20 ChatGPT Prompts for Optometry Practices
Written for optometry and eye care owners and office managers who want more exams booked and more frames sold. Paste your details into the [brackets] and get ready-to-use marketing, recalls, and patient copy in minutes. Grow exam volume and optical revenue without the busywork.
In short: This page contains 20 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
New Patient Growth and Local SEO
4 promptsGoogle Business Posts
1/20Write 4 short Google Business Profile posts for [your practice name], an optometry practice in [your city]. Feature [a service like comprehensive eye exams or dry eye care], include a friendly call to book, and keep each under 60 words with a question that invites comments.
Keeps your local profile active and visible.
Pro tip: Post weekly so your practice ranks higher in the local map pack.
Local Landing Page
2/20Draft SEO copy for a landing page targeting people searching for an eye doctor in [your city]. Include one H1, a 120-word intro, 5 reasons to choose [your practice name], and 6 questions patients ask before booking an eye exam, each with a short answer.
Ranks for eye doctor near me searches.
Pro tip: Name the insurances you accept and the neighborhoods you serve to match local searches.
New Patient Offer
3/20Create 3 versions of a new patient offer for [your practice name], for example [complete eye exam and $X off a first pair of glasses]. Give me ad-ready headlines and a one-line description sized for Facebook and Google ads.
Turns your intro offer into ad copy.
Pro tip: Test all three headlines on a small budget and scale only the winner.
Insurance Benefits Reminder
4/20Write a friendly end-of-year message reminding patients of [your practice name] to use their vision benefits before they expire, with an easy [booking link].
Drives Q4 exam and eyewear bookings.
Pro tip: Send it in October and again in early December to catch expiring benefits.
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Reel Script
6/20Write a 30-second Instagram Reel script for [your practice name] answering [a common question like how often should I get an eye exam]. Keep it friendly and jargon-free and end with a call to book.
Short video that educates and converts.
Pro tip: Put the question on screen in the first 2 seconds to stop the scroll.
Frame Lookbook
7/20Write captions for a 6-slide Instagram carousel showing new frames at [your practice name], with a short styling note per slide and a final slide inviting viewers to come try them on.
Turns your optical into shoppable content.
Pro tip: Tag the brands and suggest a face shape for each style to boost engagement.
Seasonal Campaign
8/20Give me 5 seasonal post ideas for [a month or event like back to school] for [your practice name], each with a caption and a hashtag set relevant to families in [your city].
Timely content that feels local.
Pro tip: Tie back-to-school and year-end benefit reminders to real booking deadlines.
Recall and Front Desk Messaging
4 promptsAppointment Reminders
9/20Write appointment reminder texts for [your practice name]: one 3 days before, one 1 day before, and one 2 hours before. Keep each friendly and under 160 characters with a reply-to-confirm line.
A reminder sequence that cuts no-shows.
Pro tip: Include the time and a one-tap reschedule option to prevent empty chairs.
Annual Exam Recall
10/20Write a recall message reminding [the patient] they are due for their annual eye exam at [your practice name], with an easy way to book and one line on why yearly exams matter.
Brings patients back on schedule.
Pro tip: Send recalls in small weekly batches so your schedule fills evenly.
Glasses and Contacts Ready
11/20Write a friendly text letting [the patient] know their new [glasses or contacts] are ready for pickup at [your practice name], with hours and a note that walk-ins are welcome.
Speeds up optical pickups.
Pro tip: Add a line inviting a quick adjustment so new glasses fit perfectly.
No-Show Follow-Up
12/20Draft a warm follow-up for a patient who missed their exam at [your practice name], making it easy to rebook without guilt, plus a short internal note on our reschedule policy.
Recovers missed exams smoothly.
Pro tip: Reach out the same day so the patient rebooks before the week fills.
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Reviews and Reputation
4 promptsReview Request
13/20Write 3 short post-visit messages asking happy patients at [your practice name] to leave a Google review, with a [review link] placeholder and a no-pressure tone.
More five-star reviews with less effort.
Pro tip: Ask right after a patient loves their new glasses or contacts.
Reply to Praise
14/20Write warm, on-brand replies to 3 positive Google reviews for [your practice name], thanking the patient and inviting them back, without sounding templated.
Turns reviews into loyalty.
Pro tip: Reference a specific detail so the reply feels personal.
Reply to Criticism
15/20Draft a calm, professional public reply to a negative review about [the issue] at [your practice name] that offers to make it right offline, protects patient privacy, and shows you care.
Handles complaints with grace.
Pro tip: Move the details to a private channel and never confirm patient information publicly.
Testimonial Repurpose
16/20Turn this patient testimonial into a social post and a website snippet for [your practice name], keeping the patient's own voice: [paste testimonial].
Gets more mileage from real praise.
Pro tip: Get written permission before publishing any patient story.
Eyewear and Optical Revenue
4 promptsFrame Promotion
17/20Write promo copy for a [buy one get one or second pair] eyewear offer at [your practice name], with a headline, 3 benefit bullets, and a short call to action for staff to share.
Boosts second-pair optical sales.
Pro tip: Position a backup pair or sunglasses as a smart, practical add-on.
Contact Lens Subscription
18/20Write a one-page explainer of the contact lens subscription or annual supply option at [your practice name], covering convenience, the price [$X], and home delivery.
Sells recurring contact lens revenue.
Pro tip: Highlight the convenience of never running out to make it an easy yes.
Premium Lens Upsell
19/20Write friendly counter copy an optician can use to explain the benefits of [a premium lens option like anti-glare or blue-light] to a patient at [your practice name], focused on everyday comfort.
Lifts average optical ticket.
Pro tip: Tie the upgrade to the patient's daily habits like driving or screen time.
Patient Reactivation
20/20Write a we-miss-you email to patients who have not visited [your practice name] in over 2 years, with a reason to book an exam and an easy [booking link].
Wins back lapsed patients.
Pro tip: Mention that prescriptions and eye health change, so a fresh exam is worth it.
Frequently Asked Questions
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