20 ChatGPT Prompts for Marketing Agencies
Practical prompts for agency owners and account leads who are stretched thin. Paste your details into the [brackets], run the prompt, and get a first draft of the pitch, report, or campaign in seconds. Win more retainers and spend less time on the busywork between billable hours.
In short: This page contains 20 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
New Business and Pitches
4 promptsDiscovery Call Prep
1/20I run [your agency], a [type, e.g. paid social] agency. I have a discovery call with [prospect company], a [industry] business doing about [revenue or size]. Give me 12 sharp discovery questions, 3 likely objections with responses, and 3 quick wins I can name on the call to sound credible.
Walk into the call prepared.
Pro tip: Paste the prospect's website copy so the questions get specific.
Proposal Draft
2/20Write a proposal for [prospect] to deliver [service, e.g. SEO and content]. Their goal is [goal], budget around [budget/month]. Structure it as: the problem, our approach, scope, timeline, deliverables, and pricing. Keep it confident and plain, no jargon, one page of body copy.
First draft of a full proposal.
Pro tip: Have it produce two pricing tiers so the client picks between yes options.
Pitch Deck Outline
3/20Outline a 10-slide pitch deck for [prospect] to sell them on [service]. For each slide give a headline, the one idea it proves, and the single visual or number to show. End on a clear next step. Audience is a [job title, e.g. CMO].
A deck skeleton you can fill fast.
Pro tip: Ask for the one slide most likely to lose the room, then fix it.
Cold Outreach Angle
4/20Write 3 short cold emails to [target job title] at [type of company] offering [service]. Each should open with a specific observation about businesses like theirs, name one measurable outcome, and end with a low-friction ask. Under 90 words each. Tone: peer to peer, not salesy.
Outreach that earns a reply.
Pro tip: Give it one real detail about the prospect to avoid generic openers.
Prompts get you started. Tutorials level you up.
A growing library of 300+ hands-on AI tutorials. New tutorials added every week.
Client Reporting and Retention
4 promptsMonthly Report Narrative
5/20Turn these results into a client-facing monthly summary for [client]: [paste key metrics, e.g. leads, spend, CPL, revenue]. Write a plain-language narrative that explains what happened, why, what we are doing next, and the one number the [client's role] should care about. Confident but honest about what missed.
The story behind the dashboard.
Pro tip: Always paste last month's numbers too so it can show the trend.
Renewal Conversation
6/20My retainer with [client] renews in [timeframe]. Results so far: [summary]. Draft a short email that reframes the past [period] as progress, previews what the next quarter unlocks, and invites a renewal call. Warm, not needy. Give me one line to open with if they have gone quiet.
Set up the renewal before it lapses.
Pro tip: Ask for a version that assumes they are unhappy and one that assumes they are thrilled.
Scope Creep Reply
7/20A client [client] is asking for [out-of-scope request] that is not in our [retainer/scope]. Write a reply that says yes to the goal, explains it sits outside current scope, and offers it as a paid add-on or a swap for something planned. Keep the relationship warm and protect our margin.
Hold the line without the friction.
Pro tip: Have it name the exact add-on price range so you are not negotiating blind.
QBR Talking Points
8/20Prep me for a quarterly review with [client]. Their goal is [goal]. Results: [metrics]. Give me an agenda, the 3 wins to lead with, the 1 risk to raise before they do, and 3 upsell ideas tied to their goal. End with the one commitment I should ask them for.
Run a QBR that grows the account.
Pro tip: Front-load the risk so the client trusts your wins.
Content and Deliverables
4 promptsContent Calendar
9/20Build a 4-week content calendar for [client], a [industry] brand targeting [audience]. Channels: [e.g. LinkedIn and email]. Their goal is [goal]. For each post give the hook, the format, and the CTA. Mix education, proof, and offers. Keep it in their voice: [describe voice].
A month of posts, planned.
Pro tip: Paste 2 of their best past posts so the voice matches.
Ad Copy Variations
10/20Write 8 ad variations for [client] promoting [offer] to [audience] on [platform]. Vary the angle: pain, outcome, social proof, and objection-handling. Give a headline and primary text for each, under platform limits. Note which angle to test first and why.
