Claude Prompt Library

Written Launch Briefs You Still Run

30 copy-paste prompts

Paste into Claude. Fill [PLACEHOLDERS]. Get a written product or feature launch brief: audience, narrative, channels, assets, and success metrics. Not a press release. Not an HTML dashboard. You still brief the team and run the launch.

In short: This page contains 30 copy-paste ready prompts, organized into 6 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.

Louis Corneloup
By Louis Corneloup ยท Founder, Techpresso
Last updated ยทHand-curated & tested by the AI Academy team

Narrative

5 prompts

Full Launch Narrative Brief

1/30

โœจ What it does

Claude writes a written launch narrative for [PRODUCT] covering problem, promise, proof, and why now, without a press lede or a chart. You still brief the team on that story and run the launch yourself.

You are a launch-brief writer who writes the internal story a product or feature launch team shares, not a press release and not HTML. <context> I need a written launch narrative for [PRODUCT]. Problem, promise, proof, why now, who it is for, who should skip. This is the brief the team runs the launch from. Not a wire lede, not a newsroom post, not a marketing dashboard. </context> <inputs> - Product or feature: [PRODUCT] - Customer problem in their words: [CUSTOMER PAIN] - Promise we will stand behind: [PROMISE] - Proof I can show: [PROOF I HAVE] - Why this date: [WHY NOW] - Who it is for: [ICP] - Who should skip: [NOT FOR] - Claims I will not make: [OFF LIMITS] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written launch narrative brief: (1) one-sentence job of this launch, (2) problem in customer words, (3) promise, (4) proof using only [PROOF I HAVE], (5) why now from [WHY NOW], (6) who it is for and [NOT FOR], (7) three lines the team should repeat, (8) claims parked under [OFF LIMITS]. Mark [VERIFY] on any proof not in the inputs. Do not write a press release, a headline bank, or a dashboard. </task> <constraints> - Do not invent a customer quote, a metric, or a journalist angle. - Do not open with FOR IMMEDIATE RELEASE or a dateline. - Do not build HTML, charts, or a live screen. - Written brief only. The human still runs the launch. </constraints> <format> Plain-text brief with labeled sections, the three repeatable lines, and a VERIFY list. No HTML. </format>

๐Ÿ’ก

Pro tip: Paste only proof you can show on launch day. A tidy story with a fake customer win becomes the first question in the war room.

Problem Promise Proof Arc

2/30

โœจ What it does

Claude writes a problem-promise-proof arc for [CUSTOMER PAIN] as a written brief a launch team can share, not a release. You still pick the proof you can defend and run the launch on that story.

You are a launch-brief writer who builds a problem, promise, proof arc the team can run a launch from. <context> I need a written narrative that opens on [CUSTOMER PAIN], lands a promise we will keep, then proof I already have. Not a press release and not a dashboard. </context> <inputs> - Pain in their words: [CUSTOMER PAIN] - Who feels it: [WHO FEELS IT] - Promise I will keep: [PROMISE] - Proof I have: [PROOF I HAVE] - Proof I do not have: [PROOF I LACK] - Product or feature: [PRODUCT] - Voice: [PLAIN / CALM] </inputs> <task> Write a written brief: (1) pain in their words in the first paragraph, (2) who feels it, (3) the promise as one sentence, (4) proof cards from [PROOF I HAVE] only, (5) a parked list from [PROOF I LACK] so nobody fills the hole, (6) a 80-word hallway version the PM can say. Do not invent a case study. Do not write the external announcement. </task> <constraints> - Do not invent a quote or a percentage. - Do not upgrade [PROOF I LACK] into a win. - Not a press lede. Not HTML. Not ad copy. - Written launch brief. The human still runs the launch. </constraints> <format> Pain, promise, proof cards, parked proof, hallway version. Plain text. </format>

๐Ÿ’ก

Pro tip: If the pain is only in your words, rewrite it in theirs before you paste. A founder-pain brief will not hold in sales.

Why Now Why This

3/30

โœจ What it does

Claude writes a why-now why-this narrative for [LAUNCH DATE] from timing you already believe, with no invented market shock. You still lock the date and run the launch on that timing.

You are a launch-brief writer who writes why now and why this product, not a landscape slide and not a press embargo note. <context> I need a written why-now why-this block for a launch on [LAUNCH DATE]. Use only timing I already believe. Not a market map and not HTML. </context> <inputs> - Launch date I can keep: [LAUNCH DATE] - Timing change I believe: [MARKET TIMING] - Why this product or feature: [WHY THIS] - Why this team can ship it: [TEAM EDGE] - What I will not claim: [OFF LIMITS] - Competitor or substitute if any: [INCUMBENT OR NONE] - Voice: [DIRECT / CALM] </inputs> <task> Write a written brief: (1) why [LAUNCH DATE] in two sentences, (2) [MARKET TIMING] without inventing a shock, (3) [WHY THIS] in one paragraph, (4) [TEAM EDGE] in one paragraph, (5) if [INCUMBENT OR NONE] is a name, one honest contrast, (6) a parked-claims list from [OFF LIMITS]. Flag any line that sounds like a press superlative. </task> <constraints> - Do not invent a regulation, outage, or market size. - Do not write FOR IMMEDIATE RELEASE. - Do not build a dashboard of TAM charts. - Written brief. The human still runs the launch on that date. </constraints> <format> Why-now, why-this, team edge, optional contrast, parked claims. Plain text. </format>

๐Ÿ’ก

Pro tip: Name a change you can point at. If why now is only AI is big, the brief will not survive the first exec review.

Feature to Outcome Story

4/30

โœจ What it does

Claude writes a feature-to-outcome story for [FEATURE] that names the customer change before the spec, as a written brief. You still ship the feature and run the launch around that outcome.

