ChatGPT prompts that critique a landing page you paste
Offer, proof, FAQ, form friction and headline variants from the page in front of you. Paste the copy. Do not treat guessed conversion rates as real.
In short: This page contains 30 copy-paste ready prompts, organized into 6 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Drafted with AI writing assistance and checked against our editorial policy.
Offer Critique
5 promptsOffer in one sentence
1/30✨ What it does
Restates the pasted landing page offer in one sentence, then lists who it is for, what they get and what is still vague. Gaps stay tagged instead of growing extras.
Read this landing page paste and write the offer in one sentence a first-time visitor could repeat. Page: [PASTE LANDING PAGE]. Audience I have in mind: [AUDIENCE]. Then list Who it is for, What they get, What they must do next, and What is still vague. Quote the page. If a piece of the offer is not on the page, write [VERIFY] rather than inventing a bonus, a guarantee or a result the visitor cannot see.
Pro tip: Paste hero plus the first two sections, not the footer legal block.
Who the page actually speaks to
2/30✨ What it does
Names the visitor the page actually speaks to, using signals in the copy, and checks them against the audience you intended. Missing visitor language is tagged.
From the words on this page, name the visitor it actually speaks to. Page: [PASTE LANDING PAGE]. Who we meant to target: [INTENDED AUDIENCE]. Return a table with columns Signal on the page, Visitor it implies, Match to intended yes or no. End with one paragraph on the mismatch, if any. If the page never names a visitor, write [VERIFY]. Do not invent a persona, a job title or an industry the copy does not use.
Pro tip: Intended audience should be a sentence you would put on a brief, not a vibe.
Promise versus proof distance
3/30✨ What it does
Quotes each promise on the pasted page and the proof beside it, marking close, stretch or none. Stretch rows stay tagged until you add real proof on the page.
Measure the distance between promises and proof on this page. Page: [PASTE LANDING PAGE]. Output a table with columns Promise quoted, Proof quoted beside it or none, Distance as close, stretch or none. If a promise has no nearby proof, write [VERIFY] under Proof. Do not invent a metric, a logo or a case study to close a stretch. Stay inside the paste.
Pro tip: A logo with no outcome is still a stretch. Quote both or mark none.
Offer stack in visitor order
4/30✨ What it does
Reorders the pasted page into seven visitor beats and marks missing ones. It will not add a trial, a guarantee or a walkthrough the page never stated.
Reorder this page's offer into the order a visitor needs. Page: [PASTE LANDING PAGE]. Desired action: [PRIMARY ACTION]. Return seven labelled beats: Hook, Problem, Offer, Proof, How it works, Risk reducer, Ask. Under each beat paste a short quote or write missing. If a beat is missing, write [VERIFY] and a 15 word note on what the paste lacks. Never invent a trial, a guarantee or a walkthrough the page does not already state.
Pro tip: Primary action should be the button label they actually click, in their words.
Offer critique scorecard
5/30✨ What it does
Scores the pasted offer on clarity, specificity, audience fit and next step, then rewrites the hero from page facts only. Missing numbers stay qualitative.
Score this offer from 1 to 10 on clarity, specificity, fit to [AUDIENCE], and next step. Page: [PASTE LANDING PAGE]. Output the four scores with one quoted line each, then a 100 word rewrite of the hero offer only. The rewrite may only use facts on the page. If the page omits a number the rewrite wants, write [VERIFY] and keep the line qualitative. Inventing a conversion rate or a result to lift the score is forbidden.
Pro tip: If the rewrite wants a number, go get it from your own records, then rerun.
Proof Audit
5 promptsProof inventory from the page
6/30✨ What it does
Inventories quotes, logos, numbers, demos and badges on the pasted page and marks whether each is specific enough. Undated numbers are tagged.
Inventory every proof unit on this page. Page: [PASTE LANDING PAGE]. Return a table with columns Type such as quote, logo, number, demo or badge, Quoted text, Where it sits, and Specific enough yes or no. Count only what is in the paste. If a number has no date, source or sample, mark no and tag [VERIFY]. Do not invent a testimonial, a logo or a figure to make the inventory look healthy.
Pro tip: Paste captions under logos. A logo with no caption is a weak row.
Quote specificity check
7/30✨ What it does
Judges each pasted customer quote for name, role, company, outcome and a permission cue. Anonymous gaps stay tagged, and no outcome is added to a soft quote.
Rewrite nothing. Judge each customer quote on this page for name, role, company, outcome and permission cue. Page: [PASTE LANDING PAGE]. Output one row per quote. If a field is missing, write [VERIFY] in that cell. Do not fill a name or a company the page left anonymous, and do not invent an outcome the quote never stated.
Pro tip: A first name plus a role is still incomplete if the outcome is a vibe.
