20 ChatGPT Prompts for Law Firms
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In short: This page contains 20 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Intake and New Clients
4 promptsConsultation Booking Reply
1/20✨ What it does
This prompt writes a warm reply from [your firm], a [practice area] firm in [your city], confirming you received their inquiry and inviting them to book a consultation. Send it the same day, and do not add legal advice.
Write a warm, professional reply to a potential client who filled out our contact form at [your firm], a [practice area, e.g. family law] firm in [your city]. Confirm we received their inquiry, set expectations for next steps and timing, and invite them to book a consultation. Reassuring, no legalese. Do not give any legal advice.
Pro tip: Speed to reply wins the client, save this as a template and send within the hour.
Intake Question Set
2/20✨ What it does
This prompt creates a plain intake questionnaire for a new [practice area] matter at [firm], grouped by topic so a stressed client can complete it before the first meeting. Send it with the booking link, then review the answers before you meet.
Create an intake questionnaire for a new [practice area] matter at [firm]. List the questions we need answered before a first consultation to assess fit and prepare, grouped by topic. Keep it plain and easy for a stressed client to complete. This is for scheduling and preparation, not legal advice.
Pro tip: Send this before the call so the consultation goes straight to substance.
Fee Explainer
3/20✨ What it does
This prompt drafts a friendly explanation of how fees work at [firm] for a [practice area] matter under [describe structure], covering what they pay, when, and what is included. Send it before they ask, so your fee is not a surprise.
Draft a clear, friendly explanation of how our fees work at [firm] for a [practice area] matter: [describe structure, e.g. flat fee or hourly plus retainer]. Explain what the client pays, when, and what is included, in plain English. Reduce sticker shock and build trust. No legal advice, this is about billing clarity.
Pro tip: Have it write one version for the website and one for the engagement email.
Not-a-Fit Referral
4/20✨ What it does
This prompt writes a gracious decline from [firm] when a matter is outside [area], thanking them and suggesting they seek counsel who handles [their issue]. Send it from your inbox promptly so they can find the right lawyer.
Write a gracious email declining a potential client whose matter is outside our practice area [area] at [firm]. Thank them, explain briefly we are not the right fit, and suggest they seek counsel who handles [their issue]. Keep the door open and protect our reputation. No legal advice.
Pro tip: A kind decline still earns referrals, keep the tone generous.
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Firm Marketing
4 promptsPractice Area Page
5/20✨ What it does
This prompt writes website copy for the [practice area] page of [firm] in [your city], covering who you help, typical situations, local trust, and a consultation call to action. Edit it, then publish as marketing copy, not legal advice.
Write website copy for the [practice area] page of [firm] in [your city]. Explain who we help, the situations we handle, why local clients trust us, and what to do next. Reassuring and confident, aimed at someone who is stressed and searching. Include a clear CTA to book a consultation. General marketing copy, not legal advice.
Pro tip: Name the specific worries a client in that situation feels, then answer them.
Local SEO FAQ
6/20✨ What it does
This prompt writes 8 plain-language FAQs a [your city] resident might search before hiring a [practice area] attorney, with short answers that lead them to contact [firm]. Add them to the practice page and keep every answer general.
Write 8 plain-language FAQs a [your city] resident might search before hiring a [practice area] attorney, with short helpful answers that build trust and lead them to contact [firm]. Keep answers general and educational, not specific legal advice, and end each pointing to a consultation.
Pro tip: These double as blog content and voice-search answers.
Google Business Post
7/20✨ What it does
This prompt writes 4 short Google Business Profile posts for [firm], a [practice area] firm in [your city], mixing a tip, a service note, a team highlight, and a review invite. Rotate one onto the listing each week.
Write 4 short Google Business Profile posts for [firm], a [practice area] firm in [your city]. Mix a helpful tip, a note about a service, a community or team highlight, and a review invitation. Professional and approachable, each under 80 words, each with a soft CTA.
Pro tip: An active profile ranks higher locally, post weekly.
Newsletter Draft
8/20✨ What it does
This prompt drafts a monthly newsletter for [firm] with one useful [practice area] update, a firm note, and a soft referral reminder. Review the legal bits so they stay general, then send it to your list.
Draft a monthly email newsletter for past and prospective clients of [firm]. Include one useful general update relevant to [practice area], a firm or community note, and a soft reminder that we take referrals. Warm and human, not salesy. Keep legal content general and educational, not advice.
Pro tip: Past clients are your best referral source, this keeps you in their inbox.
Client Communication
4 promptsStatus Update Email
9/20✨ What it does
This prompt turns [paste rough notes] into a calm status email for a client of [firm] covering where the matter stands, what is next, and what you need from them. Paste your notes, then send the plain-English version.
Turn my notes into a clear status update email for a client of [firm]: [paste rough notes]. Explain where their matter stands, what happens next, and what if anything we need from them. Calm and reassuring, plain English, no legalese. This communicates status only and is not legal advice.
Pro tip: Proactive updates cut anxious client calls in half.
Explain a Process
10/20✨ What it does
This prompt writes a plain overview of [general process] for a client of [firm], covering typical steps and timeline as general information, not advice on their matter. Send it, and tell them to bring case-specific questions to you.