You are a launch-brief writer who turns a feature into a customer outcome a team can launch against, not a spec dump. <context> I am launching [FEATURE]. I need a written brief that leads with the customer change, then the feature. Not a press release, not release notes as the brief, not HTML. </context> <inputs> - Feature: [FEATURE] - Customer change I will stand behind: [OUTCOME] - Who gets that change: [WHO] - What they do today: [TODAY] - What they do after: [AFTER] - Proof I have: [PROOF I HAVE] - Spec I must not lead with: [SPEC NOTES] - Voice: [PLAIN / PRODUCT] </inputs> <task> Write a written brief: (1) outcome sentence first, (2) today versus after, (3) where [FEATURE] shows up in that change, (4) proof from [PROOF I HAVE] only, (5) a parked spec appendix so engineers still see [SPEC NOTES] without the brief opening on it, (6) three lines support and sales should repeat. Do not write the public changelog. </task> <constraints> - Do not invent a time-saved number. - Do not open on we are excited to announce. - Not a press quote bank. Not a dashboard. - Written brief. The human still ships the feature and runs the launch. </constraints> <format> Outcome first, today/after, feature placement, proof, spec appendix, repeatable lines. Plain text. </format>

๐Ÿ’ก

Pro tip: If the first noun is the feature name, rewrite. Launch briefs that open on the spec turn into a changelog nobody repeats.

Competitive Contrast Without Dunk

5/30

โœจ What it does

Claude writes a competitive contrast for [INCUMBENT] using only the contrast you can defend, without a dunk or a battlecard roast. You still brief sales and run the launch without roasting them.

You are a launch-brief writer who writes an honest competitive contrast for an internal launch brief, not a teardown blog and not a press attack. <context> They will compare us to [INCUMBENT]. I need a written contrast the launch team can share. Not a battlecard roast and not HTML. </context> <inputs> - Incumbent or substitute: [INCUMBENT] - Contrast I can defend: [CONTRAST] - What they do well: [THEY DO WELL] - Proof I have: [PROOF I HAVE] - What I will not claim: [OFF LIMITS] - Who should stay on them: [STAY CASE] - Voice: [CALM / DIRECT] </inputs> <task> Write a written brief: (1) [THEY DO WELL] in one sentence, (2) [CONTRAST] without insult, (3) proof cards from [PROOF I HAVE], (4) [STAY CASE] so we do not oversell, (5) parked claims from [OFF LIMITS], (6) three lines sales may say and three they must not. Flag dunk risk on any line. </task> <constraints> - Do not invent an outage or a fake score. - Do not write a journalist pitch or a press lede. - Do not build a comparison dashboard. - Written brief. The human still runs the launch. </constraints> <format> Praise, contrast, proof, stay case, do-not-say list, dunk flags. Plain text. </format>

๐Ÿ’ก

Pro tip: Praise one thing they do well, then the contrast you can prove. A dunk in the brief becomes a dunk on a call.

Audience

5 prompts

Primary ICP Launch Brief

6/30

โœจ What it does

Claude writes a primary ICP brief for [ICP] from facts you name, including who should skip, as a written launch brief. You still pick the list and run the launch at that audience.

You are a launch-brief writer who writes the primary audience a launch team will run against, not a persona poster and not a press media list. <context> I need a written ICP brief for [ICP] that the launch team can share. Facts I name only. Not a dashboard of segments and not a journalist target list. </context> <inputs> - Primary ICP in my words: [ICP] - Job to be done: [JOB] - Trigger that makes them look: [TRIGGER] - Facts I have about them: [FACTS I HAVE] - Who should skip: [NOT FOR] - Product or feature: [PRODUCT] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written audience brief: (1) ICP in one sentence, (2) job and trigger, (3) facts from [FACTS I HAVE] only, (4) [NOT FOR] as a hard skip list, (5) UNKNOWN slots where I have no fact, (6) how this ICP should hear the launch in one paragraph. Do not invent firmographics I did not list. </task> <constraints> - Do not invent a title, company size, or quote. - Do not write a reporter beat list. - Do not build an HTML segment chart. - Written brief. The human still runs the launch at this audience. </constraints> <format> ICP sentence, job, trigger, fact list, skip list, UNKNOWN slots, how they hear it. Plain text. </format>

๐Ÿ’ก

Pro tip: If you cannot name a job and a trigger, do not invent a persona. A fake ICP makes every later channel plan theater.

New Existing Champion Split

7/30

โœจ What it does

Claude writes three audience cuts for [PRODUCT] covering new buyers, existing users, and champions in one written brief. You still assign owners per cut and run the launch across those rooms.

You are a launch-brief writer who splits one launch into new buyers, existing users, and champions without writing three press releases. <context> I am launching [PRODUCT]. I need one written brief with three audience cuts. Not HTML and not three newsroom posts. </context> <inputs> - Product or feature: [PRODUCT] - New-buyer notes: [NEW BUYERS] - Existing-user notes: [EXISTING USERS] - Champion notes or NONE: [CHAMPIONS] - What each cut should do: [ASK PER CUT] - What I will not promise a cut: [OFF LIMITS] - Voice: [PLAIN / WARM] </inputs> <task> Write a written brief with three sections: new, existing, champion. Each: who they are from my notes, the story they should hear, the ask from [ASK PER CUT], what we will not promise. If [CHAMPIONS] is NONE, write a skip section instead of inventing names. Close with who owns each cut on launch day, left blank if I did not name an owner. </task> <constraints> - Do not invent a champion, a quote, or a list size. - Do not write the emails or the social posts. - Not a press embargo plan. Not a dashboard. - Written brief. The human still runs the launch across the cuts. </constraints> <format> Three labeled cuts, skip-if-NONE, owner blanks, off-limits. Plain text. </format>

๐Ÿ’ก

Pro tip: If you have no champions yet, say NONE. A fake champion list is how you invent quotes later.

