Perplexity prompts for market research with sources attached

Profile [COMPETITOR NAME] for a comparison against [OUR PRODUCT] in [GEOGRAPHY]. Cover: what they sell in their own words, who they say they serve, notable public moves in the last 18 months, and open questions. Cite a URL after every factual claim. Prefer the company site, filings, and dated news. If you cannot find a fact, write [VERIFY] and leave it blank. Do not invent a revenue figure, a customer count, or a product they do not list. Do not add rivals I did not name.

Build a feature grid for [OUR PRODUCT] versus these named rivals: [PASTE COMPETITOR NAMES]. Features I care about: [PASTE FEATURE LIST]. For each cell, Yes, No, or Unclear, plus the URL you used. If a page does not mention the feature, Unclear, not No, and write [VERIFY]. Do not invent a feature a page never listed. Do not invent a rival. If a name has no working public page, say so and leave that column empty. Add a date you opened each URL.

Collect positioning language for [COMPETITOR NAME] from their homepage, product page and latest blog or newsroom post. Our product: [OUR PRODUCT]. Return 8 quoted phrases, each with the exact sentence, the URL and the date on the page if shown. Then group them under Problem they claim, Who they claim to serve, and How they claim to win. If a group has no quote, write [VERIFY] and leave it empty. Do not paraphrase into a slogan I did not copy. Do not invent a tagline.

Build a timeline of public moves by [COMPETITOR NAME] from [START DATE] to today for [RESEARCH GOAL]. Include launches, leadership notes, funding only if a primary source names it, partnerships, and lawsuits if reported. Each row: date, what happened, source title, URL. If a date is disputed, show both and tag [VERIFY]. Do not invent a round, a valuation, or a launch. If you cannot date an item, omit it. Prefer sources from the stated window.

I want whitespace between [OUR PRODUCT] and these rivals: [PASTE COMPETITOR NAMES]. Our claims I can defend: [PASTE OUR CLAIMS]. From public sources, list 5 jobs rivals do not claim to do, each with a citation showing the closest they come. If you cannot find a source that shows the gap, write [VERIFY] and drop that job. Do not invent a gap from silence on a thin page. Do not invent a volume of underserved users. Cite URLs. End with 3 questions I should confirm on customer calls.

From published research, list jobs to be done for people who buy [CATEGORY] in [GEOGRAPHY]. My current guess: [PASTE JOB GUESSES]. For each job: a 15 word statement, the source that supports it, date and URL. Mark my guesses Found, Not found or Partial. If a guess is Not found, write [VERIFY] and do not dress it up as a job. Do not invent a persona. Do not invent a demand volume. Prefer surveys, ethnographies and regulator reports over blogs. Max 8 jobs.

Who is typically involved in buying [CATEGORY] at [COMPANY TYPE] in [GEOGRAPHY]? Use public job posts, case studies and analyst notes. For each role: title variants, what sources say they care about, and a citation with URL. If a role is only mentioned in one thin blog, write [VERIFY] and label it Weak. Do not invent a buying committee. Do not invent a budget owner. Cap at 6 roles. End with 2 questions I should ask in discovery to confirm the map.

What public sources say about why buyers switch away from [INCUMBENT TYPE] toward [ALTERNATIVE] in [CATEGORY]. Return 5 triggers, each with a quoted or closely paraphrased line, the source, date and URL. If you only find vendor marketing, say so and tag the trigger [VERIFY]. Do not invent a churn rate. Do not invent a trigger from a single Reddit comment unless you also find a second independent source. Prefer reviews, case studies and news interviews.

Extract themes from public reviews of [PRODUCT OR CATEGORY] on sources you can open. Review sources I allow: [PASTE SOURCE TYPES OR URLS]. Return 6 themes with: theme name, 2 quoted snippets, URLs, and whether the theme is praise, complaint or mixed. If a source is blocked or empty, write [VERIFY] and skip it. Do not invent a review. Do not invent a star average or a volume of reviews. If you cannot quote two snippets for a theme, drop the theme.

Gather demand evidence for [PRODUCT IDEA] serving [AUDIENCE] in [GEOGRAPHY] that is not a market volume. Allowed evidence types: job posts, waitlists that are public, regulatory filings, search interest described without a fake number, and named tenders. For each item: what it is, date, URL, and why it counts as demand. If you cannot find a URL, write [VERIFY] and omit the item. Do not invent a TAM, a search volume, or a number of users. Max 8 items, ranked by how recent the source is.

List the most significant developments in [CATEGORY] from the last 12 months that matter for [DECISION]. For each: date, what changed, who it affects, and a citation with URL. Max 8. If two sources disagree on what changed, show both and tag [VERIFY]. Do not invent a development to fill the list. Do not invent a volume impact. Prefer primary sources. End with 3 developments that are still rumours and should stay out of the brief.

What rules, bills or agency actions currently affect [CATEGORY] in [GEOGRAPHY] for [COMPANY TYPE]? For each item: official name, status as of the source date, who it binds, and a link to the official page if it exists. If you only have a law firm's blog, say so and tag [VERIFY]. Do not invent a compliance deadline. Do not invent a fine. Do not give legal advice. Max 6 items. End with 2 questions I should take to counsel.

