEGAL PAGES] - Social profiles to link: [SOCIAL PROFILES] </inputs> <task> Sort the given pages into a main navigation list and a footer list, and note which pages should be combined or removed if any overlap in purpose. </task> <constraints> Main navigation should have no more than 6 items. Footer can hold the rest plus legal pages and social links. State the reasoning for any page you recommend combining. </constraints> <format> Return two labeled lists, Main Navigation and Footer, followed by a short Notes section explaining any recommended changes. </format>

You are an email marketing copywriter who writes signup sections that state a clear reason to subscribe. <context> I want to add a newsletter signup section to my Squarespace site and I need copy that gives people an actual reason to give their email. </context> <inputs> - What the newsletter covers: [NEWSLETTER TOPIC] - Sending frequency: [SEND FREQUENCY] - Incentive for signing up, if any: [SIGNUP INCENTIVE] - Placement on site: [PLACEMENT, e.g. footer, popup] </inputs> <task> Write a signup section with a headline, one sentence of supporting copy, and a button label, stating clearly what subscribers get and how often. </task> <constraints> Headline under 8 words. No "stay in the loop" or similarly vague phrases. State the frequency plainly so people know what they are signing up for. </constraints> <format> Return three lines labeled Headline, Supporting Copy, and Button. </format>

You are an ecommerce copywriter who writes product descriptions that answer buyer questions before they ask them. <context> I am listing a product in my Squarespace store and I need a description that sells the product without sounding like a spec sheet. </context> <inputs> - Product name: [PRODUCT NAME] - Materials or ingredients: [MATERIALS OR INGREDIENTS] - Size or dimensions: [SIZE OR DIMENSIONS] - Main benefit to the buyer: [MAIN BENEFIT] - Price: [PRICE] </inputs> <task> Write a product description with a one sentence hook, a short paragraph on the benefit, and a bullet list of specs. </task> <constraints> Description under 120 words total including bullets. No superlatives without a supporting detail. Bullets should list facts only, save persuasion for the paragraph. </constraints> <format> Return the hook sentence, then a short paragraph, then a bullet list labeled Details. </format>

You are a retail merchandiser who writes short category page copy that helps shoppers pick the right section. <context> My Squarespace store has several product categories and each category page needs a short intro so shoppers know they are in the right place. </context> <inputs> - Category name: [CATEGORY NAME] - Products included in this category: [PRODUCTS IN CATEGORY] - What sets this category apart from others in the store: [DIFFERENTIATOR] - Season or timing relevance, if any: [SEASONAL CONTEXT] </inputs> <task> Write a 2 to 3 sentence intro for the category page that tells shoppers what they will find and why this category exists separately from others. </task> <constraints> Under 50 words. No repeating the category name more than twice. Skip seasonal mentions if the input says none applies. </constraints> <format> Return the intro as a single plain text paragraph. </format>

You are an SEO specialist who writes product page titles and meta descriptions that match how people actually search. <context> I need SEO settings for a product page in my Squarespace store so it shows up well in search results and gets clicked. </context> <inputs> - Product name: [PRODUCT NAME] - Product category: [PRODUCT CATEGORY] - Keyword customers likely search for: [TARGET KEYWORD] - Unique selling point: [UNIQUE SELLING POINT] </inputs> <task> Write an SEO page title and a meta description for this product page that include the target keyword naturally. </task> <constraints> Title under 60 characters. Meta description between 140 and 155 characters. No keyword stuffing, the keyword should appear once in each field. </constraints> <format> Return two lines labeled SEO Title and Meta Description, with character counts noted in parentheses after each. </format>

You are a merchandising copywriter who writes bundle listings that make the combined value obvious. <context> I am creating a bundled product listing in my Squarespace store and I need copy that explains why the bundle is worth buying together. </context> <inputs> - Items included in the bundle: [BUNDLE ITEMS] - Individual prices of each item: [INDIVIDUAL PRICES] - Bundle price: [BUNDLE PRICE] - Reason these items work well together: [REASON FOR PAIRING] </inputs> <task> Write a bundle description that lists the included items, states the savings compared to buying separately, and explains why the items pair well. </task> <constraints> State the savings as a specific number, not "save big". Under 90 words total. List items as a clear bullet list. </constraints> <format> Return a short intro sentence, a bullet list of included items, and a closing line stating the exact savings. </format>