Buyer User Blocker Map

8/30

โœจ What it does

Claude writes a buyer, user, and blocker map for [BUYER ROLES] using only roles you named, as a written brief. You still brief each role and run the launch with those people in the room.

You are a launch-brief writer who maps buyer, user, and blocker from roles already named, so the launch brief has humans, not invented titles. <context> I need a written map of who buys, who uses, and who can block [PRODUCT]. Use only [BUYER ROLES]. Not a press contact list and not HTML. </context> <inputs> - Roles I can name: [BUYER ROLES] - What each role cares about, if I know: [CARE BY ROLE] - Product or feature: [PRODUCT] - Launch ask per role, if I have one: [ASK BY ROLE] - Roles I do not have: [MISSING ROLES] - Voice: [PLAIN / EXEC] </inputs> <task> Write a written map: for each role in [BUYER ROLES], buyer vs user vs blocker if I said so, what they care about only from [CARE BY ROLE], the ask if I named one, and a one-paragraph brief they should hear. For [MISSING ROLES], write UNKNOWN, do not fill a persona. Add a note on who must be briefed before public launch. </task> <constraints> - Do not invent a title, a budget, or a quote. - Do not write a journalist list. - Do not build a stakeholder dashboard. - Written brief. The human still runs the launch with these people. </constraints> <format> Role table, brief-they-hear paragraphs, UNKNOWN rows, pre-public brief list. Plain text. </format>

๐Ÿ’ก

Pro tip: If finance never showed up in your notes, write BLOCKER UNKNOWN. Do not invent a CFO so the brief looks complete.

Objection Map by Persona

9/30

โœจ What it does

Claude writes an objection map for [KNOWN OBJECTIONS] by persona, with answers you can stand behind, as a written brief. You still train the team and run the launch with those answers live.

You are a launch-brief writer who maps objections the launch team will hear, not a FAQ page for the newsroom. <context> I need a written objection map for [KNOWN OBJECTIONS] tied to personas I name. Answers only from facts I have. Not a press Q and A and not HTML. </context> <inputs> - Objections I have heard: [KNOWN OBJECTIONS] - Personas I can name: [PERSONAS] - Answers I can stand behind: [ANSWER NOTES] - What I will not claim: [OFF LIMITS] - Product or feature: [PRODUCT] - Voice: [CALM / DIRECT] </inputs> <task> Write a written map: each objection, which persona is likely to raise it if I said so, a short answer from [ANSWER NOTES] only, a park line if it hits [OFF LIMITS], and a VERIFY flag if the answer is thin. If an objection has no answer in my notes, write NEED ANSWER. Do not invent a case study to close the hole. </task> <constraints> - Do not invent an objection I did not list. - Do not write reporter Q and A. - Do not build a dashboard of objection volume. - Written brief. The human still trains the team and runs the launch. </constraints> <format> Objection, persona, answer, park, verify. Then NEED ANSWER rows. Plain text. </format>

๐Ÿ’ก

Pro tip: Paste objections you have actually heard. A made-up objection with a polished answer will fail the first real call.

Who Should Skip This Launch

10/30

โœจ What it does

Claude writes a who-should-skip brief for [NOT FOR] so the launch does not oversell [PRODUCT] to the wrong buyer. You still hold the line with sales and run the launch without the bad-fit chase.

You are a launch-brief writer who writes a hard skip list so the launch does not oversell. <context> I need a written who-should-skip brief for [PRODUCT]. Use [NOT FOR] and any bad-fit notes I have. Not a press embargo and not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Who should skip: [NOT FOR] - Tempting bad-fit accounts: [TEMPTING FITS] - Why we skip them: [WHY SKIP] - What sales may still offer them later: [LATER OFFER OR NONE] - Voice: [FIRM / PLAIN] </inputs> <task> Write a written brief: (1) skip list in specific terms, (2) why, (3) the tempting fits we will still decline on launch week, (4) one sentence sales can say when they decline, (5) [LATER OFFER OR NONE] without inventing a future SKU. Close with a line the launch owner can paste into the war-room doc. </task> <constraints> - Do not invent a persona to skip. - Do not dunk on people who will not buy. - Not a press do-not-pitch list. Not a dashboard. - Written brief. The human still holds the line and runs the launch. </constraints> <format> Skip list, why, tempting declines, decline sentence, later-or-none. Plain text. </format>

๐Ÿ’ก

Pro tip: Name the tempting bad-fit account. Vague not a fit is how AEs still book the wrong demo in week one.

Channel Plan

5 prompts

Owned Paid Partner Mix

11/30

โœจ What it does

Claude writes a channel mix brief for [CHANNELS YOU WILL STAFF] with owners and a cut list, not social copy and not a dashboard. You still staff those channels and run the launch on them.

You are a launch-brief writer who writes a channel plan a team can staff, not social posts and not a marketing dashboard. <context> I need a written channel mix for this launch. Only [CHANNELS YOU WILL STAFF]. Not caption copy, not a press wire plan, not HTML charts. </context> <inputs> - Product or feature: [PRODUCT] - Channels I will actually staff: [CHANNELS YOU WILL STAFF] - Owner per channel if I have one: [OWNERS] - Paid budget I can name or NONE: [BUDGET OR NONE] - Partner I can name or NONE: [PARTNER OR NONE] - Channels I will cut: [CUT CHANNELS] - Launch date: [LAUNCH DATE] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written channel-plan brief: (1) staffed channels with job of each on launch day, (2) owner or OWNER UNASSIGNED, (3) paid only if [BUDGET OR NONE] is a number, (4) partner only if named, (5) cut list with one-line why, (6) a day-zero order of operations. Do not write the posts, ads, or newsletter. Do not invent spend. </task> <constraints> - Do not invent a channel, a list size, or a CPC. - Do not write press pitches or a wire plan. - Do not build a channel dashboard. - Written brief. The human still staffs channels and runs the launch. </constraints> <format> Staffed table, paid/partner or NONE, cut list, day-zero order. Plain text. </format>

๐Ÿ’ก

Pro tip: Only list channels you will put a human on. A beautiful mix with nobody on paid is a wish, not a plan.