Brief me on the technology shift around [TECHNOLOGY] inside [CATEGORY] for [AUDIENCE]. Cover: what sources say it changes in the workflow, what it does not change, and who has shipped a dated example. Cite URLs and dates. If a vendor claim has no independent source, write [VERIFY] and label it Vendor only. Do not invent a performance number. Do not invent an adoption volume. Keep the brief under 250 words plus a 5 row source table.

Is there a sourced seasonal pattern in [CATEGORY] for [GEOGRAPHY] that should change [DECISION] this year? If yes, describe the pattern with dates, the source method in one line, and URLs. If sources conflict, show both and tag [VERIFY]. If you cannot find a method, say the pattern is unverified and do not invent one from anecdotes. Do not invent a monthly volume. Do not force a season onto a category that sources treat as flat.

Give me a Why now argument for [PRODUCT OR BET] in [CATEGORY] built only from dated public sources. Shifts I already believe: [PASTE SHIFTS]. For each shift: keep, drop, or reword, with a URL and date. Then write a 80 word Why now paragraph that uses only kept shifts. If fewer than 2 shifts have sources, write [VERIFY] and do not invent urgency. Do not invent a market volume to make now feel bigger. List dropped shifts underneath.

Trace this statistic back to a primary source: [PASTE STATISTIC]. Where I saw it: [WHERE I SAW IT]. Find the original study, filing, dataset or official statement. Quote the relevant line, give the date and method in one sentence, and link it. If you cannot find the origin, write [VERIFY] and call it unverifiable. Do not invent a number that is close. Do not cite a blog that cites another blog as if it were primary. Note if a newer figure exists, with its URL.

On [RESEARCH QUESTION], find at least 3 independent sources and table what they claim. Columns: Source, Date, Claim in 20 words, Method if stated, URL, Independent of the others yes or no. If they share a press release, say so. If you cannot find 3, write [VERIFY] and stop rather than inventing a third. Do not invent a volume to break a tie. End with where they agree and where they diverge, in 60 words. Question: [RESEARCH QUESTION].

Check the dates on this research brief. Brief: [PASTE BRIEF]. For each factual claim, find the source date and say Current, Stale, or Unclear. Stale means the source is older than [MONTHS] months and a newer source exists. Cite the newer URL if you find one. If you cannot date a claim, write [VERIFY]. Do not invent a newer number. Do not refresh a claim by rounding. Return a table plus a 40 word note on the stalest claim I should cut.

For [RESEARCH QUESTION], list 8 sources you would actually use, and mark each Open or Gated. Include title, date, URL, and what I can get from the open abstract if it is gated. If you cannot tell, write [VERIFY]. Do not invent a source behind a wall you cannot name. Do not invent a volume from an abstract. Prefer official and primary sources. End with the 3 open sources I should read first if I cannot get the gated ones.

Audit this draft for claims that cannot be sourced. Draft: [PASTE DRAFT]. For each sentence that states a fact, try to find a citation. Return two lists: Sourced, with URL and date, and Unverifiable, with [VERIFY] on each line. Move any volume, share or competitor list with no source into Unverifiable. Do not invent a citation to save a line. Do not rewrite the draft yet. End with the 3 unverifiable lines that would do the most damage if they stayed.

Write a one page market brief on [CATEGORY] for [DECISION] in [GEOGRAPHY]. Sections: What this is, Who buys, How it is changing, What is uncertain, What I should do next. Cite a URL after every factual sentence. If a section lacks a source, write [VERIFY] and keep it to questions. Do not invent a volume, a share, or a competitor I did not ask you to check. Keep the body under 350 words plus a 6 row source table with dates. Audience: [AUDIENCE].

I am tempted to put a size number in a brief on [CATEGORY] for [GEOGRAPHY]. Size claims I have seen: [PASTE SIZE CLAIMS]. For each, find the primary source, method, date, and whether it is TAM, spend, or something else. If the method is missing, write [VERIFY] and tell me not to use it. Do not invent a blended number. Do not invent a bottom-up count. End with a 50 word paragraph I can paste that explains why we are not putting a volume in this brief, plus the best single sourced figure if one survives.

Write a go or wait memo on [BET] in [CATEGORY] for [AUDIENCE]. Evidence I already have: [PASTE EVIDENCE]. Use public sources to test that evidence. Structure: What would have to be true, What sources support, What sources contradict, Open questions, Recommendation as Go, Wait, or Cannot say. Cite URLs. If evidence is too thin for a recommendation, write [VERIFY] and choose Cannot say. Do not invent a volume to tip the scale. Do not invent a competitor move I did not paste or find.

From this research, write 10 customer interview questions about [CATEGORY] for [CUSTOMER TYPE]. Research notes: [PASTE RESEARCH NOTES]. Group them: Confirm a sourced claim, Probe a [VERIFY] gap, and Discover something sources never mention. Each question is one sentence, open, and does not lead. If a sourced claim has no citation in my notes, move it to the gap group and tag [VERIFY]. Do not invent a statistic to embed in a question. Do not ask for a market volume from one human.

Turn this research into 8 slides of bullets for a [MEETING TYPE] with [AUDIENCE]. Research: [PASTE RESEARCH]. Each slide: conclusion headline, 3 bullets, and a short citation line with source and date under the bullets. If a headline needs a volume I cannot source, write [VERIFY] and change the headline to a question. Do not invent a competitor list. Do not invent a share. Keep bullets under 12 words. End with 3 questions the room should still ask.