Gemini website prompts for the brief your designer and writer share
Paste positioning, proof points, and competitor pages you like. Gemini drafts sitemap, section copy briefs, and meta shells with [VERIFY] on missing testimonials. You design and ship.
In short: This page contains 15 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Site architecture
3 promptsSitemap from goals
1/15✨ What it does
Gemini proposes a sitemap from [GOALS] and [AUDIENCES], tagging unclear audiences [VERIFY]. Stakeholders sign sitemap before wireframes start.
Business: [BUSINESS]. Goals: [GOALS]. Audiences: [AUDIENCES]. Propose sitemap: page name, purpose, primary CTA. Tag if audience unclear [VERIFY].
Pro tip: One primary CTA per page. If you paste two, Gemini should flag conflict.
Homepage section brief
2/15✨ What it does
Gemini briefs homepage sections from [NOTES], requiring proof or [VERIFY] per section. Collect proof before copywriting begins.
Brand notes: [NOTES]. Proof: [PROOF LIST]. Homepage section brief: hero, social proof, features, CTA. Each section lists required proof or [VERIFY].
Pro tip: Hero promise must match a proof item or stay [VERIFY].
Navigation label pass
3/15✨ What it does
Gemini recommends nav labels from [TASKS], tagging unsupported tasks [VERIFY]. User-test labels with five customers before dev merge.
Current nav: [NAV]. User tasks: [TASKS]. Recommend nav labels aligned to tasks. Tag if task unsupported by page [VERIFY].
Pro tip: Nav is not SEO keyword stuffing. Tasks beat jargon.
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Page copy briefs
3 promptsLanding page wire copy
4/15✨ What it does
Gemini briefs landing sections from [OFFER] and [OBJECTIONS], tagging missing responses [VERIFY]. Writer drafts prose after brief approval.
Offer: [OFFER]. Audience: [AUDIENCE]. Objections: [OBJECTIONS]. Section-by-section copy brief with headline options from [OFFER] only. Tag missing objection response [VERIFY].
Pro tip: Three headline options max. More options slow the decision.
About page story outline
5/15✨ What it does
Gemini outlines About from [NOTES] and [MILESTONES], tagging missing dates [VERIFY]. Verify dates with founder before publish.
Founder notes: [NOTES]. Milestones: [MILESTONES]. About outline: origin, mission, proof, team intro slots. Tag missing dates [VERIFY].
Pro tip: Team intros need names from paste. Gemini will not invent headshots.
Pricing page explainer brief
6/15✨ What it does
Gemini briefs pricing copy from [PLAN PASTE], tagging missing comparisons [VERIFY]. Sync table with billing product before go-live.
Plans: [PLAN PASTE]. FAQ concerns: [FAQ]. Brief pricing table copy and FAQ answers from paste only. Tag if feature comparison missing [VERIFY].
Pro tip: Annual vs monthly must be explicit in [PLAN PASTE]. Silent billing cycles become [VERIFY].
SEO shells
3 promptsTitle and meta pairs
7/15✨ What it does
Gemini drafts title and meta pairs from [KW PASTE], tagging unproven keywords [VERIFY]. Validate search volume yourself before publish.
Pages: [PAGE LIST]. Keywords from research: [KW PASTE]. Draft title and meta per page using [KW PASTE] only. Tag if keyword unproven for page [VERIFY]. Max 60 char titles.
Pro tip: Title length is a hard constraint. Gemini should truncate with sense, not mid-word.
Blog outline from brief
8/15✨ What it does
Gemini outlines blog H2s from [TOPIC] with source slots or [VERIFY]. Writer adds prose after sources are pinned.
Topic: [TOPIC]. Sources to cite: [SOURCES]. Outline H2s, each with claim and source slot or [VERIFY]. Not a draft article yet.
Pro tip: Outline is not the article. Keeps Gemini from inventing citations.
Internal link plan
9/15✨ What it does
Gemini suggests internal links from [SITEMAP], tagging missing targets [VERIFY]. Implement links during CMS build, not after launch panic.
Sitemap: [SITEMAP]. Priority pages: [PRIORITY]. Suggest internal links: from, to, anchor text from page purpose. Tag if target page missing [VERIFY].
Pro tip: Anchor text should describe the destination. Generic click here fails accessibility.
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Conversion and trust
3 promptsTrust block spec
10/15✨ What it does
Gemini specs trust blocks from [PROOF], tagging missing testimonial source [VERIFY]. Legal approves logos before homepage publish.
Proof available: [PROOF]. Draft trust block: logos, stats, testimonials with source tag each or [VERIFY]. No invented logos.
Pro tip: Stats need a source line from paste. Unsourced stats stay [VERIFY].
Form field minimization
11/15✨ What it does
Gemini recommends minimal form fields for [GOAL], tagging unknown CRM requirements [VERIFY]. Confirm with ops before you cut fields.
Form goal: [GOAL]. Current fields: [FIELDS]. Recommend minimal fields for [GOAL] with rationale. Tag if CRM requires unknown field [VERIFY].
Pro tip: Every extra field needs a named owner in ops or it gets cut.
404 and empty state copy
12/15✨ What it does
Gemini drafts 404 and empty state copy from [VOICE] and [LINKS], tagging unknown URLs [VERIFY]. Test links in staging before deploy.
Brand voice: [VOICE]. Helpful links: [LINKS]. Draft 404 message and one empty state for [FEATURE]. Tag if link URL unknown [VERIFY].
Pro tip: 404 should offer search or home, not a joke that hides navigation.
Handoff to build
3 promptsDesigner handoff doc
13/15✨ What it does
Gemini writes designer handoff from [NOTES] and [BRAND], tagging missing assets [VERIFY]. Attach assets before sprint planning.
Wireframe notes: [NOTES]. Brand: [BRAND]. Write designer handoff: breakpoints, components, content priority, assets needed. Tag missing asset [VERIFY].
Pro tip: Content priority stops designers from guessing hero length.
Acceptance criteria for page
14/15✨ What it does
Gemini writes QA acceptance criteria from [REQS], tagging untestable items [VERIFY]. QA signs checklist before prod release.
Page: [PAGE]. Requirements: [REQS]. Write acceptance criteria checklist for QA. Tag untestable req [VERIFY].
Pro tip: Performance reqs need numbers. Vague fast page is [VERIFY].
Launch comms brief
15/15✨ What it does
Gemini briefs launch comms from [MESSAGING NOTES], tagging missing URL [VERIFY]. Schedule sends only after staging sign-off.
Launch date: [DATE]. Site URL: [URL]. Audiences: [AUDIENCES]. Email and social brief bullets from [MESSAGING NOTES] only. Tag missing URL [VERIFY].
Pro tip: Launch email claims must match live site copy. Paste final copy when ready.
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