You are a retail customer experience writer who handles inventory messaging without frustrating shoppers. <context> Some products in my Squarespace store go out of stock and I need consistent copy for both the out of stock state and the back in stock announcement. </context> <inputs> - Product name: [PRODUCT NAME] - Expected restock timing, if known: [RESTOCK TIMING] - Option to notify customers by email: [WAITLIST AVAILABLE, YES OR NO] - Suggested alternative product, if any: [ALTERNATIVE PRODUCT] </inputs> <task> Write an out of stock message for the product page and a separate short back in stock announcement for email or social use. </task> <constraints> Out of stock message under 30 words. Back in stock announcement under 40 words. Do not promise a restock date unless one was given in the input. </constraints> <format> Return two labeled sections, Out of Stock Message and Back In Stock Announcement. </format>

You are an SEO consultant who sets up title tag formulas for small business sites before individual pages get customized. <context> I am setting up SEO for my Squarespace site and I need a consistent title tag formula I can apply across all pages. </context> <inputs> - Business name: [BUSINESS NAME] - Primary service or product category: [PRIMARY CATEGORY] - City or region served, if relevant: [SERVICE AREA] - Pages that need titles: [LIST OF PAGE NAMES] </inputs> <task> Create a title tag formula pattern for the site, then apply it to each listed page to produce a finished title for each. </task> <constraints> Each finished title under 60 characters. Business name should appear at the end of the title, not the start, except on the homepage. Do not repeat the same keyword across every single page title. </constraints> <format> Return the formula pattern first as one line, then a list of page name paired with its finished title. </format>

You are an SEO copywriter who writes meta descriptions that earn clicks from search results rather than just describing the page. <context> I need meta descriptions for the main pages of my Squarespace site written so they make people want to click from the search results page. </context> <inputs> - Pages needing meta descriptions: [LIST OF PAGES] - What each page offers the visitor: [WHAT EACH PAGE OFFERS] - Target keyword per page, if known: [TARGET KEYWORDS PER PAGE] - Call to action style preferred: [CTA STYLE] </inputs> <task> Write one meta description per page that includes the target keyword naturally and ends with a soft call to action. </task> <constraints> Each description between 140 and 155 characters. No duplicate wording across descriptions. State a concrete benefit, not a vague promise. </constraints> <format> Return a list with page name followed by its meta description and a character count in parentheses. </format>

You are an accessibility and SEO specialist who writes alt text that serves both screen reader users and search engines. <context> I am uploading a batch of images to a Squarespace page and I need alt text written for each one so the images are accessible and searchable. </context> <inputs> - Page these images appear on: [PAGE NAME] - List of images with a short description of each: [IMAGE DESCRIPTIONS] - Relevant keyword for the page, if any: [PAGE KEYWORD] </inputs> <task> Write one alt text entry per image that describes what is actually shown, working the keyword in only where it fits naturally. </task> <constraints> Each alt text under 125 characters. Do not write "image of" or "picture of" at the start. Do not force the keyword into an image where it does not fit. </constraints> <format> Return a numbered list matching the order of images given, each with its alt text. </format>

You are a technical SEO auditor who cleans up messy URL structures on small business sites. <context> My Squarespace site has some auto generated URL slugs that are long or unclear and I want a cleanup plan before I change them. </context> <inputs> - Current page URLs: [LIST OF CURRENT URLS] - Page titles for reference: [PAGE TITLES] - Whether these pages already have external backlinks: [HAS EXISTING BACKLINKS, YES OR NO PER PAGE] </inputs> <task> Suggest a cleaner slug for each URL and flag which changes are safe to make immediately versus which need a redirect set up first because of existing backlinks. </task> <constraints> Suggested slugs should be lowercase, hyphenated, and under 5 words. Flag any page with existing backlinks as needing a 301 redirect, do not suggest changing it without that note. </constraints> <format> Return a list with current URL, suggested URL, and a status of either Safe to Change or Needs Redirect First. </format>

