20 ChatGPT Prompts for Marketing Agencies
Practical prompts for agency owners and account leads who are stretched thin. Paste your details into the [brackets], run the prompt, and get a first draft of the pitch, report, or campaign in seconds. Win more retainers and spend less time on the busywork between billable hours.
In short: This page contains 20 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
New Business and Pitches
4 promptsDiscovery Call Prep
1/20✨ What it does
This prompt preps a discovery call for [your agency] with [prospect company], a [industry] business of about [revenue or size], giving 12 sharp questions, 3 objections with replies, and 3 quick wins. Take the list into the call and use the wins when you need to sound credible.
I run [your agency], a [type, e.g. paid social] agency. I have a discovery call with [prospect company], a [industry] business doing about [revenue or size]. Give me 12 sharp discovery questions, 3 likely objections with responses, and 3 quick wins I can name on the call to sound credible.
Pro tip: Paste the prospect's website copy so the questions get specific.
Proposal Draft
2/20✨ What it does
This prompt writes a one-page proposal for [prospect] to deliver [service] toward [goal] on a budget around [budget/month], covering problem, approach, scope, timeline, deliverables, and pricing. Check the numbers on your side, then send it after the call.
Write a proposal for [prospect] to deliver [service, e.g. SEO and content]. Their goal is [goal], budget around [budget/month]. Structure it as: the problem, our approach, scope, timeline, deliverables, and pricing. Keep it confident and plain, no jargon, one page of body copy.
Pro tip: Have it produce two pricing tiers so the client picks between yes options.
Pitch Deck Outline
3/20✨ What it does
This prompt outlines a 10-slide pitch deck for [prospect] selling [service], with a headline, one idea, and one visual or number per slide for a [job title]. Build your slides from that skeleton and close on the next step.
Outline a 10-slide pitch deck for [prospect] to sell them on [service]. For each slide give a headline, the one idea it proves, and the single visual or number to show. End on a clear next step. Audience is a [job title, e.g. CMO].
Pro tip: Ask for the one slide most likely to lose the room, then fix it.
Cold Outreach Angle
4/20✨ What it does
This prompt writes 3 short cold emails to a [target job title] at a [type of company] offering [service], each with a specific observation, one measurable outcome, and a low-friction ask. Pick the strongest and send it from your inbox.
Write 3 short cold emails to [target job title] at [type of company] offering [service]. Each should open with a specific observation about businesses like theirs, name one measurable outcome, and end with a low-friction ask. Under 90 words each. Tone: peer to peer, not salesy.
Pro tip: Give it one real detail about the prospect to avoid generic openers.
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Client Reporting and Retention
4 promptsMonthly Report Narrative
5/20✨ What it does
This prompt turns [paste key metrics] into a client-facing monthly story for [client] that explains what happened, why, what is next, and the one number [client's role] should care about. Paste your dashboard numbers, then send the narrative with the report.
Turn these results into a client-facing monthly summary for [client]: [paste key metrics, e.g. leads, spend, CPL, revenue]. Write a plain-language narrative that explains what happened, why, what we are doing next, and the one number the [client's role] should care about. Confident but honest about what missed.
Pro tip: Always paste last month's numbers too so it can show the trend.
Renewal Conversation
6/20✨ What it does
This prompt drafts a renewal email for [client] whose retainer renews in [timeframe], reframing [summary] from the past [period] as progress and previewing the next quarter, plus one line if they have gone quiet. Send the email and book your renewal call.
My retainer with [client] renews in [timeframe]. Results so far: [summary]. Draft a short email that reframes the past [period] as progress, previews what the next quarter unlocks, and invites a renewal call. Warm, not needy. Give me one line to open with if they have gone quiet.
Pro tip: Ask for a version that assumes they are unhappy and one that assumes they are thrilled.
Scope Creep Reply
7/20✨ What it does
This prompt writes a reply to [client] about [out-of-scope request] that is not in the [retainer/scope], saying yes to the goal while offering a paid add-on or a swap. Send it before you do the extra work for free.
A client [client] is asking for [out-of-scope request] that is not in our [retainer/scope]. Write a reply that says yes to the goal, explains it sits outside current scope, and offers it as a paid add-on or a swap for something planned. Keep the relationship warm and protect our margin.
Pro tip: Have it name the exact add-on price range so you are not negotiating blind.
QBR Talking Points
8/20✨ What it does
This prompt preps a quarterly review with [client] toward [goal] using [metrics], with an agenda, 3 wins, 1 risk, 3 upsell ideas, and the one commitment to ask for. Walk in with that list and ask them for the commitment you want.
Prep me for a quarterly review with [client]. Their goal is [goal]. Results: [metrics]. Give me an agenda, the 3 wins to lead with, the 1 risk to raise before they do, and 3 upsell ideas tied to their goal. End with the one commitment I should ask them for.
Pro tip: Front-load the risk so the client trusts your wins.
Content and Deliverables
4 promptsContent Calendar
9/20✨ What it does
This prompt builds a 4-week content calendar for [client], a [industry] brand targeting [audience] toward [goal], with hook, format, and CTA per post in [describe voice]. Edit the week, then schedule the posts on your calendar.
Build a 4-week content calendar for [client], a [industry] brand targeting [audience]. Channels: [e.g. LinkedIn and email]. Their goal is [goal]. For each post give the hook, the format, and the CTA. Mix education, proof, and offers. Keep it in their voice: [describe voice].
Pro tip: Paste 2 of their best past posts so the voice matches.
Ad Copy Variations
10/20✨ What it does
This prompt writes 8 ad variations for [client] promoting [offer] to [audience] on [platform], with a headline and primary text per angle, plus which to test first. Load the first recommended angle in your ads account, then rotate the rest.
