Gemini branding prompts for voice and messaging, not mockups
Paste positioning docs, customer quotes, and copy samples. Gemini drafts messaging maps, voice rules, and tagline options with [VERIFY] on unproven traits. You design visuals elsewhere.
In short: This page contains 15 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Positioning
3 promptsPositioning statement draft
1/15✨ What it does
Gemini drafts positioning from [NOTES] and [PROOF], tagging weak proof [VERIFY]. Strengthen proof before external launch.
Audience: [AUDIENCE]. Category: [CATEGORY]. Differentiator notes: [NOTES]. Proof: [PROOF]. Draft positioning statement. Tag if proof weak [VERIFY].
Pro tip: Differentiator must appear in [NOTES]. Gemini will not invent market research.
Messaging hierarchy
2/15✨ What it does
Gemini builds messaging hierarchy from [PILLARS] and [PROOF LIST], tagging missing proof [VERIFY]. Design slides only after proof row is clean.
Brand pillars: [PILLARS]. Proof per pillar: [PROOF LIST]. Hierarchy: pillar, message, proof, CTA. Tag missing proof [VERIFY].
Pro tip: One CTA per pillar max. Multiple CTAs dilute hierarchy.
Competitive contrast table
3/15✨ What it does
Gemini contrasts [US NOTES] and [THEM NOTES] with proof or [VERIFY]. Legal reviews competitor claims before ads go live.
Us: [US NOTES]. Them: [THEM NOTES]. Table: theme, us, them, proof cite or [VERIFY]. No invented competitor features.
Pro tip: Them notes must be from your research paste. Gemini will not spy on competitors.
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Voice and tone
3 promptsVoice guide from samples
4/15✨ What it does
Gemini extracts voice rules from [SAMPLES], tagging thin sample sets [VERIFY]. Add samples until forbidden words list is real.
Samples: [SAMPLES]. Extract: sentence length, vocabulary, forbidden words, POV, humor level with examples quoted. Tag if sample set thin [VERIFY].
Pro tip: Minimum three samples. One email is not a voice guide.
Tone shift for audience
5/15✨ What it does
Gemini adjusts tone rules for [AUDIENCE] with before/after lines, tagging missing samples [VERIFY]. Test adjusted copy with one customer interview.
Base voice: [VOICE RULES]. New audience: [AUDIENCE]. Adjust tone rules only, with before/after example line from [SAMPLES]. Tag if sample missing [VERIFY].
Pro tip: Tone shift is not a new brand. Keep vocabulary rules unless [AUDIENCE] requires change.
Word substitution list
6/15✨ What it does
Gemini builds substitution list from [BANNED] and [SAMPLES], tagging missing alternatives [VERIFY]. Writers paste list into doc template.
Banned words: [BANNED]. Samples: [SAMPLES]. Table: banned, preferred alternative found in samples, example sentence. Tag if no alternative in samples [VERIFY].
Pro tip: Preferred words must appear in [SAMPLES]. Do not accept invented synonyms.
Taglines and naming
3 promptsTagline options from proof
7/15✨ What it does
Gemini generates ten taglines from [PROOF] and [VALUES], tagging unproven claims [VERIFY]. Shortlist three and test with customers before trademark search.
Proof points: [PROOF]. Values: [VALUES]. 10 tagline options under 8 words each tied to proof or [VERIFY]. No clichés list: best, leading, innovative without proof.
Pro tip: Trademark search is human work. Gemini only drafts words.
Product name criteria
8/15✨ What it does
Gemini writes naming criteria and candidate directions from [CONSTRAINTS], tagging missing constraints [VERIFY]. Run trademark screen on finalists yourself.
Product: [PRODUCT]. Constraints: [CONSTRAINTS]. Naming criteria checklist and 15 candidate directions described in words only, no final pick. Tag if constraint missing [VERIFY].
Pro tip: Directions are words, not logos. Do not ask Gemini for image prompts here.
Elevator pitch 30 seconds
9/15✨ What it does
Gemini writes a 75-word pitch from [POSITIONING] and [PROOF], tagging missing proof [VERIFY]. Time yourself reading aloud before the event.
Positioning: [POSITIONING]. Proof: [PROOF]. Write 75-word spoken pitch. Tag if proof not in paste [VERIFY].
Pro tip: Spoken pitch needs short sentences. Cut jargon after first draft.
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Campaign messaging
3 promptsCampaign brief one-pager
10/15✨ What it does
Gemini briefs campaign from [CAMPAIGN] and [OFFER NOTES], tagging missing offer details [VERIFY]. Media buyer receives brief before creative production.
Campaign: [CAMPAIGN]. Goal: [GOAL]. Channels: [CHANNELS]. Brief: audience, message, proof, offer from [OFFER NOTES]. Tag missing offer detail [VERIFY].
Pro tip: Offer terms must be pasteable facts. Expiration dates or [VERIFY].
Email subject test matrix
11/15✨ What it does
Gemini builds subject test matrix from [MESSAGE] and [SEGMENTS], tagging undefined segments [VERIFY]. Run A/B after compliance approves subjects.
Message: [MESSAGE]. Segments: [SEGMENTS]. Matrix: segment, subject line option, proof hook from [MESSAGE]. Tag if segment undefined [VERIFY].
Pro tip: Proof hook must be in [MESSAGE]. Curiosity subjects without proof fail compliance.
Landing hero copy brief
12/15✨ What it does
Gemini briefs hero copy from [PROOF] and [OBJECTIONS], tagging weak proof [VERIFY]. Designer layouts after copy brief sign-off.
Hero proof: [PROOF]. Objections: [OBJECTIONS]. Brief headline, subhead, CTA, trust row content. Tag weak proof [VERIFY].
Pro tip: Hero brief is not final copy. Writer expands after brief approved.
Governance
3 promptsBrand review checklist
13/15✨ What it does
Gemini checks [COPY] against [RULES] with pass/fail quotes, tagging untestable rules [VERIFY]. Brand lead signs checklist before publish.
Draft copy: [COPY]. Voice rules: [RULES]. Checklist pass/fail per rule with quote. Tag if rule untestable [VERIFY].
Pro tip: Untestable rules should be rewritten, not ignored.
Rebrand communication outline
14/15✨ What it does
Gemini outlines rebrand comms from [SUMMARY] and [STAKEHOLDERS], tagging missing launch date [VERIFY]. Exec approves timeline before all-hands.
Change summary: [SUMMARY]. Stakeholders: [STAKEHOLDERS]. Outline internal and external comms timeline. Tag if launch date missing [VERIFY].
Pro tip: Internal comms before external. Outline should say that order.
Partner co-brand rules
15/15✨ What it does
Gemini drafts co-brand copy rules from [RULES] and [PARTNER], tagging unknown logo use [VERIFY]. Legal signs partner brand addendum.
Our brand rules: [RULES]. Partner notes: [PARTNER]. Draft co-brand do and do-not list for copy only. Tag if partner logo use unknown [VERIFY].
Pro tip: Logo placement is legal and design. This prompt is copy-only.
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