Day Zero Sequence Brief

12/30

โœจ What it does

Claude writes a day-zero sequence for [LAUNCH DATE] that orders owned, sales, and partner beats as a written plan. You still hit send, brief sellers, and run the launch that day.

You are a launch-brief writer who writes the day-zero order of operations, not the copy itself. <context> Launch day is [LAUNCH DATE]. I need a written sequence: who hears what, in what order. Not social scripts, not a press embargo email, not HTML. </context> <inputs> - Launch date and timezone: [LAUNCH DATE] - Internal first, if any: [INTERNAL BEAT] - Customer beat: [CUSTOMER BEAT] - Public beat: [PUBLIC BEAT] - Sales beat: [SALES BEAT] - Partner beat or NONE: [PARTNER BEAT] - What must exist before each beat: [DEPENDENCIES] - Voice: [CALM / DIRECT] </inputs> <task> Write a written day-zero brief with clock times I can edit: internal, customer, sales, public, partner. Each beat: audience, owner blank if I did not name one, what must exist from [DEPENDENCIES], go/no-go. Do not write the email body or the tweet. If a beat is NONE, skip it. </task> <constraints> - Do not invent a journalist embargo unless I put it in a beat. - Do not write full creative. - Do not build a live countdown dashboard. - Written brief. The human still hits send and runs the launch that day. </constraints> <format> Timed sequence table, go/no-go per beat, dependency notes. Plain text. </format>

๐Ÿ’ก

Pro tip: Put the customer email before the public post if you have customers. A public-first sequence is how support learns on Twitter.

Sales Enablement Channel Plan

13/30

โœจ What it does

Claude writes a sales enablement channel plan for [SALES MOTION] with talk tracks to brief, not a full script library. You still train the floor and run the launch with sellers live.

You are a launch-brief writer who plans how sales hears and repeats the launch, not a full script library and not a press kit. <context> I need a written sales-channel plan for [SALES MOTION]. What they get, when they can talk, what they must not say. Not HTML and not a deck. </context> <inputs> - Sales motion: [SALES MOTION] - When they may talk: [TALK DATE] - Assets they will get: [SALES ASSETS] - Talk track facts I have: [TALK FACTS] - Off limits: [OFF LIMITS] - Who trains them: [TRAINER OR UNASSIGNED] - Product or feature: [PRODUCT] - Voice: [PLAIN / SALES] </inputs> <task> Write a written brief: (1) when sales may talk, (2) asset list from [SALES ASSETS] only, (3) a one-page talk outline from [TALK FACTS], not a full spoken script, (4) do-not-say from [OFF LIMITS], (5) training slot and [TRAINER OR UNASSIGNED], (6) how they escalate a question they cannot answer. Do not write the pitch-script page. Do not write a press Q and A. </task> <constraints> - Do not invent a discount or a competitive dunk. - Do not write the customer emails. - Not a dashboard of pipeline. Not HTML. - Written brief. The human still trains the floor and runs the launch. </constraints> <format> Talk window, assets, one-page outline, do-not-say, training, escalate path. Plain text. </format>

๐Ÿ’ก

Pro tip: Name the one talk track they get on day zero. A 40-page enablement pack lands after the launch, not as the brief.

What We Will Not Do This Launch

14/30

โœจ What it does

Claude writes a will-not-do channel list for [CUT CHANNELS] so [PRODUCT] does not sprawl on launch week. You still kill those channels and run the launch on the staffed set.

You are a launch-brief writer who writes the channel cut list so launch week stays staffed. <context> I need a written will-not-do plan for [PRODUCT]. [CUT CHANNELS] stay off the board. Not a press kill list and not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Channels we will not run: [CUT CHANNELS] - Why we cut them: [WHY CUT] - Tempting add-ons people will ask for: [TEMPTING ADDS] - Staffed channels that stay: [STAFFED] - Voice: [FIRM / PLAIN] </inputs> <task> Write a written brief: (1) cut list with why, (2) tempting adds we will still refuse on launch week, (3) a one-sentence no the launch owner can paste, (4) the staffed set we will actually run. Do not write creative for the cut channels. Do not suggest a sample budget for a cut channel. </task> <constraints> - Do not invent a channel we should add. - Do not write the ads we are not running. - Not a press strategy. Not a dashboard. - Written brief. The human still kills those channels and runs the launch. </constraints> <format> Cut table, tempting refusals, owner no-sentence, staffed set. Plain text. </format>

๐Ÿ’ก

Pro tip: Cut the channel that always shows up as a last-minute hero idea. If it has no owner, it is already a cut.

Embargo and Sequenced Reveal

15/30

โœจ What it does

Claude writes an embargo and sequenced-reveal brief for [EMBARGO] covering internal, customer, then public, as a written plan. You still hold the embargo and run the launch on that clock.

You are a launch-brief writer who writes an internal sequenced reveal, not a media embargo pitch and not a press release. <context> I have [EMBARGO] rules. I need a written reveal order: internal, customer, public. This is the launch brief, not the journalist email. </context> <inputs> - Embargo rules I can keep: [EMBARGO] - Internal audience: [INTERNAL] - Customer audience: [CUSTOMERS] - Public beat: [PUBLIC] - Who may post first: [FIRST POSTER] - Who must stay quiet: [QUIET LIST] - Launch date: [LAUNCH DATE] - Voice: [CALM / FIRM] </inputs> <task> Write a written sequenced-reveal brief: clock, audience, what they may say, what they may not, [FIRST POSTER], [QUIET LIST], break-glass if someone leaks. Do not draft the press pitch. Do not draft the release. Do not invent a reporter list. </task> <constraints> - Do not write FOR IMMEDIATE RELEASE. - Do not invent an exclusive for a journalist I did not name. - Do not build a countdown dashboard. - Written brief. The human still holds the embargo and runs the launch. </constraints> <format> Clock table, may-say / may-not, first poster, quiet list, leak rule. Plain text. </format>

๐Ÿ’ก

Pro tip: Write the first person who is allowed to post. If that name is missing, the embargo is a vibe.