Number source check
8/30✨ What it does
Lists every number on the page against source notes you hold, and puts unsourced figures on hold. Sample sizes and rates are not invented to defend a stat.
List every number on this page and ask where it came from. Page: [PASTE LANDING PAGE]. Known sources I can cite: [PASTE SOURCE NOTES]. Table columns Number as written, Nearby words, Source in my notes or none, and Can we keep it. If a number is not in my notes, write [VERIFY] and mark Can we keep it as hold. Never invent a sample size, a date or a conversion rate to defend a number.
Pro tip: Source notes can be a spreadsheet name. Memory of a dashboard is not a source.
Proof placement against the ask
9/30✨ What it does
Maps existing proof units to before, beside, after or footer relative to the primary ask, then names two that should move closer. Empty proof stops the prompt.
Map proof against the primary ask on this page. Ask: [PRIMARY ACTION]. Page: [PASTE LANDING PAGE]. For each proof unit say whether it sits before the ask, beside the ask, after the ask, or orphaned in the footer. Then name the two proof units that should move closer to the ask, using only units that exist. If the page has no proof, write [VERIFY] and stop. Do not invent a case study to place beside the button.
Pro tip: The ask is the main button. Secondary links in the nav do not count.
Risk reducer audit
10/30✨ What it does
Finds risk reducers actually written on the page and the objection each might answer. If none exist, it lists objections from the copy instead of adding promises.
Find risk reducers on this page such as a guarantee, a refund line, a demo, a human contact or a security note. Page: [PASTE LANDING PAGE]. Return a table with columns Reducer quoted, Where it sits, and Objection it might answer in 10 words. If none exist, write [VERIFY] under Reducer and list the objections the copy itself raises. Do not invent a guarantee, a refund or a chat promise the page does not make.
Pro tip: A tiny footer line is still a reducer. Quote it so you can decide to lift it.
FAQ Gaps
5 promptsQuestions the page already answers
11/30✨ What it does
Extracts questions the pasted page already answers, in visitor words, with a short quoted answer. Headings with no answer are tagged, and no extra FAQs are added.
Extract questions this page already answers, including implied ones in the body. Page: [PASTE LANDING PAGE]. Return a numbered list of questions in visitor words, each with a 20 word answer quoted from the page. If the page has a FAQ block, include those too. If a heading looks like a question but has no answer, write [VERIFY]. Do not invent a FAQ the visitor did not meet on the page.
Pro tip: Include implied questions in How it works, not only the FAQ accordion.
Objections from the copy itself
12/30✨ What it does
Lists leftover objections after a careful read, checked against worries you already hear. Hinted answers are tagged, and competitor attacks you did not mention stay out.
List objections a careful visitor would still have after reading this page. Page: [PASTE LANDING PAGE]. Audience worries I already hear: [PASTE KNOWN WORRIES]. Output two columns: Objection, and Whether the page answers it with a quote or no. If a known worry is not on my list and not implied by the copy, skip it. Write [VERIFY] beside a worry whose answer is only hinted. Never invent a competitor attack or a legal risk I did not mention.
Pro tip: Paste sales-call worries in their words. Polished marketing worries hide the real ones.
FAQ draft from tagged gaps
13/30✨ What it does
Drafts up to six FAQ items from gaps you tagged and facts you will stand behind. Gaps with no fact are skipped, and policies and prices are not invented.
Draft FAQ items only for gaps I tagged. Tagged gaps: [PASTE TAGGED GAPS]. Facts I will stand behind: [PASTE FACTS]. Write up to six items as Question, Answer of 40 to 70 words, Fact used. If a gap has no fact, write [VERIFY] and skip that item. Do not invent a policy, a timeline, a price or a conversion rate to finish an answer.
Pro tip: One fact per answer. Two policies in one answer is how FAQs get vague.
FAQ order for a scanner
14/30✨ What it does
Reorders pasted FAQ items so known deal-breakers come first, with a short reason each. Missing deal-breakers leave a hole instead of a made-up question.
Reorder these FAQ items for a scanner who needs the deal-breakers first. Items: [PASTE FAQ ITEMS]. Deal-breakers I already know: [PASTE DEAL BREAKERS]. Return the items in a new numbered order with a 10 word reason each. If an item is not in the paste, drop it. If a deal-breaker has no matching item, write [VERIFY] and leave a hole rather than inventing a question.
Pro tip: Deal-breakers are usually time, money, lock-in and who it is not for.
FAQ tone against the hero
15/30✨ What it does
Finds three tone clashes between hero and FAQ, then rewrites the two worst answers in the hero's voice. Missing facts stay tagged, and promises are not softened with fiction.
Compare FAQ tone to the hero on this page. Hero: [PASTE HERO]. FAQ: [PASTE FAQ]. Note three tone clashes in 20 words each, then rewrite the two worst FAQ answers to match the hero's voice without adding facts. If an answer needs a fact the hero and FAQ both lack, write [VERIFY]. Do not invent a friendlier promise or a softer timeline to fix tone.
