20 ChatGPT Prompts for Law Firms
Built for the business side of running a firm: intake, marketing, reviews, and client communication, not legal advice or drafting opinions. Paste your details into the [brackets] and get a first draft you can review and refine. Book more consultations and free up time your paralegals and associates are wasting on admin.
In short: This page contains 20 copy-paste ready prompts, organized into 5 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Intake and New Clients
4 promptsConsultation Booking Reply
1/20Write a warm, professional reply to a potential client who filled out our contact form at [your firm], a [practice area, e.g. family law] firm in [your city]. Confirm we received their inquiry, set expectations for next steps and timing, and invite them to book a consultation. Reassuring, no legalese. Do not give any legal advice.
Respond to new inquiries fast.
Pro tip: Speed to reply wins the client, save this as a template and send within the hour.
Intake Question Set
2/20Create an intake questionnaire for a new [practice area] matter at [firm]. List the questions we need answered before a first consultation to assess fit and prepare, grouped by topic. Keep it plain and easy for a stressed client to complete. This is for scheduling and preparation, not legal advice.
Gather what you need up front.
Pro tip: Send this before the call so the consultation goes straight to substance.
Fee Explainer
3/20Draft a clear, friendly explanation of how our fees work at [firm] for a [practice area] matter: [describe structure, e.g. flat fee or hourly plus retainer]. Explain what the client pays, when, and what is included, in plain English. Reduce sticker shock and build trust. No legal advice, this is about billing clarity.
Explain fees without the friction.
Pro tip: Have it write one version for the website and one for the engagement email.
Not-a-Fit Referral
4/20Write a gracious email declining a potential client whose matter is outside our practice area [area] at [firm]. Thank them, explain briefly we are not the right fit, and suggest they seek counsel who handles [their issue]. Keep the door open and protect our reputation. No legal advice.
Say no and stay respected.
Pro tip: A kind decline still earns referrals, keep the tone generous.
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Firm Marketing
4 promptsPractice Area Page
5/20Write website copy for the [practice area] page of [firm] in [your city]. Explain who we help, the situations we handle, why local clients trust us, and what to do next. Reassuring and confident, aimed at someone who is stressed and searching. Include a clear CTA to book a consultation. General marketing copy, not legal advice.
A practice page that converts searchers.
Pro tip: Name the specific worries a client in that situation feels, then answer them.
Local SEO FAQ
6/20Write 8 plain-language FAQs a [your city] resident might search before hiring a [practice area] attorney, with short helpful answers that build trust and lead them to contact [firm]. Keep answers general and educational, not specific legal advice, and end each pointing to a consultation.
Answer the questions people Google.
Pro tip: These double as blog content and voice-search answers.
Google Business Post
7/20Write 4 short Google Business Profile posts for [firm], a [practice area] firm in [your city]. Mix a helpful tip, a note about a service, a community or team highlight, and a review invitation. Professional and approachable, each under 80 words, each with a soft CTA.
Keep your local profile active.
Pro tip: An active profile ranks higher locally, post weekly.
Newsletter Draft
8/20Draft a monthly email newsletter for past and prospective clients of [firm]. Include one useful general update relevant to [practice area], a firm or community note, and a soft reminder that we take referrals. Warm and human, not salesy. Keep legal content general and educational, not advice.
Stay top of mind for referrals.
Pro tip: Past clients are your best referral source, this keeps you in their inbox.
Client Communication
4 promptsStatus Update Email
9/20Turn my notes into a clear status update email for a client of [firm]: [paste rough notes]. Explain where their matter stands, what happens next, and what if anything we need from them. Calm and reassuring, plain English, no legalese. This communicates status only and is not legal advice.
Keep clients calm and informed.
Pro tip: Proactive updates cut anxious client calls in half.
Explain a Process
10/20A client of [firm] is confused about [general process, e.g. what to expect at a first hearing]. Write a plain-language overview of the typical steps and timeline so they feel prepared, framed as general information about the process, not advice on their specific matter. Reassuring tone. Tell them to direct case-specific questions to their attorney.
Set expectations, reduce anxiety.
Pro tip: Always add the line telling them to ask their attorney about specifics.
Payment Reminder
11/20Write a polite payment reminder for a client of [firm] with an outstanding invoice of [amount], [days] overdue. Keep the relationship intact, reference the matter generally, offer to discuss a plan if needed, and make it easy to pay. Firm but kind.
Get paid without the awkwardness.
Pro tip: Offering a plan gets more invoices paid than a threat does.
Matter Wrap-Up
12/20Draft a closing email to a client of [firm] whose matter has concluded. Thank them, summarize at a high level what was accomplished, explain what they should keep on file, and invite a review and referrals. Warm and professional. Keep it general, not new legal advice.
End the engagement on a high note.
Pro tip: This is your best moment to ask for the review, do it here.
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Reviews and Reputation
4 promptsReview Request
13/20Write a short, personal request asking a satisfied client of [firm] to leave a Google review after we resolved their [general matter type]. Make it easy, thank them sincerely, and include a placeholder for the review link. Respectful of their time, no pressure.
Turn happy clients into reviews.
Pro tip: Personalize the first line with their name and the outcome.
Respond to a Bad Review
14/20A client left a negative review of [firm] saying [summary of complaint]. Write a calm, professional public reply that stays confidential about the matter, shows we take feedback seriously, and offers to discuss offline. Protect the firm's reputation and never reveal client details or confirm representation.
Handle criticism without a misstep.
Pro tip: Never confirm details publicly, invite them to a private conversation.
Respond to a Good Review
15/20Write 3 short, warm replies to positive Google reviews of [firm]. Thank the reviewer, reinforce what we care about as a firm, and keep it genuine, not templated. Do not disclose any matter details.
Reply to praise the right way.
Pro tip: Replying to every review, good or bad, signals an engaged firm.
Testimonial Gathering
16/20Draft a short email asking a past client of [firm] if they would share a brief testimonial about their experience working with us. Give 3 easy prompts they can answer in a sentence each and offer to keep it anonymous if they prefer. Low-effort and respectful.
Collect proof that earns trust.
Pro tip: Offering anonymity unlocks quotes from sensitive practice areas.
Firm Operations
4 promptsIntake SOP
17/20Turn our new-client intake process into a clean SOP for the [firm] team: [describe the steps]. Output a titled SOP with each step, who owns it, the tool used, and the deadline. Flag the steps where leads most often go cold so we can fix them.
Systemize how you sign clients.
Pro tip: The step where leads go cold is usually a slow reply, tighten it.
Job Post for Staff
18/20Write a job post for a [role, e.g. legal assistant] at [firm] in [your city]. Describe the role, the first 90 days, who thrives in our firm's culture [describe], and how to apply. Attract organized, client-focused people and screen out poor fits. Pay range: [range].
Hire the right support staff.
Pro tip: Add a screening question about attention to detail in the application.
Staff Training Note
19/20Write a short training note for [firm] staff on how to handle [common situation, e.g. an anxious client calling for an update]. Cover what to say, what not to say, and when to escalate to an attorney. Keep it practical and one page.
Train staff on the common cases.
Pro tip: Include the exact words to use so responses stay consistent.
Weekly Firm Update
20/20Turn my rough notes into a clear weekly update for the [firm] team: [paste notes]. Structure it as matters needing attention, admin and deadlines, priorities for the week, and one team recognition. Short and specific.
Keep the whole firm aligned.
Pro tip: List deadlines separately so nothing slips through the week.
Frequently Asked Questions
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