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Asset List

5 prompts

Must Ship Asset Inventory

16/30

โœจ What it does

Claude writes a must-ship asset inventory for [MUST SHIP] with owners and a slip rule, as a written brief not a design file. You still assign owners and run the launch only if those assets exist.

You are a launch-brief writer who writes the asset inventory a launch can actually ship, not the assets themselves and not HTML. <context> I need a written must-ship list for [PRODUCT] from [MUST SHIP]. Not the copy, not the design, not a press kit dump, not a dashboard. </context> <inputs> - Product or feature: [PRODUCT] - Assets that must exist: [MUST SHIP] - Nice-to-have assets: [NICE TO HAVE] - Owner per asset if I have one: [OWNERS] - Launch date: [LAUNCH DATE] - What we do if a must-ship slips: [SLIP RULE] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written inventory: must-ship rows with owner or OWNER UNASSIGNED, nice-to-have rows, a slip rule from [SLIP RULE], and a go/no-go line the war room can read. Do not write the assets. Do not invent a file I did not list. </task> <constraints> - Do not invent a blog, a video, or a press kit item. - Do not write the newsletter or the social posts. - Not a design spec. Not HTML. - Written brief. The human still assigns owners and runs the launch. </constraints> <format> Must-ship table, nice-to-have table, slip rule, go/no-go line. Plain text. </format>

๐Ÿ’ก

Pro tip: If an asset has no owner, it is not must-ship. Move it to nice-to-have before the brief looks done.

Owner Due Date Cut List

17/30

โœจ What it does

Claude writes an owner, due date, and cut list for [ASSET LIST] using dates you already have, with no invented deadline. You still chase owners and run the launch with what actually shipped.

You are a launch-brief writer who assigns owners and due dates only from dates I already have. <context> I have [ASSET LIST] and dates I can stand behind. I need a written owner and cut list. Not a ticket system and not HTML. </context> <inputs> - Assets: [ASSET LIST] - Owners I can name: [OWNERS] - Dates I already have: [DATES YOU HAVE] - Launch date: [LAUNCH DATE] - What we cut if a date slips: [CUT RULE] - Voice: [PLAIN / FIRM] </inputs> <task> Write a written brief: each asset, owner or UNASSIGNED, due date only if it appears in [DATES YOU HAVE], else DATE UNKNOWN, cut-if-slip from [CUT RULE], and a short chase order for the launch owner. Do not invent a Friday. Do not invent an owner. </task> <constraints> - Do not invent a deadline or a person. - Do not write the asset. - Not a Jira dump. Not a dashboard. - Written brief. The human still chases owners and runs the launch. </constraints> <format> Asset, owner, date or DATE UNKNOWN, cut-if-slip, chase order. Plain text. </format>

๐Ÿ’ก

Pro tip: Paste dates you already booked. A made-up Friday is how the brief lies to the war room.

Legal and Review Gate List

18/30

โœจ What it does

Claude writes a legal and review gate list for [LEGAL GATES] so [PRODUCT] claims do not go live unreviewed. You still book the reviews and run the launch only after those gates close.

You are a launch-brief writer who writes review gates so claims do not go live unreviewed. <context> I need a written gate list for [PRODUCT] from [LEGAL GATES]. Not the legal memo, not a press review, not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Gates I know: [LEGAL GATES] - Claims that need review: [CLAIMS] - Reviewers I can name: [REVIEWERS] - Dates I have or UNKNOWN: [REVIEW DATES] - What cannot ship unreviewed: [BLOCKERS] - Voice: [CALM / FIRM] </inputs> <task> Write a written gate brief: each gate, reviewer or UNASSIGNED, date or UNKNOWN, claims in that gate, and whether it blocks launch. List [BLOCKERS] as red until marked closed by me. Do not approve a claim. Do not invent a legal opinion. </task> <constraints> - Do not invent a reviewer, a date, or a cleared claim. - Do not write the press quotes pending approval as approved. - Not a dashboard. Not HTML. - Written brief. The human still books reviews and runs the launch. </constraints> <format> Gate table, blockers, red/unknown flags. Plain text. </format>

๐Ÿ’ก

Pro tip: If legal has not been booked, the gate is red. Do not treat a hoped review as done in the brief.

Dependency Map Before Launch

19/30

โœจ What it does

Claude writes a dependency map for [DEPENDENCIES] that names what blocks launch day, as a written brief not a ticket dump. You still unblock the work and run the launch when the map is green.

You are a launch-brief writer who maps what must be true before launch day, not a project plan novel. <context> I need a written dependency map for [PRODUCT] from [DEPENDENCIES]. Not a Gantt, not HTML, not a press checklist. </context> <inputs> - Product or feature: [PRODUCT] - Dependencies I know: [DEPENDENCIES] - Owner per dependency if I have one: [OWNERS] - Launch date: [LAUNCH DATE] - What I will slip if a dependency misses: [SLIP RULE] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written map: each dependency, blocks what, owner or UNASSIGNED, status UNKNOWN unless I stated one, and the single date-mover if I can tell from the paste. Apply [SLIP RULE]. Do not invent a green status. </task> <constraints> - Do not invent a system, a vendor, or a done date. - Do not write the engineering tickets. - Not a dashboard of status dots as HTML. - Written brief. The human still unblocks work and runs the launch. </constraints> <format> Dependency table, date-mover, slip rule. Plain text. </format>

๐Ÿ’ก

Pro tip: Name the one thing that, if late, moves the date. If everything is critical, nothing is, and the brief is noise.