Write 8 ad variations for [client] promoting [offer] to [audience] on [platform]. Vary the angle: pain, outcome, social proof, and objection-handling. Give a headline and primary text for each, under platform limits. Note which angle to test first and why.
Pro tip: Ask it to flag any claim that would need proof before you run it.
Landing Page Draft
11/20✨ What it does
This prompt drafts a landing page for [client]'s [offer] aimed at [audience], with headline, subhead, benefit blocks, objections, social proof gaps, and a CTA in [voice]. Hand the draft to your designer after you fill the proof.
Draft a landing page for [client]'s [offer]. Audience: [audience]. Include a headline, subhead, 3 benefit blocks, an objection section, social proof placeholders, and a CTA. Match this voice: [voice]. Keep it skimmable and conversion-focused, no filler.
Pro tip: Have it mark exactly where a testimonial or stat should go.
Repurpose One Asset
12/20✨ What it does
This prompt turns [asset] from [client] into 5 LinkedIn posts, 3 email snippets, and 1 short-form video script in [voice], keeping the core idea. Paste the original, then schedule the pieces across your channels.
Take this [asset, e.g. blog post or webinar transcript] from [client]: [paste]. Turn it into 5 LinkedIn posts, 3 email snippets, and 1 short-form video script. Keep the core idea, adapt the format and hook to each channel. Voice: [voice].
Pro tip: Do this for your own agency content first to prove the workflow.
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Case Studies and Positioning
4 promptsCase Study Writer
13/20✨ What it does
This prompt writes a case study for [agency] about [client], from [before] through [work] to [numbers], structured as challenge, approach, results, and a quote gap. Add the real quote, then use it in your pitches.
Write a case study for [agency] about our work with [client]. Situation: [before]. What we did: [work]. Results: [numbers]. Structure it as challenge, approach, results, and a client quote placeholder. Make the results concrete and the approach easy for a similar prospect to see themselves in.
Pro tip: Lead the headline with the single best number.
Positioning Statement
14/20✨ What it does
This prompt writes 3 positioning statements for an agency that does [services] for [ideal client], each with a promise, proof, and who you are not for, versus [common claims]. Pick the sharpest and put it on your site.
Help me sharpen my agency's positioning. We do [services] for [ideal client]. Competitors say [common claims]. Write 3 positioning statements that make us the obvious choice for [niche], each with the promise, the proof, and who we are NOT for. Plain language.
Pro tip: The who-we-are-not-for line is what makes it credible, keep it sharp.
Testimonial Request
15/20✨ What it does
This prompt drafts a short email asking [client] for a testimonial after [win], with 3 specific questions and an offer to draft it for their approval. Send it from your inbox while the win is still fresh.
Draft a short email asking [client] for a testimonial after [win]. Make it easy: include 3 specific questions they can answer in a sentence each, and offer to draft it for their approval. Warm and low-effort for them.
Pro tip: Offering to draft it for approval doubles your reply rate.
Niche Offer Builder
16/20✨ What it does
This prompt packages a named productized offer of [service] for [niche], with a fixed scope, timeline, price anchor, the one promised outcome, and a pitch line. Use the pitch line on your next discovery call.
I want to package a productized offer for [niche, e.g. dental clinics]. My service is [service]. Build a named offer with a clear deliverable, a fixed scope, a timeline, and a price anchor. Explain the one outcome it promises and the pitch line I would use on a call.
Pro tip: A fixed scope and price is easier to sell than an open retainer.
Agency Operations
4 promptsSOP From a Process
17/20✨ What it does
This prompt turns [describe the steps] into a titled SOP with purpose, a checklist, who owns each step, tools, and flagged failure points. Share it with your team and assign the owners.
Turn this messy process into a clean SOP for my team: [describe the steps, e.g. onboarding a new client]. Output a titled SOP with a purpose, a step-by-step checklist, who owns each step, and the tools used. Flag any step that is a common failure point.
Pro tip: Record yourself doing the task out loud, paste the transcript, and let it structure it.
Client Onboarding Kit
18/20✨ What it does
This prompt creates a shareable onboarding checklist for [agency] when you sign a new [service] client, covering kickoff, what you need from them, a 30-day plan, and 3 clarifying questions. Send the doc at contract signature.
Create a client onboarding checklist for [agency] when we sign a new [service] client. Include the kickoff agenda, what we need from them (access, brand assets, goals), our first 30-day plan, and the 3 questions that prevent 80% of misunderstandings. Make it a shareable doc.
Pro tip: The access-and-assets list saves the first two weeks of delay.
Hiring Job Post
19/20✨ What it does
This prompt writes a job post for a [role] at [agency] that values [values], works [remote/hybrid], and pays [range], covering the role, first 90 days, who thrives, and how to apply. Publish it where your strongest candidates actually look.
Write a job post for a [role, e.g. paid media specialist] at [agency]. We value [values], work [remote/hybrid], and pay [range]. Describe the role, the first 90 days, who thrives here, and how to apply. Attract A-players, screen out the wrong fit, and skip the corporate cliches.
Pro tip: Add one screening question in the apply step to cut unserious applicants.
Team Update Draft
20/20✨ What it does
This prompt turns [paste notes] into a short weekly update for the [agency] team covering wins, what needs attention, priorities, and one shout-out. Paste your rough notes, then send the clean version so people actually read it.
Turn my rough notes into a clear weekly update for the [agency] team: [paste notes]. Structure it as wins, what needs attention, priorities for the week, and one shout-out. Keep it short and specific so people actually read it.
Pro tip: Keep the priorities list to three so the team stays focused.
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