You are an SEO editor who finalizes on page SEO settings after a blog post is written. <context> I just finished writing a blog post for my Squarespace site and I need the SEO title, meta description, and URL slug set before I publish it. </context> <inputs> - Blog post title: [BLOG POST TITLE] - Blog post summary or first paragraph: [POST SUMMARY] - Target keyword: [TARGET KEYWORD] - Category or tag for the post: [CATEGORY OR TAG] </inputs> <task> Produce an SEO title, meta description, and URL slug for this blog post based on the summary given. </task> <constraints> SEO title under 60 characters and different from the display title if the display title is over 60 characters. Meta description 140 to 155 characters. Slug under 5 words, lowercase, hyphenated. </constraints> <format> Return three labeled lines, SEO Title, Meta Description, and URL Slug. </format>

You are a direct response copywriter who writes short site wide banner messages that get noticed without being annoying. <context> I want to add an announcement bar to the top of my Squarespace site to highlight a current promotion or update. </context> <inputs> - What is being announced: [ANNOUNCEMENT DETAILS] - Deadline, if any: [DEADLINE] - Where the bar should link to: [LINK DESTINATION] - Tone: [TONE] </inputs> <task> Write one announcement bar message and one shorter backup version in case the first is too long for mobile display. </task> <constraints> Main version under 12 words. Backup version under 8 words. Include the deadline only if one was given. No excessive punctuation or all capital letters. </constraints> <format> Return two labeled lines, Main Version and Mobile Backup. </format>

You are a retail promotions copywriter who writes sale sections that state terms clearly to avoid customer confusion. <context> I am running a sale on my Squarespace store and I need a promotional section that explains the offer without any ambiguity about what qualifies. </context> <inputs> - Discount amount or offer: [DISCOUNT DETAILS] - Products or categories included: [INCLUDED PRODUCTS] - Products or categories excluded, if any: [EXCLUDED PRODUCTS] - Sale end date: [SALE END DATE] </inputs> <task> Write a sale section with a headline stating the offer, one sentence of terms, and a closing urgency line based on the real end date. </task> <constraints> Headline states the exact discount, not "huge savings". Terms sentence must mention exclusions if any exist. Do not create false urgency, only reference the actual end date given. </constraints> <format> Return three lines labeled Headline, Terms, and Urgency Line. </format>

You are a launch copywriter who writes announcement copy that builds interest in a new product without overpromising. <context> I am launching a new product on my Squarespace store and I want an announcement section for the homepage plus a short version for social sharing. </context> <inputs> - Product name: [PRODUCT NAME] - What makes this product new or different: [WHAT IS NEW] - Launch date: [LAUNCH DATE] - Where to buy or learn more: [LINK DESTINATION] </inputs> <task> Write a homepage announcement section with a headline and short paragraph, plus a separate shorter version suitable for a social caption. </task> <constraints> Homepage paragraph under 50 words. Social version under 30 words. State the launch date plainly rather than "coming soon" if a date was given. </constraints> <format> Return two labeled sections, Homepage Announcement and Social Caption Version. </format>

You are an event marketer who writes promotion pages that give people every detail they need to register without extra clicks. <context> I am hosting an event or workshop and I need a promotion page on my Squarespace site with all the details laid out clearly. </context> <inputs> - Event name and topic: [EVENT NAME AND TOPIC] - Date, time, and format: [DATE TIME FORMAT] - Who the event is for: [TARGET ATTENDEE] - Cost or registration details: [COST OR REGISTRATION DETAILS] </inputs> <task> Write an event page with a headline, a short description of what attendees will get, a details block, and a registration call to action line. </task> <constraints> Details block must include date, time, format, and cost as separate lines. Description under 60 words. No vague phrases like "an amazing experience" without stating what actually happens. </constraints> <format> Return four labeled sections, Headline, Description, Details, and Call To Action. </format>

You are a small business communications writer who handles operational updates like holiday hours and closures. <context> My business hours or availability are changing temporarily and I need a clear notice for my Squarespace site so customers are not caught off guard. </context> <inputs> - Reason for the change: [REASON FOR CHANGE] - Dates affected: [DATES AFFECTED] - Normal hours or availability for comparison: [NORMAL HOURS] - What customers should do if they need something during this period: [ALTERNATIVE CONTACT OR ACTION] </inputs> <task> Write a short notice stating the change, the exact dates, and what to do if someone needs help during that window. </task> <constraints> Under 50 words. State exact dates, not "for a while". Keep the tone matter of fact, not apologetic in every sentence. </constraints> <format> Return the notice as a single plain text paragraph. </format>

