Weekly marketing reviews usually start simple, then turn into a time sink. The data lives in different places, the numbers need checking, the insights need framing, and the final update still has to look useful to the team. It's a colossal pain that requires hours of toiling around trying to make sense of the data.
Claude Cowork is one of the best solutions for weekly marketing metrics. Not only does it turn the process into a clean, repeatable workflow, it also preps the data, verifies the numbers, drafts, publishes, and packages everything.
This guide shows you how to build a small reporting workspace Claude can come back to every week.
It pulls together the raw inputs, drafts the marketing review, turns it into a leadership brief, writes the Slack update, captures the action items, and prepares the final files your team can actually share.
By the end of this tutorial, you'll be able to:
Create a reporting workspace
Build marketing data input skills
Create the reporting skill
Execute the workflow
Create a publishing skill
Let's dive in!