Pro tip: If the hero is plain and the FAQ is legal, the clash is the first thing to fix.
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Form Friction
5 promptsField-by-field friction table
16/30✨ What it does
Builds a field-by-field friction table from the form you pasted, marking cut, keep or explain. Unmarked required states are tagged, and no lift is guessed from cutting a box.
Build a friction table for this form. Form paste: [PASTE FORM FIELDS AND MICROCOPY]. Desired action: [PRIMARY ACTION]. Columns Field, Required as shown, Why a visitor might pause, and Cut, keep or explain. If required is not marked in the paste, write [VERIFY]. Do not invent a field, a validation rule or a conversion lift from cutting a box.
Pro tip: Paste labels, helper text and error text. The label alone hides the pause.
Why we ask each field
17/30✨ What it does
Writes a short why we ask line for each pasted field from reasons you can defend. Undefended fields are tagged for remove or explain, not dressed up.
Write a why we ask line of 12 words or fewer for each field on this form. Form: [PASTE FORM FIELDS]. Real reasons I can defend: [PASTE REASONS]. If I cannot defend a field, write [VERIFY] and recommend remove or explain, not a fake reason. Never invent a compliance rule, a routing need or a personalisation use I did not describe.
Pro tip: If you cannot say the reason on the page, you probably cannot defend the field.
Error text critique
18/30✨ What it does
Scores each pasted error or empty-state message on clarity, blame and next step, then rewrites it in 15 words. Missing messages are tagged, and times to finish are not guessed.
Critique the error and empty-state text on this form. Paste: [PASTE ERROR AND EMPTY TEXT]. For each message score clarity, blame and next step from 1 to 10, then rewrite it in 15 words that tell the visitor what to do. If a message is missing for a field I listed in [PASTE FORM FIELDS], write [VERIFY]. Do not invent a success rate or a typical time to finish the form.
Pro tip: Rewrite in the second person. The form failed, the visitor did not.
Mobile tap path from a paste
19/30✨ What it does
Lists the mobile tap path from your notes, flagging keyboard switches, pastes and second screens. Omitted fields are tagged, and wallet buttons are not added from memory.
From this description of the mobile form, list the tap path. Description: [PASTE MOBILE FORM NOTES]. Device I care about: [DEVICE]. Output numbered taps from first field to submit, then flag any tap that needs a keyboard switch, a paste, or a second screen. If the notes omit a field, write [VERIFY]. Do not invent a keyboard, a biometric or a wallet button the notes do not mention.
Pro tip: Run the form on the device you named, then paste what you did with your thumb.
Form versus button promise
20/30✨ What it does
Checks whether the button label matches the fields collected, then offers three shorter labels. What happens after submit stays tagged if the page never says it.
Compare the button label to what the form actually collects. Button: [BUTTON LABEL]. Form: [PASTE FORM FIELDS]. In 80 words say whether the label overpromises, underpromises or matches, citing fields. Then give three label options of 2 to 5 words that match the fields. If the paste never states what happens after submit, write [VERIFY] on that clause. Do not invent a download, a booking or a conversion rate behind the button.
Pro tip: If the button says get the guide and the form asks for a phone, the promise is off.
Headline Variants
5 promptsFive headlines from page facts
21/30✨ What it does
Writes up to five headlines of 6 to 12 words from facts on the pasted page, with the supporting fact beside each. It stops when the facts run out.
Write five headline options for this page using only facts on it. Page: [PASTE LANDING PAGE]. Audience: [AUDIENCE]. Each headline 6 to 12 words. After each, list the fact it uses in 10 words. If you cannot find five supported facts, stop and write [VERIFY] rather than inventing a result, a number or a conversion rate to mint a sixth line.
Pro tip: Prefer a concrete noun from the page over a punchy verb you brought with you.
Headline versus subhead pair
22/30✨ What it does
Produces three headline and subhead pairs that split offer versus who and next step, using only allowed facts. Unsupported pairs are dropped.
Pair a headline and subhead that divide the work. Current hero: [PASTE HERO]. Facts allowed: [PASTE FACTS]. Give three pairs. Headline states the offer in 8 words or fewer. Subhead adds who and next step in 18 words or fewer. If a pair needs a fact I did not allow, write [VERIFY] and drop that pair. Do not invent social proof or a metric to decorate the subhead.
Pro tip: Read the pair out loud. If the subhead repeats the headline, cut it.
Headline test against objections
23/30✨ What it does
Tests pasted headlines against objections you already hear, then picks one with a 40 word reason. Objections with no page fact stay tagged.