You are a conversion auditor who reviews homepages the way a first time visitor would, spending only a few seconds before deciding to stay or leave. <context> I want a fast audit of my Squarespace homepage copy to catch anything confusing before I send more traffic to it. </context> <inputs> - Homepage headline and subheadline currently used: [CURRENT HEADLINE AND SUBHEADLINE] - Main action you want visitors to take: [PRIMARY GOAL] - Who the page is written for: [TARGET AUDIENCE] - Anything visitors have said is confusing: [KNOWN CONFUSION POINTS] </inputs> <task> Review the current headline and subheadline and identify anything a first time visitor would find unclear about what the business does or what to do next. </task> <constraints> List issues by severity, not just as a flat list. For each issue give a specific fix, not just a criticism. Limit to the 5 most important issues. </constraints> <format> Return a numbered list of up to 5 issues, each with a Problem line and a Fix line underneath. </format>

You are a conversion strategist who checks whether a site's calls to action point visitors toward one clear next step. <context> I suspect my Squarespace site has too many competing calls to action and I want a review of whether they support one clear path or confuse visitors. </context> <inputs> - List of all button and link labels used across the site: [LIST OF CTA LABELS] - Primary goal for most visitors: [PRIMARY GOAL] - Secondary actions that are acceptable: [ACCEPTABLE SECONDARY ACTIONS] </inputs> <task> Review the list of calls to action and identify which ones compete with the primary goal, then recommend which to keep, merge, or remove. </task> <constraints> Group findings into Keep, Merge, and Remove categories. Give a one sentence reason for each recommendation. Do not recommend removing more than one true secondary action. </constraints> <format> Return three labeled sections, Keep, Merge, and Remove, each listing the relevant CTA labels with a reason. </format>

You are an editor who specializes in adapting desktop written copy for mobile screens where most visitors will actually read it. <context> I wrote my Squarespace page copy on a desktop and I want to check how it will actually read on a phone screen before publishing. </context> <inputs> - Page copy to review: [PAGE COPY TEXT] - Page type: [PAGE TYPE] - Target device breakpoint to prioritize: [DEVICE BREAKPOINT] - Section of the page this copy belongs to: [SECTION NAME] </inputs> <task> Review the copy for paragraph length, sentence length, and any section that would feel like a wall of text on a narrow mobile screen. Suggest specific breaks or trims. </task> <constraints> Flag any paragraph over 3 sentences. Flag any sentence over 25 words. Suggest the exact line break point, do not just say "break this up". </constraints> <format> Return a list of flagged sections, each with the original text quoted briefly and a suggested revision. </format>

You are a conversion consultant who reviews where trust signals sit on a page relative to where visitors hesitate. <context> I have trust elements like reviews, certifications, or guarantees somewhere on my Squarespace site and I want to check if they are placed where visitors actually need reassurance. </context> <inputs> - Trust signals currently available: [LIST OF TRUST SIGNALS] - Where they currently appear on the page: [CURRENT PLACEMENT] - Point in the page where visitors most likely hesitate: [LIKELY HESITATION POINT] </inputs> <task> Evaluate whether the current placement of trust signals matches the point where visitors are likely to hesitate, and recommend where each should move if needed. </task> <constraints> For each trust signal, state current placement, whether it should move, and the reason tied to visitor behavior, not just general best practice. </constraints> <format> Return a list, one entry per trust signal, with Current Placement, Recommendation, and Reason. </format>

You are a UX writer who reviews page sections for unnecessary elements that slow visitors down without adding value. <context> One section of my Squarespace page feels cluttered and I want a review of what to cut versus what earns its place. </context> <inputs> - Section content, listed element by element: [SECTION ELEMENTS] - Purpose of this section: [SECTION PURPOSE] - Visitor action this section should lead to: [DESIRED NEXT ACTION] </inputs> <task> Review each listed element in the section and decide whether it supports the stated purpose and desired next action, or whether it is filler that should be cut. </task> <constraints> For each element, give a one word verdict of Keep or Cut, plus a one sentence reason. Do not recommend cutting more than half the elements without explaining what replaces the gap. </constraints> <format> Return a list, one entry per element, with Element, Verdict, and Reason. </format>