A test batch, not one guess.
Pro tip: Ask it to flag any claim that would need proof before you run it.
Landing Page Draft
11/20Draft a landing page for [client]'s [offer]. Audience: [audience]. Include a headline, subhead, 3 benefit blocks, an objection section, social proof placeholders, and a CTA. Match this voice: [voice]. Keep it skimmable and conversion-focused, no filler.
A page you can hand to the designer.
Pro tip: Have it mark exactly where a testimonial or stat should go.
Repurpose One Asset
12/20Take this [asset, e.g. blog post or webinar transcript] from [client]: [paste]. Turn it into 5 LinkedIn posts, 3 email snippets, and 1 short-form video script. Keep the core idea, adapt the format and hook to each channel. Voice: [voice].
One asset, ten pieces.
Pro tip: Do this for your own agency content first to prove the workflow.
Like these prompts? There are full tutorials behind them.
Learn the workflows, not just the prompts. 300+ easy-to-follow tutorials inside AI Academy — and growing every week.
Case Studies and Positioning
4 promptsCase Study Writer
13/20Write a case study for [agency] about our work with [client]. Situation: [before]. What we did: [work]. Results: [numbers]. Structure it as challenge, approach, results, and a client quote placeholder. Make the results concrete and the approach easy for a similar prospect to see themselves in.
Turn a win into a sales asset.
Pro tip: Lead the headline with the single best number.
Positioning Statement
14/20Help me sharpen my agency's positioning. We do [services] for [ideal client]. Competitors say [common claims]. Write 3 positioning statements that make us the obvious choice for [niche], each with the promise, the proof, and who we are NOT for. Plain language.
Say what makes you the obvious pick.
Pro tip: The who-we-are-not-for line is what makes it credible, keep it sharp.
Testimonial Request
15/20Draft a short email asking [client] for a testimonial after [win]. Make it easy: include 3 specific questions they can answer in a sentence each, and offer to draft it for their approval. Warm and low-effort for them.
Get the quote without the awkwardness.
Pro tip: Offering to draft it for approval doubles your reply rate.
Niche Offer Builder
16/20I want to package a productized offer for [niche, e.g. dental clinics]. My service is [service]. Build a named offer with a clear deliverable, a fixed scope, a timeline, and a price anchor. Explain the one outcome it promises and the pitch line I would use on a call.
Package a repeatable offer.
Pro tip: A fixed scope and price is easier to sell than an open retainer.
Agency Operations
4 promptsSOP From a Process
17/20Turn this messy process into a clean SOP for my team: [describe the steps, e.g. onboarding a new client]. Output a titled SOP with a purpose, a step-by-step checklist, who owns each step, and the tools used. Flag any step that is a common failure point.
Document the process once.
Pro tip: Record yourself doing the task out loud, paste the transcript, and let it structure it.
Client Onboarding Kit
18/20Create a client onboarding checklist for [agency] when we sign a new [service] client. Include the kickoff agenda, what we need from them (access, brand assets, goals), our first 30-day plan, and the 3 questions that prevent 80% of misunderstandings. Make it a shareable doc.
Start every engagement clean.
Pro tip: The access-and-assets list saves the first two weeks of delay.
Hiring Job Post
19/20Write a job post for a [role, e.g. paid media specialist] at [agency]. We value [values], work [remote/hybrid], and pay [range]. Describe the role, the first 90 days, who thrives here, and how to apply. Attract A-players, screen out the wrong fit, and skip the corporate cliches.
A job post that filters, not just attracts.
Pro tip: Add one screening question in the apply step to cut unserious applicants.
Team Update Draft
20/20Turn my rough notes into a clear weekly update for the [agency] team: [paste notes]. Structure it as wins, what needs attention, priorities for the week, and one shout-out. Keep it short and specific so people actually read it.
A weekly update people read.
Pro tip: Keep the priorities list to three so the team stays focused.
Frequently Asked Questions
Prompts are the starting line. Tutorials are the finish.
A growing library of 300+ hands-on tutorials on ChatGPT, Claude, Midjourney, and 50+ AI tools. New tutorials added every week.
7-day free trial. Cancel anytime.