Minimum Kit versus Full Kit

20/30

โœจ What it does

Claude writes a minimum kit versus full kit brief for [PRODUCT] so a short runway still ships an honest launch. You still pick the kit you can staff and run the launch on that set.

You are a launch-brief writer who splits a minimum honest kit from a full kit so the team can choose what they can staff. <context> I am launching [PRODUCT] with limited time. I need a written minimum kit and a full kit. Not the creative, not a press kit, not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Hours or days I have: [RUNWAY] - Assets I can staff: [STAFFABLE] - Assets I wish I had: [WISH LIST] - Must-be-true for an honest launch: [HONEST BAR] - Voice: [PLAIN / FIRM] </inputs> <task> Write a written brief: (1) minimum kit that still meets [HONEST BAR] from [STAFFABLE], (2) full kit that adds [WISH LIST] only as extras, (3) what we will not ship on the minimum path, (4) a choose-this-if note tied to [RUNWAY]. Do not invent an asset we cannot staff. </task> <constraints> - Do not invent a video, a PR hit, or a partner. - Do not write the assets. - Not a newsroom kit. Not a dashboard. - Written brief. The human still picks the kit and runs the launch. </constraints> <format> Minimum kit, full kit, will-not-ship on minimum, choose-this-if. Plain text. </format>

๐Ÿ’ก

Pro tip: Pick the kit from hours you have, not from a dream brand film. A full kit with no editor is a delayed launch.

Metrics

5 prompts

Success Metric Brief

21/30

โœจ What it does

Claude writes a success-metric brief for [PRIMARY METRIC] you can actually measure, with no invented baseline. You still instrument that number and run the launch against it.

You are a launch-brief writer who writes success metrics a launch team can measure, not a live dashboard and not a press claim. <context> I need a written success-metric brief for [PRODUCT] using [PRIMARY METRIC]. If a baseline is missing, leave it empty. Not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Primary metric I can measure: [PRIMARY METRIC] - Baseline I have or UNKNOWN: [BASELINE] - Target I will stand behind or UNKNOWN: [TARGET] - Window I will read: [WINDOW] - Metrics I will not use as the win: [VANITY] - Voice: [PLAIN / CALM] </inputs> <task> Write a written metrics brief: (1) primary metric in one sentence, (2) how we pull it, only if I said how, else HOW UNKNOWN, (3) baseline and target or UNKNOWN, (4) [WINDOW], (5) vanity list we will not celebrate as the win, (6) a war-room one-liner. Do not invent a percentage. Do not build a chart. </task> <constraints> - Do not invent a baseline, a lift, or a benchmark. - Do not write we are the fastest growing in a press voice. - Do not return HTML or a dashboard file. - Written brief. The human still instruments the number and runs the launch. </constraints> <format> Primary sentence, pull method, baseline/target or UNKNOWN, window, vanity list, one-liner. Plain text. </format>

๐Ÿ’ก

Pro tip: If you cannot pull the number on day seven, it is not the primary metric. Pick a proxy you already have.

Leading versus Lagging Scorecard

22/30

โœจ What it does

Claude writes a leading versus lagging scorecard for [LAUNCH] as a written brief, not an HTML marketing dashboard. You still read the numbers and run the launch week off that card.

You are a launch-brief writer who writes a leading versus lagging scorecard as text a war room can print, not a marketing dashboard. <context> I need a written scorecard for [LAUNCH]. Leading signals we can see this week, lagging reads later. Not HTML, not a press results post. </context> <inputs> - Launch name: [LAUNCH] - Leading metrics I can see: [LEADING] - Lagging metrics I will wait on: [LAGGING] - When I will read each: [READ DATES] - Primary win I already named: [PRIMARY METRIC] - Voice: [PLAIN / DIRECT] </inputs> <task> Write a written scorecard: leading rows with a this-week read, lagging rows with a later read from [READ DATES], which one is the win ([PRIMARY METRIC]), and a note that this is not a live dashboard. If a metric has no source, mark SOURCE UNKNOWN. Do not invent values. </task> <constraints> - Do not invent a number or a chart. - Do not return an HTML file. - Do not write a results press release. - Written brief. The human still reads the numbers and runs the launch week. </constraints> <format> Leading table, lagging table, win metric, source-unknown rows. Plain text. </format>

๐Ÿ’ก

Pro tip: Day-zero clicks are leading. Revenue on day 30 is lagging. Do not treat a like count as the launch win.

Guardrail Metrics We Will Not Break

23/30

โœจ What it does

Claude writes guardrail metrics for [GUARDRAILS] that [PRODUCT] will not break to hit a vanity lift. You still watch those rails and run the launch without burning support or uptime.

You are a launch-brief writer who writes guardrails so a launch does not burn the product to hit a vanity number. <context> I need a written guardrail brief for [PRODUCT] from [GUARDRAILS]. Not a live ops dashboard and not a press statement. </context> <inputs> - Product or feature: [PRODUCT] - Guardrails I care about: [GUARDRAILS] - Thresholds I already have or UNKNOWN: [THRESHOLDS] - Who watches each: [WATCHERS] - What we do if a rail trips: [TRIP RULE] - Voice: [CALM / FIRM] </inputs> <task> Write a written brief: each guardrail, threshold or UNKNOWN, watcher or UNASSIGNED, trip rule, and whether it pauses public posts. Do not invent a threshold. Do not build HTML charts. </task> <constraints> - Do not invent an SLA or an error rate. - Do not write a crisis press statement. - Not a marketing dashboard. Not HTML. - Written brief. The human still watches the rails and runs the launch. </constraints> <format> Guardrail table, trip rule, pause-public flag. Plain text. </format>

๐Ÿ’ก

Pro tip: Name the support or uptime line that stops the party. If the brief has only upside metrics, it will green-light a bad week.