A client of [firm] is confused about [general process, e.g. what to expect at a first hearing]. Write a plain-language overview of the typical steps and timeline so they feel prepared, framed as general information about the process, not advice on their specific matter. Reassuring tone. Tell them to direct case-specific questions to their attorney.
Pro tip: Always add the line telling them to ask their attorney about specifics.
Payment Reminder
11/20✨ What it does
This prompt writes a polite payment reminder for a client of [firm] with an invoice of [amount] that is [days] overdue, offering a plan if needed and making it easy to pay. Send it from your inbox, then follow up only if they still have not paid.
Write a polite payment reminder for a client of [firm] with an outstanding invoice of [amount], [days] overdue. Keep the relationship intact, reference the matter generally, offer to discuss a plan if needed, and make it easy to pay. Firm but kind.
Pro tip: Offering a plan gets more invoices paid than a threat does.
Matter Wrap-Up
12/20✨ What it does
This prompt drafts a closing email from [firm] thanking the client, summarizing what was accomplished, listing what to keep on file, and inviting a review and referrals. Send it after your matter closes, without adding new advice.
Draft a closing email to a client of [firm] whose matter has concluded. Thank them, summarize at a high level what was accomplished, explain what they should keep on file, and invite a review and referrals. Warm and professional. Keep it general, not new legal advice.
Pro tip: This is your best moment to ask for the review, do it here.
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Reviews and Reputation
4 promptsReview Request
13/20✨ What it does
This prompt writes a short review request for a satisfied client of [firm] after [general matter type], with a placeholder for the review link. Insert your review link and send it while they still feel grateful.
Write a short, personal request asking a satisfied client of [firm] to leave a Google review after we resolved their [general matter type]. Make it easy, thank them sincerely, and include a placeholder for the review link. Respectful of their time, no pressure.
Pro tip: Personalize the first line with their name and the outcome.
Respond to a Bad Review
14/20✨ What it does
This prompt writes a calm public reply to a negative review of [firm] about [summary of complaint] that stays confidential and offers to talk offline. Post it, then handle the real conversation off your listing.
A client left a negative review of [firm] saying [summary of complaint]. Write a calm, professional public reply that stays confidential about the matter, shows we take feedback seriously, and offers to discuss offline. Protect the firm's reputation and never reveal client details or confirm representation.
Pro tip: Never confirm details publicly, invite them to a private conversation.
Respond to a Good Review
15/20✨ What it does
This prompt writes 3 short, warm replies to positive Google reviews of [firm] that thank the reviewer without disclosing any matter details. Pick one that fits and post it on your listing.
Write 3 short, warm replies to positive Google reviews of [firm]. Thank the reviewer, reinforce what we care about as a firm, and keep it genuine, not templated. Do not disclose any matter details.
Pro tip: Replying to every review, good or bad, signals an engaged firm.
Testimonial Gathering
16/20✨ What it does
This prompt drafts a short email asking a past client of [firm] for a brief testimonial, with 3 easy prompts and an option to stay anonymous. Send it, then use whatever they approve on your site.
Draft a short email asking a past client of [firm] if they would share a brief testimonial about their experience working with us. Give 3 easy prompts they can answer in a sentence each and offer to keep it anonymous if they prefer. Low-effort and respectful.
Pro tip: Offering anonymity unlocks quotes from sensitive practice areas.
Firm Operations
4 promptsIntake SOP
17/20✨ What it does
This prompt turns [describe the steps] into a titled intake SOP for the [firm] team with owners, tools, deadlines, and the steps where leads go cold. Assign your owners and fix the cold spots first.
Turn our new-client intake process into a clean SOP for the [firm] team: [describe the steps]. Output a titled SOP with each step, who owns it, the tool used, and the deadline. Flag the steps where leads most often go cold so we can fix them.
Pro tip: The step where leads go cold is usually a slow reply, tighten it.
Job Post for Staff
18/20✨ What it does
This prompt writes a job post for a [role] at [firm] in [your city] covering the role, first 90 days, who thrives in [describe], how to apply, and pay of [range]. Publish it, then screen for organized, client-focused people.
Write a job post for a [role, e.g. legal assistant] at [firm] in [your city]. Describe the role, the first 90 days, who thrives in our firm's culture [describe], and how to apply. Attract organized, client-focused people and screen out poor fits. Pay range: [range].
Pro tip: Add a screening question about attention to detail in the application.
Staff Training Note
19/20✨ What it does
This prompt writes a one-page training note for [firm] staff on [common situation], covering what to say, what not to say, and when to escalate to an attorney. Share it in your training, then have staff follow it on the next call.
Write a short training note for [firm] staff on how to handle [common situation, e.g. an anxious client calling for an update]. Cover what to say, what not to say, and when to escalate to an attorney. Keep it practical and one page.
Pro tip: Include the exact words to use so responses stay consistent.
Weekly Firm Update
20/20✨ What it does
This prompt turns [paste notes] into a short weekly update for the [firm] team covering matters needing attention, admin, deadlines, priorities, and one recognition. Drop your notes in, then send the clean version.
Turn my rough notes into a clear weekly update for the [firm] team: [paste notes]. Structure it as matters needing attention, admin and deadlines, priorities for the week, and one team recognition. Short and specific.
Pro tip: List deadlines separately so nothing slips through the week.
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