Test these headlines against objections I already hear. Headlines: [PASTE HEADLINE OPTIONS]. Objections: [PASTE OBJECTIONS]. Table columns Headline, Objection it answers, Objection it ignores. Then pick one headline and say why in 40 words. If an objection has no related line on the page facts in [PASTE PAGE FACTS], write [VERIFY] beside it. Never invent a headline that answers an objection with a claim I did not supply.
Pro tip: The winning headline can ignore a late objection if the FAQ will carry it.
Section H2 pass from the outline
24/30✨ What it does
Rewrites each pasted H2 into 3 to 7 words a scanner can follow, with a note on what the section must still do. Empty sections are tagged, not filled.
Rewrite section headings on this page so a scanner can follow the offer. Current headings: [PASTE H2 LIST]. Offer in my words: [OFFER IN MY WORDS]. Give a new H2 of 3 to 7 words for each current heading, plus a 12 word note on what the section must still do. Keep the same number of sections. If a section has no content in [PASTE SECTION SNIPPETS], write [VERIFY]. Do not invent a section, a statistic or a rate.
Pro tip: Match the H2 to the job of the section, not to a keyword you hope to rank.
Button label variants
25/30✨ What it does
Gives up to six 2 to 4 word button labels grouped as Get, Start, See or Talk, matching what the page says happens next. Silence on next step stops the list.
Give six button label variants for [PRIMARY ACTION] that match what the visitor gets next, as written on the page. Page: [PASTE LANDING PAGE]. Each label 2 to 4 words. Group them as Get, Start, See, Talk. If the page never says what happens next, write [VERIFY] and stop after two labels. Do not invent a download, a calendar or a conversion rate the page does not describe.
Pro tip: Use the verb the page already uses in the how it works section.
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Page Structure
5 promptsFold inventory from a paste
26/30✨ What it does
Inventories headline, proof, buttons and nav on the first screen from your paste, marked present or missing. Heat maps and photos you did not describe stay out.
Inventory what sits in the first screen from this paste or wire note. Paste: [PASTE FIRST SCREEN]. Device: [DEVICE]. List Headline, Subhead, Proof, Primary button, Secondary button, Nav distraction, and Anything below that a scanner still sees. Mark present or missing. If the paste does not say what is on screen, write [VERIFY]. Do not invent a conversion rate, a heat map or a photo that is not described.
Pro tip: Paste what you see at the top of the device you named, not the full page.
Section job labels
27/30✨ What it does
Labels each pasted section with a job such as Hook, Proof or Form, and flags duplicates or holes. It will not write a missing section, only name the hole.
Give each section on this page a job label. Page: [PASTE LANDING PAGE IN SECTIONS]. Allowed jobs: Hook, Problem, Offer, Proof, Method, FAQ, Form, Risk, Footer. Return a table with Section quote of 8 words, Job, and Duplicate or missing job. If a section cannot be labelled, write [VERIFY]. Do not invent a missing Method or FAQ section as copy, only flag the hole.
Pro tip: If two sections share Proof, that is the duplicate to cut or merge.
Nav distraction check
28/30✨ What it does
Judges each pasted nav item as Keep, Hide on this URL or Relabel against the page goal. Unknown destinations are tagged, and gains from hiding a link are not guessed.
Judge whether the nav helps or leaks this landing page. Nav items: [PASTE NAV ITEMS]. Page goal: [PRIMARY ACTION]. For each item say Keep, Hide on this URL, or Relabel, with a 12 word reason. If an item's destination is unknown, write [VERIFY]. Do not invent a mega-menu, a login or a conversion rate from hiding a link.
Pro tip: A logo that goes home is still a leak if this URL is a campaign page.
Mobile section order
29/30✨ What it does
Proposes a mobile section order from the desktop list you pasted, with short reasons. Missing forms are tagged, and sticky bars are not added from habit.
Propose a mobile section order for this page. Current desktop order: [PASTE SECTION LIST]. Primary action: [PRIMARY ACTION]. Return a numbered mobile order with a 10 word reason each. You may move Proof before Method. You may not add a section I did not list. If the list omits the form, write [VERIFY]. Do not invent a sticky bar or a conversion rate that would justify the new order.
Pro tip: Put the ask where a thumb can reach it after one proof unit, not after a memoir.
Final critique memo
30/30✨ What it does
Writes a 180 word critique memo covering offer, proof, FAQ, form and first screen, ending in three edits tied to the paste. Empty measurement notes stay tagged.
Write a 180 word critique memo on this page for [STAKEHOLDER ROLE]. Page: [PASTE LANDING PAGE]. What we already measured: [PASTE MEASURED NOTES]. Cover offer, proof, FAQ, form and first screen. End with three next edits, each tied to something in the paste. If measured notes are empty, write [VERIFY] and do not invent a conversion rate, a bounce or a time on page.
Pro tip: If you have no measured notes, say so. A fake rate poisons the next test.
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