Day 7 and Day 30 Read

24/30

โœจ What it does

Claude writes a day-7 and day-30 read for [PRIMARY METRIC] as a written scorecard, not a live dashboard file. You still pull the numbers and run the post-launch week from that read.

You are a launch-brief writer who writes the day-7 and day-30 read as a written scorecard, not a dashboard and not a results release. <context> After we launch, I need a written template for a day-7 read and a day-30 read on [PRIMARY METRIC]. Blank where I have no number yet. Not HTML. </context> <inputs> - Primary metric: [PRIMARY METRIC] - Other metrics I will pull: [OTHER METRICS] - Day-7 questions I want answered: [DAY 7 QUESTIONS] - Day-30 questions I want answered: [DAY 30 QUESTIONS] - What I will not claim early: [OFF LIMITS] - Voice: [PLAIN / CALM] </inputs> <task> Write two written read templates: day 7 and day 30. Each: questions, metric slots left as TO FILL, a keep/cut/change decision block, and a parked-claims list from [OFF LIMITS]. Do not fill sample numbers. Do not build a chart file. </task> <constraints> - Do not invent a lift. - Do not write we crushed it copy. - Not an HTML dashboard. Not a press results post. - Written brief. The human still pulls numbers and runs the post-launch week. </constraints> <format> Day-7 template, day-30 template, TO FILL slots, keep/cut/change. Plain text. </format>

๐Ÿ’ก

Pro tip: Write the questions you will answer on day 7 before you have the numbers. A read with invented lifts is a press post, not a brief.

Claims We Will Not Make

25/30

โœจ What it does

Claude writes a claims-we-will-not-make list for [OFF LIMITS] so [PRODUCT] marketing stays inside proof you have. You still kill the stretch lines and run the launch on claims you can defend.

You are a launch-brief writer who writes the claim fence so launch copy stays inside proof. <context> I need a written claims-we-will-not-make list for [PRODUCT] from [OFF LIMITS] and proof I have. Not a press legal review and not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Claims I forbid: [OFF LIMITS] - Proof I have: [PROOF I HAVE] - Stretch lines already drafted: [STRETCH LINES] - Who can approve an exception: [APPROVER OR UNASSIGNED] - Voice: [FIRM / PLAIN] </inputs> <task> Write a written fence: (1) forbidden claims, (2) stretch lines rewritten to match [PROOF I HAVE] or marked KILL, (3) allowed claims that the proof actually supports, (4) exception path via [APPROVER OR UNASSIGNED]. Do not invent a new proof to save a stretch line. </task> <constraints> - Do not invent a metric to make a claim true. - Do not write the press release using the allowed claims. - Not a dashboard. Not HTML. - Written brief. The human still kills stretch lines and runs the launch. </constraints> <format> Forbidden, rewrite-or-KILL, allowed, exception path. Plain text. </format>

๐Ÿ’ก

Pro tip: Paste the stretch line someone already wrote. If you only say no superlatives, the brief will miss the specific lie.

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War Room

5 prompts

Launch Day Run of Show

26/30

โœจ What it does

Claude writes a launch-day run of show for [LAUNCH DATE] with owners, go/no-go, and a written minute map. You still staff the rooms and run the launch against that clock.

You are a launch-brief writer who writes a launch-day run of show a war room can run, not a party agenda and not HTML. <context> Launch day is [LAUNCH DATE]. I need a written minute map, owners, and go/no-go. Not a press daybook and not a dashboard. </context> <inputs> - Launch date and timezone: [LAUNCH DATE] - Rooms and owners I have: [ROOMS] - Beats I already planned: [BEATS] - Go/no-go checks I care about: [GO CHECKS] - Who can call stop: [STOP OWNER] - Voice: [CALM / DIRECT] </inputs> <task> Write a written run of show: pre-flight go/no-go from [GO CHECKS], timed beats from [BEATS], owner per beat or UNASSIGNED, [STOP OWNER], and a 30-minute stand-down if we abort. Do not write the public posts. Do not invent a room I did not list. </task> <constraints> - Do not invent a time I did not give; mark TIME TBD. - Do not write a journalist schedule. - Do not build a live status board in HTML. - Written brief. The human still staffs the rooms and runs the launch. </constraints> <format> Go/no-go, timed table, stop owner, abort stand-down. Plain text. </format>

๐Ÿ’ก

Pro tip: Put go/no-go at the top, not after the celebration block. If the site is red, the run of show should say stop.

Escalation and Comms Tree

27/30

โœจ What it does

Claude writes an escalation and comms tree for [WAR ROOM] that names who speaks when something breaks. You still pick up the phone and run the launch when a channel fails.

You are a launch-brief writer who writes who speaks when something breaks, not a crisis press release. <context> I need a written escalation tree for [WAR ROOM] during the launch. Who is called, who speaks, who stays quiet. Not HTML and not a newsroom statement. </context> <inputs> - War room label: [WAR ROOM] - People I can name: [PEOPLE] - Severity levels I use: [SEVERITY] - Customer voice: [CUSTOMER VOICE] - Internal voice: [INTERNAL VOICE] - Who must not post: [QUIET LIST] - Voice: [CALM / FIRM] </inputs> <task> Write a written tree: severity, who is woken, who speaks to customers, who speaks internally, [QUIET LIST], and a 15-minute first-actions list. Leave a name UNASSIGNED if I did not provide it. Do not draft the public incident post unless I asked in a later prompt. </task> <constraints> - Do not invent an on-call person. - Do not write FOR IMMEDIATE RELEASE. - Do not build a status dashboard. - Written brief. The human still picks up the phone and runs the launch. </constraints> <format> Severity table, wake list, customer/internal voice, quiet list, first actions. Plain text. </format>

๐Ÿ’ก

Pro tip: One voice for customers, one for staff. If two people can tweet the outage, the tree already failed.

Incident Rollback Brief

28/30

โœจ What it does

Claude writes an incident and rollback brief for [ROLLBACK TRIGGER] so [PRODUCT] has a written stop rule. You still pull the rollback and run the launch only if the trigger stays dark.

You are a launch-brief writer who writes the rollback rule a war room can execute, not the engineering runbook as a novel. <context> I need a written incident and rollback brief for [PRODUCT] using [ROLLBACK TRIGGER]. Not a status page, not a press note, not HTML. </context> <inputs> - Product or feature: [PRODUCT] - Trigger I will honor: [ROLLBACK TRIGGER] - Who can pull it: [PULL OWNER] - What rollback means here: [ROLLBACK MEANS] - Who we tell first: [TELL FIRST] - What we do not say publicly yet: [OFF LIMITS] - Voice: [CALM / FIRM] </inputs> <task> Write a written brief: trigger, pull owner, what rollback means, first 20 minutes, who we tell, public-hold from [OFF LIMITS], and a reopen checklist with blanks I must fill. Do not invent a trigger threshold. Do not write the customer email unless I provided the facts for it. </task> <constraints> - Do not invent an error rate or a downtime claim. - Do not write a crisis press release. - Not an HTML status board. - Written brief. The human still pulls rollback and runs the launch only if the trigger stays dark. </constraints> <format> Trigger, owner, meaning, first 20 minutes, tell list, public-hold, reopen blanks. Plain text. </format>

๐Ÿ’ก

Pro tip: Write the trigger in a number you already watch. A vibe-based rollback will not get pulled in time.

Daily Standup Brief

29/30

โœจ What it does

Claude writes a 15-minute daily standup brief for [LAUNCH WEEK] with yesterday, today, and blockers, as written notes. You still run those standups and run the launch through the week.

You are a launch-brief writer who writes a 15-minute standup agenda for launch week, not a metrics dashboard. <context> [LAUNCH WEEK] needs a written daily standup brief the war room can reuse. Yesterday, today, blockers. Not HTML and not a press recap. </context> <inputs> - Launch week dates: [LAUNCH WEEK] - Rooms that must show up: [ROOMS] - Primary metric we glance at: [PRIMARY METRIC] - Guardrail we glance at: [GUARDRAIL] - Owner of the standup: [STANDUP OWNER] - Voice: [PLAIN / CALM] </inputs> <task> Write a written 15-minute run: minute marks, who speaks, yesterday / today / blockers prompts, a 60-second glance at [PRIMARY METRIC] and [GUARDRAIL] with TO FILL slots, and a park-it rule so the standup does not become a design review. Do not invent yesterday's numbers. </task> <constraints> - Do not build a dashboard. - Do not write a daily press update. - Do not invent a win to celebrate. - Written brief. The human still runs the standups and runs the launch through the week. </constraints> <format> Minute map, speak order, TO FILL glance, park-it rule. Plain text. </format>

๐Ÿ’ก

Pro tip: Cap it at 15 minutes and three blockers. A standup that reviews every metric is a dashboard meeting, not a war room.

Post Launch Retro Brief

30/30

โœจ What it does

Claude writes a post-launch retro brief for [LAUNCH DATE] that captures what shipped, what slipped, and what to keep. You still hold the retro after you run the launch, then file the notes.

You are a launch-brief writer who writes the retro the team runs after the launch, not a results press post and not a dashboard recap. <context> We launched on [LAUNCH DATE]. I need a written retro brief: what shipped, what slipped, what to keep. Facts I paste only. Not HTML. </context> <inputs> - Launch date: [LAUNCH DATE] - What I know shipped: [SHIPPED] - What I know slipped: [SLIPPED] - Metric reads I have or UNKNOWN: [READS] - People in the retro: [PEOPLE] - Decisions I want: [DECISIONS NEEDED] - Voice: [PLAIN / HONEST] </inputs> <task> Write a written retro brief: shipped, slipped, metric slots from [READS] or UNKNOWN, keep / cut / change, [DECISIONS NEEDED] with owner blanks, and three questions the room must answer. Do not invent a lift. Do not write we are proud copy. </task> <constraints> - Do not invent a number or a quote from the room. - Do not write a public results release. - Not an HTML dashboard recap. - Written brief. The human still holds the retro after they run the launch. </constraints> <format> Shipped, slipped, reads or UNKNOWN, keep/cut/change, decisions, three questions. Plain text. </format>

๐Ÿ’ก

Pro tip: Hold the retro after day 7, not in the hallway on day zero. A same-day retro is a vibe dump, not a brief.

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Frequently Asked Questions

The press release page writes the external announcement: lede, quotes, boilerplate, and a media pitch. This page writes the internal launch brief the team runs from: audience, narrative, channels, assets, metrics, and the war room. Claude does not file a wire story. You still run the launch.
That page builds a working HTML dashboard you click, then swap sample numbers. This page writes a brief: which metrics count, which are guardrails, and how you will read day 7 and day 30. No chart file. You still pull the numbers and run the launch.
No. Claude drafts the written brief. You assign owners, book reviews, staff channels, hit send, watch guardrails, and pull a rollback if the trigger trips. If an owner, date, or metric is missing, the draft should say UNASSIGNED, DATE UNKNOWN, or UNKNOWN, not a sample name.
Yes. Fill [PRODUCT] with the feature name and pick the minimum kit path when the runway is short. The same brief shape works: who it is for, the story, the staffed channels, the must-ship list, one primary metric, and a small war room. You still run that launch.
No. Channel Plan orders the beats. Asset List names what must exist. The prompts refuse to draft the newsletter, the social posts, or the wire copy. Use the newsletters, social, or press-release prompt pages for those files. This page stays the written brief you run.

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